What Yoello does

Yoello is a UK-based mobile order-and-pay platform serving hospitality and retail merchants. Founded in 2018 in Cardiff and operating as a private limited company (Yoello Limited) with 51–100 employees, the company is marketed as "Powered by Epos Now," reflecting a deep operational and distribution relationship with the established UK POS vendor. Its platform enables customers at venues such as restaurants, pubs, bars, hotels, street-food markets, takeaways, arenas, clubs, and cafes to browse menus, place orders, and pay via QR code or NFC tap directly in a mobile browser—no app download required. Core products include Order at Table, Bill Pay, Quick Pick-Up, Click & Collect, Delivery, and a Charity/QR-donation module, all managed through a web-based Merchant Dashboard with order management, dynamic menus, customer analytics, promotions, and split-bill/tip functionality. The platform integrates with over 100 POS systems including Epos Now, Square, Lightspeed, Touch Bistro, Zonal, Tevalis, and Deliverect.

Technically, Yoello combines a web-based front end with a proprietary open-banking payment rail called YPay (Pay by Bank), which operates under FCA Authorised Payment Institution status (Reference 913784) and routes payments directly from customer bank accounts, bypassing card schemes to eliminate transaction fees and chargebacks for merchants. The system supports multiple languages, paperless digital receipts, multi-vendor ordering from a single QR code, and role-based staff access. Distribution combines a self-serve web signup (partners.yoello.com) with a demo-driven direct sales motion and channel pull-through via Epos Now's installed base and other POS partners.

Yoello monetizes primarily through transaction fees on payments processed on the platform, supplemented by subscription/platform fees for merchant access. Pricing is quote-based rather than publicly tiered, with positioning emphasizing "low transaction fees," "no commission," and being "6x cheaper than delivery giants." The customer base spans thousands of UK hospitality and retail businesses and includes a mix of SMB accounts (pubs, cafes, street-food vendors) and recognizable enterprises such as DoubleTree by Hilton, Park Plaza, Chopstix, The Sage Gateshead, O2 Academy, and Darwin Escapes' Sandymouth Holiday Resort. Total disclosed funding across five rounds from 2019 through November 2022 is approximately $11.3 million, with no public venture rounds disclosed thereafter.

Name

Yoello

Legal name

Yoello Limited

Website

https://yoello.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Yoello is a UK-based mobile order-and-pay platform that lets hospitality and retail merchants offer QR/NFC ordering, payment, and open-banking checkout to thousands of venues, integrating with over 100 POS systems and operating under FCA payment-institution authorization.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees: Yoello charges transaction fees for payments processed through their platform. The company emphasizes 'low transaction fees' and 'no commission' compared to marketplace platforms. They also offer Pay By Bank as a lower-cost alternative to card payments.
2. Subscription/Platform Fees: Merchants pay for access to the Yoello platform and its features including the merchant dashboard, analytics, and ordering capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Yoello is a web-based mobile order and pay platform for hospitality businesses that lets venues accept QR/NFC table orders, mobile bill payments, click & collect, quick pick-up, delivery, and open banking payments from customers without requiring an app download. It integrates with over 100 POS systems (Square, Epos Now, Zonal, Lightspeed, etc.) and is FCA-authorised as a payment institution.

Product overview

Yoello is an award-winning mobile order and pay platform designed for hospitality and retail businesses. The platform operates as a unified system with multiple service modes: Order at Table (QR/NFC table-side ordering), Bill Pay (mobile payment at table), Pay by Bank (open banking via YPay), Quick Pick-Up, Click & Collect, Delivery, and Charity donations. All services share a common Merchant Dashboard providing order management, reporting, customer analytics, dynamic menus, and promotions tools. The platform is entirely web-based with no app download required for customers, integrates with over 100 POS systems, and is powered by Epos Now.

Differentiator

Problem solved

Functional benefit

Brands

• YPay: Open banking payment technology used by Yoello to streamline payments for hospitality and retail businesses, providing free transactions, instant payment, and no chargebacks.

