Ascent360
Ascent360 is an AI-First Customer Data Platform for hospitality that unifies guest data from 150+ source systems into 'Golden Records' and enables omnichannel marketing across email, SMS, direct mail, and paid channels, serving hotels, ski resorts, bike/outdoor retailers, and specialty retail.
- Company typePrivate
- Founded2013
- HeadquartersGolden, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ascent360 does
Ascent360 is an AI-First Customer Data Platform (CDP) purpose-built for the hospitality industry and headquartered in Golden, Colorado. Founded in 2013, the platform integrates directly with over 150 source systems spanning PMS, POS, eCommerce, booking engines, golf, spa, F&B, and venue management, unifying, deduplicating, and enriching guest data into 'Golden Records' via an NCOA- and CASS-certified hygiene engine that corrects approximately 18-25% of physical addresses and 10-15% of email addresses on a daily cadence. Beyond identity resolution, the platform natively bundles execution channels including email, SMS, direct mail, paid social retargeting, landing pages, abandoned booking recovery, AI-driven guest feedback analysis, and a Guest View Chrome Extension for front-line staff.
The company's go-to-market is primarily sales-led with 'Request Demo' CTAs across the site, supported by a formalized Partner Program (agency, reseller, and integration tiers) and a hybrid PLG motion through 30-day free trials on Lightspeed, BigCommerce, and Shopify integration pages. Revenue is generated through SaaS subscriptions in two tiers: Flash360 Pro (starting at $500/month for hotels and resorts) and Enterprise (custom pricing for multi-property portfolios with advanced audiences, custom integrations, and multi-year contracts). Ascent360 targets hospitality, ski resorts, bike/outdoor retailers, and specialty retail segments in the US and Canada, with named customers including Steamboat Resort, Mammoth Mountain, Mt. Hood Meadows, Crystal Mountain, Linchris, Grand Wailea, Mike's Bikes, and Sims Music.
Ascent360 firmographics
Firmographics- Name
- Ascent360
- Legal name
- Ascent360, Inc.
- Website
- https://ascent360.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ascent360 is an AI-First Customer Data Platform for hospitality that unifies guest data from 150+ source systems into 'Golden Records' and enables omnichannel marketing across email, SMS, direct mail, and paid channels, serving hotels, ski resorts, bike/outdoor retailers, and specialty retail.
- Ownership category
- akta.pro rank
Ascent360 industry classification
Industry- Product category
- Hospitality Customer Data Platform (CDP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution for Travel (THALAKAE)
- akta.pro secondary industries
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Ascent360 is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ascent360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform (Flash360 Pro): Subscription-based pricing tier for hotels and resorts (Flash360 Pro). Includes multiple premium integrations, golden record hygiene & matching, pre-built and complex audiences, email marketing, email templates & automation, web behavior tracking pixel, custom onboarding & training, and 25 aggregated insight fields. Starts at $500/month.
- Enterprise SaaS Subscription: Enterprise tier for multi-property portfolios and conglomerates. Includes everything in Pro plus custom integrations, custom data extracts, advanced audiences, template sharing, custom reporting, custom revenue attribution, and 40 aggregated insight fields. Pricing scales with property count and feature customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flash360 Pro - Perfect for Hotels & Resorts |
| Subscription | Multi-year contract | Enterprise - Perfect for Multi-Property & Conglomerates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Ascent360 product offering
Product offeringCore offering
Ascent360 provides an AI-First Customer Data Platform (CDP) built specifically for the hospitality industry that integrates directly with 150+ source systems (PMS, POS, eCommerce, Golf, Spa, F&B, Venue Management) to unify, cleanse, deduplicate, and enrich guest data into a single 'Golden Record' profile. The platform combines the CDP with native multichannel marketing execution across email, SMS, direct mail, paid ads, and guest feedback. It is offered in two tiers — Flash360 Pro (starting at $500/month) for hotels and resorts, and Enterprise for multi-property and conglomerate portfolios.
Product overview
Ascent360 is an AI-First Customer Data Platform (CDP) built specifically for the hospitality industry. The unified platform integrates directly with 150+ source systems (PMS, POS, eCommerce, Golf, Spa, F&B, Venue Management) and combines a complete marketing suite including Email Marketing, SMS Marketing, Landing Pages, Direct Mail Advertising, Segment & Automate, Measure (reporting), Abandoned Cart recovery, Guest View Chrome Extension, and Guest Feedback analysis. All data flows through a sophisticated hygiene engine that unifies, de-duplicates, and enriches guest information daily to create Golden Records. The platform is offered in two tiers: Flash360 Pro for Hotels & Resorts and Enterprise for Multi-Property & Conglomerates. Pricing starts at $500/month with guaranteed positive ROI in the first year.
