Winnin

What Winnin does

Winnin is a data science company that operates a SaaS cultural intelligence platform built on cross-platform video behavioral data. Founded in 2014 in Rio de Janeiro and incorporated in Delaware as Winnin Inc., the company analyzes approximately 5 billion videos across YouTube, TikTok, Instagram, Facebook, and Twitch, drawing on more than a decade of behavioral signal accumulation and a proprietary cultural ontology that combines AI classification with human localization. Its core product, Winnin Intelligence, surfaces four integrated capabilities — Demand Intelligence™ for forecasting emerging demand, Brand Intelligence for mapping brand affinity to cultural territories, Territory Intelligence for identifying growth-driving communities, and Share of Attention™, a proprietary attention metric recalibrated daily per category and country.

Underlying the platform is a hybrid AI architecture: proprietary Winnin models trained on behavioral signals are combined with partner LLMs (OpenAI and Google Gemini) via a Retrieval-Augmented Generation layer to power ZAI™, a conversational Cultural Intelligence agent that delivers evidence-backed answers with traceable sources. The company also exposes a REST API enabling clients to embed cultural intelligence outputs directly into business intelligence platforms (Tableau, Power BI, Looker), data warehouses, and proprietary predictive models.

Winnin operates a subscription-based, sales-led enterprise SaaS model, sold primarily to global consumer packaged goods companies — including eight of the world's top ten CPGs (AB InBev, Coca-Cola, Unilever, L'Oréal, Mondelez, Danone) and select technology and media buyers such as Google and Netflix. Pricing is not publicly disclosed; contracts follow a Master Subscription Agreement structure with monthly billing and annual or multi-year options. Distribution is direct, with API integration functioning as an embedded channel. The company raised its first disclosed institutional round, a Series A co-led by Kaszek and Alexia Ventures in July 2024, alongside selection into the AWS Generative AI Accelerator. Winnin holds ISO 27001 and ISO 27701 certifications and is headquartered operationally in Rio de Janeiro with a US legal presence in Wilmington, Delaware.

Name

Winnin

Legal name

Winnin Inc.

Website

https://winnin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Winnin operates a SaaS cultural intelligence platform that converts cross-platform video behavioral data into predictive insights for brands, primarily serving eight of the top ten global CPG companies via a subscription enterprise model with API integration.

Ownership category

akta.pro rank

Product category

Cultural Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

akta.pro secondary industry

Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)

Keywords

• Cultural intelligence
• Video analytics
• Brand strategy
• Consumer insights
• Predictive analytics

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Winnin Intelligence SaaS Subscription: Monthly subscription SaaS platform with pricing varying by contracted plan and included features. Clients choose the option that best fits their operational needs. The platform is sold to enterprise companies (B2B) as a cultural intelligence layer, with annual and multi-year contract options implied by the Master Subscription Agreement structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Winnin sells a Cultural Intelligence SaaS platform called Winnin Intelligence that uses AI to analyze cross-platform video behavioral data (YouTube, TikTok, Instagram, Facebook, Twitch) and turn it into predictive insights for brand strategy. The platform offers proprietary metrics (Share of Attention™), predictive demand modeling (Demand Intelligence™), brand and territory intelligence, and a conversational AI agent (ZAI™) integrated into the subscription product, with an API layer for enterprise BI integration.

Product overview

Winnin is a SaaS platform built around Cultural Intelligence, combining proprietary AI with partner LLMs (OpenAI, Google Gemini) to map trends and behaviors from cross-platform video analysis. The core Winnin Intelligence platform is powered by ZAI™ (conversational AI agent), Share of Attention™ (proprietary attention metric), and Demand Intelligence™ (predictive demand forecasting). The Winnin Intelligence API enables programmatic access for integration with client BI tools (Tableau, Power BI, Looker). The platform analyzes billions of videos across YouTube, TikTok, Instagram, Facebook, and Twitch, serving primarily Tier 1 global CPG brands.

