Briocare
BrioCare is a Texas-based health technology company that offers a voice-first elder care platform built on Amazon Alexa, serving family caregivers, senior care agencies, health plans, and employers with medication reminders, condition-specific care routines, daily activity reports, and 24/7 engagement for older adults aging in place.
- Company typePrivate
- Founded2018
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Briocare does
BrioCare Inc. is a privately-held U.S. health technology company founded in 2018 and headquartered in Plano, Texas, that markets a voice-first elder care platform designed to support older adults aging in place and the family caregivers who support them. The company's core product, BrioSMART, is a proprietary voice AI engine delivered as an Amazon Alexa Skill that runs on Echo devices (Echo Dot, Echo, Echo Show 5/8) — enabling medication reminders, condition-specific care routines for dementia/hypertension/diabetes, daily wellbeing check-ins, voice-to-text daily activity reports emailed to caregivers, voice-triggered emergency calling, and a multi-modal family connection layer (voice notes, photos, video chat). BrioCare combines condition-aware personalization (the engine learns each elder's preferences over time) with pre-built customizable care templates, a Caregiver Corner hub piloted with the Dementia Action Alliance, and integrations with in-home health monitors (blood pressure, glucose).
BrioCare operates a hybrid B2C/B2B go-to-market model. On the consumer side, families self-onboard via a free iOS/Android app ($14.99/month or $20/month billed annually, with a 90-day free trial and no credit card required), supplemented by an Amazon Associates affiliate program. On the B2B side, the company sells an Organization plan at custom pricing to senior care companies, health plans & providers, and employers — converting through a 'Request a Demo' enterprise motion, Calendly bookings, and direct outreach to CEO Shaun Mitra. A network of four regional 'Virtual Homecare' channel partners (SeniorCare Experts, Apple Care & Companion, Fizika Group, CareWise Solutions) resells and white-labels BrioCare into local client bases.
The company is founder-led by Shaun Mitra, with a Carnegie Mellon PhD CTO (Dr. Rohit Kumar) leading technology strategy, a former Delta Dental of KY president (Dr. Clifford Maesaka) leading the healthcare business, and healthcare industry advisors including former Kindred Healthcare innovation head Brian Holzer and gerontologist Carol Marak. Capital structure is lean: approximately $100K in disclosed funding (Render Capital challenge grant), with non-dilutive support from MassChallenge, AWS Activate, XLerateHealth, and an angel investment from Golden Seeds' Nancy Hayes. BrioCare has been recognized as an Aging 2.0 winner, a Silicon Valley Longevity Venture Summit top-five finalist, and an AARP Innovation Labs / ATC portfolio company.
Briocare firmographics
Firmographics- Name
- Briocare
- Legal name
- Briocare Inc.
- Website
- https://briocare.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrioCare is a Texas-based health technology company that offers a voice-first elder care platform built on Amazon Alexa, serving family caregivers, senior care agencies, health plans, and employers with medication reminders, condition-specific care routines, daily activity reports, and 24/7 engagement for older adults aging in place.
- Ownership category
- akta.pro rank
Briocare industry classification
Industry- Product category
- Elder Care Voice Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)
- SIC
- Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
- akta.pro secondary industries
- Errands, Shopping & Prescription Pickup (Non-Clinical) (HSABAAAE), Dementia Companion & Engagement Care (HSABAEAA), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
Keywords
Where Briocare is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Briocare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer subscription (Family Plan): Recurring monthly subscription for families ($14.99/month with a 90-day free trial, no credit card required) that unlocks the full BrioCare mobile app, care templates, medication reminders, check-ins, daily reports, and 24/7 engagement; cancel anytime.
- Annual subscription (Organization / Family Plan, billed annually): Annual billing option (advertised at $20/month billed annually) for both the family plan and the organization plan; organization plan provides person-centered care at a per-resident/member price point negotiated with the partner.
- Enterprise / B2B SaaS (Senior Care Companies, Health Plans, Employers): Custom-priced organization plan sold to senior care companies, health plans & providers, and employers; replaces or augments in-person care; sold via 'Request a Demo' enterprise sales motion.
- Affiliate / referral commissions: Affiliate program pays a commission on referred sales (30-day conversion window) to publishers who promote BrioCare via text links or banners on their site or other platforms.
- Amazon Associates affiliate revenue: Participant in the Amazon Services LLC Associates Program; earns a small commission on Amazon Echo device purchases made through BrioCare's site (Echo Dot, Echo, Echo Show 5, Echo Show 8).
- Hardware pass-through (Echo devices): Recommends and links Amazon Echo hardware as a required accessory; hardware is warrantied but non-refundable per the company's terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BrioCare single subscription plan — $14.99/month |
| Subscription | Annual | Family Plan — $20/month billed annually |
| Freemium | Pay-as-you-go | Free 90-day trial |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels12 records
Briocare product offering
Product offeringCore offering
Briocare sells a voice-first elder care platform (BrioSMART) that pairs with Amazon Alexa/Echo devices to deliver proactive care nudges, medication reminders, daily check-ins, and emergency calling to seniors aging in place. The BrioCare mobile app lets family caregivers configure care routines, receive voice-to-text daily reports, and exchange voice notes, photos, and video chats with their loved one. It is sold as a $14.99/month Family Plan to consumers and as a custom-priced Organization Plan to senior care companies, health plans, and employers.
Differentiator
Problem solved
Functional benefit
Brands
- BrioSMART: BrioSMART is the voice AI engine / proprietary platform powering BrioCare's range of proactive care, personalized engagement, and support programs for older adults and caregivers.
Products and services
- BrioCare Family Plan Subscription plan for family caregivers (DTC) at $14.99/month with a 90-day free trial; includes care templates, medication reminders, check-ins, daily report, emergency calling, video chat, photo sharing, and family connection features accessible via the BrioCare mobile app and paired Amazon Echo device.
- BrioCare Organization Plan Custom-priced enterprise/B2B subscription for senior care companies, health plans and providers, and employers that deploys person-centered virtual care at a per-resident/member price point negotiated with the partner; sold via Request a Demo and direct enterprise sales motion.
- Caregiver Corner In-app hub for storing care team contact details and accessing caregiver support resources, chronic-condition caregiving content, and local government support information; pilot developed with the Dementia Action Alliance.
- BrioCare Virtual Homecare (Channel Partner Program) White-label / co-delivered service for regional home care agencies (SeniorCare Experts, Apple Care & Companion, Fizika Group, CareWise Solutions) that offer BrioCare-powered virtual home care to their clients and residents.
Quantifiable outcome
- Set up and ready to use in under 15 minutes
- +3 more outcomes
Companies that use Briocare
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Briocare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Briocare partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- AARP Innovation LabsflagshipListed as a 'Partner and Supporter' on the About Us page, with a dedicated link to aarpinnovationlabs.org. AARP is also referenced as a co-marketing channel (AARP's home fit guide is linked from a blog post), and the corporate page displays an ATC startup portfolio badge associated with AARP's caregiver ecosystem.
- MassChallengecoreStartup accelerator partnership; MassChallenge is listed under 'Partners and Supporters' and BrioCare is covered by Dallas Innovates as a MassChallenge startup ('MassChallenge Meet BrioCare — a voice-enabled platform helping seniors age in place').
- Aging 2.0coreInnovation community / industry network for aging; BrioCare is featured as an Aging 2.0 nominee and displays an 'Aging 2.0 winner' badge across the site.
- Dementia Action Alliance (DAA)flagshipPilot partner for BrioCare's 'Caregiver Corner' feature, which was identified as a much-needed feature for caregivers. DAA is also a logo partner on the About Us page.
- AWS Activate (Amazon Web Services)coreBrioCare is part of the AWS Activate startup program (logos section on About Us), and the platform is built on AWS infrastructure to support its voice-AI and mobile workloads.
- Amazon (Alexa / Echo)flagshipBrioCare is a voice-first Alexa Skill that integrates with the Amazon Echo family of devices (Echo Dot, Echo, Echo Show 5, Echo Show 8). It uses Amazon's wake-word detection, voice processing, and Echo hardware as the primary in-home interface for seniors.
- Amazon Services LLC (Associates Program)minorBrioCare is a participant in the Amazon Services LLC Associates Program and earns a small commission on purchases of Echo devices made through affiliate links on the pricing page.
- XLerateHealthminorHealthcare accelerator / partner; XLerateHealth is listed under 'Partners and Supporters' on the About Us page.
- Longevity Venture SummitminorIndustry event / partner; BrioCare was a top-five finalist at the Silicon Valley Longevity Venture Business Plan Competition and the organization is listed as a partner/supporter.
- SeniorCare ExpertscoreListed BrioCare 'Care Partner' offering 'Virtual Homecare services' on the BrioCare platform; based in Louisville, KY 40207 (link to srcareexperts.org). Caregivers and families can connect with this local partner to get started with BrioCare.
- Apple Care & CompanioncoreListed BrioCare 'Care Partner' offering virtual home care powered by the BrioCare platform; based in Carrollton, TX 75006 (link to applecareandcompanion.com/virtual-home-care).
