What Pricemoov does

Pricemoov is a cloud-native pricing optimization software company founded in 2016 and headquartered in Paris, with an additional US office in New York. The company provides a unified pricing platform organized around three integrated modules: Price Setting (centralized price list management, price guidelines, corridors, and validation workflows), Performance Pricing (AI-driven price recommendations, dynamic pricing, impact simulation, and promotion management), and Negotiated Pricing (B2B centralized pricing agreements, segmented guidelines, and deal approval workflows). Supporting capabilities include data centralization, real-time price delivery across channels and ERP/PIM systems, monitoring and analytics dashboards, and collaboration workflows. The platform runs on AWS infrastructure and holds SOC 2 Type 2 certification. Pricemoov was recognized as a Niche Player in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebate Optimization Software.

The company serves retailers, distributors, and B2B companies across verticals including auto-parts, grocery, furniture, equipment rental, and e-commerce, with named customers such as Kiloutou, Bridgestone, Monoprix, Samkaup, Jokr, Recommerce, Audi on demand, Jumia, Big O Tires, Detroit Axle, and First Stop. Reported customer outcomes include 2.5-6% average sales lift, 1-5% margin uplift, and meaningful time savings replacing spreadsheet-based pricing (e.g., 10+ hours saved weekly at Kiloutou, 6% sales lift at Bridgestone across four European markets). Pricemoov differentiates from legacy competitors such as Pricefx by offering a single platform that handles both B2C and B2B pricing and deploys in weeks rather than 12-18 months.

Pricemoov operates a SaaS subscription revenue model with quote-based annual contracts, distributed through a direct enterprise field sales motion complemented by an inside sales team for mid-market accounts and a partner ecosystem covering data providers, technology integrators, implementation consultants, and resellers. The company is venture-backed, having raised approximately $13 million in total funding including a $3 million seed round in 2018 (Financiere Saint James, Global Founders Capital, Kima Ventures) and a $10 million Series A in April 2023 led by ISAI and Bpifrance Digital Venture. The company is led by CEO and co-founder Pierre Hébrard alongside co-founder François Aubert (CTO).

Name

Pricemoov

Legal name

Pricemoov SAS

Website

https://pricemoov.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Pricemoov is a Paris-based SaaS company founded in 2016 that provides cloud-native, AI-powered pricing optimization software for retailers, distributors, and B2B companies. Its unified platform handles price management, dynamic pricing, and B2B negotiated pricing across verticals including auto-parts, grocery, and retail.

Ownership category

akta.pro rank

Product category

Pricing Optimization Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ)

Keywords

• Pricing optimization software
• Dynamic pricing platform
• Retail price management
• B2B pricing software
• Competitor price intelligence

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based pricing platform delivered as subscription software-as-a-service. Customers pay recurring fees for access to the platform, with pricing likely based on business size, number of users, or transaction volume. The platform covers price management, optimization, and negotiation capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Pricemoov is a cloud-based pricing optimization SaaS platform that enables retailers, distributors, and B2B companies to centralize price lists, automate price management, and apply AI-driven dynamic pricing and competitor intelligence across B2C and B2B channels. The platform combines three integrated modules—Price Setting, Performance Pricing, and Negotiated Pricing—delivered as an annual subscription with implementation and customer success services.

Product overview

Pricemoov is a next-generation pricing platform built as a unified architecture with three core integrated modules (Price Setting, Performance Pricing, and Negotiated Pricing) supported by shared platform capabilities (Data Centralization, Price Delivery, Monitoring and Analytics, and Collaboration Workflows). The Price Management module serves as the foundational layer for all pricing operations. The three core modules work together: Price Setting provides centralized price list management and pricing logic; Performance Pricing layers on AI-driven dynamic optimization and competitor intelligence; Negotiated Pricing enables B2B sales teams to execute pricing at the point of sale. The platform is deployed in weeks rather than months, handles both B2B and B2C pricing in one system, and is designed for teams at any stage of pricing maturity.

