Wild Alaskan

What Wild Alaskan does

Wild Alaskan Company is a direct-to-consumer subscription seafood company that delivers 100% wild-caught Alaskan and Pacific Northwest seafood to consumers across the United States, including Alaska and Hawaii. Founded in 2015 by Arron Kallenberg, a third-generation Bristol Bay fisherman and former software engineer, the company operates a membership model with three curated box tiers — Wild Salmon Box, Wild White Fish Box, and Wild Combo Box — supplemented by a Custom WAC Box option allowing member-driven selection, plus gift boxes and ancillary items such as the Eat Wild Cookbook. All products are flash-frozen at peak freshness, shipped free in dry-ice insulated packaging, and sourced exclusively from sustainably-managed wild fisheries, with the company emphasizing traceability as a counter to the documented 43% seafood mislabeling rate cited from Oceana research. The customer base is segmented horizontally toward health-conscious and sustainability-focused individual consumers seeking alternatives to farmed salmon and red meat.

The company operates an e-commerce platform (wildalaskancompany.com) integrated with Snowflake for data analytics and Yuki for cloud cost optimization, achieving a 48% reduction in Snowflake computing costs. Distribution is exclusively direct-to-consumer through its own website, supported by a content-led marketing engine including an SEO-optimized blog, weekly live cooking events, an email newsletter, and a members-only Facebook community. Wild Alaskan Company has expanded its supply chain footprint through two acquisitions: Home Port Seafoods, a Bellingham, Washington custom processing facility acquired in April 2023, and the Kasilof Buying Station in Kasilof, Alaska acquired in February 2026, which is being positioned as a pilot site for the company's integrated fishery technology.

Revenue is generated primarily through recurring subscription billing on monthly or bi-monthly cadence, with secondary non-recurring revenue from gift boxes. Pricing is not publicly disclosed and varies by box size, contents, and add-ons, with the company noting that larger orders achieve more favorable per-unit pricing. The company has disclosed approximately $13.36M in cumulative funding across three rounds (2018, 2021, 2022), operates with 51–100 employees distributed across Alaska, Washington, Minnesota, Texas, and New York, and is headquartered in Brooklyn, NY while maintaining operational roots in Homer, Alaska. Leadership is concentrated with founder-CEO Arron Kallenberg and a small executive team including VPs of Member Experience and Marketing; the company remains privately held with no disclosed institutional investors.

Name

Wild Alaskan

Legal name

Wild Alaskan, Inc.

Website

https://wildalaskancompany.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Wild Alaskan Company is a direct-to-consumer subscription service that delivers 100% wild-caught, sustainably-sourced Alaskan and Pacific Northwest seafood to U.S. consumers nationwide through curated and customizable monthly membership boxes. Founded in 2015 by a third-generation Bristol Bay fisherman, the company serves health- and sustainability-conscious individual consumers.

Ownership category

akta.pro rank

Product category

Seafood Subscription Delivery

NAICS

Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industry

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)

Keywords

• Wild-caught seafood delivery
• Seafood subscription boxes
• Direct-to-consumer seafood
• Sustainable Alaskan fisheries
• Frozen seafood shipping

Headquarters

HQ city

Homer

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Monthly Seafood Subscription: Wild Alaskan Company generates primary revenue through a monthly seafood membership program where customers receive curated boxes of wild-caught Alaskan seafood delivered to their doorstep. The subscription model provides recurring revenue with customers charged on a recurring basis for each shipment. Members can choose from three box sizes and select delivery frequency (monthly or bi-monthly). All orders ship free, with pricing varying based on box size and preferences selected.
2. Gift Boxes: The company offers one-time purchases of gift boxes for special occasions, providing non-recurring revenue from customers who may not want a subscription membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wild Alaskan Company operates a direct-to-consumer monthly seafood membership that delivers sustainably-sourced, wild-caught Alaskan seafood to customers' doorsteps nationwide. Members choose from three curated seafood boxes (Wild Salmon Box, Wild White Fish Box, Wild Combo Box) with optional add-ons, delivered monthly or bi-monthly with free shipping in insulated packaging with dry ice. The product portfolio spans multiple species including sockeye salmon, coho salmon, king salmon, Pacific cod, Pacific halibut, sablefish, yelloweye rockfish, weathervane scallops, spot prawns, and various crab varieties.

