Involves

What Involves does

Involves is a Brazilian SaaS company founded in 2009 and headquartered in Florianópolis, Brazil, that builds Involves Stage, a retail execution and trade marketing intelligence platform serving consumer packaged goods (CPG) manufacturers and trade marketing agencies across Latin America. The platform combines field execution management, AI-powered computer vision for shelf image analysis (claimed 90%+ accuracy, processing photos in under five minutes), real-time perfect store scoring, intelligent route planning, and execution analytics on a modular architecture. More than 900 brands and approximately 100,000 field promoters use the platform across 24 countries, with marquee enterprise customers including L'Oréal, Kraft Heinz, Unilever, PepsiCo, Heineken, Danone, and Colgate-Palmolive.

Name

Involves

Legal name

INVOLVES SOLUCOES TECNOLOGICAS S/A

Website

https://involves.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Involves is a Brazilian SaaS company that provides Involves Stage, an AI-powered retail execution and trade marketing intelligence platform serving 900-plus CPG brands and trade marketing agencies across 24 countries.

Ownership category

akta.pro rank

Product category

Retail Execution Software / Trade Marketing SaaS

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Retail execution software
• Trade marketing platform
• Image recognition SaaS
• Field team management
• Perfect store analytics

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model providing access to Involves Stage platform including image recognition, perfect store, execution analytics, and intelligent routing modules. Revenue primarily from software licensing fees.
2. Professional Services: Implementation and consulting services for enterprise clients including setup, training, and ongoing support

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Involves sells Involves Stage, a cloud-based SaaS platform for trade marketing and retail execution that helps CPG manufacturers and trade marketing agencies manage field teams and measure point-of-sale execution. The platform uses AI-powered computer vision to transform shelf photos into structured data with over 90% accuracy, generating dozens of execution indicators per visit in under five minutes, and bundles Perfect Store scoring, intelligent route planning, and execution analytics. Implementation and consulting services are provided alongside the software subscription.

Product overview

Involves is a SaaS platform for trade marketing and retail execution operating on a platform-plus-modules architecture. The core platform is Involves Stage, which provides end-to-end retail execution solutions transforming data into actions. Supporting modules include Perfect Store (real-time scoring), Image Recognition (AI-powered shelf photo analysis), Smart Router (intelligent route planning), Execution Analytics (BI dashboards), and Involves Methodology (sell-out culture framework). The company operates across 24 countries serving over 900 brands including L'Oréal, Kraft Heinz, Unilever, and PepsiCo. Recent February 2025 funding of R$ 70 million was used to acquire Chilean startup Datamind, adding optimization-stage capabilities to the execution-focused platform. Previous acquisitions include Go Bee (2017), Stringhini (2018, computer vision), and Linkker (2019, retail tools).

Differentiator

Problem solved

Functional benefit

Products and services

• Involves Stage Cloud-based SaaS platform for trade marketing and retail execution that serves as an assistant for sales promoters in the field and at back office. It consults visit schedules, analyzes goals, captures shelf photos for execution scoring, and aggregates the data into real-time dashboards for trade and sales managers. Used by CPG manufacturers (e.g., L'Oréal, Kraft Heinz, Unilever, PepsiCo, Danone) and trade marketing agencies.
• Image Recognition AI-powered computer vision module that transforms photos of products on shelves into structured data and execution indicators. Identifies share of shelf, pricing, competitor products, and merchandising compliance for CPG field teams. Generates dozens of indicators per photo with over 90% accuracy.
• Perfect Store (Loja Perfeita / Tienda Perfecta) Real-time store execution scoring module that measures execution indicators accurately and produces per-store scores, enabling personalized KPIs and store-level targets. Provides promoters with visit scores and improvement areas for data-driven trade marketing.
• Smart Router (Roteirizador Inteligente / Rutas Inteligentes) Intelligent route planning module that creates efficient and cost-effective routes for trade marketing field teams. Reduces travel time and costs while increasing store coverage and the volume of data collected per visit.
• Execution Analytics Business intelligence module that tracks field team performance by cross-referencing productivity and execution data. Provides customized and automated trade marketing indicators with real-time analysis.
• Involves Retail Analytics Solution for sell-out and inventory data visibility that identifies execution failures and lost sales, complementing the execution-focused Stage platform with downstream performance visibility at retail.
• Datamind Chilean-acquired trade marketing optimization platform operating across 18 Latin American countries. Provides sales and inventory data analytics and retail optimization solutions that correlate execution with results, complementing Involves Stage's execution focus.

