gofor
GoFor is an Ottawa-based, asset-light last-mile delivery platform specializing in big and bulky items (appliances, furniture, building materials) for retailers, distributors, and builders across 120+ North American metros, powered by intelligent routing and a 10,000+ driver network.
- Company typePrivate
- Founded2016
- HeadquartersOttawa, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What gofor does
GoFor is an Ottawa-based, asset-light last-mile delivery platform that specializes in big and bulky items such as appliances, furniture, building materials, and construction supplies — a segment that legacy parcel carriers historically underserve. Founded in 2016 by contractor Brad Rollo after he experienced failed jobsite deliveries firsthand, the company operates a technology-enabled dispatch stack (intelligent routing, real-time GPS, photo proof of delivery, driver mobile app, and open API for ecommerce, ERP, and POS integrations) layered over a network of more than 10,000 independent contractor drivers and franchise fleet owners spanning 120+ metro areas across Canada and the United States. Service tiers include same-day, scheduled, and three-hour delivery windows, and the firm claims a 99% on-time completion rate and a 4.7 average customer rating.
GoFor monetizes on a per-delivery, transaction-fee basis with quote-based enterprise pricing; its commercial motion combines inside and field sales, an API-first integration pathway for high-volume shippers, and a self-serve driver recruitment portal. Customer segmentation is verticalized into three primary buckets: retailers and ecommerce shippers of large-ticket goods (anchor logos include The Home Depot Canada, Sherwin-Williams, and Oxford Properties' retail centres), distributors and manufacturers needing flexible outbound capacity, and builders/trades requiring jobsite-ready delivery with liftgate and flatbed options. Strategic customers such as Ocean Kinetics (Scotland) indicate the platform is also being positioned for international managed-fleet deployments.
The company's strategic positioning rests on three reinforcing pillars: (1) domain specialization in oversized goods that incumbents avoid; (2) a sustainability-led brand wrapped around the trademarked "Renewable Delivery" program (carbon offsets at a 10-for-1 ratio, EV fleet rollout via partnerships with Odin Automotive and Royale EV, and a PI Energy solar-charging pilot); and (3) a capital-light operating model that allows rapid geographic expansion within 4–10 days of entering a new metro. To date the company has raised approximately $30M across disclosed rounds, including a $20M USD Series A in December 2020 led by Builders VC; it is led by CEO Ian Gardner (former Royale EV founder), President Dillon McDonald, and Chairman Stefan Krause (ex-CFO of BMW Group and Deutsche Bank).
gofor firmographics
Firmographics- Name
- gofor
- Legal name
- GoFor Industries Inc.
- Website
- https://deliverbetter.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoFor is an Ottawa-based, asset-light last-mile delivery platform specializing in big and bulky items (appliances, furniture, building materials) for retailers, distributors, and builders across 120+ North American metros, powered by intelligent routing and a 10,000+ driver network.
- Ownership category
- akta.pro rank
gofor industry classification
Industry- Product category
- Last-Mile Delivery Services
- NAICS
- Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (49221)
- SIC
- Trucking & Courier Services (No Air) (4210), Transportation Services (4700)
- akta.pro primary industry
- Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF)
- akta.pro secondary industries
- Oversize/Heavy Express & White-Glove Time-Definite (TLAAABAJ), Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB), Last-Mile Route Planning & Optimization (TLAEAGAA)
Keywords
Where gofor is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
gofor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Last-Mile Delivery Services: GoFor charges businesses for delivery services on a per-delivery or transaction basis. They offer same-day, scheduled, and 3-hour delivery windows for big and bulky items. Revenue is generated through delivery fees charged to retailers, manufacturers, and distributors who use their platform to fulfill deliveries to end customers.
- Driver Network Services: GoFor enables independent contractor drivers and fleet owners to earn income through completing deliveries. While drivers earn per trip rates, GoFor monetizes the platform by taking a margin on deliveries facilitated through their network of 10,000+ independent drivers and fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-delivery pricing based on delivery type and size |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
gofor product offering
Product offeringCore offering
GoFor provides big and bulky last-mile delivery services using an asset-light model that leverages a network of 10,000+ independent drivers. The company offers technology-enabled delivery solutions for retailers, manufacturers, distributors, and builders, with a focus on same-day and on-demand delivery of items such as appliances, furniture, and building materials. GoFor combines its delivery platform with sustainability initiatives including EV fleet operations.
Product overview
GoFor is a North American agile network for big and bulky last-mile delivery, offering a unified platform combining asset-light tech-powered logistics with a national network of trained drivers and local market managers. The core product is big and bulky delivery (appliances, furniture, construction materials), powered by the Delivery Technology Platform with intelligent routing, real-time tracking, and API integrations. The Renewable Delivery program provides carbon-negative delivery through EV fleets and 10-for-1 carbon offsets. The Driver App enables driver operations, while the eFleet-as-a-Service program and Solar EV Charging partnerships extend electric fleet capabilities. The GoFor Open API connects customer systems (ecommerce, ERP, POS) for automated workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Big & Bulky Last-Mile Delivery
- Delivery Technology Platform
- GoFor Open API
- Renewable Delivery (EV-based service)
- Driver App
Quantifiable outcome
- 99% on-time delivery completion rate
- +4 more outcomes
Companies that use gofor
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
gofor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
gofor partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered innovation, core and minor.
- PI EnergyinnovationPilot agreement for solar charging technology for GoFor's EVs. PI Energy's proprietary nanofilm solar cell technology wraps onto vehicles allowing them to be charged from sunlight. Benefits include range extension, decreased battery wear, and lower charging costs.
- Odin AutomotivecorePreferred partnership to deploy Odin's electric delivery vehicle ecosystem in the US and Canada starting Q2 2022. Agreement includes up to 3,266 vehicles planned by end of 2023. Makes GoFor one of the first eFleet As A Service providers in North America. Odin acquired IP and production rights for StreetScooter Engineering eLCVs from Deutsche Post DHL.
- The Climate PledgecoreGoFor signed The Climate Pledge, committing to pursue ambitious carbon-reduction activities across business operations and supply chains. Pledge signatories commit to measuring and reporting greenhouse gas emissions, implementing decarbonization strategies, and achieving net-zero annual carbon emissions by 2040.
- BringgcoreStrategic global partnership with Bringg, the leading delivery and fulfillment cloud platform provider. Partnership forms global alliance to increase delivery capacity, coverage, and customer experience at scale for shippers across North America.
- Aurora AerialinnovationPartnership for drone delivery in Canada, with plans to expand to the United States. GoFor and Aurora Aerial leveraging drones to exceed customer expectations in last-mile delivery using remotely piloted aircraft.
- QuoteToMeminorPartnership bringing efficiencies to purchase and delivery of building products. Digitization partnership combining GoFor's delivery logistics with QuoteToMe's digital pricing and procurement platform.
- Oxford PropertiescoreShipNow same-day delivery partnership from Oxford Properties shopping centres. Initial launch at Square One in Mississauga, expanding to other Oxford-managed shopping centres across Canada. GoFor delivers goods from retailers to customers within catchment area.
- Royale EVcoreStrategic partnership with electric vehicle Fleet-as-a-Service provider for GoFor's fleet electrification. Partnership to help contractors deploy electric vehicles over the coming years.
Scale indicators12 records
gofor competitors and assessment
Company assessmentDirect peers
- GoBolt: GoBolt is a Canadian-based, sustainability-focused last-mile delivery and warehousing company specializing in big & bulky and large-item e-commerce fulfillment. It is the closest direct peer to GoFor, with a similar North American focus, EV fleet ambitions, and enterprise retail customer base.
- Lugg: Lugg is an on-demand platform for big & bulky moving and delivery services in North America, connecting customers with truck-owning drivers via an app. It directly overlaps GoFor's big & bulky last-mile offering, particularly for consumer-facing and small-business delivery needs.
- Dolly: Dolly is a US-based on-demand marketplace for large-item moving, delivery, and haul-away services, serving retailers, marketplace sellers, and consumers. It directly competes with GoFor in the big & bulky, heavy-item delivery category.
- Veho: Veho is a tech-enabled last-mile delivery network operating across the US, focused on premium e-commerce parcel delivery with strong customer experience metrics. While Veho skews smaller-parcel, it competes for the same enterprise customer wallet and last-mile software stack.
- Bond (formerly Bond Transport): Bond is a technology-driven last-mile delivery company serving enterprise retailers with big & bulky and same-day delivery services, often powering retailers' branded delivery experiences. It competes directly with GoFor for enterprise big & bulky contracts.
Broad incumbents
- XPO Last Mile: XPO's Last Mile business is a large, established North American provider of big & bulky home delivery and installation services for retailers and e-commerce. It is a broad incumbent competing with GoFor for enterprise big & bulky volume with greater scale but less specialization in sustainability.
- FedEx Custom Critical: FedEx Custom Critical provides expedited, time-definite, and specialized handling for heavyweight, high-value, and white-glove shipments. As part of FedEx, it is a broad incumbent offering overlapping capabilities to GoFor's oversize/heavy and white-glove customers.
- DoorDash: DoorDash is the largest US food and grocery delivery platform, expanding into broader categories including retail and big & bulky. While its core is restaurant delivery, its scale, technology platform, and gig-driver network make it a broad incumbent competitive threat as it extends into GoFor's verticals.
Others
- Bringg: Bringg is a delivery and fulfillment cloud platform connecting shippers with a network of last-mile carriers globally. GoFor is both a customer and partner via Bringg; Bringg is an ecosystem enabler rather than direct competitor but shapes GoFor's go-to-market surface.
Emerging players
- Dispatch (DispatchTrack): DispatchTrack is a last-mile delivery management platform for large-item and big & bulky shipments, providing routing, scheduling, and customer experience software to retailers and 3PLs. It is an emerging player competing in adjacent software rather than directly operating fleets.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
gofor social profiles
Digital presencegofor compliance and trust
Trust signalCompliance1 record
gofor financial estimates
Financial estimateRevenue estimate
Valuation estimate
gofor leadership team
Management profileNumber of profiles
Profiles11 records
gofor funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gofor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gofor
What does gofor do?
GoFor provides big and bulky last-mile delivery services using an asset-light model that leverages a network of 10,000+ independent drivers. The company offers technology-enabled delivery solutions for retailers, manufacturers, distributors, and builders, with a focus on same-day and on-demand delivery of items such as appliances, furniture, and building materials. GoFor combines its delivery platform with sustainability initiatives including EV fleet operations.
Is gofor a public or private company?
gofor is a private company. It is classified as venture growth investor backed and is currently operating.
When was gofor founded?
gofor was founded in 2016. It employs 51 to 100 people.
Where is gofor based?
gofor is headquartered in Ottawa, Canada, in the North America region.
How does gofor make money?
Two revenue lines are on record. Last-Mile Delivery Services are the primary driver. The others are driver Network Services.
Who are gofor's main competitors?
Direct peers on record are GoBolt, Lugg, Dolly, Veho and Bond (formerly Bond Transport). Broad incumbents are XPO Last Mile, FedEx Custom Critical and DoorDash. Bringg is listed as an others. Dispatch (DispatchTrack) is listed as an emerging player.
Does gofor have an API?
Yes. GoFor offers an open API for integrating existing ecommerce, ERP, and POS systems to provide a seamless, automated customer experience. The API enables high delivery volume customers to connect their systems directly to GoFor's delivery platform. API integrations allow businesses to automate order scheduling, track deliveries in real-time, and manage delivery logistics programmatically.
What industry is gofor in?
gofor's product category is Last-Mile Delivery Services. Its primary akta.pro industry code is TLAAAGAF, Crowdsourced Heavy/Bulky & White-Glove (gig-assisted), with a secondary code of TLAAABAJ, Oversize/Heavy Express & White-Glove Time-Definite. Its NAICS code is 4921 and its SIC code is 4210.