What Mealogic does

Mealogic operates a B2B white-label meal delivery platform that enables healthcare providers, wellness brands, registered dietitians, and enterprise organizations to offer chef-crafted, nutrition-led meals under their own brand. The end-to-end stack combines a customizable e-commerce storefront (with API integration for enterprise partners), a national network of vetted chefs and food innovators, nationwide cold-chain logistics covering 98% of Continental US zip codes, omni-channel customer service, and nutrition personalization tools supporting 25+ dietary protocols and 3,000+ scale-tested recipes. The platform allows partners to launch a branded meal program in as little as 30 days versus the traditional 18-30 month build timeline, by abstracting away commercial kitchen infrastructure, technology, logistics, and compliance. Operational metrics disclosed include 99% on-time delivery, 90.9% customer satisfaction (vs. 80% industry benchmark), 99% food safety quality assurance, and under 2% refund rates.

The business model is B2B2C: Mealogic monetizes through custom platform subscription fees, co-branded and white-label partnerships, and per-meal economics on transactions routed through partner storefronts. Pricing is not publicly disclosed and is negotiated per partner scope. Go-to-market combines channel-partner/white-label deployments with inside and enterprise field sales, targeting primary segments — Healthcare & Wellness Providers (including GLP-1 clinics, metabolic-health companies, Medicare/Medicaid programs via Season Health), Dietitians & Health Coaches, and Wellness Brands & Influencers (Whole30, Territory Foods, Ilana Muhlstein Meals, Thrive Market). Flagship enterprise anchors include Season Health (nationwide Registered Dietitian practice serving Medicare/Medicaid), Whole30 (operational backbone for branded meal program), and Territory Foods (co-branded DTC meal delivery). Founded in 2024, headquartered in New York, with 11-50 employees, Mealogic is led by CEO Derek Mansfield and raised $16 million in June 2025 led by S2G Investments with participation from Dohmen Company Foundation, Unilever Ventures, Upfront Ventures, and U.S. Venture Partners.

Name

Mealogic

Legal name

Mealogic Inc

Website

https://mealogic.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Mealogic is a B2B white-label meal delivery platform that enables healthcare providers, wellness brands, dietitians, and enterprises to offer chef-crafted, nutrition-led meal programs under their own brand via customizable storefronts, a national chef network, and nationwide cold-chain fulfillment.

Ownership category

akta.pro rank

Product category

White-Label Meal Delivery Platform

NAICS

Food Service Contractors (72231), Caterers (72232)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Online Meal Kits & Cook-at-Home Boxes (CRAHAIAI)

Keywords

• White-label meal delivery
• Nutrition commerce platform
• Prepared meal fulfillment
• Food-as-medicine platform
• Meal program infrastructure

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. White-Label Platform Fees: Mealogic charges enterprise and mid-market partners (healthcare providers, wellness brands, dietitians) for access to its white-labeled meal delivery platform. Pricing is custom/tiered per partner, reflecting the scope of customization, branding, and service level. The platform enables partners to sell meals under their own brand to end consumers, generating recurring subscription revenue for both parties.
2. Co-Branded Partnerships: Mealogic generates revenue through co-branded partnerships with established nutrition brands (e.g., Territory Foods), where partners leverage Mealogic's infrastructure while maintaining their own branding. Partners can offer flexible purchasing options including subscriptions or one-click programs.
3. Chef Network Meal Sales: A network of chefs and food innovators prepares and delivers meals through the Mealogic platform. Meals are sold to end consumers via partner storefronts, with Mealogic handling fulfillment, logistics, and customer service. The company earns a share of transaction revenue through its turnkey platform.
4. Healthcare & Wellness Provider Services: Mealogic provides nutritionally tailored meal delivery as a service to healthcare and wellness providers, enabling them to offer therapeutic meal programs to patients/clients. Revenue is derived from per-meal fees and platform subscription charges for providers operating Medicare, Medicaid, and commercial programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mealogic operates an end-to-end white-label commerce platform that enables healthcare providers, wellness brands, dietitians, and enterprise organizations to launch and operate branded chef-crafted, nutrition-led meal delivery programs under their own brand. The platform combines customizable e-commerce storefronts, a national chef network, nationwide cold-chain fulfillment covering 95–98% of US zip codes, subscription management, customer lifecycle messaging, and nutrition personalization tools.

Product overview

Mealogic is a white-label B2B meal delivery platform providing an end-to-end commerce solution that combines the Mealogic Platform as the core infrastructure with multiple integrated modules. The platform includes Customizable Digital Experience (e-commerce storefronts), Chef Network (national culinary talent), National Fulfillment & Logistics (cold chain delivery), Customer Support, and Nutrition Personalization Tools. Partners can access these as a unified turnkey solution or opt for Co-Branded Partnerships using established house brands like Territory Foods, or Bespoke Enterprise Services with full white-label customization and API integration. Additional features include Menu Explorer for curated meal filtering, Basic Affiliate Tracking, and Prospects Report for retargeting. The architecture enables businesses to launch meal programs in as little as two weeks without building infrastructure from scratch.

Differentiator

Problem solved

Functional benefit

Products and services

• Mealogic Platform (White-Label Meal Delivery Platform) End-to-end white-label commerce platform combining customizable e-commerce storefronts, a national chef network, nationwide cold-chain fulfillment, subscription management, and customer service. Enables healthcare providers, wellness brands, and dietitians to launch and scale personalized chef-crafted, nutrition-led meal programs under their own brand.
• Co-Branded Partnership Program Co-branded partnership program that leverages Mealogic's established house brands (e.g., Territory Foods) combined with partner branding, offering flexible purchasing options including subscriptions or one-click programs. Partners gain Mealogic's credibility in nutrition and food while maintaining their own brand identity.
• Bespoke Enterprise Services Fully customized white-labeled digital and physical meal delivery experience featuring partner logo, colors, and imagery, with adaptable API integration for enterprise business models and multi-year enterprise contracts.

Quantifiable outcome

• Partners can launch a customized meal program in 30 days, compared to 18-30 months required to build meal delivery from scratch
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Whole30flagshipStrategic or Co-development PartnerWhole30 partnered with Mealogic to establish a sustainable and profitable prepared meals business. Mealogic serves as the operational backbone, ensuring Whole30-approved meals are conveniently available for Whole30ers. Mealogic collaborated with Whole30 recipe developers to introduce exclusive new meals. Whole30 leveraged Mealogic's national brand and infrastructure to avoid the massive capital investment required to build meal delivery from scratch.
• Territory FoodsflagshipStrategic or Co-development PartnerTerritory Foods (established 2011) is a trailblazer in healthy meal delivery. Mealogic builds on over a decade of expertise as a service to DTC meal delivery companies, providing infrastructure that has enabled Territory Foods to achieve enhanced sourcing and operational efficiencies. Territory Foods' menu is available through Mealogic's co-branded platform.
• Season HealthflagshipStrategic or Co-development PartnerSeason Health, a nationwide practice of Registered Dietitians and leading food-as-medicine platform, partnered with Mealogic at launch to deliver nutritionally tailored, culturally diverse meals to patients. Mealogic has provided low-cost, high-quality meals that have driven program adoption and delivered measurable clinical results nationwide, particularly in Medicare and Medicaid programs.
• Cafe GratitudecoreStrategic or Co-development PartnerCafe Gratitude is a Los Angeles-based plant-based restaurant committed to organic, regeneratively-sourced ingredients. Executive Chef Dreux Ellis has partnered with Mealogic since 2019 (approximately 7 years as of 2025), bringing health-based, flavor-driven cuisine to Mealogic's meal delivery platform. The partnership enables Cafe Gratitude to reach customers nationwide who otherwise wouldn't have access to the restaurant.
• Founding FarmerscoreStrategic or Co-development PartnerFounding Farmers is a Washington, DC restaurant known for its commitment to making everything from scratch, from bread to booze. Chef Chris Anderson leads meal development for Mealogic, bringing scratch-kitchen quality and sustainability to the platform. Partnership established in 2020.
• RASAcoreStrategic or Co-development PartnerRASA (Washington, DC) is an Indian food brand committed to conscious sourcing and making Indian cuisine accessible to all. Rahul and Sahil create culturally authentic Indian meals for the Mealogic platform, partnering since 2022. Meals are designed to be a gateway to culture, nourishing bodies and exploring new worlds through food.
• Evermade FoodscoreStrategic or Co-development PartnerChef Rachelle of Evermade Foods (Warrenton, VA) is one of Mealogic's founding chef partners, having launched with Mealogic in 2012. Evermade Foods has grown into a co-manufacturing business known for high-quality, fresh ready-to-eat meals, operating from a USDA/FDA-compliant, SQF-certified facility. It acts as a manufacturer for many small-to-medium-sized brands in the DC region.
• Demeter's PantrycoreStrategic or Co-development PartnerDemeter's Pantry, founded by Maria Kardamaki Robertson (Greek island of Crete), brings authentic Mediterranean family recipes to Mealogic's platform. Mealogic has been a strong partner for eight years, sharing the philosophy of offering food that is better for you but also tastes amazing. Mealogic enabled Demeter's Pantry to reach a wider audience than the brand could access independently.
• SuperFdcoreStrategic or Co-development PartnerSuperFd is a sports nutrition catering company led by Chef Robbie Wood, caterers for the LA Kings and other professional sports franchises. SuperFd focuses on high-quality, sustainable ingredients and complete nutrition for performance. Mealogic enables SuperFd to bring professional-athlete quality meals directly to consumers at home. Partnership enables SuperFd to focus on cooking while Mealogic handles platform management, customer service, and delivery.
• Thrive MarketminorChannel Partner/ Reseller/ DistributorThrive Market is listed among Mealogic's trusted partner logos, suggesting a commercial or integration relationship. Thrive Market is a membership-based online grocery marketplace focused on healthy, sustainable products.
• VeestrominorChannel Partner/ Reseller/ DistributorVeestro is listed among Mealogic's trusted partner logos. Veestro is a plant-based meal delivery service.
• The Good KitchenminorChannel Partner/ Reseller/ DistributorThe Good Kitchen is listed among Mealogic's trusted partner logos. The Good Kitchen is a European meal delivery service.
• Galveston DietminorChannel Partner/ Reseller/ DistributorThe Galveston Diet is listed among Mealogic's trusted partner logos on the coverage page, suggesting a commercial relationship or integration.
• Ilana Muhlstein MealscoreChannel Partner/ Reseller/ DistributorIlana Muhlstein Meals is a wellness brand and influencer meal program that partnered with Mealogic to launch a customized meal program in 30 days. Ilana Muhlstein is a registered dietitian and health influencer known for her role as a spokesperson for the American Ballet Theatre and her nutrition programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CookUnity: Chef-prepared, ready-to-eat meal delivery service operating a national subscription model with a distributed chef network. Most direct comparable on the chef-network + DTC subscription meal model, though CookUnity is consumer-facing rather than B2B2C white-label.
• Territory Foods: Established healthy meal delivery brand and Mealogic co-branded partner offering chef-crafted, nutrition-led meals via subscription. Listed as both customer and house brand, making it the closest peer in product offering even though operating on Mealogic's rails.
• Season Health: Food-as-medicine platform pairing Registered Dietitians with meal delivery for Medicare, Medicaid, and commercial populations. Direct comparable in the B2B healthcare-meal space, and a Mealogic customer/partner that competes for the same provider relationships.
• Daily Harvest: Subscription-based, nutrition-led meal and frozen food delivery brand with national fulfillment. Comparable in the nutrition-forward DTC subscription meal category, though Daily Harvest sells direct-to-consumer under its own brand.
• Factor (formerly Factor 75): Chef-prepared, nutrition-focused meal subscription service acquired by HelloFresh. Competes in the same prepared-meal subscription category with national fulfillment and dietitian-designed menus.
• Freshly: Ready-to-eat, chef-prepared meal subscription brand (acquired by HelloFresh/News Corp). Direct comparable in DTC prepared meal subscriptions targeting health-conscious consumers.
• Sunbasket: Organic, chef-designed meal kit and prepared meal delivery service. Overlapping product set (meal kits + prepared meals) and similar health/nutrition positioning to Mealogic's partner brands.
• Veestro: Plant-based, chef-prepared meal delivery service. Direct comparable on the prepared-meal subscription model and one of Mealogic's listed partner logos.

Broad incumbents

• Thrive Market: Membership-based online grocery marketplace for healthy, sustainable products. Adjacent in the health-and-wellness consumer space and a Mealogic partner logo, though its primary model is grocery rather than prepared meals.
• HelloFresh: Largest global meal kit and prepared meal subscription company (owns Factor and Freshly). The dominant incumbent in the prepared meal category with vastly greater scale, supply chain, and marketing budget that could squeeze Mealogic's B2B partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mealogic