Automaise
Automaise provides AI-driven customer service automation for mid-to-large enterprises with 10-5,000 support agents, offering Conversational AI, Agent Assist, and AI Workflows built on its proprietary Quokka LLM across banking, insurance, telco, retail, and industrial verticals.
- Company typePrivate
- Founded2017
- HeadquartersBraga, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Automaise does
Automaise is a Portuguese AI company founded in 2017 by ex-Microsoft executives Ernesto Pedrosa (CEO) and Fábio Pinto (Head of AI), headquartered in Braga, Portugal. The company provides an AI-first customer service automation platform organized around three core product lines: Conversational AI (omni-channel virtual assistants spanning voice, chat, email, messaging apps, and social media), Agent Assist (real-time AI copilot that augments human support agents with contextual information, suggested answers, and next-best actions), and AI Workflows (end-to-end backend process automation). These are delivered through Automaise OS, a no-code platform comprising AI Studio, Automation Studio, Partners Portal, and Agent Portal. Underpinning the platform is Quokka, a proprietary Large Language Model trained specifically for customer service operations and reportedly 25x smaller than ChatGPT while achieving comparable performance, with particular strength in European Portuguese and self-hosted on Automaise's own servers for data privacy. The platform is ISO/IEC 27001 certified and GDPR compliant.
Automaise targets mid-to-large enterprises with 10 to 5,000 support agents, selling through direct enterprise field sales supplemented by a channel network that includes Capgemini (SI), Alorica and Intelcia (BPO/reseller), Claranet and Logicalis (technology partners), and regional partners in Iberia and Latin America. The customer base of approximately 20 named enterprises spans banking (Novobanco, Aegon Santander), insurance (Caravela, Generalli, AdvanceCare), telecommunications (Altice, MEO), retail and e-commerce (Leroy Merlin, Continente/Sonae MC, Bizay, Jerónimo Martins, 360imprimir.pt), logistics (ViaCTT/CTT), energy (EDP, Shell, Prio), manufacturing (Bosch, Talgo), and automotive (KINTO/Toyota Group). Revenue is generated through SaaS subscriptions on a pay-as-you-go, usage-based billing model with quote-based enterprise pricing that is not publicly disclosed.
In March 2025, Automaise closed a €5 million Series A led by Oxy Capital, with participation from Armilar Venture Partners, HCapital Partners, and Bright Pixel Capital, to fund expansion into broader European and U.S. markets, the opening of new offices in Madrid and Barcelona (recognized with the 2025 Crece award from AEERC), and the hiring of 30 additional employees by the end of 2025. The company also won the 2024 Prémio Nacional de Inovação in the Business, Retail & E-commerce segment from Jornal de Negócios.
Automaise firmographics
Firmographics- Name
- Automaise
- Legal name
- Automaise S.A
- Website
- https://automaise.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Automaise provides AI-driven customer service automation for mid-to-large enterprises with 10-5,000 support agents, offering Conversational AI, Agent Assist, and AI Workflows built on its proprietary Quokka LLM across banking, insurance, telco, retail, and industrial verticals.
- Ownership category
- akta.pro rank
Automaise industry classification
Industry- Product category
- AI Customer Service Automation
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Automaise is headquartered
LocationHeadquarters
- HQ city
- Braga
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
Automaise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Online software as a service (SaaS) platform enabling businesses to create and deploy intelligent automations. Pay-as-you-go subscription that automatically renews at end of each billing cycle unless disabled.
- Usage-based Billing: Pay-as-you-go billing model that automatically stops when virtual employees are disabled. Customers pay based on usage of digital assistants and automations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go SaaS subscription with automatic renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Automaise product offering
Product offeringCore offering
Automaise sells an AI-first no-code automation platform that delivers three core products: Conversational AI (omni-channel virtual assistants for voice and text), Agent Assist (a real-time AI copilot for human support agents), and AI Workflows (end-to-end process automation). The platform is powered by Automaise's proprietary Quokka large language model and is sold as a SaaS subscription to mid-to-large enterprises operating customer service operations.
Product overview
Automaise is an AI-driven customer service automation platform that operates as a unified platform-plus-modules architecture. The core Automaise OS platform provides the infrastructure for building, deploying, and managing AI automations, which is complemented by three main product lines: Conversational AI (omni-channel virtual assistants for voice and text), Agent Assist (AI copilot that augments human agents), and AI Workflows (end-to-end process automation). Supporting components include AI Studio and Automation Studio for no-code development, Partners Portal and Agent Portal for operational management, and the proprietary Quokka LLM for customer-service-optimized language processing. The platform supports omnichannel deployment across voice, chat, email, messaging apps, and social media, with native integrations to CRM, CCaaS, and enterprise systems.
Differentiator
Problem solved
Functional benefit
Brands
- Quokka LLM: Automaise's proprietary Large Language Model developed specifically for customer service operations. At least 25 times smaller than ChatGPT while achieving comparable performance, with focus on European Portuguese language capabilities and privacy-focused hosting on Automaise's own servers.
Products and services
- Conversational AI Omni-channel virtual assistants that deliver human-like interactions across voice and text channels in multiple languages for enterprise customer service operations. Includes AI Voice Assistant for inbound/outbound calls and AI Chat Assistant for self-service, internal helpdesk, WhatsApp, Telegram, SMS, email, live chat, and social media.
- Agent Assist AI-powered copilot that augments customer support agents with real-time contextual information, suggested answers, next-best actions, and automated tools across voice, chat, social media, WhatsApp, and phone. Integrates with CRM, CCaaS, and CTI platforms.
- AI Workflows AI-powered workflow automation that connects systems, inboxes, teams, and data to enable end-to-end operations without human intervention. Manages thousands of requests simultaneously, handling order processing, claims management, data collection, and multi-step process execution.