Differentiator

Problem solved

Functional benefit

Brands

• ZAI™: Winnin's conversational AI agent specialized in culture and brand, providing evidence-backed cultural intelligence answers in real time.
• Share of Attention™
• Demand Intelligence™

Products and services

• Winnin Intelligence Core SaaS Cultural Intelligence platform that transforms cross-platform video behavioral data (YouTube, TikTok, Instagram, Facebook, Twitch) into predictive insights, combining proprietary AI models with partner LLMs to map trends and behaviors and measure brand cultural relevance. Sold to enterprise customers via subscription and Master Subscription Agreements.
• ZAI™ Conversational AI agent specialized in Culture and Brand, integrated into Winnin Intelligence. Enables clients to measure brand cultural relevance against competitive sets and generate strategic insights via natural language queries, using Retrieval-Augmented Generation over Winnin's behavioral dataset and client documents.
• Share of Attention™ Proprietary metric that estimates the percentage of consumer attention directed at brands within a specific category and country, based on real interactions with video content across YouTube, TikTok, Instagram, Facebook, and Twitch. Differs from Share of Voice by measuring behavior rather than mentions.
• Demand Intelligence™ Capability that helps brands identify future demand before competitors by analyzing behavioral signals across social video platforms to reveal emerging behaviors, unmet needs, rising demand spaces, and cultural shifts before they appear in traditional research or sales data.
• Winnin Intelligence API REST-based integration interface that allows clients to access Winnin's cultural intelligence metrics, insights, Share of Attention, brand performance, territory, creator, and cultural trend data and embed them into their own BI platforms, data warehouses, and internal predictive models.

Quantifiable outcome

• Months of consumer research work reduced to weeks
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationOpenAI provides LLM solutions that power the conversational AI functionality of ZAI™ and document analysis within Winnin Intelligence. A minimal set of data (user prompts, query text, and document fragments for RAG functionality) is shared with OpenAI's API. Per contractual and technical configurations, submitted data is not used to train OpenAI's own models.
• Google GeminicoreTechnology or IntegrationGoogle Gemini powers conversational AI functionality (ZAI™) and document analysis within Winnin Intelligence, through natural language processing for generating responses and creating numerical text representations (embeddings) for RAG functionality.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sprinklr: Unified customer experience management platform with strong social media analytics, listening, and content marketing capabilities. Sprinklr is a broad incumbent that competes with Winnin in the social intelligence layer for large enterprise brands, although it focuses on text-based CX rather than video behavioral signals.
• Kantar: Global market research and consumer insights firm serving CPG/FMCG companies with brand tracking, audience measurement, and demand forecasting. Competes with Winnin for CPG marketing intelligence budgets, though Kantar relies on traditional survey research alongside newer analytics.
• NielsenIQ: Global consumer intelligence and measurement company providing CPG clients with market share, consumer behavior, and retail analytics. A peer via shared CPG intelligence workflows and customer base, though NielsenIQ operates primarily in retail/sales data rather than video cultural signals.
• Meltwater: Media intelligence and social analytics company providing consumer insights, media monitoring, and influencer analytics. Competes with Winnin for enterprise brand intelligence budgets and shares a similar multi-vertical SaaS distribution model.

Direct peers

• Talkwalker: Consumer intelligence and social listening platform providing brand analytics, sentiment, and trend detection across social channels. Talkwalker is a direct competitor in market research and consumer insights SaaS, but is more text-and-mention-centric than Winnin's video behavioral approach.
• Brandwatch: Consumer intelligence platform for social media listening, audience research, and competitive benchmarking. Owned by Cision, Brandwatch targets enterprise brand and marketing teams with comparable audience insights capabilities, though weighted toward text/mention analysis.
• Tubular Labs: Video intelligence and creator analytics platform covering YouTube, Facebook, Instagram, TikTok, and Twitch. Tubular is the closest peer in video-first behavioral analytics for brands and creators, with overlapping measurement and audience insights across the same platforms Winnin analyzes.
• NetBase Quid: AI-powered consumer and market intelligence platform offering social listening, audience analysis, and trend prediction for enterprise brands. Direct competitor in the AI consumer intelligence category, with similar natural language processing and predictive analytics capabilities.

Emerging players

• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, campaign management, and performance analytics. Overlaps with Winnin's creator and UGC performance analytics, though CreatorIQ is more workflow-focused while Winnin is intelligence-focused.
• Emplifi: Customer experience and social media marketing platform with analytics, content, and care modules for enterprise brands. Comparable as a SaaS social analytics competitor for enterprise marketing teams, though broader in scope than Winnin's cultural intelligence focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/winninbrasil
• LinkedInlinkedin.com/company/winnin
• Facebookfacebook.com/winninbrasil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnin