Donna

What Donna does

Donna is a Ghent-based voice AI assistant purpose-built for field sales teams operating outside office environments. The core product is a proactive, conversational voice agent that delivers pre-meeting briefings, captures notes from both online and in-person meetings, automatically updates CRM records (Salesforce, SAP Sales Cloud, Microsoft Dynamics 365, HubSpot), drafts follow-up emails, and coaches reps against the customer's own sales playbook. Donna operates in more than 40 languages, supports custom CRM objects, and is accessed across web, mobile, and voice calling surfaces.

Under the hood, Donna combines speech-to-text, natural language understanding, and autonomous agent workflows to compress the administrative cycle around a field sales meeting. The platform is delivered as a per-seat cloud subscription, billed annually in advance, with optional professional services for implementation, training, and integration work. Donna's enterprise security posture — ISO 27001, SOC 2, GDPR, and CCPA compliance, plus a contractual commitment that customer data is never used to train AI models — is positioned as a differentiator for regulated buyers.

Donna reaches customers through a hybrid go-to-market: direct enterprise and mid-market sales with a demo-first motion, self-serve trials, CRM marketplace listings (Salesforce AppExchange, Microsoft AppSource, HubSpot Marketplace, SAP Store), and a strategic partner channel including PwC, Deloitte, and Plaud. The company sells primarily into consumer packaged goods, manufacturing, healthcare, medical devices, insurance, real estate, and financial services, with named customers including ABB, Atlas Copco, Döhler, RAPS, Puratos, DPG Media, Liantis, and ERA Real Estate. Founded in 2023 and operating as Dealside BV, Donna closed a $4.8M seed round led by Frontline Ventures in December 2025 to fund expansion across Europe and North America.

Name

Donna

Legal name

Dealside BV

Website

https://askdonna.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Donna is a voice AI assistant for field sales teams that automates meeting capture, CRM updates, and follow-up drafting across Salesforce, SAP, Dynamics 365, and HubSpot, serving enterprises in CPG, manufacturing, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Field sales automation
• Voice AI assistant
• Sales enablement software
• CRM integration platform
• Meeting intelligence software

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS (Subscription Service): Donna operates as a cloud-based SaaS subscription service. Customers purchase subscriptions on a per-seat basis (each subscription entitles one Authorized User to access the Services). Annual invoicing in advance is standard, with the ability to add seats during a Subscription Term at prorated pricing. The company also offers Professional Services (implementation, configuration, training, consulting, integration) on a one-off project basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Donna is a proactive voice AI assistant built specifically for field sales teams. The platform automates the full lifecycle of a field sales interaction — pre-meeting briefings, in-meeting capture (online and in-person), automatic CRM updates, structured meeting notes, follow-up email drafting, and on-the-fly coaching based on the company's sales playbook. It operates across web and mobile with a voice-first interface in 40+ languages and integrates deeply with Salesforce, SAP Sales Cloud, Microsoft Dynamics 365, and HubSpot.

Product overview

Donna is a unified AI-powered sales enablement platform built specifically for field sales teams. The core product is the Donna AI Assistant — a proactive voice AI that combines conversation-based guidance, automatic note-taking, CRM integrations (Salesforce, SAP, Microsoft Dynamics 365, HubSpot), reporting & insights, and coaching & training into a single solution. Donna operates as a voice-first assistant that eliminates admin burden by automatically capturing meetings, updating CRM records, drafting follow-ups, and coaching reps. The platform supports 40+ languages and is deployed across industries including consumer packaged goods, healthcare, insurance, real estate, manufacturing, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Donna AI Assistant The only voice AI assistant purpose-built for field sales teams. Donna proactively lines up priorities, delivers hyper-personalized pre-meeting briefings, captures online and in-person meeting notes, updates CRM systems (Salesforce, SAP Sales Cloud, Microsoft Dynamics 365, HubSpot), drafts follow-up emails, and coaches reps via a conversational voice interface available in 40+ languages. Sold on a per-seat annual subscription.
• Professional Services

