NoScrubs Laundry Delivery
NoScrubs is a technology-enabled laundry delivery platform serving consumers and small businesses in 7 U.S. metros. Using AI quality control and a distributed laundromat partner network, it offers same-day wash-and-fold service starting at $1/day via subscription or $1.25/lb.
- Company typePrivate
- Founded2024
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NoScrubs Laundry Delivery does
NoScrubs Laundry Delivery is an asset-light, technology-enabled laundry pickup and delivery platform founded in 2024 in Austin, Texas by a former Instacart employee. The company operates as a marketplace connecting consumers and small businesses with a distributed network of 40 partner laundromats across 7 major U.S. metropolitan areas (Austin, Houston, Dallas-Fort Worth, Miami, Los Angeles, Phoenix, and the Bay Area). Customers schedule service through iOS/Android apps or the company website, receiving wash, dry, fold, and return delivery in as little as 4 hours, with 7-day-a-week availability. Primary customer segments are busy professionals and individuals, with secondary segments including families and small businesses such as Airbnb hosts, salons, spas, and gyms.
The platform's technical foundation is an AI-powered quality control layer that uses computer vision and image capture for real-time garment itemization and error detection throughout the laundry process. NoScrubs also pilots autonomous last-mile delivery through a partnership with Serve Robotics in Los Angeles, leveraging Serve's sidewalk robot fleet during off-peak meal delivery hours. Revenue is generated via per-pound pricing ($1.25/lb standard), monthly subscription plans starting at approximately $1/day ($17.50/month), and one-time orders carrying a $40 minimum. The company has achieved 700% year-over-year growth and saved customers over 110,000 hours of laundry time in the trailing 12 months.
NoScrubs is a venture-backed private company (Delaware C-Corporation) that has raised $4.2 million in total funding across two rounds, both led by Initialized Capital with Frontier Ventures participation. The asset-light partner model, low entry price point, and digital-first go-to-market (self-serve app, content marketing, referral/affiliate programs) position the company to capture share in the online laundry services market, which third-party sources project to grow from approximately $40 billion in 2025 to $130 billion by 2030.
NoScrubs Laundry Delivery firmographics
Firmographics- Name
- NoScrubs Laundry Delivery
- Legal name
- NoScrubs Inc.
- Website
- https://noscrubs.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NoScrubs is a technology-enabled laundry delivery platform serving consumers and small businesses in 7 U.S. metros. Using AI quality control and a distributed laundromat partner network, it offers same-day wash-and-fold service starting at $1/day via subscription or $1.25/lb.
- Ownership category
- akta.pro rank
NoScrubs Laundry Delivery industry classification
Industry- Product category
- Laundry Delivery Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)
- akta.pro secondary industries
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA), Same-Day / Express Wash-and-Fold (HSAJABAB), Subscription / Membership Wash-and-Fold Plans (HSAJABAH), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE)
Keywords
Where NoScrubs Laundry Delivery is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NoScrubs Laundry Delivery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Monthly subscription plans offering recurring laundry pickup, wash, fold, and delivery services at discounted per-pound rates. Subscribers receive priority scheduling and reduced per-pound pricing compared to one-time orders.
- Per-Pound Laundry Service: Usage-based pricing where customers pay per pound of laundry processed. Includes pickup, professional washing, drying, folding, and same-day delivery. Extra charges apply for overweight loads and comforters.
- One-Time Orders: Single-order laundry service at standard rates for customers not on subscription plans. Customers pay per pound with a $40 minimum for standard orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-pound pricing for wash, fold, and delivery |
| Subscription | Monthly | Monthly subscription plans starting from $1/day |
| Unit Pricing | Pay-as-you-go | One-time order pricing at $40 per standard load |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
NoScrubs Laundry Delivery product offering
Product offeringCore offering
NoScrubs Laundry Delivery is a technology-enabled wash-and-fold laundry service that picks up customers' clothes from their door, transports them to a network of partner laundromats where they are washed, dried, and folded, and delivers the finished laundry back the same day, often within 4 hours. The service is offered at $1.25 per pound for one-time orders or through monthly subscription plans starting at approximately $1 per day, ordered via iOS/Android apps or the company website, and operates across seven major U.S. metropolitan areas.
Product overview
NoScrubs Laundry Delivery is a technology-enabled laundry service platform that combines AI-powered quality control with a distributed network of local laundromat partners. The core offering is the wash and fold pickup and delivery service, accessible via mobile apps for iOS and Android, which delivers cleaned and folded laundry in as little as 4 hours. The company also offers a dedicated Business Laundry Service module for commercial clients including Airbnb hosts, salons, spas, and gyms. All services leverage AI for real-time quality control and garment itemization, with pricing starting at approximately $1 per day through subscription plans.
Differentiator
Problem solved
Functional benefit
Products and services
- NoScrubs Wash & Fold Laundry Pickup and Delivery Service Core consumer offering: pick up, wash, dry, fold, and deliver customers' laundry, typically within 4 hours for standard loads of approximately 20 pounds. Available via app and website to individual consumers in 7 U.S. metros, priced at $1.25/lb or via monthly subscription from approximately $1/day.
- NoScrubs Mobile App (iOS/Android) Native iOS and Android applications available on the Apple App Store and Google Play that let customers schedule laundry pickups, track orders in real time, manage subscriptions, and make payments for the wash-and-fold service.
