Astra Nova
Astra Nova is a Riyadh-based AI-powered Web3 entertainment company operating a multi-product ecosystem (UE5 action RPG, webcomics dApp, Telegram mini-game, NFT collectibles) centered on its $RVV utility token, serving Web3 gamers, content creators, and entertainment brands across MENA, Europe, and Asia.
- Company typePrivate
- Founded2022
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Astra Nova does
Astra Nova is a Riyadh-headquartered, BVI-incorporated (Swaraj Inc.) AI-powered Web3 entertainment company founded in 2022 by Muhamed Ashhar and Faizy Ahmed. The company operates a multi-product consumer entertainment ecosystem anchored by its native $RVV utility token and spanning a free-to-play Unreal Engine 5 action RPG, the NovaToon interactive webcomic dApp, the BlackPass SocialFi loyalty platform, the Deviants: Fight Club Telegram PvP mini-game, and a 10,000-unit Deviants NFT collection. Core technology combines AI-driven autonomous NPCs, generative quest and monster evolution systems, NLP-based adaptive storytelling, and AI fraud detection across omnichain infrastructure (Base and Shibarium primary chains).
The business model relies on free-to-play user acquisition with token-based monetization, including in-game $RVV transactions, NFT primary and secondary sales, Battle Pass subscriptions, voucher commerce across 2000+ brand partners, and IP licensing/collaboration revenue from partnerships with Shiba Inu, Mansory, Imaginary Ones, and others. Distribution spans Epic Games Store, Steam, Google Play, Telegram, cloud gaming platforms (Aethir, Ultra.io, Gaimin), and Tier-1 CEX listings (Gate.io, Binance Alpha). Customer segments include Web3-native gamers, casual gamers reached via the Telegram entry point, content creators (via the TokenPlay AI no-code toolkit), and entertainment brands seeking Web3 distribution.
Astra Nova has raised approximately $48.3M in cumulative funding from Outlier Ventures, NEOM, Alibaba Cloud, 500 Global, Sanabil, Shiba Inu, and institutional family offices across Saudi Arabia, the UAE, and Bahrain. The team comprises 80+ professionals with prior experience at Nvidia, Ubisoft, Rockstar, Technicolor, and Netflix. Scale metrics include 500K+ MAU across platforms, 250K+ BlackPass users, and a 65% $RVV price crash in October 2025 following a wallet-dumping security incident post-Binance Alpha listing, which triggered a buyback program.
Astra Nova firmographics
Firmographics- Name
- Astra Nova
- Legal name
- Swaraj Inc.
- Website
- https://astranova.world
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Astra Nova is a Riyadh-based AI-powered Web3 entertainment company operating a multi-product ecosystem (UE5 action RPG, webcomics dApp, Telegram mini-game, NFT collectibles) centered on its $RVV utility token, serving Web3 gamers, content creators, and entertainment brands across MENA, Europe, and Asia.
- Ownership category
- akta.pro rank
Astra Nova industry classification
Industry- Product category
- Blockchain Gaming & AI Entertainment
- NAICS
- Amusement Arcades (713120), Amusement Arcades (71312), Securities and Commodity Exchanges (52321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB)
- akta.pro secondary industries
- Web3 Game Publishing & Distribution Platforms (FSAPAGAA), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF)
Keywords
Where Astra Nova is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Astra Nova business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Token Transactions ($RVV): Native in-game currency utilized for all in-game transactions, power-ups, tournament entries, NFT purchases, Battle Pass subscription, event participation, and powering AI agents. $RVV will power all upcoming ecosystem products.
- Deviants NFT Sales: Sale of 10,000 unique Deviant NFT collectibles serving as in-game companions with perks, power-ups, premium gameplay access, and staking/renting for passive income.
- In-Game Transactions: Revenue from buying, selling, and upgrading characters, Battle Pass, and Webtoon chapters within the ecosystem.
- Battle Pass Subscription: Battle Pass subscription model for premium gameplay experience with exclusive missions, hidden quests, and early beta access.
- Voucher Commerce: Exchange $RVV for discounted vouchers from 2000+ brands including Starbucks, Nike, creating real-world utility and commerce integration.
- Partnership Revenue: Revenue from branded integrations, IP collaborations (Shiba Inu, Mansory, Imaginary Ones), and strategic partnerships across entertainment brands and platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free-to-play access with earning potential |
| Freemium | Others | BlackPass Soulbound NFT |
| Unit Pricing | One time/ perpetual license | Deviants NFT Collection |
| Subscription | Monthly | Battle Pass Subscription |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Astra Nova product offering
Product offeringCore offering
Astra Nova builds an AI-driven Web3 entertainment ecosystem that combines a free-to-play Unreal Engine 5 action RPG, an interactive webcomics dApp, a SocialFi loyalty platform with soulbound NFTs, a Telegram-based PvP mini-game, and a 10,000-unit NFT companion collection, all unified by the $RVV native utility token. The platform lets players earn and spend tokens through gameplay, supports no-code blockchain experience publishing via TokenPlay AI, and partners with consumer brands for voucher and IP crossover integrations.
Product overview
Astra Nova is an AI-powered Web3 entertainment ecosystem comprising multiple interconnected products centered on the $RVV native token. The portfolio includes: (1) Astra Nova Action RPG — a free-to-play action RPG built in Unreal Engine 5 with AI NPCs and adaptive gameplay; (2) NovaToon — an interactive webcomic dApp on Google Play offering gas-free reading with AI co-creation; (3) BlackPass — a SocialFi loyalty platform via soulbound NFTs enabling quest completion for $RVV rewards; (4) Deviants: Fight Club — a Telegram-based PVP mini-game with NFT collectibles; and (5) Deviants NFT Collection — 10,000 in-game companion characters. These products share a unified tokenomics model ($RVV), cross-product IP lore spanning game and comics, shard-based progression through BlackPass, and are distributed across Epic Store, Telegram, Google Play, and cloud gaming platforms (Gaimin, Aethir, Ultra.io).
Differentiator
Problem solved
Functional benefit
Brands
- TokenPlay AI: No-code creator tools enabling creators to launch blockchain-based experiences without technical expertise.
- NovaToon
- BlackPass
- Deviants: Fight Club
- Deviants NFT
- Revive Token ($RVV)
Products and services
- Astra Nova Action RPG A free-to-play action RPG built in Unreal Engine 5, featuring AI NPCs, dynamic quests that evolve from player actions, and a narrative rooted in Arab and Middle Eastern folklore where players lead survivors through ancient portals to the Astra Nova sanctuary.
- NovaToon Webcomics dApp An interactive webcomic dApp providing a gas-free reading experience for digital comics, including the Deviants: Shards of the Forsaken series and IP crossover content with Shiba Inu, Mansory, and Imaginary Ones.
- BlackPass A SocialFi and loyalty platform accessible through a free soulbound NFT, enabling users to complete game and social-related quests to collect Shards redeemable for $RVV token airdrops, with seasonal progression and partner integrations.
- Deviants: Fight Club A free-to-play PvP Telegram mini-game where players collect, evolve, and battle unique Deviant NFT collectibles, climb leaderboards, join or build clans, earn XP, and receive $RVV shards as rewards.
- Deviants NFT Collection A collection of 10,000 vibrant, 3D animated, VFX-enhanced in-game companion characters with over 15 species and 530+ traits, serving as companions in the Astra Nova game with power-ups, special missions, hidden quests, and rental/staking for passive income.
- Revive Token ($RVV) Astra Nova's native in-game currency and utility token powering all ecosystem transactions including in-game purchases, Battle Pass subscriptions, event participation, AI agent operations, character upgrades, and voucher exchanges for real-world brand discounts.
- TokenPlay AI No-code creator tool enabling creators to launch blockchain-based interactive experiences and entertainment without technical expertise, part of Astra Nova's creator toolkit portfolio.
Quantifiable outcome
- 500K+ MAU across Web2 and Web3 platforms
- +3 more outcomes
Companies that use Astra Nova
Customer profileSegments3 records
Ideal customer profiles3 records
Astra Nova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature6 records
Astra Nova partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- DymensioncoreStrategic partnership to integrate Astra Nova's AI-driven entertainment platform into Dymension's RollApps infrastructure for decentralized entertainment applications. Nova Toons IP ecosystem being introduced into Dymension's modular blockchain architecture.
- NEOMcoreStrategic partnership for regional growth in Middle East. NEOM provides ecosystem support and market access in Saudi Arabia's emerging tech hub.
- Alibaba CloudcoreInfrastructure partnership providing cloud computing services and regional growth support for Middle East and Asia expansion.
- Epic GamescoreGame development partnership using Unreal Engine 5. MVP demo available on Epic Games Store.
- Shiba InumajorIP crossover collaboration. NovaToon IP collaborations with Shiba Inu characters and branding.
- ImmutablemajorBlockchain gaming infrastructure partnership for Web3 game development and NFT functionality.
- AethirmajorCloud gaming infrastructure partnership providing decentralized cloud computing for game deployment.
- ChainlinkmajorOracle services for secure and reliable blockchain data feeds and smart contract functionality.
- Gate.iomajorExchange listing partner for RVV token trading, providing liquidity and global exposure.
- BasecorePrimary chain infrastructure partner alongside Shibarium for omnichain support.
- MansorymajorLuxury brand IP collaboration for NovaToon crossover content.
- Imaginary OnesmajorNFT project IP collaboration for NovaToon webcomic crossover arcs.
- OKXmajorNFT marketplace partner where Deviants collection sold out within 48 hours.
- Crypto.commajorNFT marketplace partner where Deviants collection sold out within 48 hours.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Astra Nova competitors and assessment
Company assessmentDirect peers
- The Sandbox: The Sandbox is a Web3 virtual-world gaming platform with UGC creator tools, NFTs for land/assets, and a native SAND token economy — directly comparable to Astra Nova's RPG + NovaToon + TokenPlay AI creator stack and $RVV token model.
- Decentraland: Decentraland is a decentralized metaverse platform with virtual land, creator-built experiences, NFTs, and a native MANA token — a direct peer in metaverse-style worldbuilding, UGC, and tokenized digital ownership.
- Axie Infinity: Axie Infinity pioneered the play-to-earn Web3 gaming model with collectible NFTs (Axies), in-game token (AXS/SLP), and PvP/battle gameplay — closely analogous to Astra Nova's Deviants: Fight Club + $RVV reward model.
- Illuvium: Illuvium is an AAA-quality open-world Web3 RPG with auto-battler mechanics, NFT creatures, and an ILV token — highly comparable to Astra Nova's UE5 Action RPG ambitions and AI-NPC-driven gameplay differentiation.
- Gala Games: Gala Games is a Web3 gaming platform publishing multiple titles with NFT assets and a GALA token — analogous to Astra Nova's multi-product ecosystem (Action RPG, Telegram game, webcomics) and $RVV-driven economy.
- Big Time Studios: Big Time is a free-to-play co-op action RPG with NFT cosmetic items and a Big Time token economy — directly comparable to Astra Nova's Action RPG free-to-play model with tokenized NFT ownership.
- WEMIX: WEMIX is a Korea-based Web3 gaming platform and listed partner ecosystem publishing multiple games with WEMIX tokenomics — directly comparable to Astra Nova's multi-product tokenized ecosystem and existing WEMIX partnership.
- Shrapnel: Shrapnel is a AAA moddable shooter with UGC creator tools, NFTs, and a SHRAP token — highly comparable to Astra Nova's UE5 AAA ambitions, no-code creator tools, and tokenized UGC economy.
Broad incumbents
- Animoca Brands: Animoca Brands is a Web3 gaming and digital-ownership conglomerate operating dozens of NFT games, metaverses, and tokenized IP — a broader incumbent competing for the same Web3 gaming, NFT, and token-economy territory as Astra Nova.
- Immutable: Immutable is a leading Web3 gaming infrastructure provider (Immutable zkEVM, IMX token, NFT marketplace) — comparable as both a technology partner alternative and broad incumbent enabling competing Web3 games with tokenized economies.
Market position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Astra Nova social profiles
Digital presenceAstra Nova compliance and trust
Trust signalCompliance1 record
Astra Nova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astra Nova leadership team
Management profileNumber of profiles
Profiles7 records
Astra Nova funding detail
Funding detailFunding overview
Funding rounds3 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astra Nova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astra Nova
What does Astra Nova do?
Astra Nova builds an AI-driven Web3 entertainment ecosystem that combines a free-to-play Unreal Engine 5 action RPG, an interactive webcomics dApp, a SocialFi loyalty platform with soulbound NFTs, a Telegram-based PvP mini-game, and a 10,000-unit NFT companion collection, all unified by the $RVV native utility token. The platform lets players earn and spend tokens through gameplay, supports no-code blockchain experience publishing via TokenPlay AI, and partners with consumer brands for voucher and IP crossover integrations.
Is Astra Nova a public or private company?
Astra Nova is a private company. It is classified as venture growth investor backed and is currently operating.
When was Astra Nova founded?
Astra Nova was founded in 2022. It employs 51 to 100 people.
Where is Astra Nova based?
Astra Nova is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Astra Nova make money?
Six revenue lines are on record. Token Transactions ($RVV) is the primary driver. The others are deviants NFT Sales, in-Game Transactions, battle Pass Subscription, voucher Commerce and partnership Revenue.
Who are Astra Nova's main competitors?
Direct peers on record are The Sandbox, Decentraland, Axie Infinity, Illuvium, Gala Games, Big Time Studios, WEMIX and Shrapnel. Broad incumbents are Animoca Brands and Immutable.
Does Astra Nova have an API?
No public API is recorded for Astra Nova.
What industry is Astra Nova in?
Astra Nova's product category is Blockchain Gaming & AI Entertainment. Its primary akta.pro industry code is FSAPAGAB, On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins), with a secondary code of FSAPAGAA, Web3 Game Publishing & Distribution Platforms. Its NAICS code is 713120 and its SIC code is 7990.