Mealplanet
MealPlanet is a UAE-based mobile marketplace aggregating 100+ third-party meal plan brands and 500+ plans across 25+ dietary categories, enabling consumers in Dubai, Abu Dhabi, Sharjah and RAK to browse, filter, subscribe, customize, and track delivery meals on iOS and Android.
- Company typePrivate
- Founded2024
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mealplanet does
MealPlanet (legally MealPlanet Portal Co LLC, UAE trade license 1191732) is a UAE-based, mobile-first online marketplace that aggregates 100+ third-party meal plan brands and 500+ curated plans across 25+ dietary categories (weight loss, high protein, keto, anti-inflammatory, low-carb, gluten-free, vegetarian, vegan, Ramadan-friendly, GLP-1 friendly, pet-friendly) for end consumers. The platform operates native iOS and Android apps plus a responsive marketing website, enabling users to browse, filter by goal/calories/diet, customize ingredients (up to 4 to avoid), swap meals up to 48 hours before delivery, skip or resume deliveries, and complete subscription checkout in under two minutes with free UAE-wide delivery across Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah. A 2-day trial is offered on any plan and pricing is set by merchants (observed AED 38–111 per day, starting from AED 51/day).
The underlying technology stack combines a multi-brand filter and recommendation engine with a built-in macro and calorie tracker, an in-app MealPlanet wallet (used for bag-deposit refunds and AED 100 refer-a-friend rewards), and opt-in integrations with Apple HealthKit, Google Health Connect and Samsung Health. Connected health data (activity, BMR, heart rate, sleep, nutrition, and >30-day historical data) feeds a Wellness dashboard that surfaces net-calorie calculations, recovery analysis and algorithmically adjusted meal-plan recommendations, while payments are processed through third-party providers rather than stored directly. MealPlanet monetizes primarily through marketplace commissions on subscription orders placed between users and merchant brands, supplemented by optional service fees and a referral program.
Founded in 2024, the company is headquartered in Dubai, employs 11–50 staff, and was led at founding by CEO Khalid Baareh and CTO Shadi Al-Said. In August 2024 it closed a $6 million seed round (AlTouq Group, Alturki Ventures, Faith Capital, MEVP, Sanabil 500 MENA Seed Accelerator) and announced planned regional expansion into Saudi Arabia in early 2025, with ongoing iOS product iteration through version 1.7.7.
Mealplanet firmographics
Firmographics- Name
- Mealplanet
- Legal name
- MealPlanet Portal Co LLC
- Website
- https://mealplanet.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MealPlanet is a UAE-based mobile marketplace aggregating 100+ third-party meal plan brands and 500+ plans across 25+ dietary categories, enabling consumers in Dubai, Abu Dhabi, Sharjah and RAK to browse, filter, subscribe, customize, and track delivery meals on iOS and Android.
- Ownership category
- akta.pro rank
Mealplanet industry classification
Industry- Product category
- Online Meal Plan Marketplace
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Value/Budget Meal Kits & Prepared Meals (CRAHAJAL), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
Keywords
Where Mealplanet is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Mealplanet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Marketplace commissions on meal plan subscriptions: MealPlanet operates as an online marketplace that aggregates third-party meal plan brands and facilitates subscription orders between users and merchants. Per the Terms, MealPlanet collects/processes payments between Users and Merchants through the Platform and acts as an intermediary, generating commission/marketplace revenue on each subscription order (weekly, bi-weekly, or monthly plans). Pricing is set by merchants and displayed in local currency (AED).
- Subscription-based meal plan orders: Users purchase subscriptions (1 week up to 8 weeks per FAQ) from partnered merchants through MealPlanet, with free delivery included. The platform supports recurring subscription billing managed in-app (skip, swap, resume).
- Optional service / platform fees: MealPlanet reserves the right to charge fees for its services as deemed necessary for its business, in addition to merchant-set meal prices and any applicable delivery or service fees displayed before checkout.
- Refer-a-Friend program incentives: Refer-a-Friend program issues AED100 wallet credit to referrer and AED100 discount to the referred friend upon the friend's first subscription, funded from the platform's promotional budget and tied to retention/engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting price AED 51 per day (entry tier) |
| Unit Pricing | Pay-as-you-go | Multiple per-day tiers from AED 38 to AED 111 |
| Subscription | Multi-year contract | Subscription terms from 1 week to 8 weeks |
| Freemium | Pay-as-you-go | 2-day free trial on any meal plan |
| Other | Pay-as-you-go | Refer-a-Friend: AED100 wallet credit + AED100 friend discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Mealplanet product offering
Product offeringCore offering
MealPlanet operates a mobile-first online marketplace platform that aggregates 100+ UAE-based third-party meal plan brands and 500+ meal plans across 25+ dietary categories (weight loss, high protein, keto, vegan, vegetarian, anti-inflammatory, low-carb, gluten-free, GLP-1 friendly) into a single app. Users browse, filter, compare, customize, subscribe to, swap, skip, and track meal plan subscriptions with free UAE-wide delivery, an in-app macro and calorie tracker, and optional sync with Apple HealthKit, Google Health Connect, and Samsung Health.
