Groups360

What Groups360 does

Groups360 is a private, venture-backed software company founded in 2014 and headquartered in Brentwood, Tennessee, that operates GroupSync, a two-sided marketplace platform for group hotel booking and meeting space. The company serves group travel organizers — including corporate meeting planners, sports teams, wedding planners, and enterprise organizations — through a free self-serve platform that searches, compares, and books hotels across nearly 200,000 properties in 32,000 cities spanning 225 countries and territories. On the supply side, Groups360 monetizes through transaction fees, marketplace subscriptions, and technology licensing to hotel partners that include Hilton, Marriott, IHG, Accor, Wyndham, Hyatt, Choice Hotels, and Omni Hotels.

The platform is built around real-time inventory, pricing, and instant booking capabilities designed to replace the traditional RFP-based group booking process, which the company cites as reducing booking time by 99%. Core products include GroupSync Marketplace (search and instant booking), GroupSync Housing (room block and guest management), GroupSync Planner+ (enterprise meeting sourcing with approval workflows), GroupSync Connect (embedded booking API for third-party event platforms), and ancillary modules for commerce, marketing, gifting, and DMO/CVB attendee housing. The technology stack includes AI-driven matching algorithms that score destinations and properties based on organizer criteria, real-time inventory integrations with hotel systems, and SOC 2 Type 2 and PCI DSS compliance certifications.

Groups360 generates revenue primarily from hotel partners through transaction fees on bookings, recurring marketplace participation fees, and white-label licensing of GroupSync technology to hotel brands and event platforms. The company employs 101-250 people, has raised approximately $90M+ across multiple funding rounds including strategic investments from four major hotel brands in 2019 and a $35M round led by Zigg Capital in 2022, and debuted at #222 on the 2025 Inc. 5000 list of America's fastest-growing private companies.

Name

Groups360

Legal name

Groups360 LLC

Website

https://groups360.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Groups360 operates GroupSync, a two-sided marketplace for group hotel booking serving corporate meeting planners, sports teams, wedding planners, and enterprise organizations. Hotels including Hilton, Marriott, Wyndham, and Hyatt pay transaction and licensing fees across 200,000 properties globally.

Ownership category

akta.pro rank

Product category

Group Travel Booking Platform

NAICS

Convention and Trade Show Organizers (561920), Travel Agencies (561510)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

akta.pro secondary industries

Meetings & Group Travel Management (SMMP) (THALAMAL), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Group hotel booking
• Meeting event platform
• Group travel software
• Hotel marketplace platform
• Room block management

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based Booking Fees: Groups360 charges hotel partners for bookings facilitated through the GroupSync platform. The platform enables hotels to capture group business directly through real-time inventory management and instant booking capabilities.
2. Subscription/Marketplace Access for Hotels: Hotels pay to participate in the GroupSync marketplace and access qualified group leads and RFP opportunities, with enhanced listing and marketing capabilities available as upsells.
3. Technology Licensing: White-label and embedded GroupSync technology solutions licensed to hotel brands (Wyndham, Marriott, Hyatt, Choice Hotels) and event platforms for group booking capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Groups360 operates GroupSync, a two-sided online marketplace platform that enables group travel organizers (corporate meeting planners, event organizers, wedding planners, sports teams) to search, compare, and instantly book hotel rooms and meeting space from nearly 200,000 participating properties worldwide without the traditional RFP process. The platform also provides hotel-side solutions including white-label e-commerce, room block management, marketing tools, and embedded booking technology licensed to hotel brands.

Product overview

Groups360 offers GroupSync, a unified platform for group hotel booking and attendee management. The core product suite includes GroupSync Marketplace (search and booking), GroupSync Housing (room block management), GroupSync Instant Booking (real-time reservations), and GroupSync Planner+ (enterprise meeting planning). Additional modules include GroupSync Commerce (hotel website integration), GroupSync Marketing (property listing enhancement), GroupSync Gifting (voucher programs), and GroupSync DMO/CVB Solutions. GroupSync Connect enables third-party platform integrations. The platform covers over 200,000 properties in 32,000 cities across 225 countries and territories.

Differentiator

Problem solved

Functional benefit

Brands

• GroupSync: The company's flagship platform for hotel booking and attendee management solutions for group travel. Includes GroupSync Marketplace, GroupSync Housing, GroupSync Planner+, GroupSync Commerce, and GroupSync Marketing.
• GroupSync Planner+
• GroupSync Marketplace
• GroupSync Housing
• GroupSync Commerce
• GroupSync Marketing

Products and services

• GroupSync Marketplace A hotel marketplace enabling group travel organizers to search, compare, and book hotels from 200,000+ properties worldwide without ads or paid placements, featuring AI-powered relevancy scoring and real-time rates and availability.
• GroupSync Housing Room block and guest housing management solution that allows organizers to track reservations, manage room blocks, and provide guests with personalized booking websites with real-time data access.
• GroupSync Instant Booking Real-time booking capability allowing organizers to book group rooms and meeting space directly online 24/7 without requiring the traditional RFP process, with instant rate locks and availability confirmation.
• GroupSync Planner+ Enterprise-focused solution providing streamlined hotel sourcing for meetings and events with customizable approval workflows, centralized event request management, and comprehensive reporting for company-wide meeting planning.
• GroupSync Connect Integration layer that embeds GroupSync's hotel booking functionality directly within third-party event management platforms, enabling seamless hotel booking within existing event workflows.
• GroupSync Commerce White-label solution enabling hotels to capture group business directly from their own websites with real-time inventory, instant booking capabilities, and full control over rates and availability.
• GroupSync Marketing Hotel marketing solution allowing properties to control and customize their listings on GroupSync with custom content, photos, targeted special offers, and incentive programs to attract group business.
• GroupSync Gifting Voucher program solution enabling hoteliers to launch and manage online gift voucher sales, providing control over experiences offered and streamlined reconciliation for sold and used vouchers.
• GroupSync DMO/CVB Solutions Room block management solution for Destination Marketing Organizations and Convention & Visitors Bureaus to manage guest housing, capture attendee data, and provide better hotel booking experiences for visitors.

Quantifiable outcome

• Reduce booking time by 99%
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Informa ConnectcoreStrategic or Co-development Partner · 22 June 2026GroupSync Housing named official housing partner for Connect Marketplace events beginning 2026. Provides comprehensive attendee housing technology including real-time hotel inventory, branded booking portals, and dynamic reporting dashboards for MICE industry hosted-buyer events.
• myRivacoreTechnology or Integration · 28 May 2026Partnership to integrate corporate travel bookings with meeting space management into a single AI-powered platform. Enables real-time visibility into meeting space availability while handling flight, hotel, ground transportation, and venue bookings from a single dashboard.
• Wyndham Hotels & ResortsflagshipTechnology or Integration · 27 February 2026Enhanced group booking platform powered by GroupSync Housing technology across 5,600+ U.S. hotels. Includes real-time dashboards, customizable booking pages, direct system integration, and expanded partnerships with EventConnect, Staybook, and EventPipe.
• EventConnectminorChannel Partner/ Reseller/ Distributor · 26 February 2026Third-party group travel platform integration expanding reach to youth sports and scholastic event markets.
• StaybookminorChannel Partner/ Reseller/ Distributor · 26 February 2026Third-party group travel platform integration expanding reach to youth sports and scholastic event markets.
• EventPipeminorChannel Partner/ Reseller/ Distributor · 26 February 2026Third-party group travel platform integration expanding reach to youth sports and scholastic event markets.
• PCMA (Professional Convention Management Association)coreGTM or Marketing Partner · 10 December 2025PCMA selected GroupSync Housing as official housing solution, providing attendee housing management for PCMA events.
• HyattflagshipTechnology or Integration · 7 October 2025Collaboration to launch instant group booking solution for meeting and event planners, enabling real-time availability and booking without traditional RFP process.
• GroupSync ConnectcoreTechnology or Integration · 25 June 2025Launch of GroupSync Connect enabling direct hotel booking within event management platforms, embedded into third-party tools.
• NFHS (National Federation of State High School Associations)coreGTM or Marketing Partner · 30 December 2024Official and exclusive hotel booking partner for NFHS sports events, targeting youth sports and scholastic event markets.
• Omni HotelscoreTechnology or Integration · 6 December 2023Omni adds Groups360 guest room block booking to enable instant online group reservations.
• Choice HotelsflagshipTechnology or Integration · 26 April 2023Choice Hotels offering online instant booking for group guest rooms via GroupSync Marketplace.
• SportsTravel MagazineminorGTM or Marketing Partner · 17 March 2023Partnership for sports team travel booking coverage and promotion.
• Destinations InternationalcoreStrategic or Co-development Partner · 8 March 2023Strategic alliance to provide GroupSync Housing solutions to destination marketing organizations for attendee housing management.
• Marriott InternationalflagshipTechnology or Integration · 19 January 2023Marriott properties live with instant booking on Groups360 platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bizzabo: Event experience operating system providing event registration, marketing, and analytics for B2B events. Directly comparable to Groups360 in serving meeting and event planners, though Bizzabo focuses on the event technology stack rather than hotel marketplace.
• Cvent: Leading cloud-based event management platform offering venue sourcing, attendee management, and event marketing. Directly comparable to Groups360 in the meetings and group accommodation space, though Cvent focuses more on full event technology stack while Groups360 emphasizes real-time booking marketplace.
• HotelEngine: Group hotel booking platform for business and leisure group travel, offering discounted rates for groups. Direct competitor to Groups360's GroupSync Marketplace, particularly for smaller groups and corporate bookings.
• MeetingPlay: Event technology platform offering registration, mobile apps, and meeting management tools. Comparable to Groups360 in serving meeting planners, with overlap in the corporate meetings segment.

Broad incumbents

• BCD Travel: Global corporate travel management company with significant meetings and events capabilities through its division. Competes with Groups360 in the corporate group travel and meetings space, though from a traditional TMC service model.
• CWT (Carlson Wagonlit Travel): Major global corporate travel management company with meetings and events services. Comparable to Groups360 for enterprise group hotel bookings, particularly for large multinational corporations, though structured as a managed travel service rather than a marketplace.
• Amex Global Business Travel (Amex GBT): Largest corporate travel management company globally, serving enterprise clients with air, hotel, and meeting booking services. Overlaps with Groups360 in corporate group hotel sourcing but operates as a full-service TMC rather than a self-serve marketplace.

Emerging players

• TripActions (Navan): Corporate travel and expense management platform with growing meetings and events capabilities. Comparable to Groups360's myRiva integration ambitions for AI-powered unified corporate travel and meetings booking.
• Eventbrite: Event ticketing and registration platform serving event organizers across consumer and professional segments. Adjacent to Groups360 in event organizer workflows but focused primarily on ticketed events rather than hotel sourcing.
• Bizly: Small meetings booking platform focused on simplifying the process for small group meetings. Comparable niche overlap with Groups360 for the underserved small corporate meetings segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Groups360
• Facebookfacebook.com/Groups360
• LinkedInlinkedin.com/company/meetingevent
• Instagraminstagram.com/groups360
• Pinterestpinterest.com/groups360

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groups360