GoGoGrandparent

What GoGoGrandparent does

GoGoGrandparent is a phone-based concierge platform that serves as a unified gateway to on-demand services for seniors and people with disabilities who cannot or prefer not to use smartphone applications. Founded in 2016 by Justin Boogaard and David Lung, the company translates DTMF (touch-tone) phone inputs and operator-mediated requests into API calls to rideshare and delivery partners including Uber, Lyft, DoorDash, Instacart, Shipt, Postmates, GrubHub, and Walmart. Its service portfolio spans Rides, Grocery Delivery, Meal Delivery, Prescription Delivery, Home Services (handyman, housekeeping, dog walking, landscaping, plumbing, etc.), telephonic care management (GoGoCare), and virtual fitness programming (Grow with GoGo). A 24/7 call center and monitoring team (GoGoGuardians) screen drivers, brief them on rider-specific needs, monitor every trip in real time, and provide post-trip follow-up. Family caregivers receive SMS notifications for ride pickup and dropoff, and a Spanish-language sub-brand (GoGoAbuelito) extends reach to Hispanic seniors.

The business model combines a four-tier recurring membership (Basic at $11.72/month annually, Value at $20.49/month, Premium at $34.49/month, Total Care at $409.99/month) with per-transaction fees on rides, deliveries, home services, and prescription coordination. Membership revenue funds the call center, engineering, and platform operations, while transaction fees scale with usage. GoGo is profitable, pre-Series A, and Y Combinator-backed, operating across all 50 U.S. states, Canada, and Australia with 51-100 employees. Distribution spans direct-to-consumer (toll-free phone and web portal), B2B partnerships with government agencies, senior living facilities, and healthcare organizations, a community ambassador program (GoGoGrambassador), and an affiliate channel (Impact.com). Endorsements from AARP, MIT Age Lab, and Keeping Us Safe, combined with coverage in CBS, NYT, CNBC, Forbes, TechCrunch, and PBS, provide brand credibility in the senior-care market. The company has fulfilled millions of service requests for hundreds of thousands of individuals living independently at home.

Name

GoGoGrandparent

Legal name

GoGo Technologies, Inc.

Website

https://gogograndparent.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

GoGoGrandparent is a phone-based concierge platform that enables seniors and people with disabilities to access rideshare, delivery, and home services via a toll-free number, integrating with Uber, Lyft, DoorDash, and Instacart. It serves hundreds of thousands of customers across the U.S., Canada, and Australia through a tiered membership model.

Ownership category

akta.pro rank

Product category

Senior Care and On-Demand Transportation Services

NAICS

Special Needs Transportation (485991), Taxi and Ridesharing Services (485310), Services for the Elderly and Persons with Disabilities (624120)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Door-to-Door Senior Ride Services (Non-Medical) (HSABAOAB)

akta.pro secondary industries

Paratransit / Accessible Ride-Hailing (WAV & Special Assistance) (THADADAH), Childcare & Eldercare Caregiving Platforms (BPAMAHAJ), Transportation & Errands (Non-Emergency) (HLADAGAF)

Keywords

• Senior transportation services
• On-demand ride services
• Grocery delivery coordination
• Phone-based concierge platform
• Aging-in-place support

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership subscriptions: GoGoGrandparent charges a monthly membership fee (ranging from approximately $11.72 to $409.99 per month depending on plan tier) which covers the concierge service cost — the call center, server infrastructure, engineering, and operational support. The membership model helps the company plan staffing needs and provides predictable recurring revenue. Memberships can be billed monthly or annually (with discounts of 18-31% for annual).
2. Per-service transaction fees (rides): For rides requested through the Basic plan or outside membership, GoGo charges per-minute fees (e.g., $0.27/minute) or per-trip fees ($1/viaje). The underlying TNC (Uber/Lyft) fare is passed through to the customer on top of GoGo's fee.
3. Per-service transaction fees (food delivery): GoGo charges food delivery management fees per order ($4.25-$8.50 for new orders, discounted $2-$4/orden for saved/repeat orders), with the restaurant delivery cost passed through separately.
4. Per-service transaction fees (grocery delivery): Grocery delivery concierge fees range from $7-$35 per order depending on cart size (or $7-$13 for annual members), with the underlying grocery store delivery cost charged separately.
5. Home services coordination: Home services (housekeeping, handyman, landscaping, etc.) are coordinated through GoGo, charging $20/hour for one-time requests ($10/hour for annual members) and $8/hour for recurring requests ($4/hour for annual members).
6. Prescription delivery: Pharmacy prescription pickup and delivery coordination, with fees of $0.60/minute for the concierge service.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

