Worldia
Worldia is a Paris-based B2B2C white-label travel technology platform founded in 2013, serving more than 20,000 travel agents and agencies across five country markets with real-time booking, curated content, and itinerary management for tailor-made trips.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Worldia does
Worldia is a B2B2C white-label travel technology platform founded in Paris in 2013 by four entrepreneurs (Grégoire Pasquet, Erwan Corre, David Parlange, and Christian). The company provides a unified booking and itinerary management system that aggregates real-time rates and availability across more than 1 million connected products spanning flights, trains, ferries, transfers, car rentals, accommodations, activities, and events in 85 destinations. Its core value proposition centers on curated content (23,000 handpicked hotels and 6,000 exclusive activities) and a workflow the company claims is 30 times faster than traditional booking methods.
The platform is distributed primarily through a sales-led B2B motion targeting travel agencies, distributors, and independent travel professionals, who use the white-label interface under their own brand. Worldia monetizes via transaction commissions on bookings; travel professionals access the platform at no subscription cost and retain the ability to apply mark-ups on trips sold to end travelers. The company serves more than 20,000 travel agents and has facilitated trips for over 300,000 travelers since founding, with named enterprise customers including TUI, El Corte Inglés, Havas Voyages, Salaun Holidays, World Travel Holdings, Promo Vacances, Veepee, and Dream Vacations.
Worldia operates across five country markets — France (Paris HQ), Germany (Berlin), Spain (Madrid), the United States, and the United Kingdom — and has raised approximately €40 million in venture funding across a €19M Series A (2019) and a €25M Series B (May 2023) led by Crédit Mutuel Innovation, Banque des Territoires, and FrenchFounders. The company has been recognized three times in the French Tech 120 program. Its stated post-Series B priorities are geographic expansion in Europe and North America and the development of AI-powered platform features.
Worldia firmographics
Firmographics- Name
- Worldia
- Legal name
- Worldia Group
- Website
- https://worldia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Worldia is a Paris-based B2B2C white-label travel technology platform founded in 2013, serving more than 20,000 travel agents and agencies across five country markets with real-time booking, curated content, and itinerary management for tailor-made trips.
- Ownership category
- akta.pro rank
Worldia industry classification
Industry- Product category
- Travel Technology Platform
- NAICS
- Travel Agencies (561510), Travel Arrangement and Reservation Services (5615), Travel Agencies (56151)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
- akta.pro secondary industries
- White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ), Hotel & Accommodation Booking Platforms (THALAFAB), Air Booking Platforms & Flight Marketplaces (THALAFAA)
Keywords
Where Worldia is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Worldia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Transaction commissions: Platform charges commissions on bookings made through the platform. Travel agents earn commissions and mark-up options on trips booked.
- Subscription (zero-cost model): No subscription fee for travel agents (0€ subscription fee mentioned). Revenue generated through transaction commissions rather than platform subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No subscription fee - commission-based model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Worldia product offering
Product offeringCore offering
Worldia operates a B2B2C white-label travel technology platform that enables travel agencies, distributors, and travel professionals to book, manage, and customize multi-component trips in real time. The platform integrates over 1 million connected products including trains, ferries, flights, transfers, car rentals, activities, events, and 23,000 curated hotels across 85 destinations, providing real-time pricing and availability. Travel agents use the platform at no subscription cost and earn commissions and mark-ups on bookings, while end travelers receive branded itineraries and 24/7 customer support.
Product overview
Worldia is a B2B2C white-label travel technology platform designed for travel agencies. The platform operates as a unified system comprising the core Worldia Platform for booking and itinerary management, the Worldia Experts portal for travel agents to access over 6 million products across 85 destinations including 23,000 curated hotels and 6,000 activities, the Worldia Mobile App for travelers to access their branded travel documents, and loyalty programs (Worldia Privilège and Worldia Club) to drive customer retention. The platform integrates real-time booking capabilities for trains, ferries, flights, transfers, car rentals, activities, and events.
Differentiator
Problem solved
Functional benefit
Brands
- Worldia Privilège: Loyalty scheme introduced on July 1, 2020, allowing users to declare their records and earn Amazon vouchers when points thresholds are reached.
- Worldia Club
Products and services
- Worldia Platform
- Worldia Experts
- Worldia Mobile App
- Worldia Privilège
- Worldia Club
Quantifiable outcome
- 30x faster booking compared to traditional methods
- +3 more outcomes
Companies that use Worldia
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Worldia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Worldia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InukcoreClimate partnership for carbon contribution strategy. Inuk provides climate specialists who help Worldia implement comprehensive actions to minimize environmental impact, including carbon offset projects in Poland, France, and UK.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Worldia competitors and assessment
Company assessmentDirect peers
- Duffel: UK-based B2B travel API platform offering agents and travel businesses direct access to airline NDC content and hotel inventory with a developer-first, white-label-friendly approach — closely comparable to Worldia's B2B2C white-label model serving travel agencies.
- TravelgateX: Barcelona-based B2B connectivity platform aggregating hotel and ancillary travel inventory for OTAs, tour operators and travel distributors — operates the same horizontal B2B2C distribution model as Worldia, with comparable customer segments.
- TourRadar: Vienna-based B2B2C marketplace for multi-day guided tours connecting tour operators with travel agents and consumers — operates an analogous agent-facing platform model for packaged travel experiences, overlapping with Worldia's curated activities and tours offering.
- Kiwi.com (Tequila Partner Platform): Czech OTA with a B2B partner platform (Tequila) providing travel agents and resellers access to Kiwi's flight, ground transport and accommodation inventory via API — directly comparable to Worldia's B2B2C white-label model for travel professionals.
Broad incumbents
- HotelBeds Group: Global B2B bed bank and travel distribution platform serving tour operators, travel agencies and OTAs with accommodation, transfers and activities inventory — a much larger, established incumbent in the same B2B2C distribution space as Worldia.
- Amadeus: Global GDS and travel technology provider powering travel agencies, airlines, hotels and tour operators with booking, inventory and merchandising technology — a scaled incumbent whose IT solutions overlap with Worldia's white-label offering for travel agents.
- Sabre Corporation: Major GDS and travel technology provider offering booking, retailing and distribution solutions to travel agencies, airlines and hotels — comparable to Worldia as a B2B platform serving travel intermediaries, though at vastly greater scale.
- Booking.com for Agents: Booking Holdings' B2B agent and partner programs (Booking.com for Travel Agents and the Connect distribution API) offer travel agents white-label access to Booking's accommodation and ancillary inventory — overlapping with Worldia's white-label value proposition for travel agencies.
Emerging players
- Civitatis: Spanish B2B/B2C marketplace for tours, activities and excursions at destinations worldwide, selling to both consumers and travel agents — overlaps with Worldia's curated activities offering and serves travel agencies as a distribution partner.
- TrekkSoft (now Bokun / ActivityMessenger): B2B software platform powering tours, activities and experience providers with booking, distribution and reseller tooling — comparable to Worldia's activities and experiences booking capability targeted at travel agents reselling third-party inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Worldia social profiles
Digital presenceWorldia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worldia leadership team
Management profileNumber of profiles
Profiles8 records
Worldia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worldia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worldia
What does Worldia do?
Worldia operates a B2B2C white-label travel technology platform that enables travel agencies, distributors, and travel professionals to book, manage, and customize multi-component trips in real time. The platform integrates over 1 million connected products including trains, ferries, flights, transfers, car rentals, activities, events, and 23,000 curated hotels across 85 destinations, providing real-time pricing and availability. Travel agents use the platform at no subscription cost and earn commissions and mark-ups on bookings, while end travelers receive branded itineraries and 24/7 customer support.
Is Worldia a public or private company?
Worldia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Worldia founded?
Worldia was founded in 2013. It employs 101 to 250 people.
Where is Worldia based?
Worldia is headquartered in Paris, France, in the Europe region.
How does Worldia make money?
Two revenue lines are on record. Transaction commissions are the primary driver. The others are subscription (zero-cost model).
Who are Worldia's main competitors?
Direct peers on record are Duffel, TravelgateX, TourRadar and Kiwi.com (Tequila Partner Platform). Broad incumbents are HotelBeds Group, Amadeus, Sabre Corporation and Booking.com for Agents. Emerging players are Civitatis and TrekkSoft (now Bokun / ActivityMessenger).
Does Worldia have an API?
No public API is recorded for Worldia.
What industry is Worldia in?
Worldia's product category is Travel Technology Platform. Its primary akta.pro industry code is THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks, with a secondary code of THAKAJAJ, White-Label Travel Supply Providers (B2B2C Inventory & Packaging). Its NAICS code is 561510 and its SIC code is 4700.