Quantifiable outcome

• Field team productivity increased by 80% (Danone case study)
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• DatamindcoreStrategic or Co-development Partner · 7 February 2025Chilean startup acquired in 2025 for majority of R$70M funding. Operates in 18 Latin American countries with revenue mainly from Mexico. Datamind focuses on the 'optimization' stage of trade promotion (analyzing return and improvement suggestions), complementing Involves' execution focus. Combined entity can correlate execution with results.
• POP Trade AgencyflagshipChannel Partner/ Reseller/ DistributorTrade marketing agency partnership of over 8 years. POP Trade uses Involves Stage to manage field execution for their CPG clients. Rodrigo Torres, Market Intelligence Director at POP, describes Involves as a 'game-changer' that replaced their old data collection solution.
• AdeccominorChannel Partner/ Reseller/ DistributorBPO outsourcing company. Oscar Alberto Gonzalez, Outsourcing BPO Director at Adecco, describes finding a 'partner in Involves' with immediate connection based on human warmth, kindness, and willingness to find solutions.
• Go BeeminorStrategic or Co-development PartnerBrazilian competitor acquired by Involves in 2017 as part of M&A strategy to consolidate trade marketing technology market.
• StringhiniminorStrategic or Co-development PartnerComputer vision solution acquired by Involves in 2018. Quickly grew to 25% of ARR from zero after acquisition, demonstrating successful M&A integration.
• LinkkerminorStrategic or Co-development PartnerRetail tools developer acquired by Involves more recently, focusing on developing tools for retail execution.
• SellersminorGTM or Marketing PartnerPartnership between Involves and Sellers for incentive campaigns. Sellers is a digital bank specializing in commercial incentives. Involves invested in Sellers as part of expansion plans.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• NielsenIQ: NielsenIQ is a global retail-measurement and consumer-intelligence giant that increasingly bundles execution insights with its data offering. Overlaps with Involves on retail analytics and CPG decision support at much larger scale.
• Salesforce: Salesforce Field Service and Consumer Goods Cloud provide enterprise CRM-based retail-execution capabilities to large CPGs. A broad platform incumbent that could displace point solutions like Involves in global accounts.
• Kantar: Kantar's Worldpanel and retail divisions provide shopper and execution analytics to the same global CPGs that buy from Involves. Larger incumbent with broader portfolio; competes for the same trade-marketing wallet.

Direct peers

• StayinFront: StayinFront provides cloud retail-execution and CRM solutions for CPGs, including image recognition and perfect-store scoring. Direct functional overlap with Involves' Perfect Store and Image Recognition modules.
• Repsly: Repsly provides mobile retail-execution and field-team management software for CPG brands. Direct overlap with Involves Stage on field execution, visit tracking, and store-level reporting for consumer-goods manufacturers.
• Trax: Trax is a leading image-recognition platform for retail shelf analytics serving global CPGs. Most direct technical competitor to Involves' AI image-recognition module, especially relevant given their multinational CPG overlap.
• VisitBasis: VisitBasis offers mobile field-force and retail-execution software including merchandising, surveys, and image capture. Closely comparable SaaS proposition to Involves Stage, particularly for agencies and CPG field teams.
• AFS (AFS Technologies): AFS is a direct competitor offering trade-promotion management and retail-execution software to CPG manufacturers globally, including in Latin America. Comparable customer base, SaaS model, and feature overlap with Involves Stage.

Emerging players

• Planorama: Planorama offers AI image-recognition for retail execution, including share-of-shelf and merchandising compliance. An emerging European competitor with comparable computer-vision technology and growing CPG footprint.
• Axiom (formerly AFS Popai): Axiom provides retail-execution and field-representation management software serving CPGs and brokers. Comparable in scope to Involves Stage with overlapping retail-execution workflow and route-planning capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@InvolvesOficial
• Facebookfacebook.com/involves
• LinkedInlinkedin.com/company/involves
• Instagraminstagram.com/ainvolves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Involves