Prado
Prado operates a HIPAA-compliant Food-as-Medicine platform enabling healthcare providers to prescribe medically tailored meals for chronic conditions, with patients paying via integrated HSA/FSA funds, serving licensed food merchants and provider practices.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prado does
Prado operates a Food-as-Medicine technology platform that connects three constituencies: healthcare providers (physicians, dietitians, and metabolic medicine practices) who prescribe medically tailored meal plans; licensed food merchants (prepared meal companies, meal delivery operators, and medically tailored meal producers) who fulfill those orders; and patients with chronic conditions — including obesity, type 2 diabetes, cardiovascular disease, hypertension, and pre-diabetes, with newer categories in GLP-1 support and oncology — who pay for prescribed meals using pre-tax HSA/FSA funds. Founded in 2022 and headquartered in Austin, Texas, Prado targets the roughly $170 billion in annual healthcare-eligible HSA/FSA dollars held by more than 65 million Americans, positioning itself at the intersection of clinical nutrition therapy and local prepared-food commerce.
The platform is built on a HIPAA-compliant infrastructure with three primary product surfaces: a Healthcare Provider Portal offering branded storefronts and admin dashboards for clinical prescription workflows; a Food Merchant Platform that syndicates existing merchant menus, SKUs, pricing, and nutritional data into white-labeled storefronts without requiring changes to packaging or fulfillment operations; and Prado Pay, an embedded payment processor that handles HSA/FSA checkout with IRS-aligned compliance and automated generation of Letters of Medical Necessity (LMNs) mapped to ICD-10 codes. The platform supports condition-specific 12-week care plan programs, a HIPAA-compliant analytics dashboard, native iOS and Android applications on Enterprise plans, and integrations across marketing automation (Iterable, Klaviyo, Twilio, Plivo), workflow automation (Zapier, Make, Cloudflare, Webhooks), and shipping/last-mile delivery (FedEx, UPS, USPS, DoorDash, Uber). The company maintains HIPAA security and structures provider revenue-share arrangements to comply with Texas Medical Board Anti-Kickback and IRS fee-splitting rules.
Prado's revenue model combines a base monthly subscription starting at $499 for food merchants with a transaction-based percentage fee on gross sales driven through the platform. Healthcare providers participating in the network earn approximately 7% of gross meal sales from their storefront prescriptions. Go-to-market is primarily enterprise field sales with demo-driven onboarding for both providers and food merchants, supplemented by content marketing through The Prado Journal blog, SEO around food-as-medicine topics, and earned media coverage in USA Today, TechCrunch, and Business Insider. The company is venture-backed with $5.75 million in seed funding led by Bonfire Ventures (November 2022), is privately held, and is led by CEO Jon Carter.
Prado firmographics
Firmographics- Name
- Prado
- Legal name
- Prado
- Website
- https://getprado.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prado operates a HIPAA-compliant Food-as-Medicine platform enabling healthcare providers to prescribe medically tailored meals for chronic conditions, with patients paying via integrated HSA/FSA funds, serving licensed food merchants and provider practices.
- Ownership category
- akta.pro rank
Prado industry classification
Industry- Product category
- Food-as-Medicine Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Prado is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Prado business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform/Transaction Fees: Prado earns a percentage of gross sales driven through the platform from food merchants. No upfront integration fee for most partners.
- Subscription Fees: Base subscription starting at $499 per month for food merchants, including platform access, onboarding, compliance support, and ongoing partner resources.
- Healthcare Provider Revenue Share: Healthcare providers earn approximately 7% of gross meal sales from their storefront prescriptions, structured in compliance with Texas Medical Board and IRS regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription tier for food merchants |
| Subscription | Monthly | Healthcare provider profit share |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Prado product offering
Product offeringCore offering
Prado is a HIPAA-compliant Food-as-Medicine technology platform that enables healthcare providers to prescribe medically tailored meal plans to patients and accept payment through integrated HSA/FSA processing. The platform syndicates food merchant menus into white-labeled storefronts, generates Letters of Medical Necessity mapped to ICD-10 codes, and provides analytics dashboards for clinical and operational insights.
Product overview
Prado is a unified Food-as-Medicine platform combining three core components: the Prado Platform (core technology infrastructure), Prado Pay (integrated payment processing for HSA/FSA transactions), and the Healthcare Provider Portal (clinical workflow and prescription management). Food merchants connect through the Food Merchant Platform to receive prescribed orders, while the Virtual Storefront and mobile apps provide patient-facing interfaces. The platform is architected as a modular system where healthcare providers can prescribe condition-specific Care Plan Programs, with Letters of Medical Necessity automatically generated for HSA/FSA eligibility, and all activity tracked through the Analytics Dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Prado Platform A Food-as-Medicine technology platform that enables healthcare providers to prescribe medically tailored meals as part of clinical nutrition therapy, allowing patients to pay using HSA/FSA funds through an integrated payment system.
- Prado Pay Built-in HIPAA- and IRS-compliant payment processor that enables patients to use pre-tax HSA/FSA healthcare dollars at checkout and allows healthcare providers to receive direct payments for prescribed meal programs.
- Healthcare Provider Portal A HIPAA-compliant branded website and admin dashboard that enables healthcare providers to set up their organization, prescribe meal plans, generate Letters of Medical Necessity, and track patient outcomes.
- Food Merchant Platform A platform for meal providers to list their menu, receive healthcare provider-prescribed orders, and manage fulfillment while maintaining control of their existing SKUs, pricing, and nutritional data.
- Care Plan Programs Condition-specific structured nutrition programs for cardiovascular, metabolic, obesity/GLP-1, pre-diabetes, and other chronic conditions, delivered as 12-week program cycles via the Prado platform.
Companies that use Prado
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Prado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature5 records
Prado partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Prado competitors and assessment
Company assessmentDirect peers
- Foodsmart: Telenutrition platform offering personalized meal planning and food-as-medicine programs, often integrated with health plans and Medicaid. Comparable in serving chronic-condition patients, partnering with payers, and monetizing through employer/health-plan contracts.
- ModifyHealth: Medically tailored meal provider delivering to patients with chronic conditions, often reimbursed through health plans. Comparable as a food merchant operating in the food-as-medicine channel; could be a Prado partner or a competing supply-side option.
- Nourish: Food-as-medicine platform connecting patients with registered dietitians for medically tailored nutrition, with insurance-covered virtual visits. Directly comparable in its food-as-medicine positioning, two-sided provider/patient model, and chronic-condition focus including obesity and diabetes.
- Calibrate: Metabolic-health platform combining clinician-supervised GLP-1 prescribing with lifestyle coaching and nutrition. Overlaps with Prado in obesity/GLP-1 chronic-condition focus and clinical nutrition therapy, though Calibrate emphasizes coaching rather than meal delivery.
- Virta Health: Digital health company reversing type 2 diabetes and other chronic conditions through clinician-supervised nutrition (ketogenic) therapy. Comparable in using food as the primary therapeutic intervention, accepting health-plan/payer contracts, and emphasizing measurable clinical outcomes.
- Season Health: Food-as-medicine platform offering medically tailored meals, dietitian access, and chronic-condition programs, often through payer contracts. Closely comparable in business model (food + clinical), condition focus (diabetes, kidney, cardiovascular), and B2B2C distribution.
Broad incumbents
- Ro: Direct-to-patient telehealth platform spanning weight management (including GLP-1 prescribing via Ro Body), primary care, and pharmacy. Comparable as a digital-health incumbent that could vertically extend into food-as-medicine, and as a competitor for the same provider/patient attention.
- Omada Health: Public digital chronic-care company offering behavior-change programs for diabetes, hypertension, and pre-diabetes with strong payer/employer distribution. Overlaps with Prado in chronic-condition nutrition therapy and revenue model (B2B payer contracts), but operates at much broader scope.
- Noom: Consumer digital health platform offering behavior-change, weight management, and now GLP-1 support with optional meal delivery. Comparable as a scaled food/weight-management competitor with broader brand reach and direct-to-consumer motion.
- Livongo (Teladoc): Chronic-condition digital-health platform within Teladoc offering diabetes, hypertension, and weight-management programs with payer distribution. Comparable as a broader incumbent that bundles nutrition guidance into chronic-care programs at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Prado social profiles
Digital presencePrado compliance and trust
Trust signalCompliance2 records
Prado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prado leadership team
Management profileNumber of profiles
Profiles2 records
Prado funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prado
What does Prado do?
Prado is a HIPAA-compliant Food-as-Medicine technology platform that enables healthcare providers to prescribe medically tailored meal plans to patients and accept payment through integrated HSA/FSA processing. The platform syndicates food merchant menus into white-labeled storefronts, generates Letters of Medical Necessity mapped to ICD-10 codes, and provides analytics dashboards for clinical and operational insights.
Is Prado a public or private company?
Prado is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prado founded?
Prado was founded in 2022. It employs 11 to 50 people.
Where is Prado based?
Prado is headquartered in Austin, United States, in the North America region.
How does Prado make money?
Three revenue lines are on record. Platform/Transaction Fees are the primary driver. The others are subscription Fees and healthcare Provider Revenue Share.
Who are Prado's main competitors?
Direct peers on record are Foodsmart, ModifyHealth, Nourish, Calibrate, Virta Health and Season Health. Broad incumbents are Ro, Omada Health, Noom and Livongo (Teladoc).
Does Prado have an API?
No public API is recorded for Prado.
What industry is Prado in?
Prado's product category is Food-as-Medicine Platform. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 513210 and its SIC code is 7372.