GoGoGrandparent operates a phone-based concierge platform that lets seniors and people with disabilities access on-demand rides, grocery delivery, meal delivery, prescription pickup, and home services without a smartphone or app. Callers use a toll-free number and either touch-tone prompts or live operators to request services; GoGo translates those requests into API calls to Uber, Lyft, DoorDash, Instacart, Shipt, and other partners, then monitors each trip end-to-end and notifies family members by SMS.

Product overview

GoGoGrandparent is a phone-based concierge platform that serves as a unified gateway to on-demand services for seniors and people with disabilities who cannot or prefer not to use smartphone apps. The platform integrates with Uber, Lyft, DoorDash, and Instacart to deliver a coordinated suite of services including Rides for Seniors (with Uber for Seniors and Lyft for Seniors sub-products), Grocery Delivery, Meal Delivery, Prescription Delivery, and Home Services. Premium tiers add care management through GoGoCare and wellness programming through Grow with GoGo. The membership model offers four tiers (Basic, Value, Premium, Total Care) providing escalating levels of service, priority support, and care features. A Spanish-language sub-brand, GoGoAbuelito, extends services to Spanish-speaking communities.

Differentiator

Problem solved

Functional benefit

Brands

• GoGoCare: A telephonic program designed specifically to support members in managing their healthcare and living independently for longer.
• Grow with GoGo
• GoGoGuardians

Products and services

• Rides for Seniors Phone-based on-demand transportation service that lets seniors request rides by calling a toll-free number; GoGo operators place the ride with Uber or Lyft via API, monitor the trip end-to-end, brief drivers on special needs, and notify family members. Available across all 50 U.S. states, Canada, and Australia, 24/7.
• Grocery Delivery for Seniors Phone-based grocery shopping and delivery coordination with Instacart and other local store partners, allowing seniors to order groceries on-demand or on a recurring schedule. GoGo handles order placement, communicates preferences and restrictions, and tracks delivery in real time.
• Meal Delivery for Seniors Phone-based meal ordering and delivery coordination with DoorDash, GrubHub, Postmates, and other partners. GoGoGuardians place the order, confirm dietary needs and restrictions, and track each delivery in real time on behalf of the senior caller.
• Prescription Delivery for Seniors Pharmacy prescription pickup and delivery coordination service; GoGo arranges for medications to be collected from a local pharmacy and delivered to the senior's home to support medication adherence, available on a per-minute concierge fee basis.
• Home Services for Seniors Phone-based coordination of home maintenance and personal services for seniors, including handyman, plumbing, electrical, carpentry, painting, gutter cleaning, appliance installation, furniture assembly, housekeeping, dog walking, dog sitting, lawn care, snow shovelling, moving help, companion care, laundry, and personal shopping and cooking, available on a one-time or recurring basis.
• GoGoCare Telephonic care support program designed to help members manage their healthcare and live independently for longer, with wellness check-ins, healthcare coordination over the phone, and proactive care management. Positioned as a higher-tier add-on to the core phone concierge service.
• Grow with GoGo Accessible virtual fitness and enrichment programs for seniors and people with disabilities, including chair yoga, strength training, and functional fitness classes, delivered over the phone/online. Free weekly classes are included with the Value plan and above, and content is also available free on YouTube.
• GoGoAbuelito Spanish-language version of the GoGoGrandparent phone-based concierge service, providing on-demand services for Spanish-speaking seniors and people with disabilities through a dedicated Spanish microsite and operator flow.

