PlusPlus
PlusPlus is an enterprise SaaS learning and enablement platform combining LMS structure with LXP flexibility and built-in AI that auto-generates content artifacts. It serves engineering, L&D, and AI enablement teams at enterprises including Salesforce, Netflix, LinkedIn, and Airbnb.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PlusPlus does
PlusPlus is a private SaaS company headquartered in San Francisco, founded in 2016 by Marko Gargenta, who previously founded Marakana (acquired by Twitter in 2013, where it became Twitter University). The company operates a learning and enablement platform that combines LMS structure with LXP flexibility, enabling organizations to deliver structured learning tracks, manage live and async events, host on-demand content (video, courses, guides, articles), and facilitate expert matching and mentorship through a unified system. The platform supports SCORM 1.2/2004, AICC, xAPI, and cmi5 eLearning standards, integrates with HRIS, Okta SSO, Slack, Confluence, Google Suite, YouTube, Vimeo, and Wistia, and exposes both REST and GraphQL APIs alongside an MCP connector for AI agents such as Claude and Copilot.
The product is differentiated by AI features that are automatically generated for every piece of content—summaries, flashcards, quizzes, mindmaps, transcriptions, and indexing—without requiring setup, plus an Agentic API and AI Coaching/Learning Agent capabilities. PlusPlus is ISO 27001 certified, SOC 2 Type 2 audited, and aligned with WCAG 2.1 Level AA accessibility standards, supporting enterprise procurement requirements.
Go-to-market combines enterprise field sales (with "Book a Demo" CTAs and a downloadable business case kit for CFO/CTO approval), a self-serve evaluation path, and a community-led motion through the TechKnowCon learning-leaders community. The company primarily serves enterprise customers including Salesforce, Netflix, LinkedIn, Airbnb, Slack, Shopify, Kia, HubSpot, Roblox, and Visa, with annual quote-based subscription pricing. PlusPlus has raised $6.2M in a March 2022 seed round led by Freestyle Capital, with Moxxie Ventures, Sand Hill Angels, and Scribble Ventures also participating.
PlusPlus firmographics
Firmographics- Name
- PlusPlus
- Legal name
- PlusPlus, Inc.
- Website
- https://plusplus.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlusPlus is an enterprise SaaS learning and enablement platform combining LMS structure with LXP flexibility and built-in AI that auto-generates content artifacts. It serves engineering, L&D, and AI enablement teams at enterprises including Salesforce, Netflix, LinkedIn, and Airbnb.
- Ownership category
- akta.pro rank
PlusPlus industry classification
Industry- Product category
- Corporate Learning and Enablement Software
- NAICS
- Educational Services (611), Educational Support Services (61171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)
Keywords
Where PlusPlus is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PlusPlus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: The company operates as a SaaS platform with subscription-based pricing. The platform is described as 'the complete learning program engine' with enterprise features. Pricing is quote-based, suggesting annual contracts with tiered pricing based on organization size or feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
PlusPlus product offering
Product offeringCore offering
PlusPlus is a SaaS learning program engine that combines LMS structure with LXP flexibility, enabling organizations to run engineering onboarding, AI enablement, knowledge sharing, and L&D programs at scale. The platform unifies structured cohort tracks, live events, on-demand video, courses, guides, articles, expert matching, and AI-generated learning features (flashcards, summaries, quizzes) into a single system that allows a small program team to support thousands of learners.
Differentiator
Problem solved
Functional benefit
Products and services
- PlusPlus Platform A comprehensive SaaS learning platform for running enablement programs at scale, combining LMS structure with LXP flexibility. The platform enables enterprise organizations to manage structured learning tracks, live events, self-paced content, peer knowledge sharing, and expert mentorship through a unified system with AI built into every piece of content. Targeted at L&D leaders, engineering enablement teams, and program managers at mid-market and enterprise companies.
Quantifiable outcome
- 14 days average time to first ship vs. industry standard of 90 days for new engineering hires
- +4 more outcomes
Companies that use PlusPlus
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
PlusPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability10 records
Feature9 records
PlusPlus partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
PlusPlus competitors and assessment
Company assessmentDirect peers
- Docebo: AI-powered learning platform combining LMS and LXP capabilities for enterprise. Direct competitor to PlusPlus in the corporate learning program engine category, with broader scale and public-company resources.
- Degreed: Enterprise LXP focused on skills development, content aggregation, and learning experience. Competes with PlusPlus in the LXP side of the learning platform stack, particularly for skill-building and knowledge management.
- 360Learning: Collaborative learning platform with strong emphasis on cohort-based learning and peer-led enablement. Closely aligned with PlusPlus's tracks and expert-connection approach.
- Workramp: All-in-one training and onboarding platform targeting B2B SaaS and tech companies. Direct overlap with PlusPlus's engineering onboarding and customer/employee training use cases.
- Mindtickle: Enterprise sales and channel enablement platform with AI-powered learning. Overlaps with PlusPlus in the broader enablement and learning programs category, especially for revenue teams.
Broad incumbents
- Cornerstone OnDemand: Large incumbent talent and learning management suite used by Fortune 500 enterprises. Broader portfolio (LMS + talent + HR) but overlapping LMS/LXP functionality competes with PlusPlus's platform for enterprise learning budgets.
- Notion: Workspace platform with growing knowledge management, docs, and lightweight LMS-like capabilities. Not a direct LMS competitor but increasingly used as a learning/knowledge hub alternative, especially by AI-forward teams.
Emerging players
- LearnDash: WordPress-based LMS plugin popular with mid-market and SMB customers. Less directly competitive at the enterprise level but addresses the same LMS functionality for simpler deployments.
- Sana: AI-native learning and knowledge platform for enterprises. Closely aligned with PlusPlus's AI-first positioning and knowledge management use cases; represents a newer wave of AI-native competitors.
- Skilljar: Customer education platform focused on external training and partner enablement. Adjacent to PlusPlus's enablement focus but emphasizes customer-facing learning programs rather than internal team enablement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PlusPlus social profiles
Digital presencePlusPlus compliance and trust
Trust signalCompliance4 records
PlusPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlusPlus leadership team
Management profileNumber of profiles
Profiles2 records
PlusPlus funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlusPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlusPlus
What does PlusPlus do?
PlusPlus is a SaaS learning program engine that combines LMS structure with LXP flexibility, enabling organizations to run engineering onboarding, AI enablement, knowledge sharing, and L&D programs at scale. The platform unifies structured cohort tracks, live events, on-demand video, courses, guides, articles, expert matching, and AI-generated learning features (flashcards, summaries, quizzes) into a single system that allows a small program team to support thousands of learners.
Is PlusPlus a public or private company?
PlusPlus is a private company. It is classified as venture growth investor backed and is currently operating.
When was PlusPlus founded?
PlusPlus was founded in 2016. It employs 1 to 10 people.
Where is PlusPlus based?
PlusPlus is headquartered in San Francisco, United States, in the North America region.
How does PlusPlus make money?
One revenue line is on record: saaS Subscription.
Who are PlusPlus's main competitors?
Direct peers on record are Docebo, Degreed, 360Learning, Workramp and Mindtickle. Broad incumbents are Cornerstone OnDemand and Notion. Emerging players are LearnDash, Sana and Skilljar.
Does PlusPlus have an API?
Yes. PlusPlus offers a REST API and a GraphQL API for programmatic access. The REST API enables developers to pipe content, trigger enrollments, sync completions, and integrate PlusPlus into internal workflows. The GraphQL API allows a maximum of 150 items per paginated request, 5000 requests per day, and 25 requests per minute. API key authentication is required. PlusPlus also supports MCP (Model Context Protocol) connectors, allowing Claude, Copilot, or any MCP-compatible agent to query the PlusPlus knowledge base, program data, and expert network. Developer documentation is at plusplus.co/collective-intelligence#api.
What industry is PlusPlus in?
PlusPlus's product category is Corporate Learning and Enablement Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs). Its NAICS code is 611 and its SIC code is 7372.