GreenFi

What GreenFi does

GreenFi is a US-based consumer fintech operating a climate-aligned banking and money-management platform for individual consumers seeking to align everyday spending and saving with environmental values. The core offering consists of FDIC-insured checking and savings accounts (up to $1M coverage) delivered through a Banking-as-a-Service partnership with Coastal Community Bank, paired with a Mastercard-branded debit card, a mobile app rated 4.7 stars in the Apple App Store, and 55,000+ fee-free Allpoint ATMs. The platform bundles sustainability features directly into the banking experience, including the Plant Your Change round-up program (funding tree planting via veritree and Eden Reforestation Projects), Planet Protection automatic carbon offset for fuel purchases, the Green Marketplace (248 climate-friendly brands offering 3-6% cash back), and the Redwood Fund for ESG-focused investing.

The business model is freemium-plus-affiliate: standard accounts carry no mandatory fees under a Pay What Is Fair contribution scheme (with 10% of contributions routed to environmental nonprofits), while GreenFi Plus is a $5.99/month (annual) or $7.99/month (monthly) subscription that unlocks 3.25% APY, 6% marketplace cash back, and Planet Protection. Additional revenue comes from affiliate commissions on Green Marketplace purchases and per-transaction service fees ($0.01-$0.99) on Plant Your Change round-ups. Customer acquisition is product-led and digital, leveraging earned media (Fast Company, Fortune, Insider, LA Times), content marketing, social channels, and nonprofit partnerships (United By Blue, Kiss the Ground, Waves of Change Foundation, American Forests).

The company was founded in 2024 when Mission Financial Partners acquired and restructured Aspiration's consumer finance business with $17 million in seed funding, inheriting a legacy of 30M+ trees funded since 2020. In January 2026, Coastal Financial Corp. acquired the GreenFi brand from Mission Financial Partners, gaining governance and oversight while Mission continues to operate and market the platform. GreenFi is The Climate Label Certified by The Change Climate Project and a 1% for the Planet member, and its 2024 measured emissions footprint was 3,357 tCO2e (0.22 kg CO2e per dollar of revenue).

Name

GreenFi

Legal name

Mission Financial Partners, LLC

Website

https://greenfi.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

GreenFi is a US consumer fintech offering climate-aligned checking, savings, and investing accounts with features like round-up tree planting, carbon offsetting, and cash back at 248 sustainable brands, serving climate-conscious individual consumers via a Banking-as-a-Service model.

Ownership category

akta.pro rank

Product category

Sustainable Consumer Banking

NAICS

Commercial Banking (522110), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Green/Ethical/Sustainable Neobanks (FSABAFAI)

akta.pro secondary industries

Carbon Markets & Climate Finance (Offsets, Allowances, Carbon Funds) (FSAAALAH), REC/GO Retail Supply & Green Tariffs (Bundled/Unbundled) (EUAMAKAF)

Keywords

• Sustainable consumer banking
• Fossil fuel-free banking
• High-yield savings accounts
• Debit card services
• ESG investment funds

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. GreenFi Plus Subscription: Monthly subscription fee ($7.99/month billed monthly, or $5.99/month if billed annually) that provides enhanced benefits: up to 3.25% APY on savings, 6% cash back on Green Marketplace purchases, and Planet Protection carbon offset feature.
2. Pay What Is Fair (PWIF) Optional Contributions: Optional contributions from customers for standard account services. Customers decide what to pay, even if it is $0. 10% of PWIF contributions are donated to environmental nonprofits. This is an optional revenue stream with no mandatory fees.
3. Green Marketplace Affiliate Revenue: GreenFi earns affiliate commissions from qualifying purchases made through the Green Marketplace at climate-friendly brands. The marketplace features 248 brands with cash back rewards of 3-6% for using the GreenFi debit card.
4. Plant Your Change Service Fees: Variable service fee ranging from $0.01 to $0.99 per completed qualifying transaction, which includes the cost of a to-be-planted tree, administrative costs, marketing costs, and third-party vendor fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GreenFi provides climate-focused consumer banking products — FDIC-insured checking and savings accounts and a Mastercard debit card — delivered through a mobile and web platform, paired with sustainability features such as fossil fuel-free deposits, the Plant Your Change round-up-to-plant program, Planet Protection carbon offsetting for gas purchases, cash back at climate-friendly brands through the Green Marketplace, and the Redwood Fund for ESG-focused investing. Banking services are issued through Coastal Community Bank (FDIC-insured up to $1M per depositor); GreenFi itself is a financial technology company, not an FDIC-insured bank.

