Nexoya
Nexoya is a Swiss AI-powered marketing analytics SaaS company that provides cross-channel attribution, predictive forecasting, and automated budget optimization across 40+ digital advertising channels for medium-to-large enterprises in insurance, banking, telecom, retail, and e-commerce across Europe.
- Company typePrivate
- Founded2018
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nexoya does
Nexoya is a Swiss AI-powered marketing analytics SaaS company founded in 2018 and headquartered in Zurich, with subsidiaries in Germany (Nexoya GmbH, established 2021), Italy (Milan office, opened February 2025 with a seven-person team), and the UK (London office). The company operates a unified platform that aggregates data from more than 40 digital marketing channels and applies proprietary machine learning models to deliver AI-driven cross-channel attribution, predictive campaign performance forecasting, automated budget optimization, and scenario simulation. The core technology uses regression-based attribution modeling and continuous learning via weekly budget micro-experiments, ingesting only aggregated, non-personalized data for GDPR and ePrivacy compliance and hosting in Swiss data centers.
The platform is offered in two subscription tiers: Premium at €600-800 per month (analytics, AI-based simulations and optimizations, automated budget changes, monthly CSM reviews) and Premium Plus at €2,600-4,800 per month (adding AI-based attribution, sales data uploads, and dedicated AM/CSM reviews), with a 10% discount for annual billing and contract terms of 1, 3, or 12 months. Go-to-market is enterprise field sales with expert-led consultation and customized pricing tied to advertising spend, supported by distribution partnerships with media agencies (Wavemaker in Italy, Webrepublic in Switzerland, Omnicom Media Group), marketplace listings (Microsoft Marketplace, SAP Marketing Cloud integration), and a self-service ROI Simulator for top-of-funnel demand.
The company primarily serves medium-to-large enterprises with complex multi-channel marketing operations across verticals including insurance (Generali, DA Direkt, CSS Insurance), banking and financial services (Zürcher Kantonalbank, Yuh), telecommunications (Vodafone, Swisscom), e-commerce and retail (Stroili, Flaschenpost, Farmy, Kardex, MAGIX, Benetton, Scholl, Pixartprinting), automotive (Jeep), and cosmetics (Douglas). As of early 2025, the company reported that Annual Recurring Revenue had doubled over the prior 12 months. Nexoya has raised approximately $8.3 million to date across a 2021 seed (CHF 1.4 million), a March 2023 Series A led by BlackSheep MadTech Fund ($5 million), and a 2024 SICTIC-led extension (CHF ~1.78 million).
Nexoya firmographics
Firmographics- Name
- Nexoya
- Legal name
- Nexoya Ltd.
- Website
- https://nexoya.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nexoya is a Swiss AI-powered marketing analytics SaaS company that provides cross-channel attribution, predictive forecasting, and automated budget optimization across 40+ digital advertising channels for medium-to-large enterprises in insurance, banking, telecom, retail, and e-commerce across Europe.
- Ownership category
- akta.pro rank
Nexoya industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Advertising (7310), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Pricing, Revenue Management & Promotion Optimization (HDAAAHAB), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Nexoya is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Nexoya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Premium Tier: Subscription-based SaaS model with Premium tier at €600-800/month. Includes Analytics, AI-based Simulations, AI-based Optimizations, Automated Budget Changes, and Monthly Reviews with CSM Team.
- SaaS Subscription - Premium Plus Tier: Higher-tier subscription at €2,600-4,800/month with enhanced features including Analytics with Sales Uploads and Monthly Reviews with AM/CSM Team. Pricing varies based on customer setup and advertising spend.
- Enterprise Customization and Add-ons: Additional pricing can change by adding customizations beyond standard tiers. Annual payment offers 10% discount. Contract terms available as 1, 3, or 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium: Core AI optimization at €600-800/month |
| Subscription | Annual | Premium Plus: Full suite at €2,600-4,800/month |
| Subscription | Annual | Annual discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Nexoya product offering
Product offeringCore offering
Nexoya sells an AI-powered SaaS marketing analytics platform that aggregates data from 40+ digital advertising channels, applies machine learning to attribute conversions across channels, predict campaign performance, automate cross-channel budget allocation, and simulate budget scenarios. The platform is delivered through two subscription tiers (Premium and Premium Plus) targeted at medium and enterprise marketing teams running complex multi-channel campaigns.
Product overview
Nexoya offers a unified AI-powered marketing analytics SaaS platform. The core platform consists of five integrated modules: Data Aggregation (aggregates data from 40+ channels with dashboards and metrics analysis), Attribution (AI-powered regression-based attribution with micro-experiments), Prediction (AI forecasting of campaign performance), Optimization (AI-driven cross-channel budget allocation and automated budget changes), and Scenario Simulation (budget impact analysis and scenario comparison). The platform is offered in two pricing tiers: Premium (€600-800/month) and Premium Plus (€2600-4800/month), with Premium Plus including additional AI-based Attribution and sales upload capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Nexoya Marketing Analytics SaaS Platform Unified AI-powered marketing analytics SaaS platform that aggregates data from 40+ digital channels, applies machine learning to deliver cross-channel attribution, predicts campaign performance, optimizes cross-channel budget allocation, and simulates budget scenarios for medium and enterprise marketing teams running complex multi-channel campaigns. Available in Premium (€600–800/month) and Premium Plus (€2,600–4,800/month) tiers.
Quantifiable outcome
- Marketing costs reduced by up to 30%
- +7 more outcomes
Companies that use Nexoya
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Nexoya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability5 records
Feature5 records
Nexoya partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WebrepubliccoreLeading Swiss digital marketing agency (240+ professionals, 120+ clients) that works with ZKB as lead agency. Collaborates with Nexoya for cross-channel optimization on client campaigns, combining strategic campaign architecture with Nexoya's AI algorithms.
- WavemakercoreItaly's leading media agency partnering with Stroili. Works alongside Nexoya to optimize marketing performance, with Nexoya's AI automation reducing time spent on budget planning while Wavemaker provides strategic campaign management.
- Omnicom Media GroupcoreGlobal advertising giant (OMG) partnered with Nexoya as technology partner. Nexoya's AI-based solution increased conversion rate by 60% for OMG customers, demonstrating successful agency-technology partnership.
- BMW FoundationminorPartner in RESPOND Scaleup Program launched with IFC to support European CleanTech startups, demonstrating involvement in broader startup ecosystem initiatives.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Nexoya competitors and assessment
Company assessmentDirect peers
- AppsFlyer: Mobile-first attribution and marketing analytics SaaS; broader reach but overlapping cross-channel measurement and optimization value proposition for advertisers.
- Funnel.io: Marketing data hub that aggregates data from 500+ sources for reporting and analytics; directly comparable to Nexoya's data aggregation and cross-channel reporting foundation, with a similar SaaS model.
- Adverity: Vienna-based marketing data and analytics platform with AI-powered insights; closest European peer given overlapping DACH geography, multi-channel aggregation, and analytics-driven value proposition.
- Northbeam: Cross-channel attribution and marketing intelligence platform for DTC/e-commerce; directly comparable to Nexoya's attribution and budget optimization module.
- Triple Whale: DTC-focused attribution, analytics and ad-spend optimization platform; overlaps with Nexoya's e-commerce customer base and cross-channel optimization capabilities.
- Rockerbox: Marketing attribution and MMM platform with cross-channel budget allocation; closely comparable feature set including scenario planning and predictive allocation.
- Adjust: Global attribution and marketing analytics platform focused on mobile; comparable in delivering cross-channel measurement and optimization intelligence for performance marketers.
Emerging players
- Wicked Reports: Attribution and ad-spend optimization SaaS primarily serving e-commerce and info-product businesses; partial overlap with Nexoya's optimization and attribution modules in mid-market segments.
Broad incumbents
- Adobe Analytics: Enterprise analytics suite within Adobe Experience Cloud that includes attribution and cross-channel analysis; broader portfolio competing with Nexoya at the high end of the enterprise segment.
- Salesforce Marketing Cloud Intelligence (Datorama): Enterprise marketing intelligence and attribution platform from Salesforce; overlaps with Nexoya's data aggregation and cross-channel analytics capabilities but as part of a much broader CRM/marketing suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nexoya social profiles
Digital presenceNexoya compliance and trust
Trust signalCompliance2 records
Nexoya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexoya leadership team
Management profileNumber of profiles
Profiles9 records
Nexoya subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nexoya funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexoya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexoya
What does Nexoya do?
Nexoya sells an AI-powered SaaS marketing analytics platform that aggregates data from 40+ digital advertising channels, applies machine learning to attribute conversions across channels, predict campaign performance, automate cross-channel budget allocation, and simulate budget scenarios. The platform is delivered through two subscription tiers (Premium and Premium Plus) targeted at medium and enterprise marketing teams running complex multi-channel campaigns.
Is Nexoya a public or private company?
Nexoya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nexoya founded?
Nexoya was founded in 2018. It employs 11 to 50 people.
Where is Nexoya based?
Nexoya is headquartered in Zürich, Switzerland, in the Europe region.
How does Nexoya make money?
Three revenue lines are on record. SaaS Subscription - Premium Tier is the primary driver. The others are saaS Subscription - Premium Plus Tier and enterprise Customization and Add-ons.
Who are Nexoya's main competitors?
Direct peers on record are AppsFlyer, Funnel.io, Adverity, Northbeam, Triple Whale, Rockerbox and Adjust. Wicked Reports is listed as an emerging player. Broad incumbents are Adobe Analytics and Salesforce Marketing Cloud Intelligence (Datorama).
Does Nexoya have an API?
No public API is recorded for Nexoya.
What industry is Nexoya in?
Nexoya's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAAHAB, Pricing, Revenue Management & Promotion Optimization. Its NAICS code is 5132 and its SIC code is 7310.