Quantifiable outcome

• Rides typically cost 35% less than taxis
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• UbercoreTechnology or IntegrationGoGoGrandparent integrates with Uber's API portal to request rides on behalf of seniors. GoGo acts as a human intermediary, translating phone-based ride requests into Uber API calls. Uber drivers provide the underlying transportation service, with GoGo monitoring every trip and briefing drivers on senior-specific needs.
• LyftcoreTechnology or IntegrationSimilar to the Uber integration, GoGo connects with Lyft via API portals to request rides. The Lyft partnership extends GoGo's transportation coverage in areas where Lyft supply may differ from Uber, giving seniors access to the broadest available driver network.
• DoorDashcoreTechnology or IntegrationGoGo coordinates meal delivery orders through DoorDash, handling the ordering process on behalf of seniors, confirming dietary preferences, and tracking delivery in real-time. DoorDash provides the delivery driver and logistics.
• InstacartcoreTechnology or IntegrationGoGo coordinates grocery delivery by acting as an intermediary between the senior caller and Instacart's shopping and delivery service. GoGo places the order, communicates preferences and restrictions, and monitors delivery.
• Keeping Us SafestrategicStrategic or Co-development PartnerGoGoGrandparent announced a partnership with Keeping Us Safe, an organization dedicated to senior driver safety. The partnership aims to benefit senior drivers by providing them with accessible transportation alternatives when driving is no longer safe.
• Direct Express (Social Security Administration prepaid debit card)minorOthersGoGo accepts Direct Express, the Social Security Administration's prepaid debit card, as a payment method across all services including transportation (Uber/Lyft), meals, groceries, prescriptions, and home services. This integration specifically targets seniors who receive government benefits and may not have traditional credit or debit cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Papa: Papa connects seniors and families with "Papa Pals" for companionship, errands, transportation, and help around the home. Like GoGoGrandparent, it addresses social isolation and daily-task support for older adults, but pairs humans rather than phone-concierge-coordinated gig drivers.
• SilverRide: SilverRide provides door-through-door transportation services specifically for seniors and people with mobility or cognitive limitations. It is a direct competitor in senior ride services, with similar focus on driver training and accompaniment.
• Honor Technology: Honor operates a tech-enabled home care platform connecting seniors with professional caregivers for personal care, companionship, and daily living support. It overlaps with GoGo's GoGoCare and home services offerings, targeting similar enterprise and family customers.
• ITN America: ITN America is a nonprofit transportation network for seniors and people with visual impairment, offering door-through-door rides. It is a direct peer in the senior transportation category, though it operates a membership/donation model rather than phone-concierge gig-driver coordination.

Broad incumbents

• Uber Health: Uber Health is Uber's healthcare-focused offering that enables healthcare organizations to schedule rides for patients. It competes with GoGo's healthcare partnerships and could eventually offer senior-focused phone booking that competes directly with GoGo's core service.
• Lyft Healthcare: Lyft Healthcare offers non-emergency medical transportation (NEMT) for healthcare partners, similar to Uber Health. It represents a direct platform-level competitor that could disintermediate GoGo's healthcare-ride offering.
• Comfort Keepers: Comfort Keepers is a large franchised in-home care provider offering personal care, companionship, and incidental transportation for seniors. It competes with GoGo's home services and GoGoCare offerings, though without GoGo's technology-first phone-concierge layer.
• Visiting Angels: Visiting Angels is a national franchised home care agency providing personal care, companionship, and assistance with daily living. It is a broad incumbent in the elder care services market that overlaps with GoGo's home services and care offerings.
• Care.com: Care.com is a marketplace connecting families with caregivers for seniors, children, pets, and home services. It overlaps with GoGo's caregiver-facing positioning and home services category, though it is a broader household-services platform.

Regional players

• GoGoQuik / GoGoRide (regional NEMT operators): Modivcare (formerly Logisticare) and similar regional NEMT brokers provide non-emergency medical transportation for Medicaid and senior populations. They represent established, regulated players in the special-needs transportation category where GoGo also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoGoGrandparent
• YouTubeyoutube.com/@gogograndparent
• Facebookfacebook.com/gogograndparent
• LinkedInlinkedin.com/company/gogograndparent
• Instagraminstagram.com/gogograndparent/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGoGrandparent