Mercura

Sales Quote Automation Softwaremercura.ai

Mercura is a Munich-based SaaS company that uses AI to automate quote and order processing for distributors and manufacturers in the construction, electrical, HVAC, and building-technology sectors across the DACH region.

Company typePrivate
Founded2024
HeadquartersMunich, Germany
Headcount11–50
GTM typeB2B
OfferingSoftware

What Mercura does

Mercura Technologies GmbH is a Munich-based private SaaS company that sells an AI-powered quote and order automation platform to distributors and manufacturers in the construction, electrical, HVAC, and building-technology verticals. Its product portfolio comprises three core modules — Specifications (AI processing of complex PDF, GAEB, and email tender texts into spec-compliant product matches), AI Voice Agents (autonomous handling of inbound customer calls for quoting and ordering with human-in-the-loop routing), and E-mail Requests (extraction of RFQs from email bodies and attachments and direct population of CRM/ERP systems) — together with an AI Copilot add-on and an enterprise-grade integration layer certified against SAP S/4, SAP ECC & R/3, SAP C4C, Oracle NetSuite, Salesforce, Microsoft Dynamics 365, Proalpha, and Infor.

The underlying technology stack combines semantic AI search, customer-specific fine-tuning of custom models trained on 10+ years of industry experience, and reinforcement learning from human feedback that improves quote accuracy with each use. Infrastructure is hosted exclusively in Microsoft Azure Frankfurt under DIN ISO/IEC 27001, ISO 27018, and GDPR compliance, with an explicit policy that no customer data is used for external model training.

Mercura monetizes through annual subscription-based enterprise SaaS contracts priced on a quote basis tied to company size, volume, and integration scope; go-to-market is direct enterprise sales via "Get a Demo" CTAs targeting distributors and manufacturers, initially concentrated in the DACH region with publicly stated plans for international expansion. The company has raised approximately $2.6 million in seed capital from TQ Ventures, SignalFire, Y Combinator (Batch W25), and a group of business angels, and reports a customer base of 40+ distributors and manufacturers including a publicly referenced enterprise anchor in HVAC distribution.

Mercura firmographics

Firmographics

Name: Mercura
Legal name: Mercura Technologies GmbH
Website: https://mercura.ai
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 11–50 employees
Short description: Mercura is a Munich-based SaaS company that uses AI to automate quote and order processing for distributors and manufacturers in the construction, electrical, HVAC, and building-technology sectors across the DACH region.
Ownership category
akta.pro rank

Mercura industry classification

Industry

Product category: Sales Quote Automation Software
NAICS: Software Publishers (513210)
SIC: Wholesale-Computers & Peripheral Equipment & Software (5045)
akta.pro primary industry: Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)
akta.pro secondary industries: Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

AI quote automation
Sales order software
ERP integration platform
Distributor quotation software
B2B sales automation

Where Mercura is headquartered

Location

Headquarters

HQ city: Munich
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Mercura business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

AI Quote and Order Automation SaaS: Subscription-based SaaS platform for automating quotation and sales processes. Pricing likely enterprise/per-seat based given ERP integration requirements and B2B focus on distributors and manufacturers.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise SaaS pricing - quote-based

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Mercura product offering

Product offering

Core offering

Mercura sells an AI-powered quote and order automation SaaS platform for wholesale distributors and manufacturers in construction, electrical, HVAC, plumbing, and building technology. The platform ingests customer requests from technical specifications (PDF/GAEB), emails, and voice calls, then uses semantic search and per-customer fine-tuned AI to match spec-compliant products, generate quotes, and push them directly into enterprise ERP and CRM systems. Customers subscribe to the platform to automate manual quotation workflows and accelerate inside sales productivity.

Product overview

Mercura offers a unified AI-powered quote and order automation platform for distributors and manufacturers, consisting of three core product modules: Specifications (for processing complex technical documents and tender texts), AI Voice Agents (for automating voice-based customer interactions), and E-mail Requests (for automating email-driven RFQ processing). These modules share a common AI foundation featuring semantic product matching, reinforcement learning, and enterprise-grade ERP/CRM integrations. The platform is designed for the construction, electrical, and building technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

Specifications AI-powered specification processing product that reads complex technical specs and tender texts (PDF, GAEB, email), links them to matching products and services, suggests spec-compliant alternatives and accessories, and prioritizes high-margin private-label options. Designed for inside sales teams at distributors and manufacturers in construction, electrical, HVAC, and building technology.
AI Voice Agents AI voice assistant product that handles inbound customer calls for quotes and orders, performs customer verification, gathers requirements, provides real-time pricing, applies discounts, completes quote and order processing, performs cross-selling and upselling, and routes complex requests to human agents. Targets distributors and manufacturers seeking to automate phone-based RFQ handling.
E-mail Requests Email automation product that scans email bodies and attachments to auto-extract RFQs, suggest matching products, generate quotes, and push them directly into CRM and ERP systems without manual data entry. Built for inside sales teams at distributors and manufacturers that receive high volumes of email-based quote and order requests.

Quantifiable outcome

Find spec-compliant products up to 5x faster
+4 more outcomes

Companies that use Mercura

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Mercura technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature8 records

Mercura partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core.

Microsoft AzurecoreTechnology or IntegrationInfrastructure provider hosting Mercura entirely in certified Microsoft Azure data centers in Frankfurt, Germany. Provides cloud infrastructure for AI platform.
SAPcoreTechnology or IntegrationDeep integration with SAP S/4, SAP ECC & R/3, and SAP C4C. SAP S/4 integration via OData/REST-API; SAP ECC & R/3 via IDoc interface; SAP C4C via native integration.
SalesforcecoreTechnology or IntegrationIntegration via outgoing Salesforce REST-API for CRM connectivity.
Oracle NetSuitecoreTechnology or IntegrationIntegration via outgoing NetSuite REST-API for ERP connectivity.
ProalphacoreTechnology or IntegrationIntegration via Proalpha Business API for ERP connectivity.
Microsoft Dynamics 365 SalescoreTechnology or IntegrationIntegration via outgoing D365 Sales REST-API for CRM connectivity.
InforcoreTechnology or IntegrationIntegration via Infor REST-API for ERP connectivity.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Mercura competitors and assessment

Company assessment

Direct peers

Tacton: Tacton is a CPQ (configure-price-quote) vendor focused on manufacturers of complex products such as industrial equipment, lifting and HVAC components. It is highly comparable to Mercura because both automate specification-driven quotation for industrial distributors and manufacturers, often integrating with the same SAP/Oracle ERP stack.
PROS: PROS is an AI-driven pricing, quoting, and selling platform widely used by B2B distributors and manufacturers, including in industrial and building-materials segments. It directly overlaps with Mercura's quote automation, dynamic pricing, and ERP-integrated selling workflows for distributors.
Zilliant: Zilliant provides AI-based pricing and sales-guidance software purpose-built for B2B distributors and manufacturers. It is comparable to Mercura because both target industrial distribution customers, sit on top of major ERPs, and aim to optimize margin and quote-to-order workflows.
DealHub: DealHub is a CPQ and sales-quote automation platform for B2B sales teams, with deal management, eSignature, and ERP integrations. It is comparable to Mercura because both automate the quote-to-order workflow for B2B sellers and integrate with Salesforce/Microsoft CRMs.

Emerging players

Tacto: Tacto is a Munich-based AI procurement and ERP platform for German industrial SMEs, with overlapping geography, similar customer profile, and partially overlapping workflows (procurement, supplier data, quote management). It is comparable as a DACH-rooted AI-native procurement/distribution SaaS competitor.
ToolTime: ToolTime is a Berlin-based SaaS platform for trades businesses (HVAC, electrical, plumbing), providing job management, invoicing, and time tracking. It is a comparable DACH vertical-SaaS player in the same trades ecosystem, though focused on the contractor rather than the distributor.
Luminovo: Luminovo is a Munich-based AI company focused on electronics supply chain and quoting workflows. It is comparable as a European AI startup applying LLM-style automation to B2B distribution quoting, in a related component-distribution vertical.

Broad incumbents

ServiceTitan: ServiceTitan is a large vertical SaaS platform for HVAC, plumbing, and electrical contractors in North America. It is a comparable industry-adjacent incumbent that owns significant workflow software inside the trades segment Mercura targets, even though it focuses on field service rather than distribution.
Salesforce CPQ (Salesforce Industries): Salesforce CPQ is the native configure-price-quote product of Salesforce, used widely by B2B sales organizations and integrated into the broader Salesforce CRM ecosystem. It is comparable as a broader incumbent offering overlapping quote-automation functionality that Mercura's integrations target.
Conga (Apttus): Conga offers CPQ, contract lifecycle management, and document automation for B2B enterprises, including integration with Salesforce and ERP systems. It is a comparable quote-automation incumbent with overlapping functionality to Mercura's specification and e-mail quote automation modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Mercura compliance and trust

Trust signal

Compliance3 records

Mercura financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mercura leadership team

Management profile

Number of profiles

Profiles13 records

Mercura funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mercura M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercura

What does Mercura do?

Is Mercura a public or private company?

Mercura is a private company. It is classified as venture growth investor backed and is currently operating.

When was Mercura founded?

Mercura was founded in 2024. It employs 11 to 50 people.

Where is Mercura based?

Mercura is headquartered in Munich, Germany, in the Europe region.

How does Mercura make money?

One revenue line is on record: AI Quote and Order Automation SaaS.

Who are Mercura's main competitors?

Direct peers on record are Tacton, PROS, Zilliant and DealHub. Emerging players are Tacto, ToolTime and Luminovo. Broad incumbents are ServiceTitan, Salesforce CPQ (Salesforce Industries) and Conga (Apttus).

Does Mercura have an API?

No public API is recorded for Mercura.

What industry is Mercura in?

Mercura's product category is Sales Quote Automation Software. Its primary akta.pro industry code is BPAAAJAI, Catalog & eProcurement Enablement (Punchout, Item Master), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 5045.