YOPA
YOPA is a UK national estate agency that operates a franchise model to sell residential properties on fixed fees starting at £999, serving individual sellers and buyers across England and Scotland via its YopaHub platform and local franchise agents.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
YOPA firmographics
Firmographics- Name
- YOPA
- Legal name
- Yopa Property Limited
- Website
- https://yopa.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YOPA is a UK national estate agency that operates a franchise model to sell residential properties on fixed fees starting at £999, serving individual sellers and buyers across England and Scotland via its YopaHub platform and local franchise agents.
- Ownership category
- akta.pro rank
Where YOPA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
YOPA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Estate Agency Commission: Commission-based estate agency services for residential property sales and lettings, operating on a fixed fee model from £999 as well as traditional commission arrangements
- No Sale, No Fee Service: Conditional fee structure where sellers only pay if the property sale completes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fixed Fee from £999 |
| Transaction based/ take rate | Pay-as-you-go | No Sale, No Fee Option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
YOPA product offering
Product offeringCore offering
YOPA is a UK national estate agency operating through a franchise model of local agents. It provides residential property selling services with a fair fixed-fee pricing structure starting from £999, plus a No Sale, No Fee option. The offering combines a digital property listings platform with proprietary customer portals (YopaHub/YopaPlus), online instant valuation tools, Matterport 3D virtual tours, and face-to-face local agent services for viewings, negotiations, and sales progression.
Product overview
YOPA is a national estate agency operating a franchise model with fixed-fee services starting from £999. The company combines an online property search platform with local franchise agents who manage property viewings and transactions. Key products include the YopaHub customer portal, online instant valuation tool, free agent-led property valuations, and a comprehensive property listings database. The platform integrates with Matterport for virtual tours, OneSurvey for home reports, and Trustpilot for customer reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- YOPA Estate Agency Services
- No Sale, No Fee Service
- Property Listings Platform
- YOPA Local Branches (Franchise Network)
- Free Property Valuation (In-Person)
Quantifiable outcome
- Fixed fees from £999 vs industry average of 1-3% commission
Companies that use YOPA
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
YOPA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
YOPA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- The Property Ombudsman (TPO)coreRegulatory membership providing consumer protection and dispute resolution for YOPA customers.
- TrustpilotcoreCustomer review platform partnership providing social proof and trust signals for customer acquisition.
- Rightmove, Zoopla, PrimeLocationcoreProperty portal partnerships for listing syndication and extended property market reach.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
YOPA competitors and assessment
Company assessmentDirect peers
- Strike: UK online estate agency with a flat-fee, no-sale-no-fee model targeting residential sellers — directly comparable to YOPA on pricing structure and target customer.
- easyProperty: UK online/hybrid estate agency offering fixed-fee property sales, operating in the same low-fee residential segment as YOPA.
- Purplebricks: UK's largest hybrid online estate agency, founded 2014, offering fixed-fee residential sales services nationally — the closest direct competitor to YOPA on business model, customer segment, and product.
- Emoov: UK online estate agency offering flat-fee residential sales packages, directly competing with YOPA in the fixed-fee/hybrid segment for UK home sellers.
Broad incumbents
- Rightmove: UK's largest property portal; both a critical distribution channel for YOPA listings and a competitive threat as it expands seller-direct tools and adjacent services.
- Foxtons: London-focused traditional estate agency with a strong branch network and percentage-commission model — competes with YOPA in the premium/London residential segment.
- Connells Group: One of the UK's largest traditional estate agency networks, now offering hybrid online options alongside its high-street branches — competes with YOPA for UK residential sellers at scale.
- LSL Property Services: UK parent of high-street brands including Your Move and Reeds Rains, and a YOPA investor; a traditional estate agency group competing directly with YOPA for residential sellers.
- Savills: Global real estate services group and existing YOPA investor; offers traditional UK residential sales agency competing for the same high-value seller customers.
- Zoopla: Major UK property portal listing partner of YOPA; also offers tools and lead-generation products that overlap with parts of YOPA's seller-acquisition funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
YOPA social profiles
Digital presenceYOPA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOPA leadership team
Management profileNumber of profiles
Profiles6 records
YOPA funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOPA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOPA
What does YOPA do?
YOPA is a UK national estate agency operating through a franchise model of local agents. It provides residential property selling services with a fair fixed-fee pricing structure starting from £999, plus a No Sale, No Fee option. The offering combines a digital property listings platform with proprietary customer portals (YopaHub/YopaPlus), online instant valuation tools, Matterport 3D virtual tours, and face-to-face local agent services for viewings, negotiations, and sales progression.
When was YOPA founded?
YOPA was founded in 2015. It employs 101 to 250 people.
Where is YOPA based?
YOPA is headquartered in London, United Kingdom, in the Europe region.
How does YOPA make money?
Two revenue lines are on record. Estate Agency Commission is the primary driver. The others are no Sale, No Fee Service.
Who are YOPA's main competitors?
Direct peers on record are Strike, easyProperty, Purplebricks and Emoov. Broad incumbents are Rightmove, Foxtons, Connells Group, LSL Property Services, Savills and Zoopla.
Does YOPA have an API?
No public API is recorded for YOPA.