CIMET
CIMET provides a white-label Comparison-as-a-Service platform that lets B2B partners and Australian consumers compare and switch utilities (energy, internet, mobile, solar) and financial products (credit cards, personal loans) through embedded, channel, and direct channels.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CIMET does
CIMET is an Australia-headquartered technology company, founded in 2017, that provides a white-label Comparison-as-a-Service (CaaS) platform enabling B2B partners to offer end-to-end product comparison and online signup experiences under their own branding. The platform covers utilities (electricity, gas, internet, mobile, solar) and financial products (credit cards, personal loans, and an expanding set including home loans, car loans, and insurance) drawn from a network of 40+ providers, and is delivered as a configurable, cloud-hosted engine rather than a directory listing. CIMET also operates a direct-to-consumer comparison site, Econnex, and a suite of vertical-specific programs (real estate agency concierge, mortgage broker referrals), and holds Australian Credit Licence 546701 and ISO 27001 certification to support credit product brokerage and data security.
CIMET firmographics
Firmographics- Name
- CIMET
- Legal name
- CIMET Sales Pty. Ltd.
- Website
- https://cimet.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CIMET provides a white-label Comparison-as-a-Service platform that lets B2B partners and Australian consumers compare and switch utilities (energy, internet, mobile, solar) and financial products (credit cards, personal loans) through embedded, channel, and direct channels.
- Ownership category
- akta.pro rank
CIMET industry classification
Industry- Product category
- Comparison-as-a-Service Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where CIMET is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
CIMET business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commission on Referrals: CIMET earns commission for every successful sign-up or referral through the platform. Partners receive commission for every successful referral, with commission structure disclosed to partners.
- Affiliate/Referral Fees: CIMET may receive referral fees or commissions when users visit certain third-party websites or purchase products via links on the Platform or for featuring certain products/services on the Platform.
- Platform Services: Revenue from providing white-label comparison platform services to partners, with competitive commission structure for every successful sign-up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based partner model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
CIMET product offering
Product offeringCore offering
CIMET provides a cloud-based, white-label Comparison-as-a-Service (CaaS) platform that enables businesses to offer end-to-end product comparison and online application journeys for utilities (energy, internet, solar, mobile) and financial products (credit cards, personal loans) under their own brand. The platform aggregates 40+ Australian providers, powers comparison and switching for partners such as Raiz, Zip, and Cashrewards, and is also operated directly to consumers through the Econnex brand.
Product overview
CIMET offers a white-label Comparison-as-a-Service (CaaS) platform enabling businesses to provide product comparison capabilities under their own brand. The core CIMET White-Label Comparison Platform integrates multiple product verticals including Energy Comparison, Internet Comparison, Solar Products Comparison, Mobile Networks Comparison, Credit Cards Comparison, and Personal Loans Comparison. The platform is operated through the consumer-facing brand Econnex and includes specialized solutions such as the Real Estate Agency Solution (REA Polestar) for property managers. All modules share the same underlying comparison engine, provider network (40+ providers), and white-label infrastructure, allowing seamless integration into partner platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- CIMET White-Label Comparison Platform Fully automated, cloud-based white-label SaaS platform that allows partner businesses to embed energy, internet, solar, mobile, credit card, and personal loan comparison and switching capabilities under their own branding, with end-to-end user journeys from comparison to online application.
- Econnex Consumer-facing comparison website operated by CIMET that offers end-to-end comparison and switching for energy, internet, mobile, credit cards, personal loans, and solar plans from 40+ Australian providers.
- Real Estate Agency Solution (REA Polestar) White-label moving concierge solution built for real estate agencies that enables property managers to offer tenants and buyers utility and financial service comparisons at point of lease commencement, with commission rewards and Polestar 2 incentives for top-performing agencies.
- Private Health Insurance Comparison Comparison service for private health insurance plans offered through the Econnex consumer site as part of CIMET's expanded product verticals.
Quantifiable outcome
- 85% of tenants say moving is one of the most stressful life events
- +1 more outcomes
Companies that use CIMET
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
CIMET technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
CIMET partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, key and minor.
- RaizcoreRaiz uses CIMET's white-label comparison platform to offer utility and financial services to their customers. Featured as a trusted partner on CIMET's success story section with testimonial from CIO Jess Rayner.
- ZipcoreZip (buy now, pay later platform) integrates CIMET's comparison technology to enhance customer engagement and provide additional services.
