Red Engine
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Red Engine firmographics
Firmographics- Name
- Red Engine
- Legal name
- Flight Path IP Limited
- Website
- https://red-engine.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Red Engine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Red Engine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Venue hospitality operations (Flight Club & Electric Shuffle): Primary revenue from food, beverage and game-play spend across owned-and-operated Flight Club (Social Darts) and Electric Shuffle (shuffleboard) venues in the UK and US. This is the core, repeatable, transaction-based revenue stream.
- Corporate Tournaments / events: Booked teambuilding and corporate event packages for groups up to 350, combining gameplay, food & beverage and event management across Flight Club and Electric Shuffle.
- International franchise / licensing (Flight Club): Revenue from international franchise / licensing partners — State of Play Hospitality in the US and NightOwl Entertainment in Australia — who operate Flight Club venues under brand and technology guidelines.
- Yellow Ball Foundation donations (Pennies on bill & JustGiving): Optional 25p 'Pennies on your bill' donations at Flight Club and Electric Shuffle plus JustGiving contributions support the Yellow Ball Foundation and its 21 partner charities across the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pricing not publicly disclosed on red-engine.com |
Go-to-market motion1 record
Red Engine product offering
Product offeringCore offering
Red Engine is a hospitality company that designs, builds and operates technology-charged social entertainment venues under two core brands: Flight Club (Social Darts) and Electric Shuffle (technology-enhanced shuffleboard). Its offering combines proprietary in-house gaming software (Flightdeck, Flight Path, Shuffle Deck, Shuffle Path), CGI-based Action Replay capture, automated Stories content delivery, food and beverage service, and corporate Tournaments/teambuilding packages, delivered across owned-and-operated and franchised venues in the UK, US, Australia and Ireland.
Product overview
Red Engine is the parent hospitality company behind two core venue brands — Flight Club (Social Darts) and Electric Shuffle (technology-enhanced shuffleboard) — operated as a multi-brand platform in which in-house Creative, Interior Design, Technology, Gaming, Digital, and Product teams collaborate to build venues, proprietary games, and supporting software. The product architecture layers patented gameplay software (Flightdeck, Flight Path scoring, Shuffle Deck, Shuffle Path), the Action Replay vision/capture feature, and the Stories content-delivery product on top of the Flight Club and Electric Shuffle venue experiences, while Tournaments wraps these venues in a corporate teambuilding offering. Beyond its commercial venues, Red Engine runs the Yellow Ball CSR programme and the Yellow Ball Foundation charity, and traces its cultural origins to the Follow That Fire Engine expedition.
Differentiator
Problem solved
Functional benefit
Brands
- Flight Club: Social Darts venue concept that reimagines traditional darts with technology-charged, fast-paced multiplayer games for groups. First opened in Shoreditch in October 2015.
- Electric Shuffle
Products and services
- Flight Club Flight Club is Red Engine's flagship Social Darts venue concept that reimagines the traditional game of darts for the 21st century with a technology-charged, multiplayer experience. The first venue opened in Shoreditch in October 2015, with venues now operating across the UK (Manchester, London, Cardiff, Edinburgh, Oxford, and more) and internationally via franchise partners State of Play Hospitality in the US and NightOwl Entertainment in Australia (Las Vegas, Perth, Chicago, Sydney, New York, and others).
- Electric Shuffle Electric Shuffle is Red Engine's second concept, transforming the classic game of shuffleboard by blending immersive, multiplayer technology with stylish bar venues. The first Electric Shuffle venue opened in Canary Wharf in November 2019; the brand has since expanded across the UK and into the US, with venues including a rejuvenated fire station in Dallas, Austin on Rainey Street, and Chicago opening in 2025.
- Tournaments Tournaments is Red Engine's corporate and team-socials product for groups of up to 350 guests at Flight Club and Electric Shuffle venues, designed as a high-energy teambuilding experience combining technology, gamemaster-led gameplay, food and beverage, and exceptional service. Originally launched at Flight Club in Summer 2018 and extended to Electric Shuffle in Winter 2022; Red Engine hosts more than 70 Tournaments per week globally and achieves a market-leading Net Promoter Score.
Companies that use Red Engine
Customer profileIdeal customer profiles3 records
Red Engine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Red Engine partnerships and signals
Strategic signalRecent moves10 records
Red Engine competitors and assessment
Company assessmentDirect peers
- Lane7: UK operator of bowling, shuffleboard, darts and other indoor games paired with bars and food. Comparable venue model, demographic, and reliance on group bookings and corporate events, though with broader activity mix.
- Roxy Ball Room: UK bar chain offering competitive games (darts, shuffleboard, pool, beer pong) with a tech and events layer. Directly comparable to Red Engine as a UK-based, multi-format gaming-bar operator serving the same group-outing and student/young professional segment.
- Bounce (ping pong bar): London and New York-based ping pong bar concept blending gaming with food, drink and events. Comparable in format (tech-charged group game + bar), customer base (corporate and group outings) and venue economics to Red Engine's concepts.
- Puttshack: Tech-enabled mini-golf bar concept with venues in the UK and US. Closely comparable to Flight Club/Electric Shuffle in venue economics, target customer (groups, corporate), proprietary in-venue tracking technology, and multi-geography expansion strategy.
- Swingers: Operator of competitive socializing venues (crazy golf + cocktails) in London and New York. Direct peer — same 'tech-charged group game + bar' format, similar urban after-work and weekend demographic, and similar reliance on proprietary scoring and event software.
- Boom Battle Bar: UK and international chain of competitive socializing bars featuring axe throwing, shuffleboard, darts, beer pong and other group games. Directly competes for the same group-outing, weekend-night and corporate-event spend as Flight Club.
Broad incumbents
- Topgolf: Global operator of tech-enabled golf entertainment venues combining gameplay, F&B and events. Comparable to Red Engine as a venue-based, technology-charged social entertainment concept targeting group outings and corporate events, but at much larger scale and with a sports-anchored offering.
Emerging players
- Dans Le Noir: Concept restaurant/bar operator with experiential, technology-enhanced formats. Less directly comparable, but adjacent in the 'experiential hospitality' category that Red Engine's brands occupy and that drives similar customer-acquisition dynamics.
Regional players
- Flight Club (US franchisee) — State of Play Hospitality: Red Engine's own US franchise partner operating Flight Club venues in the United States. Included as a regional peer because, despite the brand link, it operates an equivalent social-darts venue model in a distinct geography from Red Engine's directly owned UK estate.
- All Star Lanes: UK boutique bowling and dining venues with group-event programming. Regional peer — comparable in combining leisure gaming with F&B and private/corporate events, but focused on bowling rather than darts/shuffleboard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Engine social profiles
Digital presenceRed Engine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Engine leadership team
Management profileNumber of profiles
Profiles8 records
Red Engine subsidiaries and ownership
Company hierarchySubsidiaries2 records
Red Engine funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Engine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Engine
What does Red Engine do?
Red Engine is a hospitality company that designs, builds and operates technology-charged social entertainment venues under two core brands: Flight Club (Social Darts) and Electric Shuffle (technology-enhanced shuffleboard). Its offering combines proprietary in-house gaming software (Flightdeck, Flight Path, Shuffle Deck, Shuffle Path), CGI-based Action Replay capture, automated Stories content delivery, food and beverage service, and corporate Tournaments/teambuilding packages, delivered across owned-and-operated and franchised venues in the UK, US, Australia and Ireland.
Is Red Engine a public or private company?
Red Engine is a private company. It is classified as venture growth investor backed and is currently operating.
When was Red Engine founded?
Red Engine was founded in 2010. It employs 101 to 250 people.
Where is Red Engine based?
Red Engine is headquartered in London, United Kingdom, in the Europe region.
How does Red Engine make money?
Four revenue lines are on record. Venue hospitality operations (Flight Club & Electric Shuffle) is the primary driver. The others are corporate Tournaments / events, international franchise / licensing (Flight Club) and yellow Ball Foundation donations (Pennies on bill & JustGiving).
Who are Red Engine's main competitors?
Direct peers on record are Lane7, Roxy Ball Room, Bounce (ping pong bar), Puttshack, Swingers and Boom Battle Bar. Topgolf is listed as a broad incumbent. Dans Le Noir is listed as an emerging player. Regional players are Flight Club (US franchisee) — State of Play Hospitality and All Star Lanes.
Does Red Engine have an API?
No public API is recorded for Red Engine.