Product overview

Wild Alaskan Company operates a direct-to-consumer monthly seafood membership platform that delivers wild-caught Alaskan and Pacific Northwest seafood to customers nationwide. The core offering is a subscription-based model built around three curated seafood box tiers — the Wild Salmon Box, Wild White Fish Box, and Wild Combo Box — supplemented by a customizable Custom WAC Box option. The product portfolio spans multiple species including sockeye salmon, coho salmon, king salmon, Pacific cod, Pacific halibut, sablefish, yelloweye rockfish, Wild Alaska pollock, weathervane scallops, spot prawns, snow crab, Dungeness crab, and red king crab, sold in formats ranging from raw portions and fillets to smoked, ground, and marinated/seasoned prepared products. Ancillary offerings include Alaskan Seafood Gift Boxes and the Eat Wild Cookbook. The company also operates two acquired processing and buying facilities — Home Port Seafoods in Bellingham, WA and the Kasilof Buying Station in Kasilof, AK — that support its supply chain and integrated technology strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Salmon Box A curated monthly seafood membership box featuring wild-caught Alaskan salmon (sockeye and coho), delivering sustainably-sourced fish portions directly to members' doorsteps on a monthly or bi-monthly schedule.
• Wild White Fish Box A curated monthly seafood membership box featuring wild-caught white fish species including Pacific cod, Pacific halibut, sablefish, and yelloweye rockfish, delivered on a subscription schedule.
• Wild Combo Box A curated monthly seafood membership box combining both wild-caught salmon and white fish species, offering the widest variety of Alaskan seafood delivered on a subscription schedule.
• Custom WAC Boxes A customizable seafood box option allowing members to select their own seafood choices and combinations, replacing the fixed curated box options with an endlessly customizable subscription model.
• Alaskan Seafood Gift Boxes Curated gift box options featuring wild-caught Alaskan seafood, available in various configurations such as the Combo Box, suitable for gifting occasions and purchased as one-time transactions.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thrive Market: Online membership-based retailer of natural and organic groceries including sustainable seafood. Comparable DTC subscription model and health/sustainability consumer segment, but operates across many categories.
• Trident Seafoods: One of the largest vertically integrated seafood companies in North America, operating across processing, branded retail, and foodservice. Comparable supply-chain scale and species breadth, but with a much broader portfolio and B2B orientation.

Direct peers

• Vital Choice Wild Seafood & Organics: Direct-to-consumer wild-caught seafood subscription company selling salmon, whitefish, and shellfish online. Closest comparable to Wild Alaskan on product, customer (health-conscious consumers), and DTC/subscription business model.
• ButcherBox: Subscription-based DTC company delivering grass-fed meat and wild-caught seafood to households monthly. Comparable on subscription mechanics, target consumer, and seafood add-on assortment.
• Crowd Cow: DTC online marketplace and subscription for ethically sourced meat and seafood with provenance storytelling. Comparable subscription model and emphasis on transparency and source traceability.
• SizzleFish: DTC frozen seafood delivery service offering curated boxes of wild-caught fish shipped directly to consumers. Closely comparable product format and e-commerce subscription experience.
• Lummi Island Wild: Salmon and seafood direct-to-consumer retailer focused on wild-caught Pacific Northwest fish. Comparable species mix, sustainability messaging, and DTC ordering experience.
• Sea to Table: Wild American seafood delivery service selling to both households and restaurants direct from fishing communities. Comparable wild-caught positioning and DTC channel.
• Fishpeople Seafood: Sustainable seafood company selling packaged, traceable seafood products through DTC and retail channels. Comparable sustainability story, packaged-format products, and DTC distribution.

Emerging players

• Seatopia: Sustainable seafood DTC brand emphasizing lab testing, third-party verification, and farm/ fishery traceability. Comparable transparency narrative but smaller scale and emerging brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildalaskanco
• LinkedInlinkedin.com/company/wildalaskan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Alaskan