Sunnybrook TMS
Sunnybrook TMS (Sunnybrook Software LLC) is a private, API-first Transportation Management System serving small and mid-size North American freight brokerages and 3PLs, offering load management, dynamic pricing (QuoteIQ), carrier sourcing, accounting automation, and fraud-prevention via a per-shipment SaaS subscription with optional source-code licensing.
- Company typePrivate
- Founded2022
- HeadquartersLenexa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sunnybrook TMS does
Sunnybrook TMS, operating as Sunnybrook Software LLC, is a private U.S. (Lenexa, Kansas) software company that builds an API-first Transportation Management System for small and mid-size freight brokerages and 3PLs. Founded in 2022 with 11-50 employees, the platform supports FTL, LTL, international (Canada and Mexico), drayage, multi-stop, and multi-shipment workflows, and is positioned as "built by brokers for brokers." Core product capabilities include load management, carrier sourcing, real-time visibility (via MacroPoint and Trucker Tools), accounting automation (QuickBooks Online bi-directional sync), and a dynamic pricing engine called QuoteIQ that consumes DAT and Triumph Intelligence market data. Notable architectural and product features include open APIs, an embedded Highway carrier-identity and fraud-prevention integration, a LTL rating/booking/BOL module with SMC3 support, EDI connections, customizable dashboards with Tableau and Power BI, audit logs, four-click navigation, and a 2-week typical custom-enhancement turnaround.
Sunnybrook monetizes primarily through a recurring SaaS subscription priced per shipment (the first 200 shipments per month are bundled into the base fee, with additional loads billed at a per-load rate that scales with volume) and includes unlimited users, data, and customer portals. Optional add-on modules — EDI Connections, LTL Pricing, and QuoteIQ — generate incremental recurring revenue. A differentiated one-time TMS source-code license (Buy the Code) targets organizations wanting non-SaaS deployment or deeper technical ownership, with implementation support bundled in. Go-to-market combines a self-serve online pricing calculator and demo-led direct sales, supported by a content engine (blog, podcast, webinars, LinkedIn newsletter, YouTube, customer testimonials). The company serves North American brokerages ranging from startups to operations handling 20,000+ loads per month, and reports sub-7-day average integration setup, 10+ new enhancements released weekly, and a $1B+ aggregate customer-revenue figure (network-wide, not company revenue).
Sunnybrook TMS firmographics
Firmographics- Name
- Sunnybrook TMS
- Legal name
- Sunnybrook Software LLC
- Website
- https://sunnybrooksoftware.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunnybrook TMS (Sunnybrook Software LLC) is a private, API-first Transportation Management System serving small and mid-size North American freight brokerages and 3PLs, offering load management, dynamic pricing (QuoteIQ), carrier sourcing, accounting automation, and fraud-prevention via a per-shipment SaaS subscription with optional source-code licensing.
- Ownership category
- akta.pro rank
Sunnybrook TMS industry classification
Industry- Product category
- Transportation Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Support Activities for Transportation (488)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industries
- Contract & Tariff Management (Carrier Contracts, Accessorials, Lane/Zone Rates) (TLAEAIAB), Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where Sunnybrook TMS is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Markets served
Sunnybrook TMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Base platform subscription fee that includes first 200 shipments per month. Additional volume is priced at a simple per-load rate that adjusts as the brokerage scales. All plans include unlimited user logins, unlimited data storage, integrations, and customer portals.
- TMS Code License: One-time license agreement for purchasing the full Sunnybrook TMS codebase. Ideal for brokerages seeking a non-SaaS model or deeper technical ownership. Includes full system documentation and implementation support with no recurring platform fees.
- Optional Feature Add-ons: Additional revenue from optional features including EDI Connections, LTL Pricing tools, QuoteIQ dynamic pricing engine. These are add-on modules available to extend the platform for specific operational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Platform - First 200 shipments included |
| Subscription | Monthly | Optional: EDI Connections |
| Subscription | Monthly | Optional: LTL Pricing |
| Subscription | Monthly | Optional: QuoteIQ |
| One time/ perpetual license | Multi-year contract | TMS Code Purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sunnybrook TMS product offering
Product offeringCore offering
Sunnybrook TMS is a cloud-based, API-first Transportation Management System built by freight brokers for freight brokers. The platform supports FTL, LTL, international (Canada and Mexico), drayage, multi-stop, and multi-shipment operations, providing load management, carrier sourcing, real-time visibility, dynamic pricing via QuoteIQ, accounting sync, and embedded integrations with load boards, tracking providers, and CRMs. Customers subscribe monthly with a base fee covering the first 200 shipments and a per-load rate beyond that, or may purchase the full source code via a one-time license.
Product overview
Sunnybrook TMS offers a modular, API-first transportation management platform designed for freight brokers, 3PLs, and logistics teams. The core Sunnybrook TMS platform provides load management, carrier sourcing, customer visibility, accounting workflows, and automation capabilities supporting FTL, LTL, and cross-border (Canada and Mexico) freight. The platform is built around a core TMS with embedded optional modules and integrations including QuoteIQ dynamic pricing, Highway fraud protection/reseller program, Tank Payments automation, LoadBoard Network connectivity, EDI connections, and LTL pricing tools. For customers seeking deeper ownership, TMS Code Ownership provides full source code licensing. The platform differentiates through 10+ weekly enhancements, sub-7-day integration setup, and unlimited user/data model with no per-seat fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunnybrook TMS (Core Platform)
- QuoteIQ Dynamic Pricing Engine Dynamic pricing engine sold as an optional add-on module that delivers real-time rate suggestions by analyzing integrated pricing tools including DAT and Triumph Intelligence, applies user-defined margin rules, and pulls customer SLA data to generate instant competitive rate recommendations.
- EDI Connections
- LTL Pricing Module Optional add-on providing integrated LTL rating, booking, and BOL generation tools including support for SMC3, tariff boards, saved commodities, and quote history, enabling brokers to quote and manage LTL shipments without third-party systems.
- Highway Connect Reseller Program Reseller program offering Highway's Carrier Identity® and fraud prevention technology to emerging and mid-sized brokerages at accessible price points, embedding carrier identity verification, monitoring, and fraud protection directly within Sunnybrook TMS workflows.
- TMS Code Ownership License One-time, multi-year source code license that lets brokerages own the full Sunnybrook TMS codebase for non-SaaS deployment or deeper technical customization, including system documentation and implementation support with no recurring platform fees.
Quantifiable outcome
- Customer scaled from 30 to 4,000+ loads per month in under two years
- +4 more outcomes
Companies that use Sunnybrook TMS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Sunnybrook TMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature5 records
Sunnybrook TMS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- HighwaycoreExpanded partnership through the Highway Connect Reseller Program, enabling emerging and mid-sized brokerages to access Highway's Carrier Identity® and fraud prevention technology directly through Sunnybrook's TMS platform at more affordable price points. The integration embeds carrier identity verification and monitoring capabilities within Sunnybrook TMS, allowing brokers to manage carrier onboarding and activity without leaving the platform.
- Tank PaymentscoreIntegrated payment automation solution for freight brokers designed to streamline invoice approval, payment releases, and carrier communication. The integration enables instant funding for carriers through Tank Payments' infrastructure, reducing manual steps and improving carrier relationships.
- LoadBoard NetworkcoreIntegration allowing brokers to access dozens of independent load boards through a single system, streamlining freight posting and expanding carrier reach. Brokers can post freight once and distribute across various boards, improving coverage and operational efficiency while supporting multi-board strategies.
- MacroPointsupportingReal-time shipment tracking integration via Macropoint, enhancing visibility and team communication with automatic alerts to tackle issues fast and keep operations smooth.
- Trucker ToolssupportingReal-time tracking integration via Trucker Tools, providing visibility and team communication capabilities alongside automatic alerts for operational management.
- QuickBooks OnlinesupportingTrue bi-directional sync with QuickBooks Online eliminating double entry between systems, manual debits and credits, and reconciliation delays between ops and accounting. Supports automated accounting workflows.
- DATsupportingMarket rate data integration for QuoteIQ dynamic pricing engine, providing real-time market data for rate suggestions and competitive quoting.
- Triumph IntelligencesupportingRate intelligence data integration for QuoteIQ dynamic pricing engine, providing market intelligence for smarter pricing decisions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sunnybrook TMS competitors and assessment
Company assessmentDirect peers
- McLeod Software: Established TMS provider serving freight brokerages and carriers with load management, dispatch, accounting, and EDI. It is the dominant incumbent in the brokerage TMS category Sunnybrook targets.
- MercuryGate TMS: TMS platform serving brokers, 3PLs, and shippers across domestic and international modes. Competes head-to-head with Sunnybrook for mid-market brokerage wins.
- Turvo: Cloud-native collaboration and TMS platform for 3PLs and brokers, with workflow automation and visibility features. Direct competitor in the modern, API-first broker/3PL TMS segment.
- Customodal: Cloud-based TMS for freight brokers and 3PLs with EDI, accounting integrations, and carrier portals. Competes in the same mid-market broker segment Sunnybrook addresses.
- Aljex Software: Cloud and on-premise TMS focused specifically on freight brokers and 3PLs, offering load management, rating, carrier portals, and EDI. Closely overlapping broker-focused functionality with Sunnybrook.
- Loadsmart: Digital freight broker and TMS provider combining brokerage services with brokerage technology. Overlaps with Sunnybrook on TMS functionality targeted at freight brokerages.
- Mastery Logistics: Newer TMS platform built specifically for freight brokers and 3PLs with emphasis on usability and rapid onboarding. Most direct emerging competitor to Sunnybrook's niche.
Broad incumbents
- Descartes Systems Group: Large logistics technology vendor offering TMS, visibility, customs, and routing solutions across many customer segments. Competes broadly with Sunnybrook but as part of a much larger portfolio.
- DAT Solutions: Largest North American freight marketplace with adjacent TMS and pricing tools serving carriers, brokers, and shippers. A broad incumbent whose rate intelligence data Sunnybrook relies on via QuoteIQ.
Emerging players
- Truckstop: Load board and freight technology provider expanding into TMS and carrier identity offerings. Partially overlaps Sunnybrook's broker workflow stack and competes for mid-market brokers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunnybrook TMS social profiles
Digital presenceSunnybrook TMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnybrook TMS leadership team
Management profileNumber of profiles
Sunnybrook TMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnybrook TMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnybrook TMS
What does Sunnybrook TMS do?
Sunnybrook TMS is a cloud-based, API-first Transportation Management System built by freight brokers for freight brokers. The platform supports FTL, LTL, international (Canada and Mexico), drayage, multi-stop, and multi-shipment operations, providing load management, carrier sourcing, real-time visibility, dynamic pricing via QuoteIQ, accounting sync, and embedded integrations with load boards, tracking providers, and CRMs. Customers subscribe monthly with a base fee covering the first 200 shipments and a per-load rate beyond that, or may purchase the full source code via a one-time license.
Is Sunnybrook TMS a public or private company?
Sunnybrook TMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunnybrook TMS founded?
Sunnybrook TMS was founded in 2022. It employs 11 to 50 people.
Where is Sunnybrook TMS based?
Sunnybrook TMS is headquartered in Lenexa, United States, in the North America region.
How does Sunnybrook TMS make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are TMS Code License and optional Feature Add-ons.
Who are Sunnybrook TMS's main competitors?
Direct peers on record are McLeod Software, MercuryGate TMS, Turvo, Customodal, Aljex Software, Loadsmart and Mastery Logistics. Broad incumbents are Descartes Systems Group and DAT Solutions. Truckstop is listed as an emerging player.
Does Sunnybrook TMS have an API?
Yes. Sunnybrook is described as a modern, API-first TMS designed to streamline freight operations. The platform emphasizes open APIs as foundational infrastructure enabling integration with load boards, visibility platforms, carrier onboarding tools, accounting systems, CRMs, dynamic pricing engines, and AI applications. Key integration capabilities enabled by the API include: real-time visibility provider connections, CRM system connectivity for unified customer intelligence, automated carrier onboarding and compliance verification, financial data sync with accounting platforms, and AI-driven pricing and load optimization tool deployment.
What industry is Sunnybrook TMS in?
Sunnybrook TMS's product category is Transportation Management Software. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLAEAIAB, Contract & Tariff Management (Carrier Contracts, Accessorials, Lane/Zone Rates). Its NAICS code is 518 and its SIC code is 7370.