Opiniion
- Company typePrivate
- Founded2017
- HeadquartersLindon, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Opiniion firmographics
Firmographics- Name
- Opiniion
- Legal name
- Opiniion, Inc.
- Website
- https://opiniion.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Opiniion is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Opiniion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Platform Licensing): Opiniion operates on a subscription model with three pricing tiers (Build, Connect, Scale). Each tier has a minimum of $99/month with additional per-property setup fees. The subscription provides access to the platform's feedback collection, review management, social media, and reporting capabilities. Pricing is customized based on portfolio size and specific features required.
- Setup Fees: One-time setup fee of $249 per property for initial platform configuration and onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Build tier designed for smaller teams to improve reputation and save time on daily property management tasks. |
| Subscription | Monthly | Connect tier adds marketing, reporting, and feedback tools for larger portfolios seeking to centralize their toolset. |
| Subscription | Monthly | Scale tier adds customization, integration options via APIs, development capabilities, and dedicated support. |
| One time/ perpetual license | Pay-as-you-go | One-time setup fee for all tiers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Opiniion product offering
Product offeringCore offering
Opiniion is an AI-powered resident experience management platform that captures resident feedback across the full lifecycle (tour, move-in, maintenance, renewal, move-out), monitors online reputation, and surfaces actionable insights for property management operators. The platform includes automated feedback collection via email and SMS, AI-driven sentiment analysis, review generation and response, social media management (SocialPro), and business listings management (ListingsPro) for multifamily, student housing, and senior living portfolios.
Product overview
Opiniion is a unified AI-powered resident experience platform consisting of a core platform and several integrated modules. The core Opiniion Platform captures feedback, monitors reputation, and surfaces actionable insights across the resident lifecycle. Key modules include SocialPro (social media management), ListingsPro (business listings management), the AI-Powered Insight Engine (analytics and pattern detection), and AI Visibility Scan (AI search visibility). Opiniion also acquired Rentgrata, a peer-to-peer resident engagement platform, to expand its resident engagement capabilities. The platform serves multifamily, student housing, and senior living communities with tiered pricing plans (Build, Connect, Scale).
Differentiator
Problem solved
Functional benefit
Brands
- SocialPro: Multi-channel social media management platform purpose-built for property management industry, included as part of the Opiniion platform. Enables teams to publish content across Facebook, Instagram, LinkedIn, Google Business Profiles, TikTok, YouTube, X (Twitter), Pinterest, Threads, and Bluesky from a single interface.
- ListingsPro
- Resident Choice Awards
Products and services
- Opiniion Platform Core SaaS platform that consolidates resident feedback from reviews, surveys, work orders, and resident communications into a unified dashboard with AI-powered sentiment analysis, automated review invitations, and portfolio-level benchmarking. Sold to property management companies on tiered Build/Connect/Scale subscriptions.
- SocialPro Multi-channel social media management product that lets property teams publish, schedule, and engage across Facebook, Instagram, LinkedIn, Google Business Profiles, TikTok, YouTube, X, Pinterest, Threads, and Bluesky from a single interface. Includes AI-powered content creation, bulk scheduling, team approval workflows, a unified inbox, and portfolio-level analytics.
- ListingsPro Business listings management product that helps property management teams manage their online presence and local SEO across multiple directories and platforms.
- Rentgrata Peer-to-peer resident engagement platform that connects prospective renters with current residents to improve leasing engagement and resident satisfaction. Acquired by Opiniion in August 2025 to expand engagement offerings in multifamily, student, and senior housing.
Quantifiable outcome
- 3.4x increase in review generation velocity and 32% increase in Google review volume
- +4 more outcomes
Companies that use Opiniion
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Opiniion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
Opiniion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RentgratacoreAcquired Miami-based Rentgrata, a peer-to-peer resident engagement platform that connects prospective renters with current residents to improve engagement. The acquisition expands Opiniion's resident satisfaction offerings in multifamily, student, and senior housing, supporting the goal to become a comprehensive resident operations hub serving over 2 million units across more than 9,000 communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Opiniion competitors and assessment
Company assessmentDirect peers
- Birdeye: Multi-vertical customer experience and reputation management platform offering review generation, sentiment analysis, social media, and AI-powered response tools. Directly comparable to Opiniion's core feedback, review, and social offerings, though Birdeye serves many verticals beyond property management.
- Reputation.com: Enterprise reputation management platform with feedback collection, review monitoring, sentiment analysis, and social publishing capabilities. Comparable as a direct competitor in reputation and resident/customer feedback management for multi-location operators.
- Podium: Customer interaction platform with review generation, messaging, and AI-powered response tools targeting local businesses and multi-location operators. Overlaps with Opiniion's review management and resident communication workflows.
- ReviewTrackers: Review monitoring and management platform that aggregates customer feedback across review sites and provides analytics. Closely comparable to Opiniion's review generation, monitoring, and response capabilities.
Broad incumbents
- Yardi: Dominant property management software suite with resident portals and increasingly embedded feedback/review features. Comparable as the incumbent platform whose integration Opiniion depends on, but a potential bundling threat.
- AppFolio: Cloud-based property management software platform serving residential, student, and commercial operators with growing native resident experience features. Comparable incumbent whose ecosystem integration enables Opiniion's trigger workflows.
- MRI Software: Long-established property management software provider with broad residential and commercial capabilities. Comparable as both a PMS integration partner and a potential competitor as it expands resident-facing modules.
- RealPage: Large multifamily software provider with property management, resident screening, and engagement tools. Comparable as a broad incumbent in the same operator buyer ecosystem, with overlapping resident experience capabilities.
- Buildium: Property management software platform focused on SMB and mid-market residential portfolios. Comparable as an adjacent platform serving a similar operator base, though more weighted toward smaller portfolios than Opiniion's enterprise focus.
- Entrata: Multifamily property management software platform serving student, conventional, and affordable housing operators. Comparable incumbent with overlapping operator buyers and resident-facing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Opiniion social profiles
Digital presenceOpiniion compliance and trust
Trust signalCompliance1 record
Opiniion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opiniion leadership team
Management profileNumber of profiles
Profiles4 records
Opiniion subsidiaries and ownership
Company hierarchySubsidiaries1 record
Opiniion funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opiniion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opiniion
What does Opiniion do?
Opiniion is an AI-powered resident experience management platform that captures resident feedback across the full lifecycle (tour, move-in, maintenance, renewal, move-out), monitors online reputation, and surfaces actionable insights for property management operators. The platform includes automated feedback collection via email and SMS, AI-driven sentiment analysis, review generation and response, social media management (SocialPro), and business listings management (ListingsPro) for multifamily, student housing, and senior living portfolios.
Is Opiniion a public or private company?
Opiniion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Opiniion founded?
Opiniion was founded in 2017. It employs 11 to 50 people.
Where is Opiniion based?
Opiniion is headquartered in Lindon, United States, in the North America region.
How does Opiniion make money?
Two revenue lines are on record. SaaS Subscription (Platform Licensing) is the primary driver. The others are setup Fees.
Who are Opiniion's main competitors?
Direct peers on record are Birdeye, Reputation.com, Podium and ReviewTrackers. Broad incumbents are Yardi, AppFolio, MRI Software, RealPage, Buildium and Entrata.
Does Opiniion have an API?
No public API is recorded for Opiniion.