- NoScrubs Business Laundry Service Commercial wash-and-fold laundry service for small businesses such as Airbnb hosts, salons, spas, and gyms that need recurring linen, towel, and uniform cleaning to support daily operations.
- NoScrubs Gift Card Digital gift card that lets purchasers give NoScrubs laundry pickup and delivery credit to others, redeemable against wash-and-fold orders and subscriptions.
Quantifiable outcome
- 700% year-over-year growth
- +3 more outcomes
Companies that use NoScrubs Laundry Delivery
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
NoScrubs Laundry Delivery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
NoScrubs Laundry Delivery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Serve RoboticsflagshipServe Robotics partnered with NoScrubs to deploy autonomous sidewalk robots for laundry delivery in select Los Angeles neighborhoods. This marks Serve's first commercial urban delivery partnership outside of prepared meals. The pilot leverages Serve's existing fleet of approximately 2,000 robots to generate additional revenue during off-peak hours while expanding NoScrubs' delivery capabilities. The partnership represents an early step toward broader expansion into additional verticals including dry cleaning, retail, pharmacy, and grocery delivery.
- Laundromat Partners (40 locations)coreNoScrubs partners with self-service laundromats that provide equipment and space. The company uses its own staff to wash, dry, fold, and deliver orders. Partner laundromats receive incremental revenue, with some stores attributing 20-30% of total revenue to NoScrubs orders, while receiving 10-20% volume discounts. This franchise-like model enables rapid, asset-light geographic expansion.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
NoScrubs Laundry Delivery competitors and assessment
Company assessmentDirect peers
- Rinse: Largest U.S. on-demand dry cleaning and laundry pickup/delivery service. Directly comparable business model, customer base (busy urban professionals), and per-pound pricing structure across multiple U.S. metros.
- SudShare: On-demand laundry pickup and delivery app using gig drivers. Operates with similar per-pound pricing, app-based ordering, and partnership model with local laundromats — directly competing for the same consumer segment.
- Hampr: App-based on-demand laundry wash-and-fold service. Closely aligned GTM (mobile-first, subscription-optional, per-pound), and competes with NoScrubs in overlapping Sun Belt markets.
- Poplin: On-demand laundry and dry cleaning delivery service operating across multiple U.S. cities with per-pound pricing. Same consumer pain point, similar delivery logistics, and overlapping target customer.
- DRYV: On-demand dry cleaning and laundry pickup/delivery service with mobile ordering. Directly comparable product offering and customer experience.
- FlyCleaners: On-demand laundry and dry cleaning delivery app with similar per-item/per-pound pricing and urban professional customer base. Closely mirrors NoScrubs' operating model.
- Cleanly: On-demand wash-and-fold and dry cleaning delivery service. Same target segment (urban professionals) with comparable subscription and per-pound pricing.
Broad incumbents
- DoorDash: Large-scale delivery platform with broad logistics infrastructure. Adjacent rather than directly competing today, but represents both a potential partner channel and a future expansion threat if DoorDash adds vertical-specific laundry services.
- Uber: Mobility and delivery incumbent with deep logistics assets. Not a direct laundry competitor but a broad incumbent in last-mile delivery whose infrastructure decisions affect NoScrubs' cost structure.
Others
- Serve Robotics: Autonomous sidewalk delivery robotics company and NoScrubs' announced pilot partner. Not a competitor but an enabling technology partner whose commercial trajectory is tightly linked to NoScrubs' robotics cost thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NoScrubs Laundry Delivery social profiles
Digital presenceNoScrubs Laundry Delivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoScrubs Laundry Delivery leadership team
Management profileNumber of profiles
Profiles1 record
NoScrubs Laundry Delivery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoScrubs Laundry Delivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoScrubs Laundry Delivery
What does NoScrubs Laundry Delivery do?
NoScrubs Laundry Delivery is a technology-enabled wash-and-fold laundry service that picks up customers' clothes from their door, transports them to a network of partner laundromats where they are washed, dried, and folded, and delivers the finished laundry back the same day, often within 4 hours. The service is offered at $1.25 per pound for one-time orders or through monthly subscription plans starting at approximately $1 per day, ordered via iOS/Android apps or the company website, and operates across seven major U.S. metropolitan areas.
Is NoScrubs Laundry Delivery a public or private company?
NoScrubs Laundry Delivery is a private company. It is classified as venture growth investor backed and is currently operating.
When was NoScrubs Laundry Delivery founded?
NoScrubs Laundry Delivery was founded in 2024. It employs 11 to 50 people.
Where is NoScrubs Laundry Delivery based?
NoScrubs Laundry Delivery is headquartered in Austin, United States, in the North America region.
How does NoScrubs Laundry Delivery make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are per-Pound Laundry Service and one-Time Orders.
Who are NoScrubs Laundry Delivery's main competitors?
Direct peers on record are Rinse, SudShare, Hampr, Poplin, DRYV, FlyCleaners and Cleanly. Broad incumbents are DoorDash and Uber. Serve Robotics is listed as an others.
Does NoScrubs Laundry Delivery have an API?
No public API is recorded for NoScrubs Laundry Delivery.
What industry is NoScrubs Laundry Delivery in?
NoScrubs Laundry Delivery's product category is Laundry Delivery Services. Its primary akta.pro industry code is HSAJACAB, On-Demand / Express Laundry Pickup & Delivery, with a secondary code of HSAJACAA, Residential Pickup & Delivery Wash-and-Fold. Its NAICS code is 812320.