Product overview
MealPlanet is a UAE-based single-product meal plan marketplace platform (the MealPlanet App, available on iOS, Android, and web) that consolidates 100+ merchant brands and 500+ plans across 25+ dietary categories (Weight Loss, High Protein, Keto, Vegetarian, Vegan, Anti-Inflammatory, Low Carb, Gluten-Free, GLP-1 Friendly, and more) into one subscription management experience with free UAE-wide delivery. The core MealPlanet App is extended by several add-on modules: the Built-in Macro Tracker for protein/carb/fat and calorie monitoring, the Wellness Dashboard (Health Integrations) that connects to Apple HealthKit, Google Health Connect, and Samsung Health, the Refer a Friend Program, and the 2-Day Meal Plan Trial. Together these sit on top of the marketplace as a unified platform-and-modules architecture rather than as separate standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- MealPlanet App
Companies that use Mealplanet
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Mealplanet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Mealplanet partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- Prep & CocorePrep & Co is one of the featured weight-loss and high-protein meal plan brands on MealPlanet's Partners page and meal plan directory. Meal plan delivery is fulfilled through Prep & Co for subscribers routed via MealPlanet's marketplace.
- Prep HerocorePrep Hero is listed as a featured partner brand for high-protein and general healthy meal plans on MealPlanet, fulfilling orders for users who select it via the MealPlanet app.
- Healthy LiciouscoreHealthy Licious is a featured partner brand on MealPlanet's homepage and Partners page, providing healthy meal plan subscriptions through the MealPlanet marketplace.
- Savoir HealthcoreSavoir Health is one of the named partner brands on MealPlanet's directory, offering meal plans via the MealPlanet app.
- Aleen'scoreAleen's (Aleens) is a featured UAE meal plan brand listed on the MealPlanet homepage logo bar and Partners page.
- Eat CleancoreEat Clean is a featured UAE meal plan brand shown on the MealPlanet homepage logo bar.
- FitlabcoreFitlab is a featured partner brand on MealPlanet's homepage and Partners page, offering meal plans via the marketplace.
- Count'dcoreCount'd is one of the 100+ partner brands featured on the MealPlanet Partners page.
- GramscoreGrams is one of the 100+ partner brands featured on the MealPlanet Partners page.
- FittcoreFitt is one of the 100+ partner brands featured on the MealPlanet Partners page.
- Healthy KitchencoreHealthy Kitchen is one of the 100+ partner brands featured on the MealPlanet Partners page.
- Nutrition KitchencoreNutrition Kitchen is one of the 100+ partner brands featured on the MealPlanet Partners page.
- RaniacoreRania is one of the 100+ partner brands featured on the MealPlanet Partners page.
- TabkhacoreTabkha is one of the 100+ partner brands featured on the MealPlanet Partners page.
- BasiligocoreBasiligo is one of the 100+ partner brands featured on the MealPlanet Partners page.
- Healthy Little SecretscoreHealthy Little Secrets is one of the 100+ partner brands featured on the MealPlanet Partners page.
- Beat That DishcoreBeat That Dish is one of the 100+ partner brands featured on the MealPlanet Partners page.
- Be HealthycoreBe Healthy is listed as a popular weight-loss meal plan brand on MealPlanet's Meal Plans category page.
- CarrotcoreCarrot is listed as a popular weight-loss meal plan brand on MealPlanet's Meal Plans category page.
- FuelcoreFuel is listed as a popular weight-loss/high-protein meal plan brand on MealPlanet's Meal Plans category page.
- Ever FitcoreEver Fit is listed as a featured high-protein meal plan brand on MealPlanet's Meal Plans category page.
- HeatcoreHeat is listed as a featured high-protein meal plan brand on MealPlanet's Meal Plans category page.
- The GymcoreThe Gym is listed as a featured high-protein meal plan brand on MealPlanet's Meal Plans category page.
- FreshiicoreFreshii is listed as a popular vegetarian meal plan brand on MealPlanet's Meal Plans category page.
- Soule SoupscoreSoule Soups is listed as a popular vegetarian meal plan brand on MealPlanet's Meal Plans category page.
- Plant PowercorePlant Power is listed as a popular vegan meal plan brand on MealPlanet's Meal Plans category page.
- The VegainscoreThe Vegains is listed as a popular vegan meal plan brand on MealPlanet's Meal Plans category page.
- Apple HealthKitcoreApple HealthKit is offered as an optional health data integration within the MealPlanet app. With user consent, MealPlanet reads activity, BMR, heart rate, sleep, nutrition logs and historical (>30 day) health data to power the Wellness dashboard, net-calorie calculation and algorithmic meal-plan adjustments. Data accessed via HealthKit is not used for advertising or marketing, in line with Apple's guidelines.
- Google Health ConnectcoreGoogle Health Connect is offered as an optional health data integration within the MealPlanet app. With user consent, MealPlanet reads and writes nutrition logs, activity, BMR and related metrics to drive Wellness insights; the use of Health Connect data adheres to the Limited Use requirements of the Health Connect Permissions policy.
- Third-party payment service providerscorePer the MealPlanet Terms and Conditions, payments on the Platform are processed via MealPlanet's third-party payment service providers; credit/payment information may be stored with those providers (with user consent) for future orders. MealPlanet does not directly store debit/credit card data.
- Apple Inc. (App Store distribution)coreMealPlanet's iPhone app is published on Apple's UAE App Store under publisher 'MEALPLANET PORTAL COMPANY L.L.C' (App ID 6476225288), providing the primary consumer distribution channel for iOS users in the UAE and broader MENA region.
- Google (Google Play distribution)coreMealPlanet's Android app is distributed via Google Play with linked deeplinks from the website, providing primary consumer distribution for Android users in the UAE and broader MENA region.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Mealplanet competitors and assessment
Company assessmentBroad incumbents
- Deliveroo: International on-demand food delivery platform active in the UAE with Editions cloud kitchens and restaurant partners. Relevant peer as an established delivery marketplace MealPlanet's merchant brands already operate on.
- Talabat: Largest food delivery platform in the MENA region with operations across the UAE and Saudi Arabia. Comparable as the dominant delivery marketplace MealPlanet competes with for healthy-meal consumers, though Talabat is a broad restaurant aggregator rather than a curated meal-plan specialist.
- Careem: MENA super-app offering food delivery, mobility and payments. Relevant peer because Careem's food vertical competes for the same UAE/Saudi consumer wallet and could easily expand into curated healthy meal-plan subscriptions.
- Noon Food: MENA e-commerce and on-demand food platform owned by Noon. Comparable as a UAE/Saudi consumer distribution channel that could enter the curated meal-plan subscription vertical and compete head-on with MealPlanet.
Regional players
- Kitopi: UAE-based cloud-kitchen operator with its own managed meal-plan brands distributed across the region. Comparable as a UAE-headquartered foodtech player that competes for the same health-conscious D2C meal subscription customer.
- EatEasy: MENA healthy-meal and diet-focused delivery platform offering curated meal plans in the UAE and KSA. Direct regional peer targeting the same health- and diet-conscious consumer MealPlanet serves.
- Cookdoor: UAE-based healthy prepared-meal subscription brand operating its own kitchen and delivery. Comparable as one of the meal-plan brands MealPlanet aggregates and as a direct D2C alternative users can choose instead of the marketplace.
Direct peers
- FreshMenu: UAE and India-based D2C prepared-meal subscription service delivering daily chef-cooked meals. Direct competitor to the merchant brands on MealPlanet and to MealPlanet's own subscription model in the UAE healthy-meal category.
- HelloFresh: Global meal-kit and prepared-meal subscription leader. Comparable business model (subscription-based meal plans with weekly delivery and dietary filtering) and useful benchmark for MealPlanet's category trajectory outside MENA.
- Factor (HelloFresh): US ready-to-eat, calorie- and macro-controlled meal subscription service under HelloFresh. Closely comparable product (prepared, portion-controlled meals with macro tracking and health-integration features) MealPlanet's high-protein/weight-loss plans resemble.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mealplanet social profiles
Digital presenceMealplanet compliance and trust
Trust signalCompliance2 records
Mealplanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mealplanet leadership team
Management profileNumber of profiles
Profiles2 records
Mealplanet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mealplanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mealplanet
What does Mealplanet do?
MealPlanet operates a mobile-first online marketplace platform that aggregates 100+ UAE-based third-party meal plan brands and 500+ meal plans across 25+ dietary categories (weight loss, high protein, keto, vegan, vegetarian, anti-inflammatory, low-carb, gluten-free, GLP-1 friendly) into a single app. Users browse, filter, compare, customize, subscribe to, swap, skip, and track meal plan subscriptions with free UAE-wide delivery, an in-app macro and calorie tracker, and optional sync with Apple HealthKit, Google Health Connect, and Samsung Health.
Is Mealplanet a public or private company?
Mealplanet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mealplanet founded?
Mealplanet was founded in 2024. It employs 11 to 50 people.
Where is Mealplanet based?
Mealplanet is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mealplanet make money?
Four revenue lines are on record. Marketplace commissions on meal plan subscriptions are the primary driver. The others are subscription-based meal plan orders, optional service / platform fees and refer-a-Friend program incentives.
Who are Mealplanet's main competitors?
Broad incumbents on record are Deliveroo, Talabat, Careem and Noon Food. Regional players are Kitopi, EatEasy and Cookdoor. Direct peers are FreshMenu, HelloFresh and Factor (HelloFresh).
Does Mealplanet have an API?
No public API is recorded for Mealplanet.
What industry is Mealplanet in?
Mealplanet's product category is Online Meal Plan Marketplace. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAJAL, Value/Budget Meal Kits & Prepared Meals. Its NAICS code is 72251 and its SIC code is 2090.