What OrderProtection.com does

OrderProtection.com is a private e-commerce technology company that provides shipping protection for online orders, primarily serving direct-to-consumer (DTC) merchants on the Shopify platform. Founded in 2021 and headquartered in Lehi, Utah (incorporated in Delaware), the company enables merchants to offer customers protection against lost, damaged, or stolen packages during transit, transferring shipping-claim risk away from the merchant and onto the protection provider. The platform operates with a team of 11-50 employees.

The company's core offering is a Shopify-integrated order protection service distributed primarily through the Shopify App Store, the principal channel for reaching its target SMB DTC merchant base. Underlying technology details are not publicly disclosed; the company monetizes via transaction-based fees, most likely a per-protected-order or percentage-of-order-value charge, though specific pricing is not publicly disclosed. The short-description positions the company beyond pure shipping protection as an 'e-commerce revenue engine, CX management, and brand protection platform,' though detailed product modules are not enumerated in available sources. CEO Julian Wilson leads the firm.

OrderProtection.com has raised capital through two known rounds: a $10 million round in October 2022 led by Maddix Capital, and a smaller follow-on exempt securities offering in September 2024 totaling up to $2.2 million, of which $1.2 million had been sold at the time of filing. The company competes alongside Route, Onward, Redo, Corso, Loop Returns, Extend, SavedBy, ShipInsure, and ShipAid in the Shopify order protection and post-purchase category. The broader addressable market is supported by industry data indicating $15.7 billion lost to stolen packages and 241 million parcels stolen in 2024, though OrderProtection.com itself has not disclosed revenue, ARR, GMV, or customer counts.

Name

OrderProtection.com

Legal name

OrderProtection.com, Inc.

Website

https://orderprotection.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

OrderProtection.com is a Shopify-integrated shipping protection platform that lets direct-to-consumer e-commerce merchants offer customers protection against lost, damaged, or stolen packages, monetizing through per-order transaction fees.

Ownership category

akta.pro rank

Product category

E-commerce Shipping Protection Software

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Wholesale Trade Agents and Brokers (42512)

SIC

Retail-Catalog & Mail-Order Houses (5961), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Travel Supplier Protection & Liability (Airline/Hotel/Tour Operator) Platforms (THALALAJ)

akta.pro secondary industry

Inventory, Offer & Order Management APIs (Offer/Order, Ticketing Fulfillment) (THALAJAK)

Keywords

• Order protection services
• Shipping protection software
• Post-purchase platform
• Shopify DTC solutions
• Package theft prevention

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Order Protection Services: OrderProtection.com provides shipping protection for online orders, allowing merchants to offer customers protection against lost, damaged, or stolen packages during transit. The revenue model likely involves charging merchants a fee per protected order or a percentage of the protected order value.

Go-to-market motion1 record

Distribution channels1 record

Core offering

OrderProtection.com provides shipping protection for online orders, allowing merchants to offer customers protection against lost, damaged, or stolen packages during transit. The platform transfers shipping risk from merchants to the protection provider, reduces customer service burden related to shipping claims, and enhances the post-purchase customer experience for e-commerce brands.

Product overview

OrderProtection.com offers online order shipping protection services for e-commerce merchants and their customers. Based on the available source data, the company appears to provide a single core product offering focused on protecting consumers and merchants against package theft and shipping-related losses. No detailed product architecture, individual product names, or module breakdown was available in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• OrderProtection.com Shipping Protection Order shipping protection platform that enables e-commerce merchants (primarily Shopify DTC brands) to offer customers protection against lost, damaged, or stolen packages during transit, transferring shipping risk from the merchant and reducing customer service burden.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Onward: Onward is a post-purchase platform offering shipping protection and returns for Shopify DTC brands. It directly competes with OrderProtection.com in the same merchant segment with overlapping product functionality.
• Route: Route is the leading consumer-facing package tracking and order protection platform for e-commerce, particularly on Shopify. It is the most direct competitor to OrderProtection.com in providing shipping protection for lost, damaged, or stolen packages.
• ShipAid: ShipAid is a post-purchase platform offering shipping protection for e-commerce brands, with a focus on reducing merchant liability for shipping issues. It serves the same DTC merchant segment as OrderProtection.com.
• ShipInsure: ShipInsure provides shipping insurance and package protection solutions for e-commerce merchants. It competes directly with OrderProtection.com on shipping protection, with a similar transaction-based protection model.
• SavedBy: SavedBy is a package protection platform for e-commerce merchants offering protection against shipping-related issues. It is directly comparable to OrderProtection.com in core functionality and merchant focus.
• Redo: Redo provides post-purchase returns and shipping protection experiences for e-commerce merchants. It serves the same Shopify DTC customer base as OrderProtection.com and competes on similar post-purchase protection offerings.
• Corso: Corso is an order shipping protection platform targeted at Shopify merchants, offering protection against lost, damaged, or stolen packages. It is directly comparable to OrderProtection.com in product scope and target customer.

Emerging players

• Loop Returns: Loop Returns is a post-purchase experience platform specializing in returns and exchanges for Shopify brands. It overlaps with OrderProtection.com's broader post-purchase positioning and serves the same Shopify DTC merchant base, though its core focus is returns rather than shipping protection.

Broad incumbents

• Extend: Extend is a leading product warranty and protection plan platform for e-commerce and retail, primarily focused on extended warranties for physical goods rather than shipping. It represents a broader incumbent in adjacent protection categories served by OrderProtection.com.
• Clyde: Clyde is an extended warranty and product protection platform built for Shopify and other e-commerce merchants. While its primary focus is product warranties rather than shipping, it competes for the same merchant post-purchase stack budget as OrderProtection.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrderProtection.com