Product overview

GreenFi is a climate-focused consumer banking platform offering a unified suite of financial products built around sustainability. The core offering consists of checking and savings accounts (GreenFi Checking Account and GreenFi Savings Account) provided through Coastal Community Bank with FDIC insurance up to $1 million. The GreenFi Debit Card (Mastercard World Debit) enables all banking transactions with climate-friendly features. Key add-on modules include GreenFi Plus (premium subscription with enhanced APY and cash back), the Green Marketplace (cash back rewards at 248+ climate-friendly brands), Plant Your Change (round-up feature funding tree planting), Savings Pods (goal-based savings organization), Planet Protection (automatic carbon offsetting for gas purchases), and the Redwood Fund (climate-focused investing). The Pay What Is Fair pricing model and comprehensive mobile app complete the ecosystem, which collectively enables customers to bank without funding fossil fuels while generating positive environmental impact through tree planting, carbon offsets, and sustainable spending.

Differentiator

Problem solved

Functional benefit

Brands

• GreenFi Plus: Premium banking subscription with enhanced rates offering up to 3.25% APY on savings, 6% cash back at climate-friendly brands, and carbon emission offsets from gas purchases.
• Plant Your Change
• Green Marketplace
• Redwood Fund

Products and services

• GreenFi Checking Account A climate-focused consumer checking account that never funds fossil fuels, offering fee-free banking with up to 2 days early direct deposit, no overdraft fees, no minimum balance fees, and integration with GreenFi's environmental impact features (Plant Your Change, Planet Protection, Green Marketplace).
• GreenFi Savings Account A high-yield savings account offering up to 3.25% APY (for Plus members) with fossil fuel-free deposits, FDIC insurance up to $1 million per depositor through the Coastal Community Bank Insured Bank Deposit Program, and integration with Savings Pods for goal-based saving.
• GreenFi Debit Card A Mastercard World Debit card issued by Coastal Community Bank (Member FDIC), made from recycled materials, enabling climate-friendly banking with purchase protection, ID theft protection, Mastercard Zero Liability Protection, and the ability to fund tree planting through the Plant Your Change feature. Available as virtual card (immediate, for Apple/Google/Samsung Pay) or physical card shipped to US addresses.
• Green Marketplace A curated cash back rewards program featuring over 248 vetted climate-friendly brands (including Patagonia, Thrive Market, Cotopaxi, Who Gives a Crap, Reformation) plus 78,000+ EV charging locations, where GreenFi users earn 3% (standard) or 6% (Plus) cash back on qualifying purchases via the GreenFi debit card.
• Plant Your Change A round-up feature that rounds debit/credit card purchases to the nearest dollar and uses the spare change to fund tree planting through reforestation partners veritree and Eden Reforestation Projects across Kenya, Tanzania, Haiti, Senegal, and India, with a variable $0.01–$0.99 transaction fee per qualifying round-up. Customers can set weekly tree planting limits and link external cards via Plaid.
• Redwood Fund An ESG-focused investment fund for climate-friendly investing, with GreenFi working to identify and remove portfolio companies with outsized carbon footprints for net zero alignment.

Quantifiable outcome

• 3,473,657 trees funded in 2025 (one tree every 8.5 seconds)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, key and supporting.