Products and services

• Order at Table QR code and NFC-enabled mobile ordering system allowing customers to browse menus, order, and pay directly from their table without app downloads. Targeted at hospitality venues including restaurants, pubs, bars, hotels, cafes, and arenas.
• Bill Pay QR mobile payment solution enabling customers to split bills, tip, and pay from their own device using credit/debit card, Apple/Google Pay, or instant bank payment (Pay by Bank). Built for hospitality venues.
• Pay by Bank (YPay) Open banking payment option powered by YPay that enables direct bank-to-merchant transfers, eliminating card transaction fees, providing instant payment receipt and no chargebacks. FCA-regulated.
• Quick Pick-Up Mobile ordering system allowing customers to order, pay, and receive notifications when their order is ready, eliminating queues at events and venues.
• Click & Collect Online ordering platform allowing customers to order ahead and select a convenient pickup time, with order status updates and no commission fees for the merchant.
• Delivery Online ordering and delivery management system enabling venues to handle takeaway orders with real-time updates and integration with delivery partners such as Gigable.
• Charity QR code donation system enabling charities to accept digital donations with Gift Aid capture capability, increasing donations by up to 45% compared to cash.

Quantifiable outcome

• Up to 30% increase in customer spend through digital menu upselling
• +6 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability1 record

Feature12 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• For Cardiff (BID)majorStrategic or Co-development Partner · 1 July 2020Castle Quarter Café initiative launched with Cardiff Council and FOR Cardiff (BID) in July 2020 - the UK's first communal dining area powered exclusively by mobile ordering.
• Epos NowcoreTechnology or IntegrationEpos Now is Yoello's parent platform. Yoello is 'Powered by Epos Now' and provides integration with Epos Now's POS ecosystem. The platform is built on and distributed through the Epos Now partnership, providing access to their hospitality customer base.
• GigablecoreTechnology or IntegrationYoello partners with Gigable for delivery management. Gigable provides sustainable delivery services with drivers who receive living wages and benefits. The partnership enables venues to offer delivery through Yoello's platform using Gigable's driver network.
• DeliverectmajorTechnology or IntegrationDeliverect POS integration enables synchronization between Yoello's ordering platform and Deliverect's restaurant management system for seamless order processing.
• ZonalmajorTechnology or IntegrationZonal POS integration enables Yoello to connect with Zonal's hospitality management systems.
• TevalismajorTechnology or IntegrationTevalis POS integration allows Yoello to connect with Tevalis's pub and bar management systems.
• SquaremajorTechnology or IntegrationSquare POS integration enables Yoello to connect with Square's payment and point-of-sale ecosystem.
• LightspeedmajorTechnology or IntegrationLightspeed POS integration allows Yoello to connect with Lightspeed's restaurant and retail POS systems.
• Touch BistromajorTechnology or IntegrationTouch Bistro POS integration enables Yoello to connect with Touch Bistro's restaurant management platform.
• Welsh Rugby Union (WRU)minorStrategic or Co-development PartnerWRU partnership providing mobile ordering solutions for rugby venues and events.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Toast: Toast is a leading all-in-one restaurant technology platform combining POS, payments, online ordering and marketing for the hospitality industry — overlapping almost entirely with Yoello's product surface.
• Clover (Fiserv): Clover offers POS hardware and an app marketplace including online ordering and payments for SMB hospitality — competing for the same merchant and also integrated by Yoello.
• Deliverect: Deliverect integrates online orders from multiple channels into restaurant POS systems, with strong overlap on Yoello's order-routing and multi-vendor use cases — and is also a Yoello integration partner.
• Tevalis: Tevalis provides POS and management software for UK pubs, bars and restaurants — competing for the same UK hospitality segment and integrated with Yoello.
• Lightspeed Restaurant: Lightspeed provides cloud POS and integrated online ordering for restaurants and hospitality, serving similar verticals to Yoello and is one of Yoello's named POS integration partners.
• Zonal: Zonal is a UK hospitality technology provider (POS, booking, gift cards, ordering) serving pubs, hotels and restaurants — directly comparable as both a competitor and integration partner of Yoello.
• Square (Block): Square offers integrated POS, payments and QR-based ordering solutions for restaurants and cafes globally — directly competing with Yoello in the SMB hospitality order-and-pay space and is even one of Yoello's integration partners.
• Touch Bistro: Touch Bistro provides restaurant POS and integrated tableside ordering/payments to full-service restaurants — a direct competitor with whom Yoello also has a technical POS integration.

Emerging players

• ChowNow: ChowNow is a commission-free direct online ordering platform for independent restaurants — closely comparable to Yoello's positioning around low-cost, merchant-direct ordering.
• SevenRooms: SevenRooms is a restaurant CRM, reservation and ordering platform serving hospitality operators — adjacent to Yoello's stack but with deeper guest data and marketing tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwEi_sVr0-1JukY5mKG47LA
• LinkedInlinkedin.com/company/yoello
• TikToktiktok.com/@yoello_pay
• Xx.com/YoelloPay
• Facebookfacebook.com/yoellopay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoello