Grip

Name

Grip

Legal name

Intros.at Ltd

Website

https://grip.events

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Event Technology Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

akta.pro secondary industries

All-in-One Event Registration & Event Management Suites (THAHAFAA), Onsite Check-in, Badging & Access Control Solutions (THAHAFAD), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)

Keywords

• Event technology platform
• AI matchmaking software
• Event networking software
• Event registration system
• Exhibitor lead retrieval

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Event Technology Platform Subscription: Subscription-based access to Grip's modular event technology platform including Event App, Matchmaking, Registration, Sponsorship & Monetization, Lead Generation, Pre-Scheduled Meetings, 365 Community, and Onsite solutions. Pricing is quote-based, tiered based on event size and modules selected.
2. Event Registration and EMS: Event management system (EMS) capabilities including registration, sponsor/exhibitor management, side event management, speaker management, and submission management, integrated into the 'Manage' product suite following acquisition of Connectiv Holdings' EMS
3. Sponsorship and Monetization: Tools for event organizers to increase revenue through sponsorship opportunities, platform sponsorship (banner ads), session sponsorship, and exhibitor lead retrieval packages
4. Device Rental Services: Temporary provision of devices (smartphones or tablets) for event operations including badge printing, scanning, and onsite management, with associated rental fees and security deposits

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Grip provides an AI-powered, modular event technology platform for commercial event organizers, offering event networking, matchmaking, mobile event apps, event registration, onsite operations (badge printing, scanning, access control), and analytics. The platform enables trade shows, conferences, hosted buyer events, and enterprise events to facilitate attendee matchmaking, automate pre-scheduled meetings, manage sponsors and exhibitors, and capture leads. It is sold as subscription-based software with modular suites (Engage, Manage, Onsite) plus an AI Assistant.

Product overview

Grip is an AI-powered, modular event technology platform built around three core product suites — Engage, Manage, and Onsite — plus an AI Assistant module. The Engage suite (the core platform) provides the award-winning mobile event app, AI-powered matchmaking, and pre-scheduled meetings automation. The Manage suite (expanded in July 2024 via the acquisition of Connectiv Holdings' EMS) adds event registration, sponsor/exhibitor management, side event management, speaker management, and submission management. The Onsite suite covers badge printing, entrance scanning, access control, smart badges, and location tracking. Additional modules include the AI Assistant for real-time participant support, Grip Pulse (Insights) for event analytics and benchmarking, MustMeet for hosted buyer scheduling, 365 Community for year-round engagement, Sponsorship & Monetization tools, Lead Retrieval, and Concierge Service for managed meeting scheduling. The platform supports in-person, virtual, and hybrid events across use cases including trade shows, conferences, hosted buyer events, and enterprise events.

Differentiator

Problem solved

Functional benefit

Products and services

• Grip Engage Core event engagement platform powering Grip's AI-powered networking, matchmaking, event app, and participant management. Serves as the primary admin dashboard for configuring event features, integrations, branding, and analytics. Targeted at commercial event organizers running in-person, virtual, and hybrid events.
• Grip Manage Event management system (EMS) module providing registration, sponsor/exhibitor management, side event management, speaker management, and submission management. Expanded in July 2024 via acquisition of Connectiv Holdings' EMS. Targeted at commercial event organizers needing registration and exhibitor management capabilities.
• Grip Onsite

Quantifiable outcome

• 250%+ increase in event connections, meetings and sessions joined
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Connectiv HoldingscoreStrategic or Co-development Partner · 16 July 2024Grip acquired the Event Management System (EMS) from Connectiv Holdings to enhance its 'Manage' product suite. The acquisition integrated EMS features including registration, sponsor management, side event management, and smart badges into Grip's existing platform.
• Amazon Web ServicescoreTechnology or IntegrationAWS provides database storage, IP address and browser data handling for web hosting services. Listed as core service subprocessor with Data Privacy Framework registration.
• OpenAIcoreTechnology or IntegrationOpenAI serves as LLM model provider for Grip's AI capabilities, processing attendee name, job title, headline, location, company, attendee actions, and visible custom fields for AI-powered features.
• AnthropiccoreTechnology or IntegrationAnthropic PBC provides business operations AI capabilities, processing event organizer email, name, address, and event app configuration data.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot CRM for customer success and support (Concierge Services), syncing event organizer and attendee email, name, and meeting information.
• CventcoreTechnology or IntegrationNative integration enabling data flow between Cvent event management platform and Grip networking platform for registration and attendee data synchronization.
• BizzabocoreTechnology or IntegrationNative integration with Bizzabo event management platform enabling bidirectional data synchronization for registration and attendee management.
• TitocoreTechnology or IntegrationNative integration with Tito registration platform for seamless attendee registration data flow into Grip event networking platform.
• Maritz Global Events / ExperientcoreTechnology or IntegrationNative integration with Maritz Global Events (Experient) for registration data synchronization and exhibitor management capabilities.
• MapYourShowcoreTechnology or IntegrationNative integration for exhibitor data synchronization, enabling Grip users to import exhibitor information from MapYourShow platform.
• STOVAcoreTechnology or IntegrationNative integration for registration data synchronization from STOVA event management platform into Grip platform.
• PrismaticcoreTechnology or IntegrationData sync integration between registration services and Grip for custom integration work, processing attendee details, contact information, event preferences, matchmaking/networking data, and event registration data.
• KakaocoreStrategic or Co-development PartnerStrategic partnership with Kakao Group following Grip's acquisition by Kakao. Kang Seok-jong, former Vice President of DK Techin from Kakao, appointed as COO to strengthen collaboration between Grip and Kakao Group and accelerate live commerce and global expansion strategies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eventbrite: Eventbrite is a broad incumbent in event ticketing and management with lighter networking features, competing most directly with Grip's registration and ticketing-adjacent capabilities.
• 6Connex: 6Connex provides virtual event and hybrid event platforms with engagement and lead capture — a broader incumbent offering networking-adjacent capabilities competing with Grip's hybrid events.

Direct peers

• EventMobi: EventMobi provides event apps and engagement platforms for conferences and trade shows, with matchmaking features — overlapping with Grip's mobile event app and networking suite.
• Brella: Brella is an event networking and matchmaking platform focused on conferences and trade shows, offering 1:1 meeting scheduling and AI matching — overlapping with Grip's core networking and hosted-buyer propositions.
• Hopin: Hopin (now RingCentral Events) provides virtual and hybrid event platforms with networking features, competing with Grip's virtual/hybrid event offerings and engagement tools.
• Swapcard: Swapcard provides AI-powered matchmaking, networking, and event engagement for trade shows and conferences — the closest direct competitor to Grip's matchmaking and engagement core.
• Cvent: Cvent is the largest event management platform offering registration, venue sourcing, and event marketing alongside attendee engagement — a direct competitor to Grip's Manage and Engage suites serving enterprise event organizers.
• Hubilo: Hubilo is a virtual and hybrid event platform with built-in networking and engagement, serving enterprises and conferences — directly comparable to Grip's virtual event and engagement offering.
• Bizzabo: Bizzabo offers an event experience OS with registration, networking, and analytics for B2B events and conferences — directly competing with Grip's modular platform, particularly for conferences and trade shows.

Emerging players

• PheedLoop: PheedLoop is an emerging event management platform offering registration, engagement, and onsite tools for conferences — competing in the same mid-market segment Grip targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gripevents7677
• Facebookfacebook.com/GripNetworking
• LinkedInlinkedin.com/company/networkr
• Instagraminstagram.com/grip.events
• TikToktiktok.com/@grip.events
• Xx.com/GripNetworking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grip