What Very Good Ventures does

Very Good Ventures (VGV) is a New York-based strategic design and development consultancy positioned as the world's largest dedicated Flutter team, serving enterprise clients across financial services, automotive, travel/hospitality, entertainment, retail, and media. Founded as a Flutter-native firm, the company delivers cross-platform application development (mobile, web, desktop, and embedded) using Google's Flutter framework, supplemented by Rust-based data layers for safety-critical embedded use cases (notably Toyota's in-vehicle infotainment systems) and open-source contributions including the Fluorite game engine co-developed with Toyota Connected.

VGV's service portfolio spans Application Development, Product Design, Product Strategy, AI & Strategy Workshops, Agentic AI Solutions, and Marketing & Growth (including Braze CRM lifecycle services). Its primary technical differentiator is GenUI (Generative UI), built on Google's GenUI SDK and the A2UI protocol, which uses LLMs (Gemini, Claude) to dynamically assemble Flutter UI components at runtime based on user intent and context. The firm integrates Firebase AI Logic, Claude Code for internal development automation, BigQuery, Segment, and POS systems into client engagements. Customer roster includes Google, Toyota, Hamilton, Universal Destinations & Experiences, Blade, JSX, American Airlines, Nubank, Betterment, The New York Times, Dow Jones, and eBay.

VGV operates a project-based and retainer professional services model with multi-year enterprise contracts, quoted per engagement. The go-to-market is sales-led direct enterprise engagement augmented by a community-led growth engine (Flutter meetups, hackathons, technical blog, podcast, conference speaking, open-source contributions). The firm is privately held and venture-backed by Celesta Capital, which led both the May 2022 initial $3M Series A and a July 2023 $3.4M expansion (total disclosed: $6.6M). The 2023 acquisition of CreateThrive added Latin American delivery capacity and rounded out the team to 101-250 employees globally.

Name

Very Good Ventures

Legal name

Very Good Ventures

Website

https://verygood.ventures

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Very Good Ventures is a New York-based Flutter consulting firm and self-described world's largest Flutter team, delivering cross-platform application development, GenUI/AI services, and embedded software to enterprise clients across financial services, automotive, hospitality, and media.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: VGV generates revenue through consulting engagements, application development projects, product design, and strategy services. Projects span application development, product design, product strategy, AI workshops, agentic AI solutions, and marketing/growth services. Engagements are typically project-based or retainer arrangements with enterprise clients seeking specialized Flutter expertise.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Very Good Ventures is a Flutter-focused design and development consultancy that helps enterprises build, design, and scale cross-platform applications for mobile, web, desktop, and embedded devices. Its service portfolio spans Application Development, Product Design, Product Strategy, AI & Strategy Workshops, Agentic AI Solutions, and Marketing & Growth, with a proprietary GenUI capability that uses AI to dynamically assemble user interfaces at runtime.

Product overview

Very Good Ventures (VGV) is a Flutter-focused consulting firm offering a portfolio of services centered on cross-platform application development, AI-powered product innovation, and digital transformation. The core offerings include Application Development, Product Design, Product Strategy, AI & Strategy Workshops, Agentic AI Solutions, and Marketing & Growth services. VGV's differentiating technology capability is GenUI (Generative UI), built on Google's GenUI SDK, which enables AI to dynamically compose Flutter UI at runtime. The company also delivers industry-specific solutions for financial services (GenUI banking flows), automotive (adaptive dashboards, Fluorite game engine), and QSR (mobile ordering, kiosk systems). Supporting capabilities include Claude Code AI workflows, Rust-Flutter data layer architecture for embedded systems, Braze CRM optimization, and Modular Email Design Systems. VGV operates globally with offices in New York and serves enterprise clients including Google, Toyota, Universal Destinations & Experiences, Hamilton, and The New York Times.

Differentiator

Problem solved

Functional benefit

Products and services

• Application Development Cross-platform application development using Flutter for mobile, web, desktop, and embedded devices, delivering high-performance apps with native experience and consistent UI across all platforms.
• Product Design User-centered UX design services creating intuitive, scalable digital products that drive business outcomes for enterprise clients.
• Product Strategy Strategy consulting using a build-measure-learn approach, guided market research, and technical expertise for enterprise app innovation and digital transformation.
• AI & Strategy Workshops Hands-on, high-impact AI and strategy workshops for cross-functional enterprise teams to build AI capabilities and align on AI-driven product strategy.
• Agentic AI Solutions Custom AI agent development and generative AI solutions for intelligent experiences that transform products and business operations for enterprise clients.
• Marketing & Growth Data-driven marketing and customer engagement services for mobile app channels with advanced personalization and lifecycle automation.
• GenUI (Generative UI) Service AI-driven interface service that dynamically assembles UI components in real time, responding to user intent, context, and behavior for personalized experiences. Built on Google's GenUI SDK for Flutter with the A2UI protocol.

Quantifiable outcome

• Transformed Divine app from prototype to production-ready in 90 days, addressing 500+ issues
• +4 more outcomes

Named customers41 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Toyota Connected North AmericacoreStrategic or Co-development Partner · 15 February 2026VGV partnered with Toyota Connected North America to develop Fluorite, an open-source game engine for car infotainment systems using Flutter UI toolkit. The engine enables console-grade 3D graphics for digital cockpits, real-time 3D vehicle models, and features like tire pressure monitoring visualization.
• CreateThrivecoreStrategic or Co-development Partner · 28 June 2023VGV acquired CreateThrive, a Flutter-focused consulting firm based in Latin America, to expand Flutter development capabilities and enhance service offerings across mobile, web, desktop, and embedded devices. This integration created the world's largest Flutter team.
• GooglecoreStrategic or Co-development PartnerLong-standing strategic collaboration with Google on Flutter development. VGV has worked with Google on multiple projects including Google I/O applications, Flutter adoption initiatives, and GenUI SDK development. VGV is backed by Google for Flutter adoption.
• ToyotacoreStrategic or Co-development PartnerOngoing partnership with Toyota for in-vehicle infotainment (IVI) system development. VGV collaborated with Toyota on Rust data layer integration for vehicle computer communication and Flutter UI development for digital cockpit experiences.
• eBaycoreStrategic or Co-development PartnerPartnership with eBay for Flutter adoption and mobile application development, with VGV being involved since the platform's early days.
• NubankcoreStrategic or Co-development PartnerPartnership with Nubank for Flutter-based mobile banking application development, with VGV involved since day one of their Flutter adoption.
• Google (Firebase AI Logic)coreTechnology or IntegrationVGV integrates with Firebase AI Logic for GenUI implementations, using FirebaseAiContentGenerator backed by Gemini 2.5 Flash for AI-powered Flutter applications.
• BrazecoreTechnology or IntegrationVGV delivers Braze implementation services including CRM audits, campaign optimization, custom design system development, and lifecycle marketing strategies for enterprise clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Invertase: Invertase is a Flutter-specialized development agency and open-source contributor (FlutterFire, Firebase integrations). It directly competes with VGV for Flutter consulting engagements and shares a similar niche focus on cross-platform Flutter expertise for enterprise clients.
• Netguru: Netguru is a product development consultancy delivering mobile, web, and AI solutions to enterprise clients across industries. It competes with VGV in cross-platform engineering, AI integration, and end-to-end product delivery.
• WillowTree: WillowTree is a digital product consultancy specializing in mobile, web, and emerging platform experiences for Fortune 500 brands. It directly competes with VGV for enterprise cross-platform app engagements and offers overlapping strategy, design, and engineering capabilities.
• Appinventiv: Appinventiv is a global mobile app development consultancy with strong Flutter capabilities serving enterprise and startup clients. It overlaps with VGV in cross-platform app delivery, product strategy, and AI-driven UX work.
• GeekyAnts: GeekyAnts is a Flutter-first product engineering firm with a large bench of Flutter developers and an open-source Flutter UI kit (NativeBase). It competes directly with VGV in enterprise Flutter consulting and cross-platform app development.

Broad incumbents

• Thoughtworks: Thoughtworks is a large global technology consultancy providing software engineering, design, and strategy services to enterprise clients. While not Flutter-specialized, it competes for the same enterprise digital transformation budgets and increasingly offers Flutter capabilities.
• EPAM Systems: EPAM is a global digital engineering services firm offering product development, design, and AI solutions at scale. It competes with VGV for enterprise app development budgets and can deliver Flutter and cross-platform work with greater geographic scale.
• Endava: Endava is a technology services company combining engineering, design, and strategy for enterprise digital transformation, with a focus on financial services and other regulated verticals that overlap with VGV's target industries.
• Globant: Globant is a large digital transformation consultancy delivering software engineering, AI, and design services to enterprise clients. It overlaps with VGV in mobile and cross-platform development and competes for the same enterprise engagement dollars.
• Slalom: Slalom is a global consulting firm delivering technology, data, and AI services alongside strategy. It competes with VGV for enterprise digital and AI consulting engagements, particularly with strategy-led buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VGVentures

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Good Ventures