Omcare
Omcare is a Minnesota-based digital health company that builds the Ōmcare Home Health Hub®, a countertop device combining automated medication dispensing, telehealth, and remote monitoring for older adults living independently at home, distributed via home care and pharmacy partners.
- Company typePrivate
- Founded2017
- HeadquartersBurnsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Omcare does
Omcare is a digital health company founded in 2017 and headquartered in Bloomington, Minnesota, that develops and distributes the Ōmcare Home Health Hub®, an AC-powered countertop device combining automated medication dispensing, telehealth video calling, and remote patient monitoring in a single unit designed for older adults managing multiple prescriptions at home. The Hub integrates with national pharmacy information systems (PharMerica with 180+ locations and divvyDOSE) so that pre-packaged medication pouches are delivered to the home and loaded into the device by a care partner, after which the system dispenses the right dose at the right time and uses a three-camera array for dose-level visual adherence verification. The device includes accessibility features (large buttons, enhanced screen sensitivity, high-decibel audio) and three dispense modes — Smart Assist, Caregiver Assist, and On-the-go — along with a companion iOS/Android mobile application and an in-development AI companion branded Val®.
The company's revenue model blends hardware sales or leasing of the Hub to home care provider partners with a recurring monthly Medication Assistance Service that those partners deliver to end-user families, supplemented by pharmacy partnership revenue tied to medication fulfillment. Pricing of the service is set by individual care partners, who reportedly achieve gross margins of approximately 36% in year one (including Hub cost), 82% in year two, and 83% in year three as the Hub is amortized. The Hub is also available for direct consumer purchase using FSA/HSA funds, and the company holds SOC 2 Type II, HIPAA, ETL, and FCC Part 15 Class B certifications. Omcare's go-to-market is primarily channel-led through home care agencies (CareAparent, Right at Home Bloomington, Ecumen, Continental Senior Communities, St. Johns of Albert Lea, Syncara Care, All Ways Caring) and pharmacy partners, with an enterprise field-sales motion targeting senior care providers and a DTC intake funnel on its website.
Omcare's strategic priorities center on commercial scaling, geographic expansion into rural pharmacy-desert communities via the Rural Health Innovation Initiative with PharMerica and the University of Minnesota Center for Healthy Aging & Innovation, and continued channel build-out following its CES 2025 debut and AARP AgeTech Collaborative portfolio status. The company is led by founder, Chairman and CEO Lisa Lavin, with a leadership team including Chief Product Officer Jeff Feehan (prior product roles at Omnicell, Stanley Healthcare, CVS, PharMerica, Medicine on Time, Pillo Health, MedMinder), Chief Customer Officer Sue Willman (PharmD, ex-Medtronic and athenahealth), VP of Engineering Sajith Padmaja (ex-Medtronic, Microsoft), and board director Martha Goldberg Aronson (ConMed chair, ex-Medtronic). Capital formation has occurred primarily through SEC Rule 506(b) exempt offerings targeting $9 million, with approximately $8.02 million sold to date.
Omcare firmographics
Firmographics- Name
- Omcare
- Legal name
- Ōmcare Inc.
- Website
- https://omcare.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omcare is a Minnesota-based digital health company that builds the Ōmcare Home Health Hub®, a countertop device combining automated medication dispensing, telehealth, and remote monitoring for older adults living independently at home, distributed via home care and pharmacy partners.
- Ownership category
- akta.pro rank
Omcare industry classification
Industry- Product category
- Medication Management Technology
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)
Keywords
Where Omcare is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Omcare business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Device Sales / Hub Leasing: The Omcare Home Health Hub is sold to or leased through home care provider partners who then provide the device to end consumers as part of a medication assistance service package. The company generates revenue from hardware sales to care partners.
- Medication Assistance Service: Care partners charge families for monthly medication assistance service powered by Omcare. The service includes medication loading, automated dispensing, verification, and video connectivity. Care partners report margins of 36% in year one, 82% in year two, and 83% in year three.
- Pharmacy Partnership Revenue: Revenue generated through pharmacy partnerships where national pharmacy chains (PharMerica, divvyDOSE) provide home-delivered, pre-packaged medications that are dispensed through the Hub. The pharmacy integration creates a recurring medication fulfillment revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Omcare Home Health Hub device |
| Subscription | Monthly | Medication Assistance Service (through care partners) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Omcare product offering
Product offeringCore offering
Omcare designs, sells, and supports the Omcare Home Health Hub, an AC-powered countertop in-home device that combines automated medication dispensing from pre-packaged pouches, multi-camera visual adherence verification, one-touch video calling, and remote patient monitoring. The Hub integrates with national pharmacy information systems to dispense the right medication at the right time to the right person, and is delivered as a turnkey Medication Assistance Service through a network of home care provider partners who install the device, load medications monthly, and provide ongoing service to older adults living independently at home.
Product overview
Ōmcare offers a unified 'phygital' (physical + digital) home health platform centered on the Ōmcare Home Health Hub® — an AC-powered countertop device that combines medication management, telehealth, and remote monitoring. The Hub integrates with national pharmacy partners (PharMerica, divvyDOSE) for seamless medication delivery and dispensing, while the companion mobile application enables caregivers and family members to monitor and connect remotely. Key software features include Smart Assist and Caregiver Assist dispense modes, the Val® AI companion for daily check-ins, and visual adherence verification via a three-camera system. The platform is available to consumers exclusively through home care provider partners who load medications monthly and provide ongoing service support.
Differentiator
Problem solved
Functional benefit
Brands
- Ōmcare Home Health Hub®: All-in-one home health platform combining medication management, telehealth, and remote monitoring for seniors.
- Med Assist Service powered by Ōmcare
- Val®
- Ōmcare on-the-go®
- Smart Assist
- Caregiver Assist
Products and services
- Omcare Home Health Hub AC-powered, countertop in-home device (8" W x 16.2" H x 21.5" D, approximately 15 lbs) that combines automated medication dispensing from pre-packaged pouches, one-touch video calling, multi-camera visual adherence verification, and remote monitoring. Designed specifically for seniors with accessibility features including large buttons, enhanced screen sensitivity, high-decibel audio, high brightness display, visual icons, and a touch display that recognizes dry fingertips. Sold or leased to home care provider partners who install it and deliver Medication Assistance Service to end consumers.
- Omcare Mobile Application Mobile application available on the Apple App Store and Google Play that enables caregivers, family members, and authorized contacts to call the Hub, receive medication alerts, and monitor adherence from their own smart devices. Available alongside the Omcare on-the-go feature for pre-dispensing medication when away from home.
- Medication Assistance Service powered by Omcare Turnkey Medication Assistance Service delivered through home care provider partners. Includes home-delivered pouched medications from PharMerica or divvyDOSE, monthly Hub loading by trained care professionals, automated alerts and dispensing, real-time adherence verification, and one-touch video connectivity with family and caregivers. Care partners report margins of approximately 36% in year one, 82% in year two, and 83% in year three.
Quantifiable outcome
- 98% dose-level medication adherence achieved in pilot program
- +5 more outcomes
Companies that use Omcare
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Omcare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Omcare partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered key, core, flagship, notable and secondary.
- University of Minnesota Center for Healthy Aging & InnovationkeyAcademic research partner leading evaluation of the Rural Health Innovation Initiative pilot study. Assessing observed and reported outcomes associated with Omcare Home Health Hub use in rural communities, as well as model's potential for broader adoption.
- CareAparentcoreTwin Cities home care provider that launched In-Home Medication Assistance Service powered by Omcare Home Health Hub in May 2025. CareAparent installs the Hub, provides monthly medication loading, and delivers ongoing service to clients.
- Right at Home (Bloomington)coreLocally owned in-home care agency that launched In-Home Medication Assistance Service powered by Omcare Home Health Hub in May 2025. Provides personalized care plans and medication assistance for seniors wishing to remain at home.
- PharMericacoreStrategic alliance with PharMerica, a national pharmacy provider operating over 180 long-term care, home infusion, and specialty pharmacies across 50 states. PharMerica provides integrated pharmacy services, home delivery of pre-packaged medications, 24/7 pharmacist/nurse access, and medication management for Omcare Home Health Hub users. Partnership addresses the 'last mile' of medication administration with visual adherence confirmation.
- EcumenkeySenior care provider partner for pilot testing of Omcare Home Health Hub. Ecumen is a nonprofit provider, developer, and operator of living spaces and services for older adults. Pilot demonstrated 98% dose-level adherence and 85% efficiency improvement over traditional med pass.
- divvyDOSEcorePharmacy partner providing prescription transfers, medication reviews, synchronized refills, and monthly home delivery of medications in easy-to-open pouches. DivvyDOSE assists with pharmacy transfer work and offers streamlined medication synchronization.
- Continental Senior CommunitieskeySenior care provider partner collaborating on Home Health Hub deployment. Board Chair Eleanor Alvarez noted the Hub's ability to provide remote care and ensure medication adherence 'sets a new bar in the industry.'
- Thrifty White PharmacykeyRegional pharmacy partner providing home-delivered medication fulfillment for the initial Omcare pilot with Ecumen. Demonstrated successful integration for automated medication scheduling and pouch delivery.
- AARP AgeTech CollaborativeflagshipPortfolio company of AARP Innovation Labs' AgeTech Collaborative, an innovation ecosystem bringing together startups, VCs, and industry leaders to advance longevity technology. Provides access to resources, financing connections, and industry partnerships.
- Accenture HealthTech Innovation ChallengenotableNamed finalist in Accenture HealthTech Innovation Challenge among 2,600+ applicants. The challenge brings together leading-edge startups with prominent health companies to tackle North America's greatest health challenges.
- St. Johns of Albert LeasecondaryCare partner providing Omcare-powered medication assistance services in the Albert Lea, Minnesota community.
- Syncara CaresecondaryCare partner offering Omcare Home Health Hub services as part of their home care offerings.
- All Ways CaringsecondaryCare partner providing home care services with Omcare Home Health Hub integration.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Omcare competitors and assessment
Company assessmentDirect peers
- MedMinder Systems: MedMinder offers a smart pillbox with reminders, dispensing, and remote monitoring for seniors taking multiple medications. Like Omcare, it focuses on adherence verification and family/caregiver connectivity in the home, targeting overlapping senior and home care customer segments.
- Hero Health: Hero sells a connected in-home medication dispenser with reminders and caregiver alerts for older adults and people managing multiple prescriptions. It overlaps directly with Omcare's smart-dispenser, adherence-monitoring core proposition.
- TabSafe Medical Services: TabSafe provides an automated in-home medication dispensing and reminder system used primarily by senior living operators and home health agencies. It competes with Omcare in the care-partner-installed, multi-dose dispensing category.
- PharmAdva (MedaCube): PharmAdva's MedaCube is an automated in-home medication dispenser that sorts and notifies patients when doses are due. It targets the same multi-medication senior population and home-care distribution channel as Omcare.
- AdhereTech: AdhereTech builds connected pill bottles and packaging that track dose-level adherence and send reminders. Although form factor differs, the adherence-verification and adherence-data value proposition overlaps with Omcare's dose-level visual verification.
- MedReady: MedReady manufactures automated medication dispensers used in homes and assisted living facilities, with timed dispensing and locked-dose delivery. It overlaps with Omcare in the mechanical/automated dispenser category for the elderly.
Broad incumbents
- Philips Aging & Caregiving: Philips offers Lifeline medical alert and broader remote patient monitoring for seniors, including medication dispensing services historically. As a much larger healthcare conglomerate, it provides overlapping remote-monitoring capabilities but not as a focused specialty medication adherence solution.
- Caregility: Caregility provides telehealth and virtual care platforms deployed in hospitals and post-acute settings, including senior care. It overlaps with Omcare's one-touch video calling and remote monitoring features, but operates at an enterprise health system level rather than in the home.
- Amazon Pharmacy (PillPack): Amazon Pharmacy/PillPack delivers pre-packaged, dose-organized medication pouches directly to patients' homes. It overlaps with the pre-packaged pouch fulfillment leg of Omcare's pharmacy integration (PharMerica, divvyDOSE), though it does not provide a dispenser device.
Emerging players
- Pillo Health: Pillo Health developed an AI-enabled countertop medication management and companion device for seniors. It overlaps with Omcare's dispenser-plus-AI companion roadmap (Val®); Omcare's CPO previously led product there, signaling close category proximity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Omcare social profiles
Digital presenceOmcare compliance and trust
Trust signalCompliance4 records
Omcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omcare leadership team
Management profileNumber of profiles
Profiles8 records
Omcare funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omcare M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omcare
What does Omcare do?
Omcare designs, sells, and supports the Omcare Home Health Hub, an AC-powered countertop in-home device that combines automated medication dispensing from pre-packaged pouches, multi-camera visual adherence verification, one-touch video calling, and remote patient monitoring. The Hub integrates with national pharmacy information systems to dispense the right medication at the right time to the right person, and is delivered as a turnkey Medication Assistance Service through a network of home care provider partners who install the device, load medications monthly, and provide ongoing service to older adults living independently at home.
Is Omcare a public or private company?
Omcare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Omcare founded?
Omcare was founded in 2017. It employs 11 to 50 people.
Where is Omcare based?
Omcare is headquartered in Burnsville, United States, in the North America region.
How does Omcare make money?
Three revenue lines are on record. Device Sales / Hub Leasing is the primary driver. The others are medication Assistance Service and pharmacy Partnership Revenue.
Who are Omcare's main competitors?
Direct peers on record are MedMinder Systems, Hero Health, TabSafe Medical Services, PharmAdva (MedaCube), AdhereTech and MedReady. Broad incumbents are Philips Aging & Caregiving, Caregility and Amazon Pharmacy (PillPack). Pillo Health is listed as an emerging player.
Does Omcare have an API?
No public API is recorded for Omcare.
What industry is Omcare in?
Omcare's product category is Medication Management Technology. Its primary akta.pro industry code is HSABALAI, Remote Adherence Monitoring & Smart Dispenser Services. Its NAICS code is 624120 and its SIC code is 8082.