orthobrain
- Company typePrivate
- Founded2016
- HeadquartersRichfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
orthobrain firmographics
Firmographics- Name
- orthobrain
- Legal name
- orthobrain LLC
- Website
- https://orthobrain.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
orthobrain industry classification
Industry- Product category
- Orthodontic Practice Management Software
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Offices of Dentists (621210)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industry
- Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)
Keywords
Where orthobrain is headquartered
LocationHeadquarters
- HQ city
- Richfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
orthobrain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- orthobrain® System Subscription / SaaS: Recurring platform access combining the AI-driven OB3 web application, CRM, mobile apps, Perfect Smile Plan® treatment planning, and Virtual Orthodontic Team support bundled with onboarding and case management services.
- SimplyClear® Aligners Product Sales: One-time per-case sale of orthobrain's proprietary clear aligners (SimplyClear™), including two sets of retainers, with ongoing orthodontist support attached to each case. Award-winning product line launched in 2025.
- SimplyBraces® Ready-to-Bond Bracket System: Per-case sale of digitally designed ready-to-bond bracket trays, brackets, and wires. Designed to lower startup cost and reduce doctor chair time.
- Intraoral Scanner Hardware Sales (Aoralscan 3 / Elf): One-time hardware sale of Shining 3D Aoralscan 3 and Aoralscan Elf intraoral scanners (e.g., Aoralscan Elf priced at approximately $12,000) sold through the orthobrain storefront. No subscription fees, open architecture, free unlimited cloud storage.
- Education, Training & CE Programs: Revenue from education and events including AGD/PACE-accredited live and on-demand webinars, the Orthodentistry Today podcast, in-person training at the Richfield, OH headquarters, and orthobrain University on-demand learning. CE credit certificates and courses support ongoing professional development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | orthobrain® System - Quote-based bundled platform + services |
| One time/ perpetual license | Pay-as-you-go | Aoralscan 3 / Aoralscan Elf hardware - one-time purchase |
| Unit Pricing | Pay-as-you-go | SimplyClear® Aligners - per case |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
orthobrain product offering
Product offeringCore offering
orthobrain provides an AI-driven, orthodontist-led orthodontic growth system that enables general dentists to integrate orthodontic services into their practices. The core subscription platform combines proprietary AI treatment planning (Perfect Smile Plan®), a Virtual Orthodontic Team of U.S.-based orthodontists, and the OB3 web/CRM/mobile software stack, bundled with onboarding, case management, and education. The company also sells proprietary SimplyClear® clear aligners and SimplyBraces® ready-to-bond bracket systems, and resells Shining 3D Aoralscan 3 and Aoralscan Elf intraoral scanners through its e-commerce storefront.
Product overview
orthobrain offers a platform-plus-modules architecture marketed as the orthobrain® System, an AI-driven, orthodontist-led orthodontic growth system that helps general dentists integrate orthodontics into their practices. The core platform is the orthobrain® System (including the Perfect Smile Plan® treatment planning deliverable and orthobrain Core services), supported by the AI-driven planning pipeline, an iOS/Android mobile provider app, the OB3 PHP-based web application, and a CRM application. On top of this platform, orthobrain offers three product modules for dental professionals: SimplyClear® clear aligners, SimplyBraces® ready-to-bond brackets, and Shining 3D Aoralscan 3 / Aoralscan Elf intraoral scanners. Education is delivered through orthobrain University, webinars, podcasts (Orthodentistry™ Today), and in-person training at the Richfield, Ohio training center.
Differentiator
Problem solved
Functional benefit
Brands
- SimplyClear®: Award-winning clear aligner system, orthodontist-designed, offered to general dentists through the orthobrain system; also referenced in a separate patient-facing site (simplyclear.com).
- SimplyBraces®
Products and services
- orthobrain® System Core AI-driven, orthodontist-led orthodontic growth platform subscription for general dental practices; delivers 360° clinical support across onboarding, case submission, Perfect Smile Plan® treatment planning, patient conversion, and ongoing support, combining proprietary AI, a U.S.-based Virtual Orthodontic Team, and operational tools.