Differentiator
Problem solved
Functional benefit
Products and services
- Ascent360 Customer Data Platform (CDP) AI-First Customer Data Platform that integrates directly with 150+ source systems (PMS, POS, eCommerce, Golf, Spa, F&B, Venue Management) to enhance guest data. Unifies, de-duplicates, and enriches data daily to create Golden Records for every guest, enabling omnichannel marketing activation across email, SMS, direct mail, and paid ads for hospitality businesses.
- Guest Feedback Standalone AI-powered guest feedback module that automatically collects, analyzes, and acts on guest sentiment across every property and touchpoint for hospitality operators. AI analysis surfaces trends, flags at-risk guests, benchmarks performance across properties, triggers real-time alerts, and produces automated responses with cross-property portfolio intelligence.
- Ascent360 Guest View Chrome Extension Browser extension for front-desk, call center, and social teams that surfaces complete guest profiles including lifetime spend, NPS, segmentation (VIP/family/loyalty status), visit history, preferences, and email engagement summary. Includes instant auto-search when opening a guest record in the PMS.
- Abandoned Booking Recovery Automated abandoned booking recovery offering for hospitality that detects hesitation in real-time across rooms, packages, spa, golf, or eCommerce and triggers personalized re-engagement with dynamic content. Automatically cancels remaining emails when a guest completes the booking.
Quantifiable outcome
- Mammoth Mountain saw 1900% increase in ROI after automating a post-purchase retention campaign
- +10 more outcomes
Companies that use Ascent360
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Ascent360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability7 records
Feature10 records
Ascent360 partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Maestro PMScoreAscent360's Customer Data Platform integrates seamlessly with Maestro PMS (browser-based cloud and on-premises all-in-one PMS for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups). The integration enables hoteliers to enrich and activate guest profiles via precise segmentation and intuitive automation across email, SMS, paid ads, and direct mail. Maestro data is automatically enriched daily, providing a single source of truth.
- Oracle HospitalitycoreAscent360's CDP seamlessly integrates with Oracle Hospitality (45+ years of experience providing technology to independent hoteliers, global and regional chains, gaming, and cruise lines). Creates a single 360-degree view of every guest, enabling precise guest segments and automated multi-channel marketing campaigns. Data is synced automatically and refreshed daily.
- Springer Miller SystemscoreAscent360 integrates with Springer Miller Systems (fully integrated, complete property management suite backed by over 35 years of innovation). Creates unified guest view enabling precise segmentation and multi-channel campaign automation.
- StayNTouchcoreAscent360 integrates with StayNTouch (cloud hotel PMS that simplifies hotel and chain operations, amplifies revenue streams, and transforms the on-property guest experience). Guest data is synced automatically and refreshed daily.
- MewscoreAscent360 integrates with Mews (cloud-based PMS designed to streamline hotel operations and enhance guest experiences). Creates single, unified view of guest data, empowering personalized marketing, increased engagement, and boosted revenue. Data is enriched daily.
- Lightspeed (POS & Golf)coreAscent360 integrates with Lightspeed POS and Lightspeed Golf (leading commerce platform for retailers and golf operators). Unlocks customer/guest data captured at point of sale for segmentation and automated campaign activation. Offers 30-day free trial for Lightspeed users.
- accesso/Paradox (Siriusware)coreaccesso (parent of Paradox and Siriusware, serving over 1,200 venues worldwide) integrates with Ascent360. The Paradox and Siriusware integrations enable leisure, attractions, and entertainment operators to streamline operations and deliver personalized guest experiences. accesso Paradox provides real-time data synchronization for guest behavior insights and engagement.
- Agency Partners (CRM, Revenue Management, MarTech Consultants)minorMarketing and revenue management agencies, CRM consultants, destination marketing agencies, and MarTech strategists. Partners receive access to training and onboarding resources, a white-glove partner success manager, and co-branded case studies and testimonials.
- Reseller & Referral PartnersminorIndependent consultants, strategists, and industry experts with strong networks. Commission-based or revenue-share models available. Partners receive sales enablement tools, pitch materials, ongoing training, and product updates.
- NSAA (National Ski Areas Association)minorIndustry affiliation/association membership. NSAA represents ski area operators.
- NBDA (National Bicycle Dealers Association)minorIndustry affiliation/association. NBDA represents bicycle retailers. Ascent360 CEO appears on NBDA podcasts and the company produces content for bike retailers.
- IHLA (Illinois Hotel & Lodging Association)minorIndustry association affiliation.
- BCHA (Bicycle Trade Association)minorIndustry association affiliation.
Scale indicators31 records
Recent moves6 records
Expansion highlights5 records
Ascent360 competitors and assessment
Company assessmentDirect peers
- Cendyn: Hospitality CRM and CDP vendor serving hotels and resorts with guest profiling and direct-booking campaigns; Ascent360 runs a Cendyn comparison page and they overlap most directly in the hotel-CDP + campaign-automation niche.
- Revinate: Hospitality-focused guest data platform and marketing automation suite; Ascent360 explicitly publishes head-to-head comparison pages targeting Revinate buyers, making them their closest like-for-like competitor in the hotel-CDP space.
- Inntopia: Guest data and marketing platform purpose-built for resorts and mountain destinations; Ascent360 specifically lists Inntopia as a competitor, with strong overlap in ski-resort and resort-CDP use cases.
- Ireckonu: Hospitality-focused guest data unification platform headquartered in Europe; Ascent360 compares against Ireckonu on identity resolution and CRM features, indicating direct competition in hotel guest-CDP deployments.
Broad incumbents
- Adobe Real-Time CDP: Enterprise CDP and marketing platform from Adobe with deep resources; competes as a broad incumbent in CDP categories but does not specialize in the hospitality vertical Ascent360 targets.
- Twilio Segment: Customer data infrastructure layer used across industries including hospitality; competes in the data unification layer but lacks Ascent360's vertical integrations and built-in hospitality campaign execution.
- Salesforce Marketing Cloud (Data Cloud): Enterprise CRM and CDP offering that touches hospitality and travel as part of a much larger portfolio; competes with Ascent360 on enterprise scale but lacks Ascent360's hospitality-specific integration library and AI campaign plays.
Others
- Mews: Cloud PMS for hotels that owns guest/reservation data and is one of Ascent360's deepest integration partners; adjacent rather than direct, but Mews has been expanding into guest engagement and could overlap competitively.
- accesso (Paradox/Siriusware): Ticketing, POS and guest experience platform for attractions and ski areas serving 1,200+ venues; a deep integration partner that competes peripherally in guest data and engagement for attractions and resorts.
Emerging players
- Klaviyo: SMB-focused email/SMS and CDP platform popular with retailers including bike/outdoor merchants; competes with Ascent360 for the smaller retail/bike customer segment where Ascent360 runs its Lightspeed and Shopify free-trial PLG motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ascent360 social profiles
Digital presenceAscent360 compliance and trust
Trust signalCompliance4 records
Ascent360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascent360 leadership team
Management profileNumber of profiles
Profiles5 records
Ascent360 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascent360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascent360
What does Ascent360 do?
Ascent360 provides an AI-First Customer Data Platform (CDP) built specifically for the hospitality industry that integrates directly with 150+ source systems (PMS, POS, eCommerce, Golf, Spa, F&B, Venue Management) to unify, cleanse, deduplicate, and enrich guest data into a single 'Golden Record' profile. The platform combines the CDP with native multichannel marketing execution across email, SMS, direct mail, paid ads, and guest feedback. It is offered in two tiers — Flash360 Pro (starting at $500/month) for hotels and resorts, and Enterprise for multi-property and conglomerate portfolios.
Is Ascent360 a public or private company?
Ascent360 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ascent360 founded?
Ascent360 was founded in 2013. It employs 11 to 50 people.
Where is Ascent360 based?
Ascent360 is headquartered in Golden, United States, in the North America region.
How does Ascent360 make money?
Two revenue lines are on record. SaaS Subscription Platform (Flash360 Pro) is the primary driver. The others are enterprise SaaS Subscription.
Who are Ascent360's main competitors?
Direct peers on record are Cendyn, Revinate, Inntopia and Ireckonu. Broad incumbents are Adobe Real-Time CDP, Twilio Segment and Salesforce Marketing Cloud (Data Cloud). Others are Mews and accesso (Paradox/Siriusware). Klaviyo is listed as an emerging player.
Does Ascent360 have an API?
Yes. API access and developer support is available for Integration Partners as part of the Partner Program. PMS, POS, Golf, Spa, F&B, Venue Management, Call Center and Booking systems, revenue management tools, and systems that manage customer or transactional data can integrate through the platform. Developer documentation is at ascent360.com/partnership.
What industry is Ascent360 in?
Ascent360's product category is Hospitality Customer Data Platform (CDP). Its primary akta.pro industry code is THALAKAE, Customer Data Platforms (CDP) & Identity Resolution for Travel, with a secondary code of MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services. Its NAICS code is 518 and its SIC code is 7372.