- CashrewardscoreCashrewards uses CIMET's white-label platform to offer comparison services to their loyalty rewards members.
- REA Group (Real Estate Agency Program)keyCIMET partnered with real estate agencies through the REA Polestar program, offering agencies a moving-in concierge service. Agencies earn commissions for every successful referral with Polestar 2 rewards for top performers delivering 20+ sales per month.
- EnergyAustraliaminorEnergy provider listed on CIMET's comparison platform for energy comparisons.
- Alinta EnergyminorEnergy provider listed on CIMET's comparison platform for energy comparisons.
- OptusminorTelecommunications provider listed on CIMET's comparison platform for mobile and internet comparisons.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
CIMET competitors and assessment
Company assessmentDirect peers
- iSelect: iSelect is Australia's largest consumer-facing comparison platform for energy, internet, mobile, insurance and financial products, and is also a 49% owner of CIMET. It is the most direct competitor and channel partner for CIMET's white-label comparison stack.
- Finder: Finder operates a leading Australian comparison and consumer-finance marketplace across banking, insurance, energy and telco, directly competing for the same referral commissions CIMET earns via Econnex and partner integrations.
- Mozo: Mozo is an Australian comparison service for energy, internet, banking, insurance and home loans, with white-label tools used by partners. It overlaps with CIMET's Econnex product set and partner-led model.
- Canstar: Canstar provides comparison, ratings and awards across financial products (banking, insurance, super) in Australia and New Zealand, overlapping with CIMET's expanding credit and insurance verticals.
- Compare the Market Australia: Compare the Market is a multi-vertical price comparison brand operating in Australia across energy, broadband and insurance, monetizing referral commissions similarly to CIMET.
- Selectra: Selectra runs energy, internet and telco comparison platforms across Australia, Europe and other markets, directly competing for the same utility-switching referrals that anchor CIMET's econnex.com.au offering.
Regional players
- uSwitch: uSwitch is a leading UK price comparison platform for energy, broadband, mobile and insurance, comparable in product scope and take-rate model to CIMET but serving a different geography.
Broad incumbents
- NerdWallet: NerdWallet is a US-focused personal finance comparison and content platform for credit cards, loans, banking and insurance, an incumbent at much larger scale with overlapping commission economics in the financial verticals CIMET is expanding into.
- Credit Karma: Credit Karma is a large consumer-finance marketplace (credit cards, loans, insurance) owned by Intuit, overlapping CIMET's financial product comparison and referral monetization model at significantly larger scale.
Others
- EnergyAustralia: EnergyAustralia is one of Australia's largest electricity and gas retailers and is listed as a provider on CIMET's comparison platform. It is an ecosystem participant/commercial counterparty rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CIMET social profiles
Digital presenceCIMET compliance and trust
Trust signalCompliance4 records
CIMET financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIMET leadership team
Management profileNumber of profiles
Profiles1 record
CIMET funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIMET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIMET
What does CIMET do?
CIMET provides a cloud-based, white-label Comparison-as-a-Service (CaaS) platform that enables businesses to offer end-to-end product comparison and online application journeys for utilities (energy, internet, solar, mobile) and financial products (credit cards, personal loans) under their own brand. The platform aggregates 40+ Australian providers, powers comparison and switching for partners such as Raiz, Zip, and Cashrewards, and is also operated directly to consumers through the Econnex brand.
Is CIMET a public or private company?
CIMET is a private company. It is classified as venture growth investor backed and is currently operating.
When was CIMET founded?
CIMET was founded in 2017. It employs 101 to 250 people.
Where is CIMET based?
CIMET is headquartered in Sydney, Australia, in the Oceania region.
How does CIMET make money?
Three revenue lines are on record. Commission on Referrals are the primary driver. The others are affiliate/Referral Fees and platform Services.
Who are CIMET's main competitors?
Direct peers on record are iSelect, Finder, Mozo, Canstar, Compare the Market Australia and Selectra. uSwitch is listed as a regional player. Broad incumbents are NerdWallet and Credit Karma. EnergyAustralia is listed as an others.
Does CIMET have an API?
Yes. CIMET uses API(s) to provide accurate information on the platform. The platform integrates third-party APIs for providing comparison data, pricing, and product information. Users' use of third party APIs may be subject to their additional terms of use.
What industry is CIMET in?
CIMET's product category is Comparison-as-a-Service Platform. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 522310 and its SIC code is 6163.