Datamind
Datamind is a Chile-based B2B SaaS provider of retail analytics for consumer packaged goods manufacturers and trade-marketing agencies across Latin America, consolidating sell-out, inventory, and margin data to reduce lost sales and optimize point-of-sale execution.
- Company typePrivate
- Founded2012
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Datamind does
Datamind is a Santiago, Chile-based B2B SaaS company founded in 2014 that provides retail analytics and business intelligence to consumer packaged goods (CPG) manufacturers and trade-marketing agencies across Latin America. The platform integrates and consolidates sell-out, inventory, and margin data from multiple sources — including major regional retail chains — into a single environment, then layers customized dashboards, anomaly detection, real-time smart alerts, and a proprietary "lost sales" methodology that quantifies the financial impact of point-of-sale execution failures and prioritizes corrective action by recovery potential. Additional capabilities span image recognition (converting shelf photos into structured data), intelligent field-team routing, and store-execution scoring. The client portal is hosted at b2b.datamind.cl.
The company's commercial footprint is tightly intertwined with Involves, a Brazilian retail-execution firm (founded 2012, HQ in Florianópolis): the source material presents Involves Stage and Involves Retail Analytics as the product portfolio, with Datamind's domain serving as the customer login for Involves Retail Analytics. The precise legal relationship — subsidiary, white-label partner, or shared infrastructure — is not disclosed in the data and represents a material gap. Datamind itself is a small organization (11–50 employees) led by a Chilean management team (CEO Tomas Neira, CTO Juan Horacio Gonzalez, CCO Jean-Philippe Fourche, sales director Fernando Betteley), while the combined go-to-market reaches 900+ companies across 12 countries.
The business monetizes through annual, quote-based SaaS subscriptions (pricing undisclosed) supplemented by professional services for implementation and optimization. Go-to-market is a consultative enterprise field-sales motion ("Request a demo," "Talk to sales") complemented by a self-serve customer portal and an alliance/reseller program for trade-marketing agencies. Target segments are CPG manufacturers/suppliers and the agencies that execute trade marketing on their behalf, with a vertical segmentation approach across Latin American retail.
Datamind firmographics
Firmographics- Name
- Datamind
- Legal name
- Involves
- Website
- https://datamind.cl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datamind is a Chile-based B2B SaaS provider of retail analytics for consumer packaged goods manufacturers and trade-marketing agencies across Latin America, consolidating sell-out, inventory, and margin data to reduce lost sales and optimize point-of-sale execution.
- Ownership category
- akta.pro rank
Datamind industry classification
Industry- Product category
- Retail Execution Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Datamind is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices3 records
Markets served
Datamind business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software: SaaS-based retail analytics solution delivered as a subscription service, providing access to dashboards, data integration, and analytics capabilities on a recurring basis
- Professional Services: Implementation and consulting services to deploy and optimize the retail execution platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to customer needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Datamind product offering
Product offeringCore offering
Datamind provides a SaaS-based retail execution and analytics platform that helps consumer packaged goods (CPG) companies across Latin America integrate and consolidate sell-out, inventory, and margin data from major retail chains. The platform delivers customized dashboards, lost-sales quantification, smart alerts, image recognition, and intelligent routing to optimize trade marketing, field team execution, and shelf availability. Customer access is provided through a B2B portal at b2b.datamind.cl, operated in conjunction with the broader Involves product suite.
Product overview
Datamind operates as a B2B platform (accessible at b2b.datamind.cl) providing customer login access for retail execution solutions. The available source content focuses on Involves' product portfolio rather than Datamind-specific offerings, and does not provide sufficient detail to enumerate Datamind's distinct products or services.
Differentiator
Problem solved
Functional benefit
Brands
- Involves Stage: Suite of retail execution solutions for field and back-office teams, including execution analytics, perfect store, intelligent routing, and image recognition
- Involves Retail Analytics
- Involves Experience
- Sellers
- Involves Club
Quantifiable outcome
- +8% sales increase for providers
- +4 more outcomes
Companies that use Datamind
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
Datamind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Datamind partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SellerscoreStrategic partnership between Involves and Sellers to boost sales team actions through incentive campaigns. The association helps drive sales team performance and motivation.
- Alliance Program PartnerscoreCulture of sell-out and data-oriented management. The partnership program enables agencies and implementation partners to resell and deploy Involves Stage solutions, expanding market reach through regional partners.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Datamind competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly is a SaaS retail execution and field activity management platform used by CPG brands for store visits, audits, and merchandising; directly comparable to Datamind's Involves Stage suite for field execution and trade marketing.
- Trax: Trax provides computer-vision based shelf analytics and retail execution for CPG manufacturers globally, including image recognition and in-store insights — directly overlapping with Datamind's Retail Analytics and image recognition capabilities.
- Vispera: Vispera offers image recognition and retail analytics for FMCG/CPG shelves, closely mirroring Datamind's shelf-to-data pipeline and Perfect Store use cases for consumer goods brands.
- Planorama (formerly PHD Equity): Planorama uses image recognition and AI to deliver in-store execution and shelf analytics to CPG manufacturers and retailers, making it a direct competitor in retail execution analytics.
- AFS Technologies (Retail): AFS Technologies provides trade promotion management, retail execution, and analytics for CPG and consumer goods companies, overlapping with Datamind's sell-out consolidation and trade marketing modules.
Regional players
- Saleslink: Saleslink is a Brazilian retail execution and trade marketing services and software provider focused on the LATAM CPG market, comparable in geography and target customers to Datamind.
Broad incumbents
- NielsenIQ (NIQ): NielsenIQ is a global leader in CPG measurement, retail data, and analytics; its broader retail measurement and analytics portfolio competes with Datamind's retail analytics offerings, especially for multinational CPGs.
- SymphonyAI (Retail CPG): SymphonyAI's Retail/CPG division provides AI-driven category management, demand forecasting, and retail execution analytics for major CPG manufacturers, competing at the higher end of the analytics stack.
- Cegid (Retail & CPG): Cegid offers retail and CPG solutions including trade promotion and store execution tools with stronger European footprint but growing LATAM presence — an adjacent incumbent with overlap in trade marketing analytics.
Others
- Smollan (Field Execution Services): Smollan is a leading LATAM and global retail execution services and field-marketing provider (a Datamind client via Smollan Itrade); it represents the services-led counterpart whose digitization needs Datamind satisfies, making it a key ecosystem partner and proxy peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Datamind social profiles
Digital presenceDatamind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datamind leadership team
Management profileNumber of profiles
Profiles4 records
Datamind subsidiaries and ownership
Company hierarchySubsidiaries4 records
Datamind funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datamind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datamind
What does Datamind do?
Datamind provides a SaaS-based retail execution and analytics platform that helps consumer packaged goods (CPG) companies across Latin America integrate and consolidate sell-out, inventory, and margin data from major retail chains. The platform delivers customized dashboards, lost-sales quantification, smart alerts, image recognition, and intelligent routing to optimize trade marketing, field team execution, and shelf availability. Customer access is provided through a B2B portal at b2b.datamind.cl, operated in conjunction with the broader Involves product suite.
Is Datamind a public or private company?
Datamind is a private company. It is classified as unknown and is currently operating.
When was Datamind founded?
Datamind was founded in 2012. It employs 11 to 50 people.
Where is Datamind based?
Datamind is headquartered in Santiago, Chile, in the Latin America region.
How does Datamind make money?
Two revenue lines are on record. Subscription Software is the primary driver. The others are professional Services.
Who are Datamind's main competitors?
Direct peers on record are Repsly, Trax, Vispera, Planorama (formerly PHD Equity) and AFS Technologies (Retail). Saleslink is listed as a regional player. Broad incumbents are NielsenIQ (NIQ), SymphonyAI (Retail CPG) and Cegid (Retail & CPG). Smollan (Field Execution Services) is listed as an others.
Does Datamind have an API?
No public API is recorded for Datamind.
What industry is Datamind in?
Datamind's product category is Retail Execution Analytics Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 513210 and its SIC code is 7372.