Midnight Health
Midnight Health is a Brisbane-based digital telemedicine company operating four consumer brands (hub.health, Youly, Stagger, hubPass) that deliver telehealth consultations, electronic prescriptions, and medication delivery to Australian patients, with 80% ownership by ASX-listed health insurer nib Group.
- Company typePrivate
- Founded2021
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Midnight Health does
Midnight Health Pty Ltd is an Australian digital telemedicine company founded in 2021 and headquartered in Brisbane, Queensland. The company operates a multi-brand direct-to-consumer telehealth platform delivering consultations, electronic prescriptions, and home-delivered medications to Australian patients. Its portfolio comprises four consumer brands built on a shared digital infrastructure: hub.health (general everyday healthcare), Youly (women's health, notably the first service in Australia to offer same-day home-delivered emergency contraception), Stagger (men's health), and hubPass (Australia's first membership-based primary care solution, available to both individual subscribers and employers via hubPass for Business).
The underlying platform supports encrypted chat, audio, and video consultations with registered Australian clinicians (GPs and nurse practitioners), with electronic prescriptions transmitted directly to a network of partner pharmacies for dispensing and delivery via Australia Post, TNT, or StarTrack. The company is integrated with national digital health infrastructure including MyHealthRecord and the Active Script List (MySL), and operates under a clinical governance framework aligned with the Australian Commission on Safety and Quality in Health Care and the Australian Digital Health Agency standards.
Midnight Health's revenue model combines transaction-based fees (per-consultation fees, prescription administration fees, and medication dispensing margins where it acts as billing agent for clinicians and partner pharmacies) with recurring subscription revenue from automated treatment plans (e.g., weight management, hair loss) and the hubPass membership product. The company has served over 226,000 Australians with more than 300,000 consultations since launch, reaching 99.5% of Australian postcodes including remote communities. Midnight Health is 80% owned by ASX-listed health insurer nib Group (ASX: NHF), which has been the sole institutional investor across a $4M seed (Nov 2021), $12M Series A (2022, $48M post-money), and up to $24M Series B (2023) — totaling approximately $40M of capital. The business is positioning for an operational merger with Honeysuckle Health, nib's data science and health management subsidiary.
Midnight Health firmographics
Firmographics- Name
- Midnight Health
- Legal name
- Midnight Health Pty Ltd
- Website
- https://midnight.health
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Midnight Health is a Brisbane-based digital telemedicine company operating four consumer brands (hub.health, Youly, Stagger, hubPass) that deliver telehealth consultations, electronic prescriptions, and medication delivery to Australian patients, with 80% ownership by ASX-listed health insurer nib Group.
- Ownership category
- akta.pro rank
Midnight Health industry classification
Industry- Product category
- Digital Telehealth Services
- NAICS
- Offices of Physicians (6211), Health Care and Social Assistance (62)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
- akta.pro secondary industries
- Symptom Checker & Self-Triage Platforms (HLALAJAB), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI), 24/7 Nurse Line, Symptom Checker & Triage (Payer-Sponsored) (HLALACAB), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Midnight Health is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Midnight Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Telehealth Consultation Fees: Patients are charged a fee for each consultation with a clinician. Midnight Health acts as the clinician's agent for billing purposes and charges on behalf of the clinicians.
- Prescription Administration Fees: Administrative fees charged when a clinician issues a prescription following consultation.
- Medication Sales: Fees for prescribed medications dispensed by partner pharmacies and delivered to patients. Midnight Health acts as agent for partner pharmacies for billing purposes.
- hubPass Subscription: Australia's first membership-based primary care solution for business, providing employees with discounted access to consultations and medications. Individual subscription also available.
