Home Alliance
Home Alliance operates a mobile-first marketplace connecting homeowners with 1,000+ vetted technicians across 30+ U.S. cities for on-demand home services, supported by tiered membership subscriptions, remote assistance, contractor financing, and a 2024-launched B2B facility management offering.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Home Alliance does
Home Alliance operates a mobile-first, two-sided marketplace that connects homeowners with a network of 1,000+ vetted, background-checked technicians across 30+ U.S. cities for on-demand home services including HVAC, plumbing, electrical, appliance repair, air duct cleaning, cleaning, home inspection, handyman, roofing, construction/remodeling, and garage door work. The platform is accessible via iOS/Android apps, a self-serve website, and a 24/7 call center, and includes an order-tracking dashboard with unique tracking codes through the service lifecycle. In 2024 the company extended its service surface into solar (via a partnership with SOAR and Tarek El Moussa), launched Smart AC (an IoT HVAC monitor with predictive breakdown analytics and anomaly detection), and entered B2B facility management for property managers and commercial clients.
The company generates revenue through multiple streams: a three-tier membership subscription (Essential $19.95/mo, Value $49.95/mo, Preferred $99.95/mo) with 15,000+ paying members; per-visit service call fees of $75-$150 (waived for higher tiers); Remote Assistance sessions at $9.99; contractor financing transaction fees from a network of 1,500+ lenders (with a reported 16% average uplift in deal sizes); and the Home Alliance Academy training program. Its customer base totals 502,400+ lifetime customers served, with a 4.9/5.0 average rating across 12,574 reviews and a 70% Net Promoter Score. The company is privately held, founder-led by CEO Sardor Umrdinov, headquartered in Los Angeles, California, and raised a $5 million funding round from Lago Innovation Fund in June 2024.
Home Alliance firmographics
Firmographics- Name
- Home Alliance
- Legal name
- Home Alliance
- Website
- https://homealliance.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Home Alliance operates a mobile-first marketplace connecting homeowners with 1,000+ vetted technicians across 30+ U.S. cities for on-demand home services, supported by tiered membership subscriptions, remote assistance, contractor financing, and a 2024-launched B2B facility management offering.
- Ownership category
- akta.pro rank
Home Alliance industry classification
Industry- Product category
- Home Maintenance Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
- akta.pro secondary industry
- Smart Home Troubleshooting, Maintenance & Ongoing Support (HSAHADAK)
Keywords
Where Home Alliance is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Three-tier monthly subscription model (Essential, Value, Preferred) providing exclusive discounts, waived service call fees, extended warranties, priority scheduling, and free inspections. Annual subscription with automatic renewal.
- Service Call Fees: Per-visit fees ranging from $75-$150 for non-members or Essential tier members. Waived for Value and Preferred members. Service fees cover diagnostic visits.
- Remote Assistance: $9.99 per session for remote technical guidance and troubleshooting, with 15-minute initial sessions at $45 and $3 per additional 2 minutes. 89% of issues resolved remotely.
- Contractor Financing: Financing platform for contractors enabling customers to pay for projects over time. Home Alliance earns fees from financing partnerships (1500+ lenders) and reports 16% average increase in deal sizes.
- Academy Training Programs: Online training courses for aspiring technicians and home service professionals. Three tiers: Beginner (self-paced), Specialist (live webinars, certifications), and Expert (contractor/LLC training). Generates revenue from course subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential - Free first year, then $19.95/month ($199.95/year) |
| Subscription | Annual | Value - $49.95/month ($499.95/year) |
| Subscription | Annual | Preferred - $99.95/month ($999.95/year) |
| Usage-based | Pay-as-you-go | Remote Assistance - $9.99 per session |
| Unit Pricing | Pay-as-you-go | Service Call Fees - $75-$150 per visit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Home Alliance product offering
Product offeringCore offering
Home Alliance operates a mobile-first platform that connects homeowners with a nationwide network of 1,000+ vetted, certified technicians for on-demand home services including appliance repair, HVAC, plumbing, electrical work, and air duct cleaning. The company monetizes through per-visit service fees, three-tier membership subscriptions (Essential, Value, Preferred), Remote Assistance sessions at $9.99 each, and contractor financing fees from a 1,500+ lender network.
Differentiator
Problem solved
Functional benefit
Brands
- SOAR (Solar Partnership): Residential solar solutions partnership with Tarek El Moussa providing solar panel installation and energy cost reduction services.
- Home Alliance Academy
- Home Alliance Financing
- Alliance Business Club (ABC)
Products and services
- On-Demand Home Repair Services On-demand dispatch of certified, background-checked technicians to homeowner residences for HVAC, plumbing, electrical, appliance repair, and air duct cleaning services, with same-day availability in 30+ U.S. cities.
- Home Alliance Membership Three-tier subscription program (Essential at $19.95/mo, Value at $49.95/mo, Preferred at $99.95/mo) providing discounts on services, extended warranties (3-10 years), Home Alliance Guarantees ($10K-$100K), priority scheduling, free inspections, and waived service call fees.
- Smart AC IoT-enabled HVAC monitoring device and app that predicts breakdowns via real-time system health monitoring, air filter health tracking, water leak detection, freeze alerts, and breakdown risk scoring.
- Remote Assistance On-demand video and phone diagnostic sessions with Home Alliance technicians for troubleshooting home repair issues, priced at $9.99/session with an 89% resolution rate and 24/7 availability.
- B2B Facility Management Services Enterprise-grade facility management contracts for property managers, landlords, and commercial businesses covering large-scale maintenance, repair, preventive maintenance programs, and facility upkeep.
- Home Alliance Financing Customer financing platform enabling payment for home improvement projects over time through 1,500+ lender partners, with plans up to $200K, 0% promotional options, and instant pre-approvals.
- Home Alliance Academy Online training academy offering three subscription tiers (Beginner self-paced, Specialist with live webinars and certifications, Expert for contractor/LLC training) covering appliance repair, HVAC, plumbing, customer service, sales, and business development.
- Residential Solar Installation (SOAR Partnership) Residential solar installation and energy solutions delivered through a strategic partnership with SOAR and celebrity home expert Tarek El Moussa, including proprietary client-update technology and integrated solar financing.
- Cleaning and Home Inspection Services Residential cleaning and home inspection services delivered by Home Alliance technicians, expanding the platform's service portfolio beyond core HVAC, plumbing, electrical, and appliance repair.
Quantifiable outcome
- 4.9/5.0 average rating based on 12,574 reviews
- +4 more outcomes
Companies that use Home Alliance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Home Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Home Alliance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- SOARcoreStrategic partnership with SOAR and Tarek El Moussa to transform the residential solar industry. SOAR built proprietary technology for client updates via calls, texts, and emails. Offers 75% increased energy output, solar financing with guaranteed buyer transfer, and free battery valued at $8,000. Operating in CA, AZ, and FL within 30 days.
- 1500+ Lenders (Financing Network)coreNetwork of 1500+ active lenders enabling financing for projects up to $200K. Partners include major appliance brands: Asko, KitchenAid, JennAir, Goodman, Samsung, Amana. Provides 0% promotional financing options and instant pre-approvals for customers.
- Handyman, Roofing, Construction, Remodeling, and Garage Door Service PartnerssupportingStrategic partnerships extending service offerings to include handyman, roofing, construction and remodeling, and garage door services. These partnerships enable Home Alliance to serve as a one-stop solution for homeowners.
- Tarek El MoussacoreCelebrity home expert partnership for solar services, bringing industry expertise and brand credibility to the residential solar offering through the SOAR partnership.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Home Alliance competitors and assessment
Company assessmentDirect peers
- TaskRabbit: TaskRabbit is an on-demand marketplace for handyman, cleaning, and home repair tasks using vetted independent contractors—comparable business model and target customer as Home Alliance.
- Angi: Angi (formerly Angie's List) is the largest US home services marketplace connecting homeowners with pre-screened local pros across plumbing, HVAC, electrical, and cleaning—directly overlapping Home Alliance's core offering and membership model.
- Thumbtack: Thumbtack is an on-demand local services marketplace with deep coverage of home repair, maintenance, and improvement categories, competing for the same homeowner customers and contractor supply as Home Alliance.
- HomeAdvisor: HomeAdvisor (now part of Angi Inc.) operates a pro-matching platform for home services including HVAC, plumbing, and appliance repair—directly comparable to Home Alliance's homeowner-technician matching model.
- Handy: Handy (owned by Angi) is a home services platform specializing in cleaning, furniture assembly, and home improvements with vetted professionals—closely aligned with Home Alliance's on-demand service categories and booking model.
Broad incumbents
- Frontdoor: Frontdoor is a publicly-traded home warranty and on-demand home services company with a national contractor network and subscription plans—an established incumbent competing for similar recurring-service revenue.
- American Home Shield: American Home Shield is one of the largest US home warranty providers, offering annual plans that bundle repair and replacement coverage—a broader-scale, subscription-based analog to Home Alliance's membership tiers.
- Porch Group: Porch is a home services platform connecting homeowners with contractors across multiple categories and offering software tools to pros—an adjacent incumbent with overlapping marketplace and software elements.
- Neighborly: Neighborly (formerly Dwyer Group) is a large franchised home services platform covering HVAC, plumbing, electrical, and appliance repair—competing with Home Alliance's technician network through franchise density rather than tech platform.
Emerging players
- Puls: Puls is a venture-backed on-demand home services startup focused on appliance repair, smart home installation, and HVAC—directly competing in Home Alliance's core trade categories with a tech-forward approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Alliance social profiles
Digital presenceHome Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Alliance leadership team
Management profileNumber of profiles
Profiles2 records
Home Alliance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Alliance
What does Home Alliance do?
Home Alliance operates a mobile-first platform that connects homeowners with a nationwide network of 1,000+ vetted, certified technicians for on-demand home services including appliance repair, HVAC, plumbing, electrical work, and air duct cleaning. The company monetizes through per-visit service fees, three-tier membership subscriptions (Essential, Value, Preferred), Remote Assistance sessions at $9.99 each, and contractor financing fees from a 1,500+ lender network.
Is Home Alliance a public or private company?
Home Alliance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Home Alliance founded?
Home Alliance was founded in 2016. It employs 101 to 250 people.
Where is Home Alliance based?
Home Alliance is headquartered in Los Angeles, United States, in the North America region.
How does Home Alliance make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are service Call Fees, remote Assistance, contractor Financing and academy Training Programs.
Who are Home Alliance's main competitors?
Direct peers on record are TaskRabbit, Angi, Thumbtack, HomeAdvisor and Handy. Broad incumbents are Frontdoor, American Home Shield, Porch Group and Neighborly. Puls is listed as an emerging player.
Does Home Alliance have an API?
No public API is recorded for Home Alliance.
What industry is Home Alliance in?
Home Alliance's product category is Home Maintenance Services. Its primary akta.pro industry code is HSACAIAI, Home Services Coordination & Vendor Management, with a secondary code of HSAHADAK, Smart Home Troubleshooting, Maintenance & Ongoing Support. Its NAICS code is 811412 and its SIC code is 7340.