Differentiator

Problem solved

Functional benefit

Products and services

• Price Setting Price management module for centralizing price lists, eliminating version chaos, and managing prices across B2C and B2B channels with automated adjustments for cost increases. Built for retailers, distributors, and B2B companies that need a single source of truth across spreadsheets and ERPs.
• Performance Pricing Dynamic pricing optimization module that applies AI-powered price recommendations across channels using competition data and target revenue to enable effective promotions, impact simulation, and continuous price optimization. Targets retailers and distributors needing AI-driven price recommendations.
• Negotiated Pricing B2B sales pricing solution that empowers sales teams with centralized pricing agreements, segmented price guidelines, real-time sales intelligence, and streamlined deal approval workflows for distributors and B2B companies.
• Price Management Foundational price management module providing centralized control over all pricing operations including price list structuring, price refreshing, and promotion management, serving as the base layer for retailers and distributors migrating from spreadsheet-based pricing.
• Implementation Services Professional services offering that supports deployment and configuration of the Pricemoov pricing platform for new enterprise and mid-market customers, enabling platform go-live in weeks rather than months.
• Customer Success Services Ongoing customer success engagement offering that helps Pricemoov customers achieve their price management and revenue optimization objectives, including daily support, performance reviews, and adoption enablement.

Quantifiable outcome

• 2.5-6% average sales lift across customer base
• +6 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core.

• LizeocoreStrategic or Co-development Partner · 10 January 2025Strategic partnership combining Lizeo's market data collection and analysis expertise with Pricemoov's advanced pricing management software. Partnership enables companies to better understand competitive landscape and adjust pricing strategies in real time. Emerged from developing comprehensive tyre pricing solution for leading European distributor. Partnership has delivered successes across Europe and United States.
• Data ProviderscoreTechnology or IntegrationPartner type category providing fast-paced access to accurate external data to build prices. Part of Pricemoov's partner ecosystem designed to provide comprehensive pricing solutions.
• Technology PartnerscoreTechnology or IntegrationPartners who integrate tech solutions with Pricemoov's platform for mutual success. Part of comprehensive partner ecosystem.
• Integration PartnerscoreImplementation/ SI/ Consulting PartnerPartners with extensive expertise in ingesting any data in Pricemoov and configuring Pricemoov to specific customer needs. Part of the partner ecosystem.
• Consulting PartnerscoreImplementation/ SI/ Consulting PartnerIndustry expertise partners providing change management and strategy services. Part of Pricemoov's partner ecosystem.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pricefx: Direct competitor offering cloud-based price management, optimization and price-setting for B2B and B2C across multiple industries — explicitly named by Pricemoov as the legacy incumbent it competes against.
• Zilliant: B2B and B2B2C pricing and sales optimization platform with AI-driven price recommendations and deal guidance — directly overlaps Pricemoov's Performance Pricing and Negotiated Pricing modules.
• Omnia Retail: Dynamic pricing and competitor intelligence SaaS focused on European retailers and brands — overlaps Pricemoov's retail and grocery pricing use cases and competes for similar mid-market and enterprise customers.
• Competera: AI-driven pricing platform for retail and e-commerce, offering competitive price monitoring, dynamic pricing and price optimization — directly comparable to Pricemoov's Performance Pricing module.
• Revionics: AI-powered retail pricing optimization suite covering price management, markdown and competitive pricing — competes directly for Pricemoov's retail and grocery retail customers.
• Vendavo: Enterprise pricing and margin optimization SaaS targeting B2B distributors and manufacturers with similar B2B price-management workflows to Pricemoov's Negotiated Pricing module.

Emerging players

• Prisync: Competitor price tracking and dynamic pricing SaaS primarily for SMB and mid-market e-commerce — a more narrowly scoped peer to Pricemoov's competitor price intelligence capabilities.
• BlackCurve: UK-based pricing optimization SaaS for retailers and brands with dynamic repricing and competitor benchmarking — comparable in scope and target market to Pricemoov's Performance Pricing.

Others

• Intelligence Node: Competitive intelligence and pricing data provider that is both a partner (referenced in Pricemoov's partner ecosystem) and an adjacent competitor in the price intelligence layer of the pricing stack.

Broad incumbents

• PROS: Public, broader pricing and revenue management vendor covering airlines, distribution and B2B; overlaps Pricemoov's optimization capabilities but at much greater scale and across more verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Pricemoov
• YouTubeyoutube.com/@pricemoov
• Facebookfacebook.com/Pricemoov
• LinkedInlinkedin.com/company/pricemoov

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pricemoov