- SimplyClear® Aligners Award-winning, orthodontist-designed clear aligner product line for general dentists; each case combines proprietary AI digital tools with a dedicated orthodontist team, includes two sets of retainers and ongoing case support, and is marketed as cutting lab fees by approximately 30% versus competitors.
- SimplyBraces® Award-winning digitally-printed, ready-to-bond braces system in which orthobrain's orthodontists digitally design bracket placement, print ready-to-bond trays, and ship brackets, wires, and trays to the practice; includes a Perfect Smile Plan® and unlimited U.S.-based clinical support.
- Aoralscan 3 Intraoral Scanner Professional-grade intraoral scanner distributed by orthobrain (manufactured by Shining 3D); 240g lightweight body with auto anti-fogging, one-button control, AI-enhanced imaging, and interpolated real-time scanning; full arch scans in approximately 25 seconds with 30% improved accuracy over the prior generation; open architecture with no subscription fees.
- Aoralscan Elf Intraoral Scanner Ultra-light (106g) pen-style intraoral scanner distributed by orthobrain (manufactured by Shining 3D); features IntelliBite AI Technology for intelligent occlusal analysis that captures accurate bite registrations on the first scan and reduces remakes and chairside adjustments; marketed at approximately $12,000 with no subscription fees.
- orthobrain University On-demand online training and resources platform for orthobrain providers offering AGD/PACE-accredited continuing education, clinical and business expertise building, and in-person training opportunities at the Richfield, OH training center.
Quantifiable outcome
- 30% reduction in lab fees vs. competitors (SimplyClear® Aligners)
- +5 more outcomes
Companies that use orthobrain
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
orthobrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
orthobrain partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- CareCreditcoreFeatured on orthobrain.com as an 'Industry-Leading Partner and Affiliate Supporting Your Practice Growth.' CareCredit provides patient financing for dental procedures, helping orthobrain's provider network offer payment options for orthodontic treatment.
- Benco DentalcoreFeatured as an 'Industry-Leading Partner and Affiliate' on orthobrain.com. Benco Dental is a large U.S. distributor of dental supplies and equipment, providing distribution reach into dental practices nationwide.
- SunbitcoreFeatured on orthobrain.com as an 'Industry-Leading Partner and Affiliate.' Sunbit provides patient financing technology (buy now, pay later) for dental practices, helping orthobrain providers offer patients accessible payment options.
- Shining 3DflagshipHardware partner supplying the Aoralscan 3 and Aoralscan Elf intraoral scanners sold through orthobrain's storefront. The Aoralscan Elf features IntelliBite AI Technology, weighs 106g, and is positioned at ~$12,000 with no subscription fees; Aoralscan 3 offers full arch scans in ~25 seconds with 30% improved accuracy. The partnership enables orthobrain to deliver an open-architecture, subscription-free scanning alternative to premium competitors.
- CareStackcoreorthobrain participated in CareStack's InnerCircle2026 conference, which drew more than 650 dental professionals and focused on technology-driven innovation in dentistry. The relationship positions orthobrain within the digital dentistry ecosystem serving CareStack's practice management software customer base.
- Beam BenefitsminorDr. Scott Kalniz, Chief Dental Officer & VP of Network Development at Beam Benefits, serves on orthobrain's Board of Directors. Beam Benefits is a dental insurance and benefits provider, supporting orthobrain's positioning in the broader dental care ecosystem.
- Health Data InnovationsminorJonathan Kaye, President of Health Data Innovations, serves on orthobrain's Board of Directors. Represents a strategic relationship in the healthcare data domain supporting orthobrain's AI-driven platform.
- Taft LawminorHoward Bobrow, Practice Group Chair & Partner at Taft Law, serves on orthobrain's Board of Directors, providing legal counsel and governance support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
orthobrain competitors and assessment
Company assessmentBroad incumbents
- Align Technology: The category-defining incumbent behind Invisalign clear aligners and iTero intraoral scanners. Directly comparable as the dominant GP- and specialist-facing orthodontic platform orthobrain is competing with and partnering around; it operates a much larger portfolio but overlaps on aligners, scanners, and GP enablement.
- Henry Schein One: Practice management, marketing, and patient engagement software arm of Henry Schein, serving dental and medical practices. Comparable as a broad software + distribution incumbent that bundles technology and supply chain for dental practices, overlapping with orthobrain's SaaS-plus-product offering.
- Patterson Companies: Major U.S. dental and animal health supply distributor with a growing dental technology and software portfolio. Comparable as a broad dental channel and software incumbent, including in orthodontic and practice-management software categories.
- iTero (Align Technology scanner business): Align Technology's intraoral scanner business, the dominant scanner brand in orthodontic and GP practices. Directly comparable to orthobrain's Aoralscan 3 / Aoralscan Elf offering, with the additional leverage of Invisalign integration that orthobrain explicitly positions against.
Direct peers
- 3Shape: Global provider of intraoral scanners (TRIOS), CAD/CAM software, and digital workflow tools for dental practices and labs. Highly comparable to orthobrain on scanner-plus-software bundling and the GP/lab digital workflow, though with broader international reach and a different go-to-market focus on labs.
- Curve Dental: Cloud-based practice management software for general and specialist dental practices. Comparable as a SaaS platform sold to the same general-dentist buyer that orthobrain targets, focused on digitizing and automating dental practice workflows.
Emerging players
- Pearl: AI-powered dental diagnostics and imaging company. Comparable as a dental-AI platform used by dental practices, with overlap on computer-vision and AI-driven clinical decision support — a key building block in orthobrain's AI + HI treatment planning pipeline.
- Overjet: AI platform for dental imaging analysis, insurance claims, and clinical decision support, sold to DSOs and dental practices. Comparable on AI-driven dental clinical workflow and DSO go-to-market, intersecting with orthobrain's GP and DSO segments.
- Dandy: Digital dental lab and practice technology platform serving dental practices with digital impressions, lab services, and software. Comparable as a tech-enabled platform digitizing dental practice workflows and providing practice growth tools to the same GP buyer.
- Candid: Clear aligner company that pivoted from a direct-to-consumer model to a professional (GP- and orthodontist-led) channel. Comparable on clear aligner product, professional-channel GTM, and GP enablement — the same wedge orthobrain is pursuing with SimplyClear®.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
orthobrain social profiles
Digital presenceorthobrain compliance and trust
Trust signalCompliance2 records
orthobrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
orthobrain leadership team
Management profileNumber of profiles
Profiles6 records
orthobrain funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
orthobrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about orthobrain
What does orthobrain do?
orthobrain provides an AI-driven, orthodontist-led orthodontic growth system that enables general dentists to integrate orthodontic services into their practices. The core subscription platform combines proprietary AI treatment planning (Perfect Smile Plan®), a Virtual Orthodontic Team of U.S.-based orthodontists, and the OB3 web/CRM/mobile software stack, bundled with onboarding, case management, and education. The company also sells proprietary SimplyClear® clear aligners and SimplyBraces® ready-to-bond bracket systems, and resells Shining 3D Aoralscan 3 and Aoralscan Elf intraoral scanners through its e-commerce storefront.
Is orthobrain a public or private company?
orthobrain is a private company. It is classified as venture growth investor backed and is currently operating.
When was orthobrain founded?
orthobrain was founded in 2016. It employs 1 to 10 people.
Where is orthobrain based?
orthobrain is headquartered in Richfield, United States, in the North America region.
How does orthobrain make money?
Five revenue lines are on record. orthobrain® System Subscription / SaaS are the primary driver. The others are simplyClear® Aligners Product Sales, simplyBraces® Ready-to-Bond Bracket System, intraoral Scanner Hardware Sales (Aoralscan 3 / Elf) and education, Training & CE Programs.
Who are orthobrain's main competitors?
Broad incumbents on record are Align Technology, Henry Schein One, Patterson Companies and iTero (Align Technology scanner business). Direct peers are 3Shape and Curve Dental. Emerging players are Pearl, Overjet, Dandy and Candid.
Does orthobrain have an API?
No public API is recorded for orthobrain.
What industry is orthobrain in?
orthobrain's product category is Orthodontic Practice Management Software. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAIAI, Orthodontic Imaging & Treatment Planning Centers. Its NAICS code is 339114 and its SIC code is 3842.