What Heltia does

Heltia is a Turkey-based digital health and corporate wellness platform founded in 2022 and headquartered in Istanbul. The company operates a single consumer-facing app and an enterprise SaaS offering that together serve individuals seeking preventive health support and corporate clients buying employee benefit programs. Its product surface comprises a mobile and web application that matches users with a network of 500-700+ clinically qualified experts — including psychologists, clinical psychologists, dietitians, physiotherapists, personal trainers, birth coaches, lactation consultants, and family counselors — via video and text consultations, supplemented by expert-approved content, psychological self-tests, gamified wellness activities, and a rewards store.

On the corporate side, Heltia sells four integrated modules: Brokerlik (digital health insurance brokerage delivered in partnership with MGA Sigorta Brokerlik A.Ş.), Entegre Sağlık Yönetimi (Integrated Health Management combining online doctor access, 24/7 emergency hotline, vaccination and laboratory services, workplace physician coordination, and corporate health scoring), Esenlik ve Çalışan Destek (Wellness and Employee Support with access to 700+ experts, content, and community events), and Heltia Insights (an HR analytics dashboard tracking employee health, wellness, and insurance usage). The platform is HIPAA-compliant and serves 200+ corporate clients across Turkish banking, technology, e-commerce, FMCG, automotive, energy, and logistics verticals.

Heltia's business model combines freemium B2C usage-based revenue (pay-per-session expert credits inside the free app) with B2B enterprise revenue from annual subscription contracts for corporate wellness, integrated health management, and insurance brokerage services. The company has raised approximately $5.5M across a $800K seed round (October 2022, Collective Spark and Wamda Capital) and a $4.7M Series A (November 2023, led by Northzone), with a broader investor base including Acıbadem, Memorial, Anterra Capital, E2VC, Freeletics, Hummingbird, TIBAS Ventures, Lazada, Midas, Pitchdrive, and Wamda Capital. The company is privately held, employs 11-50 people, and is led by CEO Alperen Adikti.

Name

Heltia

Legal name

Heltia

Website

https://getheltia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Heltia is a Turkey-based digital health platform founded in 2022 that matches individuals with a 500-700+ expert network of psychologists, dietitians, and clinicians, and sells integrated wellness, health management, and insurance brokerage modules to 200+ corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Expert Session Credits: Users purchase credits to access expert consultations including psychologists, clinical psychologists, psychological counselors, dietitians, physiotherapists, personal trainers, birth coaches, lactation consultants, family counselors, child development specialists and more. Credits are purchased per session.
2. Corporate Health Management: B2B services including integrated health management (online doctors, 24/7 emergency support, vaccination programs, laboratory services), wellness and employee support solutions, and brokerage services for health insurance management. Delivered through MGA Sigorta Brokerlik A.Ş.
3. Brokerage Services: Digital and data-driven health insurance management services for corporate clients, including entry/exit operations, real-time demand tracking, 24/7 support for health insurance problems, and data insights for budget optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Heltia is a digital health and corporate wellness platform that provides a freemium consumer mobile app for matching individuals with 700+ clinical experts (psychologists, dietitians, physiotherapists, etc.) for online video and text consultations, plus a corporate B2B suite offering integrated health management, employee wellness programs, and health insurance brokerage. Revenue is generated through pay-as-you-go expert session credits for consumers and annual subscription contracts with 200+ enterprise clients in Turkey.

Product overview

Heltia is a next-generation employee support and digital health platform that offers a unified app combining preventive health services with corporate wellness solutions. The core Heltia App provides access to over 700 experts (psychologists, clinical psychologists, dietitians, physiotherapists, sports trainers, veterinarians, and more) for online video consultations, expert-approved content, psychological tests (depression, anxiety, motivation, OCD), community events, gamification, and regular check-ups for development tracking. The corporate portfolio includes three integrated modules: Brokerlik (health insurance brokerage via MGA Sigorta Brokerlik A.Ş. for digital insurance management), Entegre Sağlık Yönetimi (Integrated Health Management combining online doctors, 24/7 emergency hotline, vaccination, laboratory, workplace physician, and corporate health scoring), and Esenlik ve Çalışan Destek (Wellness solutions with expert access and community activities). Additional features include Heltia Insights (analytics dashboard), Helta Dükkan (rewards store), and the Heltia Blog (expert content library). The app is free to download with expert sessions available via credit-based purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Heltia App A personalized preventive digital health application enabling individual users to match with experts (psychologists, dietitians, physiotherapists, and others), access wellness content, participate in community events, and track their development through regular check-ups. Free to download with expert sessions available via credit purchase.
• Brokerlik (Brokerage Services)
• Entegre Sağlık Yönetimi (Integrated Health Management)
• Esenlik ve Çalışan Destek (Wellness and Employee Support Solutions)
• Heltia Insights

Quantifiable outcome

• 90% of employees do not enjoy the work they do
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MGA Sigorta Brokerlik A.Ş.coreStrategic or Co-development PartnerInsurance brokerage partner providing health insurance brokerage services under Heltia's brand. Heltia brokerage services are provided by MGA Sigorta Brokerlik A.Ş., enabling digital and data-driven health insurance management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterHelp: Largest consumer online therapy marketplace owned by Teladoc, matching users with licensed therapists via subscription. Same consumer-side expert-matching and credit/subscription monetization as Heltia's app.
• Talkspace: Public online therapy platform connecting consumers and enterprise clients to licensed therapists via messaging and video. Comparable B2C/B2B mental health marketplace with expert-matching architecture similar to Heltia.
• Spring Health: Enterprise mental health platform providing therapy, coaching, medication, and wellness to employers globally. Directly comparable to Heltia's combined therapy + wellness + integrated health offering for corporates.
• Lyra Health: US-based platform delivering mental health and wellbeing benefits to enterprise employers via therapy, coaching, and managed care partners. Closely comparable to Heltia's corporate mental health + integrated health management model and B2B enterprise sales motion.
• Modern Health: Global employer-focused mental health platform offering therapy, coaching, and wellness across multiple geographies. Closest analog to Heltia's integrated health management + wellness stack and international expansion narrative.

Broad incumbents

• Calm: Consumer and employer meditation, sleep and mindfulness platform with a strong B2B benefits channel. Adjacent to Heltia's wellness arm and competes for the same corporate wellbeing budget.
• Limeade: Enterprise employee wellbeing and engagement platform with health, fitness and benefits navigation. Direct overlap in HR/benefits buyer persona and corporate wellness spend.
• Headspace: Consumer and employer mental wellness platform offering meditation, therapy and coaching with enterprise distribution. Comparable content + expert access + corporate wellness motion to Heltia.
• Virgin Pulse: Established enterprise employee wellbeing platform combining health, fitness, and benefits navigation. Competes for the same HR/benefits procurement cycles Heltia targets.

Emerging players

• Wysa: AI-driven mental health platform with both consumer and employer offerings. Closest emerging analog to Heltia's hybrid B2B2C digital mental wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getheltia
• LinkedInlinkedin.com/company/getheltia
• Instagraminstagram.com/getheltia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heltia