What Equipt does

Equipt (legally Equipt Innovation, Inc., DBA Equipt.ai) is a B2B SaaS company building a unified operations platform for equipment-intensive industrial businesses. Founded in 2020 and headquartered in The Woodlands, Texas, the company targets verticals where physical assets, distributed field crews, and shop-based maintenance are central to revenue generation, including oilfield services, energy services, equipment rental, EPC and fabrication, steel and manufacturing, power and utilities, data centers, CNG and fuel logistics, wastewater and environmental services, and mining.

The core product is the Equipt.ai Platform, which delivers 14 fully integrated modules covering the operational lifecycle from Plan, Dispatch, Execute, Service, Maintain, Inspect, Bill, Analyze, and Optimize. The platform unifies previously disconnected CRM, ERP, shop workflows, field service applications, MS Teams communications, and spreadsheet operations into a single real-time execution core, with IoT telemetry integration for continuous asset monitoring. Its flagship AI capability is E-Genie, an operations intelligence engine that supports natural language queries against live operational data, proactive 24/7 threshold monitoring, AI-driven crew and resource scheduling via AutoPlanner, and agentic workflow automation for routine tasks such as PM scheduling, invoice generation, and crew notifications.

Equipt monetizes through an enterprise SaaS subscription covering the platform and modules, supplemented by professional services for implementation, with average go-live times of 8-10 weeks. The go-to-market motion is enterprise field sales with consultative demos and operational assessments. The company holds ISO 27001 and SOC 2 Type 1 certifications, indicating readiness for enterprise security procurement. As of the most recent data, Equipt has raised approximately $3.41M across a 2022 Form D filing and a March 2025 round led by Moneta Ventures, with the team reported at 1-10 employees.

Name

Equipt

Legal name

Equipt Innovation, Inc.

Website

https://equip-t.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Equipt (Equipt.ai) is a B2B SaaS platform that unifies field, shop, and office operations for equipment-intensive industrial businesses through 14 integrated modules and an AI operations co-pilot (E-Genie). It targets oilfield, energy, equipment rental, and manufacturing verticals with enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Field Service & Equipment Operations Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Equipment operations platform
• Field service management
• Unified operations software
• AI operations assistant
• Industrial asset management

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Platform Subscription: SaaS platform subscription model providing access to the unified operations platform including all 14 integrated modules, AI capabilities, and real-time execution core. Deployed via cloud with implementation support included in go-live process.
2. Enterprise Implementation Services: Professional services supporting platform deployment and configuration. Average go-live time of 8-10 weeks without enterprise-weight deployment delays suggests efficient implementation model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Equipt.ai is an AI-powered SaaS platform that unifies field teams, shop teams, and operations leadership into a single real-time execution layer for equipment-intensive industrial businesses. It delivers 14 integrated modules covering the full operational lifecycle (Plan, Dispatch, Execute, Service, Maintain, Inspect, Bill, Analyze, Optimize), bundled with an embedded AI operations co-pilot called E-Genie for natural-language querying, 24/7 asset monitoring, and agentic workflow automation.

Product overview

Equipt.ai is an AI-powered unified platform for equipment-intensive businesses that connects field teams, shop teams, and operations leadership into one live operational reality. The core Equipt.ai Platform delivers 14 fully integrated modules covering the complete operational lifecycle: Plan, Dispatch, Execute, Service, Maintain, Inspect, Bill, Analyze, and Optimize. E-Genie serves as the AI operations co-pilot embedded within the platform, providing natural language querying, 24/7 proactive monitoring, AI-powered scheduling (AutoPlanner), and agentic workflow automation for routine tasks.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipt.ai Platform A cloud-based unified operations platform for equipment-intensive businesses that connects CRM, ERP, shop workflows, field service apps, MS Teams communications, and spreadsheets into a single real-time execution layer, providing 14 integrated modules that manage the complete asset lifecycle from acquisition through rental, service, maintenance, inspection, billing, analytics, and optimization.
• E-Genie

Quantifiable outcome

• 33% operational efficiency improvement after quote-to-cash transformation
• +6 more outcomes

