What Storyteller Overland does

Storyteller Overland is a Birmingham, Alabama-based manufacturer of adventure vehicles founded by Jeffrey Hunter in 2015. The company converts Mercedes-Benz Sprinter vans (144" and 170" AWD chassis) into the MODE van lineup, offered across Classic, Dark, and Beast performance tiers with OG (stowable Halo shower), XO (full BoomBox wet/dry bathroom), and XL (170" dually, family/lifestyle configurations) floor plans, with MSRPs ranging from approximately $192,000 to over $272,000. The product line also includes the GXV sub-brand of heavy-duty expedition trucks built on RAM 3500 (GXV WILD), RAM 5500 (GXV HILT), and Kenworth K370 (GXV EPIC) chassis, the 2027 Grand Bohemian micro camper on the INEOS Grenadier platform, and — following the April 2024 acquisition of TAXA Outdoors — the lightweight TigerMoth towable camper starting at $19,650.

The core technology stack is proprietary and integrated: the M-Power energy system pairs Lithionics lithium battery banks (8.4kWh to 16.8kWh) with auxiliary alternators, high-capacity inverters, and rooftop solar; the 11-inch MODEcom touchscreen manages power, water, climate, and lighting; EVICTUS Prerunner and Advanced suspension systems are validated for Baja-grade off-road conditions; and the nVader bolt-on accessory line covers racks, brush guards, running boards, and Starlink mounting. All MODE vans are RVIA-certified, making them eligible for standard RV financing and insurance, which is a central element of the value proposition.

Revenue is generated primarily through one-time vehicle sales via a nationwide authorized dealer network supplemented by direct e-commerce for accessories (Flarespace storefront) and merchandise (Shopify). The customer base is distributed across vanlife enthusiasts, families seeking 5-seat configurations (CREW MODE XL), serious overlanders purchasing GXV-class expedition trucks, and — via the Grand Bohemian — compact-adventure buyers. Customers are individual consumers rather than enterprise accounts, and the company emphasizes a community-led GTM anchored on the STORYTELLERS owner group, the STO Fest national rally, and the Electric Souls Tour.

Name

Storyteller Overland

Legal name

Storyteller Overland, LLC

Website

https://storytelleroverland.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Storyteller Overland manufactures adventure vehicles — Sprinter-based MODE camper vans, heavy-duty GXV expedition trucks, and acquired TAXA towable campers — sold through a nationwide US dealer network to individual vanlife enthusiasts, families, and serious overlanders seeking RVIA-certified, financeable off-grid vehicles.

Ownership category

akta.pro rank

Product category

Adventure Vehicles

NAICS

Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Adventure vehicle manufacturing
• Camper van conversions
• Overlanding vehicles
• Expedition trucks
• Off-grid camper vans

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Adventure Vehicle Sales: Storyteller Overland generates the majority of its revenue from the direct sale of finished adventure vehicles. Vehicles are sold through a nationwide dealer network and directly via the company's website. Models range from Sprinter van conversions (MODE series) to heavy-duty expedition trucks (GXV series). Prices range from approximately $192,000 to over $299,000 MSRP depending on model and configuration. Sales include both standard production vehicles and custom-configured units.
2. Accessories and Performance Parts: The company sells proprietary accessories under the nVader brand, Flarespace interior accessories, and EVICTUS suspension and wheel/tire packages through its Flarespace e-commerce platform. These include bolt-on overlanding accessories, interior storage solutions, and suspension upgrades that complement the core vehicle lineup.
3. Merchandise and Apparel: Storyteller Overland sells branded merchandise including apparel (On Brand, Graphic Tees), hats, stickers, and event-specific merchandise (Vannonball Run Merch) through its Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Storyteller Overland converts Mercedes-Benz Sprinter vans (144" and 170" wheelbase, AWD) and heavy-duty truck chassis (RAM 3500, RAM 5500, Kenworth K370) into factory-finished luxury 4x4 adventure vehicles sold under the MODE Van and GXV Truck product lines. Each vehicle integrates proprietary systems including the M-Power lithium energy platform (8.4kWh-16.8kWh), the MODEcom touchscreen control system, EVICTUS off-road suspension, and the nVader bolt-on accessory ecosystem. The company also sells the TAXA TigerMoth towable camper acquired in April 2024, and distributes branded accessories, performance parts, and merchandise through its Flarespace and Shopify e-commerce channels.

Product overview

Storyteller Overland manufactures adventure vehicles and outdoor gear with two main product lines: MODE Vans (camper vans built on Mercedes-Benz Sprinter AWD chassis in three performance levels: Beast, Dark, and Classic, available in OG and XO floor plans) and GXV Trucks (expedition vehicles including WILD, HILT, EPIC, and Grand Bohemian). The MODE lineup includes 144" wheelbase vans for 2-4 people, and extended 170" XL variants (CREW MODE for families of 5, TOUR MODE for lifestyle use). GXV trucks range from RAM 3500-based Super C vehicles to heavy-duty RAM 5500 and Kenworth-based expedition trucks. The company also offers proprietary accessories (nVader, EVICTUS Suspension, Flarespace) and acquired TAXA Outdoors in 2024 to expand into lightweight camping trailers. All vehicles feature the M-Power energy system, MODEcom control systems, and are designed for off-grid capability with solar, battery, and Starlink connectivity options.

Differentiator

Problem solved

Functional benefit

Brands

• MODE Vans: Adventure vans built on Mercedes-Benz Sprinter chassis, available in Beast, Dark, and Classic performance levels with OG, XO, and XL configurations.
• GXV Trucks
• Beast MODE
• Dark MODE
• Classic MODE
• Crew MODE XL
• Tour MODE XL
• GXV WILD
• GXV HILT
• GXV EPIC
• Grand Bohemian
• nVader
• EVICTUS
• M-Power
• MODEcom
• BoomBox
• DreamWeaver
• LunarLoft
• TroupeLounge
• Flarespace