- Fizika GroupcoreListed BrioCare 'Care Partner' offering virtual home care powered by the BrioCare platform; based in Lancaster, PA (link to fizikagroup.com).
- CareWise SolutionscoreListed BrioCare 'Care Partner' offering virtual home care powered by the BrioCare platform (link to carewisesolutions.org).
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Briocare competitors and assessment
Company assessmentDirect peers
- Ianacare: Caregiver benefits and support platform sold to employers and health plans, helping employees coordinate care for aging loved ones. Closest B2B competitor to BrioCare's employer and health-plan GTM motion.
- Intuition Robotics (ElliQ): Direct competitor offering an AI-driven, voice-first companion device (ElliQ) explicitly designed to reduce loneliness and engage older adults aging in place. Same target customer (seniors + family caregivers), same proactive engagement model, and overlapping distribution into senior care agencies and health plans.
- GrandPad: Simplified tablet designed specifically for older adults, with a caregiver-managed companion app for video calls, photos, medication reminders, and curated content. Competes with BrioCare for the family-caregiver wallet via a different form factor.
- Homethrive: Family caregiver support platform combining a digital assistant with human guides to help working caregivers manage elder care. Directly comparable to BrioCare's employer and health-plan positioning for the 'sandwich generation'.
- Aloe Care Health: Voice-activated in-home care solution combining a smart hub with emergency response, fall detection, caregiver alerts, and daily check-ins. Targets the same family-caregiver / senior-care-agency buyer as BrioCare and competes head-to-head in voice-first aging-in-place.
- CarePredict: AI-driven health-monitoring platform for older adults using a wearable plus home sensors to surface early health changes, with a B2B GTM into senior living operators and health plans. Overlaps with BrioCare on chronic-condition monitoring, caregiver reporting, and value-based-care buyers.
Broad incumbents
- Amazon Alexa Together: Amazon's own first-party elder-care service on Echo, offering 24/7 Urgent Response, fall-detection, and activity alerts. Built on the same Echo hardware BrioCare depends on, making it both an infrastructure partner and the most strategically dangerous incumbent competitor.
- Medical Guardian: Established in-home medical alert and PERS provider with a broad product line (wearable buttons, in-home systems, mobile units). Competes with BrioCare's emergency-calling and voice-driven safety features from a hardware-centric installed base.
Emerging players
- Orbita: Healthcare-focused conversational AI platform that powers voice and chatbot experiences for health systems, payers, and pharma. Comparable to BrioCare's BrioSMART voice AI engine as enabling technology for voice-driven care, with an enterprise (vs. consumer) GTM.
- Constant Companion: Voice-activated personal emergency response and companion service that uses Amazon Alexa to provide hands-free emergency calling and check-ins for seniors. Directly overlaps with BrioCare's Alexa-based emergency calling and daily check-in features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Briocare social profiles
Digital presenceBriocare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briocare leadership team
Management profileNumber of profiles
Profiles7 records
Briocare funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briocare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briocare
What does Briocare do?
Briocare sells a voice-first elder care platform (BrioSMART) that pairs with Amazon Alexa/Echo devices to deliver proactive care nudges, medication reminders, daily check-ins, and emergency calling to seniors aging in place. The BrioCare mobile app lets family caregivers configure care routines, receive voice-to-text daily reports, and exchange voice notes, photos, and video chats with their loved one. It is sold as a $14.99/month Family Plan to consumers and as a custom-priced Organization Plan to senior care companies, health plans, and employers.
Is Briocare a public or private company?
Briocare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Briocare founded?
Briocare was founded in 2018. It employs 11 to 50 people.
Where is Briocare based?
Briocare is headquartered in Louisville, United States, in the North America region.
How does Briocare make money?
Six revenue lines are on record. Consumer subscription (Family Plan) is the primary driver. The others are annual subscription (Organization / Family Plan, billed annually), enterprise / B2B SaaS (Senior Care Companies, Health Plans, Employers), affiliate / referral commissions, amazon Associates affiliate revenue and hardware pass-through (Echo devices).
Who are Briocare's main competitors?
Direct peers on record are Ianacare, Intuition Robotics (ElliQ), GrandPad, Homethrive, Aloe Care Health and CarePredict. Broad incumbents are Amazon Alexa Together and Medical Guardian. Emerging players are Orbita and Constant Companion.
Does Briocare have an API?
No public API is recorded for Briocare.
What industry is Briocare in?
Briocare's product category is Elder Care Voice Platform. Its primary akta.pro industry code is HSABAIAF, Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD), with a secondary code of HSABAAAE, Errands, Shopping & Prescription Pickup (Non-Clinical). Its NAICS code is 624120 and its SIC code is 8082.