Quantifiable outcome

• Reduces administrative work for field sales teams by 75%
• +5 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• PlaudcoreTechnology or Integration · 14 October 2025Donna and Plaud announced a strategic integration partnership at Dreamforce 2025. The integration is designed to empower field sales teams by combining Plaud's AI-powered note-taking hardware devices (Plaud Note, Plaud NotePin) with Donna's proactive AI assistant for CRM automation and field sales workflow management. The partnership enables seamless data flow from Plaud's physical conversation-capture devices into Donna's CRM-integrated sales workflow.
• SalesforcecoreTechnology or IntegrationSalesforce is a deep integration partner. Donna is listed on Salesforce AppExchange and provides a native Salesforce integration that automatically updates contacts, opportunities, and custom CRM objects. The partnership enables screenless CRM management for Salesforce users.
• SAPcoreTechnology or IntegrationSAP is a deep integration partner. Donna is featured on SAP's partner page and integrates with SAP Sales Cloud, enabling automatic CRM updates from field sales conversations. Multiple customers (Döhler, RAPS) use Donna with SAP.
• Microsoft Dynamics 365coreTechnology or IntegrationMicrosoft Dynamics 365 is a listed integration partner. Donna is available on Microsoft AppSource and provides bi-directional integration with Dynamics 365 CRM, enabling automatic data synchronization for field sales teams using Microsoft's ecosystem.
• HubSpotcoreTechnology or IntegrationHubSpot is a listed integration partner. Donna is available on the HubSpot Marketplace as a Sales Enablement app, integrating with HubSpot CRM to automate contact updates, opportunity management, and meeting note capture.
• PwCstrategicImplementation/ SI/ Consulting PartnerPwC is listed as a strategic partner endorsing Donna across its ecosystem. PwC features Donna in its partner ecosystem to empower organizations to adopt AI in field sales operations.
• DeloittestrategicImplementation/ SI/ Consulting PartnerDeloitte is listed as a strategic partner endorsing Donna. Deloitte features Donna in its ecosystem to help client organizations implement AI-driven field sales automation.
• OrionminorGTM or Marketing PartnerOrion is listed as a partner of Donna, featured in the partner logo section of the website. The nature of the partnership appears to be ecosystem/marketing co-endorsement.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gong: Gong is a leading revenue intelligence platform that records, transcribes, and analyzes sales calls to surface deal insights. Like Donna, it automates CRM updates and provides sales coaching, but is horizontal across inside and field sales and operates at much larger scale.
• Chorus.ai (ZoomInfo): Chorus.ai provides conversation intelligence for sales calls, including transcription, summarization, and CRM integration. It overlaps Donna's meeting intelligence and CRM auto-update functionality, though Chorus is primarily focused on recorded calls rather than live in-person field meetings.
• Otter.ai: Otter.ai is a widely adopted AI meeting assistant that transcribes meetings, generates notes, and integrates with major CRMs. Donna competes directly on meeting capture and CRM automation, though Otter is positioned horizontally rather than for field sales workflows specifically.
• Fireflies.ai: Fireflies.ai offers AI-powered meeting transcription, summarization, and CRM sync. Like Donna, it targets sales teams and integrates with Salesforce, HubSpot, and other CRMs, and it competes for similar mid-market and enterprise customers on automated note-taking and CRM update use cases.
• Avoma: Avoma is an AI meeting assistant with conversation intelligence, note-taking, and CRM integration for sales teams. It overlaps Donna on meeting capture, summarization, and coaching, with comparable GTM motion targeting sales leaders and RevOps buyers.
• Badger Maps: Badger Maps is a field sales productivity tool for route planning, CRM access, and field visit logging. It overlaps Donna's field-sales-specific GTM, though Badger focuses more on routing and visit planning than AI-driven meeting capture and CRM automation.

Broad incumbents

• Salesloft: Salesloft is a sales engagement platform with cadences, email tracking, and now integrated conversation intelligence (via Drift). It overlaps Donna's CRM automation and coaching value proposition as part of a broader sales execution suite aimed at inside and field sales teams.
• Outreach: Outreach is a sales execution platform covering prospecting, cadences, and deal management, with growing AI capabilities for summarization and forecasting. Donna's CRM-update and coaching features intersect with Outreach's workflow, though Outreach is a broader platform.
• HubSpot Sales Hub: HubSpot's Sales Hub includes built-in meeting tools, AI-assisted email and note features, and native CRM. As one of Donna's deepest integration partners, HubSpot is also a potential competitor if its native AI features converge with Donna's meeting intelligence and CRM update capabilities.
• Salesforce Sales Cloud / Einstein: Salesforce Sales Cloud with Einstein (and Einstein GPT / Sales GPT) provides native AI-driven sales assistance, summarization, and CRM automation inside the platform Donna integrates with. Salesforce is both Donna's deepest partner and the most consequential platform risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@askdonna
• LinkedInlinkedin.com/company/donna-by-dealside

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donna