- Automated Treatment Plan Billing: Treatment plans operate on automatic billing/repeat order model where patients are billed recurring for ongoing treatments such as weight management, hair loss, and other chronic health conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | hubPass for Business - Employer membership for employee primary care |
| Transaction based/ take rate | Pay-as-you-go | Per-consultation telehealth fee |
| Transaction based/ take rate | Pay-as-you-go | Prescription administration fee |
| Unit Pricing | Pay-as-you-go | Medication pricing |
| Subscription | Monthly | Automated treatment plan repeats |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Midnight Health product offering
Product offeringCore offering
Midnight Health operates a digital telemedicine platform offering telehealth consultations with registered Australian clinicians via encrypted chat, audio, and video, electronic prescriptions, and home delivery of medications through four consumer brands: hub.health (general healthcare), Youly (women's health), Stagger (men's health), and hubPass (business membership). Services span everyday conditions, contraception, menopause, sexual health, weight management, skin treatments, and chronic care, covering 99.5% of Australian postcodes.
Product overview
Midnight Health operates a digital telemedicine platform architecture consisting of four distinct consumer brands. Hub.health serves as the core platform enabling self-managed healthcare through telehealth consultations, prescriptions, and medication delivery. Youly addresses women's health needs including Australia's first emergency contraception delivery service. Stagger focuses on men's health with treatments for everyday conditions. HubPass extends these services to business customers as an employee benefit. All brands share the underlying digital telemedicine infrastructure, pharmacy network, and clinical governance framework, providing services across more than 99.5% of Australian postcodes with over 300,000 consultations conducted since 2021.
Differentiator
Problem solved
Functional benefit
Brands
- Youly: Women's health platform providing hassle-free healthcare including Australia's first emergency contraception delivery service, consultations and prescriptions for over 2,000 medications including contraceptive pill, menopause, thrush, and skincare treatments.
- Stagger
- hub.health
- hubPass
Products and services
- hub.health Digital telemedicine platform enabling self-managed general healthcare with access to Australian-based medical professionals for consultations, prescriptions, medical certificates, and medication delivery covering everyday health conditions.
- Youly Women's health platform offering convenient and discreet access to clinicians for consultations and prescriptions covering emergency contraception delivery, contraceptive pill prescriptions, menopause treatments, thrush treatments, skincare, and over 2,000 medications.
- Stagger Men's health platform providing discreet access to clinicians and treatments for sleep issues, sexual dysfunction, smoking, vaping, skin conditions, and everyday health problems without social stigma.
- hubPass Membership-based primary care solution offering subscription access to discounted telehealth consultations and medications, available for both businesses (hubPass for Business with employer dashboards) and individual consumers on a monthly recurring basis.
Quantifiable outcome
- 320% year-on-year revenue growth (April 2022 to April 2023)
- +4 more outcomes
Companies that use Midnight Health
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Midnight Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Midnight Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Honeysuckle HealthcoreHoneysuckle Health (formerly joint venture between nib and Cigna, now wholly owned by nib) is intended to merge operations with Midnight Health. This merger under the leadership of Rhod McKensey (Honeysuckle Health CEO) will create a wider network for healthcare delivery and access in Australia. The merger aims to leverage strategic growth opportunities and lower operating costs through shared business services and marketing.
- MicrobaminorPartner in Midnight Health's health ecosystem. Microba provides precision supplements for gut microbiome as part of Midnight Health's product and service offerings.
- ARC Centre for Behavioral Insights for Technology AdoptionminorUniversity research partnership focused on behavioral insights for technology adoption. Contributes to evidence-based practice and academic rigor in Midnight Health's digital health approach.
- Partner PharmaciescoreNetwork of partner pharmacies that dispense and deliver medications prescribed through Midnight Health's telehealth platform. Pharmacies receive electronic prescriptions, dispense medications, and arrange delivery via Australia Post, TNT, or StarTrack. Midnight Health acts as agent for these pharmacies for billing purposes.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Midnight Health competitors and assessment
Company assessmentDirect peers
- Eucalyptus: Australia's largest vertically integrated digital healthcare platform operating multiple condition-specific telehealth brands (Juniper for women's health, Pilot for men's health, Software for weight loss). Most direct competitor to Midnight Health's multi-brand DTC telehealth model in the Australian market.
- InstantScripts: Australian online telehealth platform offering doctor consultations and electronic prescriptions for a broad range of everyday health conditions, overlapping directly with hub.health's general consultation and prescription model.
- Updoc: Australian on-demand telehealth platform providing consultations and prescription delivery, competing directly with Midnight Health's hub.health and Youly brands in the transactional telehealth category.
- Mosh: Australian condition-specific telehealth platform originally focused on men's health (hair loss, erectile dysfunction), directly competing with Midnight Health's Stagger brand for the same male consumer segment.
- Juniper (by Eucalyptus): Australia's leading women's health telehealth brand, part of Eucalyptus, focused on menopause, weight loss, and hormonal health. Directly competes with Midnight Health's Youly brand for the same female consumer demographic and clinical conditions.
- Pilot (by Eucalyptus): Australian men's health telehealth brand under Eucalyptus, offering treatments for hair loss, sexual health, and weight management. Closest direct competitor to Midnight Health's Stagger brand in men's health category.
Broad incumbents
- Hims & Hers Health: US-listed direct-to-consumer telehealth platform offering condition-specific treatments across men's and women's health via owned brands. Demonstrates the scaled DTC telehealth category model that Midnight Health's multi-brand architecture is pursuing in Australia.
Emerging players
- Numan: UK-based direct-to-consumer men's health and wellness platform offering treatments for hair loss, erectile dysfunction, and weight management. Comparable business model to Midnight Health's Stagger brand and a useful international benchmark for the men's health category.
- Maven Clinic: Global virtual clinic for women's and family health covering fertility, pregnancy, postpartum, and menopause. Comparable to Midnight Health's Youly brand in women's health category, though more focused on fertility and maternity versus Youly's contraception and menopause emphasis.
Others
- Pharmacy2U / Chemist Warehouse e-Script services: Large Australian pharmacy retailers with established electronic prescription fulfillment and home delivery infrastructure. Function as both a partner channel (via Midnight Health's pharmacy network) and a potential competitor for the medication delivery leg of the value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Midnight Health social profiles
Digital presenceMidnight Health compliance and trust
Trust signalCompliance3 records
Midnight Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midnight Health leadership team
Management profileNumber of profiles
Profiles2 records
Midnight Health subsidiaries and ownership
Company hierarchySubsidiaries4 records
Midnight Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midnight Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midnight Health
What does Midnight Health do?
Midnight Health operates a digital telemedicine platform offering telehealth consultations with registered Australian clinicians via encrypted chat, audio, and video, electronic prescriptions, and home delivery of medications through four consumer brands: hub.health (general healthcare), Youly (women's health), Stagger (men's health), and hubPass (business membership). Services span everyday conditions, contraception, menopause, sexual health, weight management, skin treatments, and chronic care, covering 99.5% of Australian postcodes.
Is Midnight Health a public or private company?
Midnight Health is a private company. It is classified as corporate owned and is currently operating.
When was Midnight Health founded?
Midnight Health was founded in 2021. It employs 11 to 50 people.
Where is Midnight Health based?
Midnight Health is headquartered in Brisbane, Australia, in the Oceania region.
How does Midnight Health make money?
Five revenue lines are on record. Telehealth Consultation Fees are the primary driver. The others are prescription Administration Fees, medication Sales, hubPass Subscription and automated Treatment Plan Billing.
Who are Midnight Health's main competitors?
Direct peers on record are Eucalyptus, InstantScripts, Updoc, Mosh, Juniper (by Eucalyptus) and Pilot (by Eucalyptus). Hims & Hers Health is listed as a broad incumbent. Emerging players are Numan and Maven Clinic. Pharmacy2U / Chemist Warehouse e-Script services is listed as an others.
Does Midnight Health have an API?
No public API is recorded for Midnight Health.
What industry is Midnight Health in?
Midnight Health's product category is Digital Telehealth Services. Its primary akta.pro industry code is HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs), with a secondary code of HLALAJAB, Symptom Checker & Self-Triage Platforms. Its NAICS code is 6211 and its SIC code is 8011.