Products and services

• Beast MODE XO Premium off-grid adventure van built on 144-inch High Roof Mercedes-Benz Sprinter 2500 AWD with 4-Cylinder High Output Turbo Diesel. Features the BoomBox full wet/dry bath, DreamWeaver convertible bed/work surface, ElectricSlide loveseat, 16.8kWh M-Power energy system, EVICTUS Prerunner Suspension, and full nVader exterior accessories. Sleeps 2 and seats 4. Starting MSRP $260,803.
• Beast MODE OG Heavy-duty off-grid camper van with stowable Halo Shower system, GrooveLounge convertible seating/bed, DreamWeaver bed, 16.8kWh M-Power energy system, EVICTUS Prerunner Suspension, KC HiLiTES 360 Lighting Package, full nVader accessory suite, and full-size spare. Built on 144-inch Mercedes-Benz Sprinter 2500 AWD. Sleeps 2-3 and seats 4. Starting MSRP $252,821.
• Dark MODE XO Sleek adventure van combining premium aesthetics with off-road capability. Built on 144-inch Mercedes-Benz Sprinter 2500 AWD with 16.8kWh M-Power system, EVICTUS Advanced Suspension, and Mercedes-Benz premium exterior color options. Features BoomBox full bathroom and DreamWeaver convertible bed. Sleeps 2 and seats 4. Starting MSRP $222,514.
• Dark MODE OG Premium overland van combining sleek styling with rugged 4-season capability. Features stowable Halo Shower, GrooveLounge seating, EVICTUS Advanced Suspension, and Mercedes-Benz premium color options. Built on 144-inch Sprinter AWD. Starting MSRP $215,108.
• Classic MODE XO Entry-level adventure van with full bathroom, built on 144-inch Mercedes-Benz Sprinter AWD. Features 8.4kWh M-Power energy system, BoomBox wet/dry bath, DreamWeaver convertible bed/work surface, and essential overland capabilities at accessible price. Starting MSRP $200,801.
• Classic MODE OG Most affordable MODE van option with stowable Halo Shower system, GrooveLounge convertible seating, and 8.4kWh M-Power system. Built on 144-inch Mercedes-Benz Sprinter AWD for versatile overland adventure. Starting MSRP $192,206.
• CREW MODE XL Family adventure van built on 170-inch Dual-axle High Roof AWD Mercedes-Benz Sprinter 3500XD. Features the powered hard-sided LunarLoft rooftop tent, TroupeLounge seating/bed system, CosmicShift seating for 5 (including up to 3 child seats), BoomBox full bathroom, 16.8kWh M-Power system, and 345W solar. Sleeps 4 and seats 5. Starting MSRP $272,208.
• TOUR MODE XL Adventure lifestyle van built on 170-inch Dual-axle High Roof AWD Mercedes-Benz Sprinter 3500XD with BoomBox full bathroom, TroupeLounge seating/bed, CosmicShift seating, nVader roof rack and ladder. Features 16.8kWh M-Power system and GalaxyGear storage. Starting MSRP $254,012.
• GXV WILD Super C adventure vehicle built on RAM 3500 single cab chassis with 6.4L HEMI V8 engine producing over 375 horsepower and 429 lb-ft of torque. Features the FlipOut Deck exterior extension, sleeps 4 adults via loft queen bed and converted rear dinette, rooftop air conditioner, and hydronic heating system. Starting MSRP $299,898.
• GXV HILT Most capable production adventure truck in America, built on RAM 5500 4x4 chassis with LiquidSpring Smart Suspension for unwavering performance and comfort across terrain types.
• GXV EPIC Ultimate overlanding expedition vehicle built on Kenworth K370 Extended Cab 4x4 chassis with 6.7L Turbo Diesel engine and dual 100-gallon fuel tanks delivering 1,800 miles of range. Premium pricing in the GXV truck lineup.
• Grand Bohemian Pioneering micro camper built on the iconic INEOS Grenadier SUV platform and topped with a premium Alu-Cab rooftop tent for off-road exploration and extended stays in remote areas. 2027 model year.
• nVader Accessories Rugged expedition-capable bolt-on overlanding accessories including Storage Box, Roof Rack, Running Boards, Gen 2 Rear Door Rack, Brush Guard, Ladder, and Starlink Mount. Rigorously tested for toughness, versatility, and off-road performance. Sold through Flarespace e-commerce and certified installers.
• EVICTUS Suspension Performance suspension systems for MODE vans. EVICTUS Prerunner (BEAST) and EVICTUS Advanced (DARK) feature dual-piston shocks, real-time road reading, maximum shock absorption, and Baja-proven capability for on and off-road conditions.
• Flarespace Interior Accessories Interior accessories including legless bed supports, UpDog rear step, and modular storage solutions for Storyteller adventure vehicles.
• TAXA TigerMoth Compact towable camper with distinctive angular design featuring actuated panels, slide-outs, and modular slide-out galley. Accommodates 2 occupants (expandable to 4 with rooftop tent), dry weight 1,310 lbs, starting price $19,650 MSRP. Off-grid capability over 7 days with solar prep.

Quantifiable outcome

• 40% year-over-year growth while the broader RV industry experienced double-digit declines
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Jessi Combs FoundationminorGTM or Marketing Partner · 30 April 2026Storyteller Overland and The Jessi Combs Foundation announced a partnership to create the 'Trailblazer Tour Van,' a modified Storyteller Beast MODE vehicle serving as a mobile base for outreach, education, and inspiration to promote women in skilled trades. JCF scholarship recipients will drive the van to communities nationwide and participate in industry events including the Sturgis Motorcycle Rally and SEMA Show. Both organizations describe the collaboration as a natural alignment centered on adventure, empowerment, and community-building.
• TAXA OutdoorscoreStrategic or Co-development Partner · 10 April 2024Storyteller Overland acquired TAXA Outdoors, a Houston-based manufacturer of lightweight camping habitats and overlanding trailers. The acquisition expands Storyteller's outdoor product ecosystem into lightweight towable campers. Neil Grimmer, formerly of consumer brands, assumed the CEO role at TAXA while also serving as Chief Strategy Officer at Storyteller. TAXA's TigerMoth camper (starting at $19,650) is now part of the Storyteller product lineup.
• LithionicscoreTechnology or IntegrationLithionics supplies the lithium battery technology that powers Storyteller's proprietary M-Power energy systems (8.4kWh to 16.8kWh depending on model). The M-Power system is a key differentiator for Storyteller vehicles, enabling extended off-grid operation. Lithionics batteries come with a 5-year warranty.
• Mercedes-BenzcoreTechnology or IntegrationMercedes-Benz supplies the Sprinter van chassis (144" and 170" wheelbase, AWD configurations) that forms the foundation of all MODE van products. Mercedes-Benz provides a 3-year/36,000-mile new vehicle limited warranty plus extended limited warranty options. The Sprinter chassis is a core component of Storyteller's value proposition as a reliable, well-supported platform.
• FlarespacecoreChannel Partner/ Reseller/ DistributorFlarespace operates as the e-commerce channel for Storyteller's proprietary accessories (nVader equipment, EVICTUS suspension/wheels, Starlink mounts) and serves as the main storefront for performance and accessories. Flarespace is described as a sister/related brand that distributes Storyteller-designed products to the broader market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advanced RV: Advanced RV specializes in high-end custom Sprinter and ProMaster conversions ($200K+) with proprietary electrical and lithium systems, competing for the same premium adventure van buyer.
• EarthRoamer: EarthRoamer builds $700K+ expedition vehicles on Ford F-550 chassis, directly competing with Storyteller's GXV HILT/EPIC lineup in the heavy-duty overland truck segment.
• Field Van: Field Van manufactures custom Mercedes Sprinter 4x4 camper van conversions targeting the overlanding and adventure lifestyle segment directly overlapping with Storyteller MODE.
• Winnebago: Winnebago's Revel and Travato are direct Sprinter-based Class B adventure van competitors, sharing the same target customer (vanlife enthusiasts) and dealer-supported RV distribution model.
• Airstream: Airstream's Interstate and Atlas touring coaches are Mercedes Sprinter-based Class B motorhomes with similar premium positioning, dealer network, and lifestyle branding approach.
• Outside Van: Outside Van is a Portland-based custom Sprinter conversion shop directly comparable to Storyteller MODE vans, selling customized adventure vans in similar price ranges with comparable off-grid systems.
• Pleasure-Way Industries: Pleasure-Way produces premium Class B motorhomes on Mercedes Sprinter chassis (including the Ontour, Plateau, and Ascent), targeting a similar affluent RV buyer with comparable pricing and dealer-supported distribution.
• Thor Motor Coach: Thor's Tellaro, Scope, and Sequence Class B vans compete head-to-head with Storyteller MODE on Mercedes and RAM chassis, targeting the same adventure lifestyle buyer with similar pricing.

Broad incumbents

• Coachmen RV: Coachmen (a Forest River subsidiary) offers Class B and Class C RVs including the Beyond and Leprechaun lines that compete with Storyteller at lower price points through a much larger traditional RV dealer network.

Others

• Mercedes-Benz Vans USA: Mercedes-Benz supplies the Sprinter chassis that forms the foundation of every Storyteller MODE van; while not a direct competitor, Mercedes' chassis allocation, pricing, and warranty terms are critical dependencies for Storyteller's product economics.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/storytelleroverland
• YouTubeyoutube.com/channel/UCa9_Prfc13bm28bmRQwZJ2g
• Facebookfacebook.com/storytelleroverland
• LinkedInlinkedin.com/company/storyteller-overland-llc
• Instagraminstagram.com/storytelleroverland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyteller Overland