• Coastal Community BankcoreTechnology or IntegrationBanking partner providing FDIC-insured deposit services. The GreenFi Debit Mastercard is issued by Coastal Community Bank, Member FDIC, pursuant to a license by Mastercard International. Customer deposits are FDIC insured up to $1M per depositor through a network of four participating banks.
• veritreecoreStrategic or Co-development PartnerTechnology partner providing end-to-end transparency platform (R.O.O.T.) to verify tree planting operations and impact. Local communities use mobile monitoring tools for data collection, site planning, and impact tracking. Every planting session undergoes three levels of verification.
• MastercardcoreTechnology or IntegrationPayment network partner for the GreenFi Debit Mastercard. Provides purchase protection, extended warranties, satisfaction guarantees, and Mastercard ID Theft Protection. Also provides Zero Liability Protection for unauthorized transactions.
• United By BluekeyStrategic or Co-development PartnerEnvironmental nonprofit partner for beach and waterway cleanup events. GreenFi sponsored five cleanup events across the US in 2025 (Miami, Brooklyn, Boulder, Denver, Fort Collins), removing 2,956 lbs of trash with 313 volunteers participating.
• Kiss the GroundkeyStrategic or Co-development PartnerNew 2025-2026 nonprofit partner promoting Regeneration and healthy soil as a viable solution for human and planetary health. Partnership counts toward 1% for the Planet commitment. For every $100 donated, Kiss the Ground inspires transition of 10 acres into regenerative agriculture.
• Waves of Change FoundationkeyStrategic or Co-development PartnerEnvironmental nonprofit started by the United By Blue team, in partnership with the City of Philadelphia. GreenFi's contributions fund major restoration in Pennypack Park targeting a historic illegal dumping site, protecting a watershed that feeds into Philadelphia's drinking water.
• American ForestskeyStrategic or Co-development PartnerEnvironmental nonprofit recipient of 10% of Pay What Is Fair contributions. In 2024, GreenFi contributed to American Forests' REPLANT program to restore over 145 acres of conifer forests across Creek Fire burn scars in Central California.
• Galileo Financial TechnologiessupportingTechnology or IntegrationFinancial technology infrastructure provider mentioned as a supply chain partner in GreenFi's carbon footprint assessment. GreenFi is working with Galileo on reduction opportunities.
• PlaidsupportingTechnology or IntegrationSecure financial service used by 1 in 4 Americans for connecting bank accounts to the Plant Your Change feature. Customers can link both GreenFi cards and external debit/credit cards to participate in tree planting round-ups.
• Eden Reforestation ProjectskeyStrategic or Co-development PartnerReforestation partner providing tree planting operations. Average of 1,500 local community members employed monthly through reforestation projects, with 31,609 average monthly employment days created.
• The Change Climate ProjectcoreStrategic or Co-development PartnerIndependent accountability organization that certifies GreenFi's full emissions footprint annually (scope 1, 2, and 3 including financed emissions and supply chain). GreenFi's 2024 total footprint was 3,357 tCO2e.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wealthfront: Wealthfront is a robo-advisor with ESG portfolio options and high-yield cash accounts. It competes with GreenFi on the cash management/investment side and represents the broader digital wealth management space where GreenFi's Redwood Fund must compete for ESG-focused investors.
• Betterment: Betterment is a leading robo-advisor that has expanded into ESG-focused investment portfolios. GreenFi's Redwood Fund competes in the ESG investing space with Betterment's sustainable portfolio offerings, though GreenFi bundles it with checking/savings while Betterment is investment-only.
• Andcard: Andcard (formerly known in part from the Aspiration ecosystem) operates in the sustainable fintech space with a focus on climate-conscious financial products. It represents a smaller emerging player in the same category as GreenFi, focused on sustainable consumer finance.

Broad incumbents

• Amalgamated Bank: Amalgamated Bank is the largest B Corp-certified bank in the US and has positioned itself as the 'bank of progressive causes' with strong ESG commitments including fossil fuel divestment. It is a broader incumbent serving similar values-driven customers with a full suite of banking products.
• Current: Current is a neobank targeting consumers seeking modern banking features with a mission-driven angle (serving underserved populations). It represents the broader neobank competitive set that GreenFi must differentiate against through its climate-focused value proposition.
• Beneficial State Bank: Beneficial State Bank is a B Corp-certified community bank with an explicit mission to bring beneficial banking to low-income communities and address climate change. It offers fossil fuel-free banking options and competes for values-driven depositors, though as a chartered community bank rather than a digital-first platform.
• Chime: Chime is one of the largest US neobanks with 20M+ customers and broad consumer appeal. While not focused exclusively on sustainability, Chime represents the general-purpose neobank competition that GreenFi must differentiate against, and increasingly offers features (early direct deposit, high-yield savings) that overlap with GreenFi Plus.

Direct peers

• Aspiration: Aspiration is the predecessor company whose consumer finance business was acquired and restructured to form GreenFi. While Aspiration continues to operate in adjacent sustainability-focused financial services, GreenFi represents the evolved iteration of the consumer banking product originally developed by Aspiration.
• Atmos Financial: Atmos Financial is a digital banking platform explicitly focused on funding renewable energy projects through customer deposits. It is the closest direct competitor to GreenFi in the sustainable neobank category, offering similar fossil fuel-free deposit commitments and climate impact tracking.
• Climate First Bank: Climate First Bank is a Florida-based state-chartered commercial bank focused entirely on environmental sustainability, offering deposit accounts and lending products that explicitly support climate solutions. It competes directly with GreenFi for climate-conscious consumers but operates as a chartered bank rather than a BaaS fintech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenfibanking
• YouTubeyoutube.com/@greenfibanking
• Facebookfacebook.com/greenfibanking
• LinkedInlinkedin.com/company/greenfibanking
• Instagraminstagram.com/greenfiapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenFi