What Hu-manity.co does

Hu-manity.co (legal entity Hu-manity Rights, Inc.) is a US-based, privately-held technology company founded in 2018 and headquartered in Sparta, New Jersey. The company builds an AI-powered privacy compliance platform branded as the "Privacy Experience™," which enables organizations to manage data privacy contracting, digitize data consumption policies for GDPR/CCPA compliance, integrate identity systems across silos, and provide consumers with autoblocking and proof-of-consent storage capabilities. The underlying technology uses Natural Language Understanding — acquired via the BetterPath purchase in Q2 2019 — to create, read, understand, and compare legal language in data-related contracts. Cookie consent management was added through the acquisition of Cookie Notice in Q1 2020, and a third acquisition (Digital Factory) followed in April 2020. Additional engagement tooling is delivered through a partnership with Mobeus Industries (avatar-based "privacy tele").

The company pursues a horizontal segmentation strategy serving both SMB/long-tail web property owners and larger enterprises seeking trust and transparency with their customers. Its go-to-market is primarily product-led growth through a self-serve platform at app.hu-manity.co, where customers sign up online and manage subscriptions via monthly or annual credit-card billing; for domains exceeding 1 million or 2.5 million visits per 30-day period, the company shifts to individually tailored agreements indicative of an enterprise upsell motion. The company claims deployment on over 1 million web properties globally with hundreds of millions of consumer impressions annually, and operates with an 11-50 employee headcount. Revenue is subscription-based with pricing tiers varying by traffic volume, though specific pricing is not publicly disclosed.

Financially, Hu-manity.co has raised a single reported funding round of $5.5 million in April 2018; no subsequent financing rounds, revenue figures, or ownership structure details are disclosed in available sources. Leadership consists of Executive Chairman & Co-CEO Richie Etwaru, Co-CEO Sheli Gupta, and Chief Product Officer Matt Sinderbrand, with advisory support from figures including Larry Smarr, Ray Wang, Rita McGrath, Craig Lipset, and Marla Gottschalk. The company advocates for the "31st Human Right" — that everyone has property rights on their data — as a mission-driven differentiator that has secured coverage across major global media outlets.

Name

Hu-manity.co

Legal name

Hu-manity Rights, Inc.

Website

https://hu-manity.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hu-manity.co is a US-based privacy-tech company that provides an AI-powered platform (Privacy Experience™) for GDPR/CCPA compliance, cookie consent management, and AI-driven legal contract analysis to web property owners and enterprises globally.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

akta.pro secondary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Privacy compliance software
• Data privacy management
• Consent management platform
• GDPR compliance solutions
• Data rights management

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Monthly/Annual: Recurring subscription fees billed monthly in advance or yearly in advance via credit card. Prices vary based on domain traffic tiers with higher traffic domains requiring individually tailored agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hu-manity.co provides an AI-powered software platform, the Privacy Experience™, that creates, reads, understands, and compares legal language in data-related contracts governing data practices between entities. The platform helps organizations transform data privacy contracting practices, digitize data consumption policies for GDPR/CCPA compliance, and integrate identity systems across silos. Deployed on over 1 million web properties globally and seen by hundreds of millions of consumers annually.

Product overview

Hu-manity.co offers the Privacy Experience™️ as its core platform, which is a unified privacy compliance solution that helps organizations manage data privacy contracting, GDPR/CCPA compliance, and identity integration. The platform is enhanced by two acquired products: BetterPath (Natural Language Understanding company acquired Q2 2019) which provides AI-powered contract analysis capabilities, and Cookie Notice (cookie consent management software acquired Q1 2020) which handles website cookie compliance. Together, these products enable organizations to cultivate trust, ensure transparency, and maintain authenticity in their data practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Hu-manity.co Privacy Experience™ An AI-powered privacy compliance platform that creates, reads, understands, and compares legal language in data-related contracts governing data practices. The platform helps organizations transform data privacy contracting practices, digitize data consumption policies for GDPR/CCPA compliance, and integrate identity systems across silos. Deployed on over 1 million web properties globally and seen by hundreds of millions of consumers annually, it includes autoblocking and proof-of-consent storage capabilities.
• Cookie Notice Leading website cookie consent management software enabling organizations to manage cookie compliance and user consent across web properties, supporting GDPR/CCPA requirements. Operates as a wholly-owned acquired brand of Hu-manity.co.

Quantifiable outcome

• 97.5% uptime on cloud service operation

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Mobeus Industries, Inc.coreTechnology or IntegrationMobeus Industries, Inc. is a third-party software provider whose avatar-based engagement tool (privacy tele) is integrated into the Hu-manity.co Service to assist website visitors in understanding the platform. Interactions with the privacy tele do not establish a legal, subscription, or payment relationship between user and Mobeus. Data and configurations may be shared with Mobeus as an affiliate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vanta: Vanta is a leading compliance automation platform covering SOC 2, ISO 27001, HIPAA, and increasingly privacy regulations. It competes for the same buyer budget as Hu-manity.co in the broader GRC category.
• Drata: Drata automates SOC 2, ISO 27001, HIPAA, and GDPR compliance with continuous monitoring. It is an indirect competitor for the same mid-market buyer adopting compliance and privacy tooling.

Direct peers

• Osano: Osano provides a unified privacy platform covering cookie consent, DSAR, vendor risk, and compliance. It competes head-to-head with Hu-manity.co's Privacy Experience in the mid-market.
• OneTrust: OneTrust is the market-leading privacy management platform offering consent, DSAR, cookie compliance, and GRC. It directly competes with Hu-manity.co's Privacy Experience across the same horizontal buyer base.
• BigID: BigID provides a data intelligence platform for privacy, security, and governance, including data discovery, consent, and DSAR. It competes in the enterprise privacy and data governance category.
• TrustArc: TrustArc provides a privacy and data governance platform covering consent management, GDPR/CCPA compliance, and privacy program management. It targets the same enterprise buyer persona as Hu-manity.co.
• Iubenda: Iubenda offers cookie consent, privacy/cookie policy generation, and GDPR compliance tools to SMBs and mid-market websites. It overlaps with Hu-manity.co's cookie compliance and self-serve PLG motion.
• Securiti.ai: Securiti.ai is a data privacy and AI governance platform offering consent, DSAR, data mapping, and privacy program automation. Its AI-driven privacy operations overlap with Hu-manity.co's NLU-based contract analytics angle.
• Usercentrics (Cookiebot): Usercentrics, formed from the merger of Cookiebot and Usercentrics, is one of the largest cookie consent management platforms in Europe. It directly competes with the Cookie Notice product line acquired by Hu-manity.co.

Emerging players

• Termly: Termly offers cookie consent banners, privacy policy generators, and GDPR/CCPA compliance tools targeted at SMBs. It overlaps with Hu-manity.co's lower-tier self-serve offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hu_manityco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hu-manity.co