Otoklix

What Otoklix does

Otoklix (legal entity PT Otoklix Indonesia) is an Indonesian online-to-offline (O2O) automotive aftermarket platform founded in 2019 in Jakarta by Martin Reyhan Suryohusodo, Joseph Alexander Ananto, and Benny Sutedjo. The company connects Indonesian car owners with automotive maintenance workshops through a digital booking and management platform available on web, iOS, and Android. Its product portfolio spans company-operated flagship workshops (Daan Mogot, Simprug, Ciputat, Depok) plus a partner network of 700+ workshops across 177 cities and 200+ used car showrooms. Service offerings include oil change, tire, tune-up, AC, brake, battery, detailing, periodic maintenance, and car wash with transparent upfront pricing typically 30-50% below authorized workshop rates and a 14-day service warranty.

The technology stack centers on the Otoklix app and website for online booking, cashless payment, Digital Inspection Result service history tracking, automated service reminders, and the OtoBuddy AI-assisted chatbot for pre-service consultation. The OtoPickUp feature provides vehicle collection and delivery. Otoklix monetizes through transaction fees on workshop services and spare parts (with brands such as Shell, Fuchs, Pertamina), subscription revenue from the Otoklix Warranty program (6-12 month used car engine and transmission coverage with claims up to Rp25 million), and recurring B2B revenue from Otoklix for Business fleet management and Employee Benefit programs. The OtoPoints loyalty program drives retention and referral.

Customer segments are predominantly Indonesian individual car owners (primary), supplemented by used car buyers and dealerships (warranty channel) and corporate fleet operators (B2B). Otoklix has raised approximately USD 12 million across a 2020 Sequoia Capital India Surge-led seed (USD 2M) and a December 2021 Series A (USD 10M) co-led by Alpha JWC Ventures and AC Ventures, and was named to the Forbes Asia 100 to Watch list in 2021.

Name

Otoklix

Legal name

PT Otoklix Indonesia

Website

https://otoklix.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Otoklix is an Indonesian O2O automotive aftermarket platform founded in 2019 that connects car owners with company-operated flagship workshops and 700+ partner workshops across 177 cities, offering transparent-priced maintenance services, a used car warranty program, and B2B fleet management.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Automotive aftermarket services
• Online workshop booking
• Car maintenance platform
• Used car warranty
• Corporate fleet maintenance

Headquarters

HQ city

Kebayoran

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Workshop Service Fees: Otoklix charges service fees for automotive maintenance services (oil change, tire, tune-up, AC, brake, battery, detailing, periodic service, car wash) booked through its platform. Pricing is transparent and displayed upfront. The company operates its own flagship workshops while also integrating partner workshops into the platform.
2. Spare Parts Sales: Otoklix sells automotive spare parts and oils (original/spare part ori) as part of its service packages. Spare parts are sourced from brands such as Shell, Fuchs, and Pertamina. The platform facilitates transactions between workshops and car owners, taking a commission on parts sold.
3. Otoklix Warranty Program: Extended warranty program for used car buyers providing engine and transmission coverage for 6-12 months with claim credits up to Rp25 million. Partners with 200+ used car showrooms across Indonesia.
4. Otoklix for Business / Employee Benefit: Corporate fleet management and employee benefit programs allowing businesses to manage vehicle maintenance for their fleets or provide employee car maintenance benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Otoklix is an Indonesian O2O (online-to-offline) automotive aftermarket platform that allows car owners to discover, book, and pay for vehicle maintenance services through its website and mobile app, delivered via its own flagship workshops and a 700+ partner workshop network spanning 177 cities. The company sells standardized maintenance services (oil change, tires, tune-up, AC, brakes, battery, detailing, periodic service, car wash), a used-car engine/transmission warranty subscription product (Otoklix Warranty), and corporate fleet/employee benefit plans (Otoklix for Business). Revenue is generated through service fees at flagship workshops, transaction commissions from partner workshops, spare parts sales, warranty subscriptions, and corporate fleet management fees.

Product overview

Otoklix is an Indonesian digital automotive aftermarket platform that operates as a O2O (Offline to Online) model connecting car owners with workshops across Indonesia. The core platform consists of the Otoklix app and website for online booking of vehicle maintenance services. The product portfolio includes flagship workshops (Otoklix Flagship) offering standardized car services equivalent to authorized workshops, the Otoklix Warranty program for used car engine and transmission coverage, OtoBuddy AI chatbot for consultation, and OtoPickUp for vehicle pickup and delivery. Service offerings span oil changes, tire services, tune-ups, battery replacement, AC services, detailing, periodic maintenance, brake services, and car washes. The platform differentiates through transparent pricing, 14-day service warranties, digital inspection results, and a loyalty points program (OtoPoints).

Differentiator

Problem solved

Functional benefit

Brands

• Otoklix Warranty: A warranty program for used car buyers covering engine and transmission for 6-12 months with claims up to Rp25 million, including emergency roadside assistance.
• Otoklix Flagship
• Otoklix Plus

Products and services

• Otoklix Flagship Company-operated flagship workshop concept providing standardized automotive maintenance services with mechanics trained to authorized-workshop standards, bookable via the Otoklix app or website with transparent upfront pricing and a 14-day service warranty. Targeted at Indonesian car owners seeking quality-assured service at independent-workshop prices.
• Otoklix Warranty Subscription-based warranty program for used-car buyers providing engine and transmission coverage for 6-12 months with claim credits up to Rp25 million, redeemable across 700+ partner workshops in 177 Indonesian cities. Distributed through 200+ used car showrooms as an after-sales add-on and includes emergency roadside assistance in the Premium Plus plan.
• Oil Change Service (Ganti Oli) Online-bookable engine oil replacement service starting from Rp59,200/liter using original branded oils (Pertamina Fastron, Shell, Fuchs), with free installation labor, oil filter, and car wash included. Targeted at Indonesian car owners and guaranteed to be completed within 15 minutes.
• Tire Services (Ban) Tire services including replacement, spooring, balancing, and nitrogen filling starting from Rp10,000, bookable online through the Otoklix app or website. Targeted at Indonesian car owners needing routine tire maintenance.
• Tune Up Comprehensive engine tune-up service starting from Rp265,000 covering combustion chamber cleaning, free vehicle inspection, and car wash. Targeted at car owners seeking periodic engine performance restoration.
• Battery Services (Aki) Car battery replacement service starting from Rp750,000, including free electrical diagnostic check and guaranteed authentic batteries. Targeted at car owners needing battery diagnostics or replacement.
• AC Services Air conditioning maintenance service starting from Rp75,000, including freon top-up, filter replacement, and system performance check. Targeted at car owners needing AC repair or recharge.
• Detailing Car detailing and polishing service starting from Rp30,000, including 360-degree detailing, panel polishing, and interior vacuuming. Targeted at car owners seeking cosmetic restoration.
• Periodic Maintenance (Berkala) Scheduled periodic maintenance package starting from Rp363,800 covering engine check, oil change, tires, brakes, and other components every 10,000 km. Targeted at car owners following manufacturer service schedules.
• Brake Services (Rem) Brake system service starting from Rp150,000, including brake pad replacement, disc servicing, and brake fluid inspection and replacement. Targeted at car owners needing brake maintenance for safety.
• Car Wash (Cuci) Car washing service starting from Rp35,000 using advanced hydraulic and tunnel washing technology. Targeted at car owners seeking fast, standardized exterior cleaning.
• Otoklix for Business Corporate fleet management solution enabling Indonesian companies to centralize booking, billing, and tracking of vehicle maintenance across their fleet. Targeted at companies operating vehicle fleets who need consolidated maintenance operations.
• Employee Benefit Program Corporate employee benefit program that allows Indonesian companies to offer vehicle maintenance and servicing benefits to their employees through the Otoklix platform. Targeted at HR and benefits managers seeking competitive employee perks.
• OtoPickUp (Car Pickup & Delivery) Vehicle pickup and delivery service that collects a customer's car from their location, transports it to an Otoklix workshop for servicing, and returns it after completion. Targeted at car owners who cannot bring their vehicle to a workshop themselves.

Quantifiable outcome

• Prices up to 50% cheaper than official/authorized workshops
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Otoklix Warranty Partner Workshops (700+)coreChannel Partner/ Reseller/ DistributorOver 700 partner workshops across 177 cities in Indonesia support the Otoklix Warranty program and general service delivery, providing geographic coverage for used car warranty claims and routine maintenance.
• Used Car Showroom Partners (200+)coreChannel Partner/ Reseller/ DistributorOver 200 used car showrooms across Indonesia distribute the Otoklix Warranty product as an after-sales add-on to used car buyers, creating a B2B2C distribution channel for warranty products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoMechanic: India-based O2O automotive service platform that connects car owners with workshops via online booking, transparent pricing, and standardized service quality. Highly comparable business model to Otoklix, operating in a larger but adjacent automotive aftermarket market.
• Carsome: Malaysia-headquartered Southeast Asian used car marketplace with integrated inspection, warranty, and financing services. Comparable to Otoklix in building a trusted aftermarket brand via standardized quality and warranty programs across the region.
• Carro: Singapore-based automotive marketplace offering used car sales, financing, and warranty across Southeast Asia. Directly comparable to Otoklix's warranty and used-car showroom partnership strategy.
• OTO.com: Indonesia's largest automotive marketplace for new and used vehicles, owned by OLX/Moladin group. Comparable to Otoklix as a digital-first Indonesian automotive platform targeting car buyers and sellers.
• Cars24: India-headquartered used car marketplace with proprietary inspection centers and warranty products. Comparable to Otoklix in offering structured inspection, transparent pricing, and warranty on used vehicles in an emerging market.
• MyTVS: India-based automotive aftermarket service network offering digital booking, fleet maintenance, and roadside assistance across a network of partner workshops. Closely comparable to Otoklix's flagship-plus-partner workshop model.

Broad incumbents

• CarDekho: India's largest automotive content and commerce platform spanning new/used car listings, finance, insurance, and dealer software. Broader scope than Otoklix but operates the same digital-first automotive aftermarket playbook.
• Autohome: China's largest online automotive content and services platform, originally a consumer media site that expanded into dealer SaaS, used cars, and financing. Comparable to Otoklix in using digital channels to disintermediate traditional automotive service relationships.

Regional players

• Carmudi: Southeast Asia automotive classifieds platform operating across Indonesia, Philippines, Vietnam, and other markets. Comparable to Otoklix as an Indonesian automotive digital platform, though more focused on listings than workshop services.
• Moladin: Indonesian automotive marketplace originally focused on motorcycles and expanding into used cars and dealer financing. Comparable to Otoklix as an Indonesian-headquartered automotive platform targeting consumers and dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOp6GgcqNb2dXAZcL59OI3A
• Facebookfacebook.com/otoklix
• LinkedInlinkedin.com/company/otoklix
• Instagraminstagram.com/otoklix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otoklix