- Automaise OS Platform AI-first no-code automation platform that provides the infrastructure for building, deploying, and managing AI automation solutions. Includes Partners Portal, Automation Studio, AI Studio, and Agent Portal. Targets enterprises looking to operationalize AI across customer service and business operations.
- Quokka LLM Proprietary Large Language Model developed and trained specifically for customer service operations. At least 25 times smaller than ChatGPT while achieving comparable performance, with focus on European Portuguese language support and privacy-focused self-hosted deployment on Automaise's own servers.
Quantifiable outcome
- 80% First Response Time improvement in 30 days
- +10 more outcomes
Companies that use Automaise
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles2 records
Automaise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability13 records
Feature6 records
Automaise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- MicrosoftcoreTechnology partner providing cloud infrastructure and AI capabilities integration. Microsoft is listed as a partner powering success alongside other ecosystem partners.
- CapgeminimajorStrategic partnership for implementing AI customer service solutions across enterprise clients. Listed as a trusted partner delivering AI Agents for Customer Experience operations.
- AloricamajorChannel partner delivering AI Agents for Customer Experience operations. Alorica is a major contact center and CX provider.
- IntelciamajorStrategic partnership to lead in AI solutions for customer service. Intelcia achieved 70%+ efficiency improvements using Automaise's AI-powered agent support, handling thousands of requests simultaneously.
- GW ConsultoriaminorSpanish consulting partner implementing GenAI for customer service evolution. Strategic partnership for 2025 to evolve customer service with generative AI.
- VersiaminorPartner in the Automaise ecosystem delivering AI customer service solutions.
- Outsourcing S.A.S. BICminorColombian outsourcing partner alliance to put AI at the service of sectors requiring immediacy, lower costs, and efficiency. Alliance targets sectors with high customer service demands.
Scale indicators19 records
Recent moves6 records
Expansion highlights7 records
Automaise competitors and assessment
Company assessmentBroad incumbents
- Zendesk: Global customer service software incumbent (CRM/ticketing) with growing generative-AI agent capabilities. Competes with Automaise both as a partner (native integration) and as a bundled AI agent alternative within Zendesk Suite.
- Genesys: Large CCaaS incumbent adding AI agents, agent assist, and workflow automation into its cloud contact-center platform. Competes broadly with Automaise via embedded AI features and existing enterprise installed base.
Direct peers
- Cognigy: Germany-based enterprise conversational and agentic AI platform for customer service automation across voice and digital channels. Directly comparable to Automaise in omnichannel AI agents, agent-assist, and workflow automation for enterprise CX.
- Yellow.ai: Global enterprise conversational AI platform offering virtual agents, agent assist, and workflow automation across 35+ channels. Directly comparable product portfolio and enterprise customer service focus, with broader geographic scale than Automaise.
- Cresta: Enterprise generative-AI platform for contact centers providing real-time agent assist and coaching. Directly overlaps with Automaise's Agent Assist product and contact-center productivity value proposition.
- Kore.ai: US-headquartered enterprise conversational AI and agent platform with strong agent-assist and voice offerings for contact centers. Competes head-to-head with Automaise on AI agents for customer service across regulated industries.
- boost.ai: Norwegian conversational AI platform for enterprise customer service, offering virtual agents and agent-assist capabilities. Closely comparable in product scope (conversational AI, agent assist, voice), European origin, and enterprise mid-market targeting.
- Inbenta: Spanish-origin enterprise AI platform for customer service automation, with strengths in multilingual NLP and self-service. Comparable European pedigree and overlap with Automaise on conversational AI, ticketing, and agent augmentation.
- Quiq: US-based conversational AI and agent-assist platform purpose-built for retail and consumer brands' customer service. Comparable focus on AI messaging, agent augmentation, and enterprise CX automation.
- Tovie AI: European conversational AI platform offering chatbots, voice assistants, and agent-assist for enterprise customer service. Overlaps directly with Automaise on multilingual conversational AI and mid-market enterprise GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Automaise social profiles
Digital presenceAutomaise compliance and trust
Trust signalCompliance4 records
Automaise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automaise leadership team
Management profileNumber of profiles
Profiles2 records
Automaise funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automaise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automaise
What does Automaise do?
Automaise sells an AI-first no-code automation platform that delivers three core products: Conversational AI (omni-channel virtual assistants for voice and text), Agent Assist (a real-time AI copilot for human support agents), and AI Workflows (end-to-end process automation). The platform is powered by Automaise's proprietary Quokka large language model and is sold as a SaaS subscription to mid-to-large enterprises operating customer service operations.
Is Automaise a public or private company?
Automaise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Automaise founded?
Automaise was founded in 2017. It employs 51 to 100 people.
Where is Automaise based?
Automaise is headquartered in Braga, Portugal, in the Europe region.
How does Automaise make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based Billing.
Who are Automaise's main competitors?
Broad incumbents on record are Zendesk and Genesys. Direct peers are Cognigy, Yellow.ai, Cresta, Kore.ai, boost.ai, Inbenta, Quiq and Tovie AI.
Does Automaise have an API?
Yes. Automaise provides API integrations and a Builder Studio for creating multi-step AI-driven flows with API integrations. The platform includes 'Workflows + APIs' as a product component, enabling connections to core systems, email, webchat widgets, social channels, VoIP, Audio streams, and API protocols. The Automaise Development Kit (ADK) enables developers to extend automations beyond the no-code environment. Developer documentation is at partner.automaise.com/#/login.
What industry is Automaise in?
Automaise's product category is AI Customer Service Automation. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5132 and its SIC code is 7372.