Segments10 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Rental AssociationcoreStrategic or Co-development PartnerFeatured partner logo on the Equipt.ai website. The American Rental Association (ARA) is the leading trade organization for the equipment rental industry, representing over 11,000 rental companies and suppliers globally. This partnership positions Equipt.ai within the ARA ecosystem of equipment rental professionals.
• Energy Workforce & Technology CouncilcoreStrategic or Co-development PartnerFeatured partner logo on the Equipt.ai website. The Energy Workforce & Technology Council is a trade association for energy service and technology companies. This membership indicates Equipt.ai's focus on the oilfield services and energy sector vertical.
• Dun & BradstreetminorStrategic or Co-development PartnerFeatured partner logo with D&B business profile link. Dun & Bradstreet provides business intelligence and credit data. The partnership likely involves business data verification and credit risk assessment capabilities integrated into the Equipt.ai platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MaintainX: MaintainX is a mobile-first CMMS and operations platform for frontline teams in manufacturing, facilities, and equipment-intensive industries. It directly competes with Equipt's Plan-Execute-Service-Maintain modules, though MaintainX is more horizontal and less focused on rental/sublease billing and oilfield verticals.
• UpKeep: UpKeep is an asset operations management platform combining CMMS, EAM, and IoT for maintenance and reliability teams. Like Equipt, it targets equipment-intensive operators with mobile work orders and analytics, but lacks Equipt's deep rental/sublease billing and oilfield services workflow specialization.
• Fiix (Rockwell Automation): Fiix is an AI-powered CMMS acquired by Rockwell Automation that targets maintenance teams and equipment-intensive operations. It competes head-to-head with Equipt's Maintain/Inspect/Optimize modules and benefits from Rockwell's industrial distribution, though it is less integrated with field service and rental workflows.
• IFS: IFS is a global enterprise software vendor with deep capabilities in Enterprise Asset Management (EAM) and field service management for asset-heavy industries including oil & gas, aerospace, and manufacturing. It is a direct competitor to Equipt at the enterprise tier with a much larger install base but traditionally longer deployment cycles.
• ServiceTitan: ServiceTitan is a field service management platform serving trades and specialty contractors with scheduling, dispatch, invoicing, and customer management. It shares Equipt's field-service-and-billing DNA but is focused on trades (HVAC, plumbing, electrical) rather than heavy industrial rental/oilfield verticals.

Broad incumbents

• Salesforce Field Service: Salesforce Field Service is the cloud FSM offering within the Salesforce platform, used by enterprises for mobile workforce scheduling and asset servicing. It overlaps with Equipt's Dispatch/Execute/Service modules and benefits from the broader Salesforce CRM/ecosystem but lacks vertical rental and oilfield workflows.
• SAP S/4HANA with EAM: SAP is the dominant ERP for large industrial companies, with embedded EAM, plant maintenance, and field service modules. It is the incumbent Equipt positions against and benefits from massive install base and IT buyer relationships, though it is known for long, costly deployments and limited AI-first design.
• Oracle Field Service (Cerner/OFSC): Oracle's field service and asset management capabilities, including Oracle Field Service Cloud, target enterprise asset-heavy customers alongside its ERP. It competes with Equipt at the enterprise tier and benefits from Oracle's database/Cloud Infrastructure, but is less specialized in equipment rental and oilfield workflows.
• Microsoft Dynamics 365 Field Service: Microsoft Dynamics 365 Field Service offers scheduling, resource optimization, and IoT-enabled asset management within the broader Dynamics ERP/CRM suite. It competes with Equipt at the mid-market and enterprise level and benefits from Microsoft Azure and Teams integration, which Equipt also targets.
• Samsara: Samsara is an IoT and connected operations platform for fleet, equipment, and asset-heavy industries, providing real-time visibility, telematics, and workflow tools. It overlaps with Equipt's IoT telemetry and asset monitoring layers but does not cover the full operational lifecycle (plan, bill, rental contracts) that Equipt does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/newsletters/7343211651170471937

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipt