What Switchboard does

Switchboard Inc. is a privately held Canadian software company headquartered in Burnaby, British Columbia, that develops a cloud-based fleet management and electronic logging device (ELD) platform for commercial motor vehicle carriers across North America. Founded in 2015, the company serves SMB and mid-market trucking fleets ranging from owner-operators to operators of 300+ vehicles, addressing U.S. FMCSA and Canadian National Safety Code (NSC) hours-of-service compliance alongside a suite of operational modules including IFTA fuel tax automation, GPS asset tracking with temperature and humidity monitoring, transponder-free weigh station bypass, integrated Vision dashcams, and document scanning. The platform is delivered as a bundled ELD hardware and software package on a quote-based monthly subscription, supported by 24/7 multilingual customer service.

The core architecture consolidates ELD, HOS compliance, asset visibility, IFTA reporting, and weigh station bypass into a single system accessible through enterprise tablets, removing the need for separate transponder hardware (unlike incumbents such as PrePass) and fragmented third-party tools. The platform supports J1939, J1708, and OBD-II vehicle diagnostic protocols, operates offline in areas without cellular coverage with automatic sync on reconnection, and exposes a public REST API at /for/developers. Switchboard differentiates commercially through a horizontal go-to-market that combines self-serve online signup (with tiered fleet-size pricing for 1-10, 11-50, 51-300, and 300+ vehicles) and direct enterprise sales, complemented by a referral program offering up to $500 per converted customer and a free in-house mileage calculator positioned against PC Miler. Revenue streams consist of subscription SaaS, hardware sales (tablets, ELD devices, asset trackers), and freemium lead generation via the mileage calculator.

Name

Switchboard

Legal name

Switchboard Inc.

Website

https://onswitchboard.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Switchboard Inc., founded in 2015 in Burnaby, BC, provides a unified cloud-based ELD, HOS compliance, IFTA reporting, GPS asset tracking, and transponder-free weigh station bypass platform sold by subscription to SMB and mid-market commercial trucking fleets across North America.

Ownership category

akta.pro rank

Product category

Fleet Management and ELD Compliance Software

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Hardware Merchant Wholesalers (42371), Automotive Equipment Rental and Leasing (5321), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Remote Connect/Disconnect & Service Switch Management (EUADAFAJ)

akta.pro secondary industry

Data Center Spine Switches (HDAFAAAD)

Keywords

• Fleet management software
• Electronic logging devices
• ELD compliance platform
• Commercial trucking technology
• Hours of service tracking

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ELD & Fleet Management SaaS Subscription: Monthly/annual subscription for ELD hardware and cloud-based fleet management platform. Pricing is quote-based — customers contact sales for custom quotes based on fleet size and features. Hardware (tablets, ELD devices) is bundled with the software subscription.
2. Hardware Sales (ELD Devices, Tablets, Asset Trackers): Enterprise tablets and tracking hardware sold as part of the bundled platform. Switchboard provides plug-and-play hardware compatible with various vehicle types and diagnostic ports.
3. Free Mileage Calculator (Lead Generation): Free Switchboard Mileage Calculator provided as a standalone free tool to attract prospects and drive conversion to paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Switchboard sells a cloud-based fleet management and ELD compliance platform for commercial trucking carriers across North America. The subscription bundles a proprietary in-cab ELD tablet with software modules for automated Hours-of-Service logging, IFTA fuel tax reporting, GPS asset/trailer tracking, transponder-free weigh station bypass, dashcam video, and digital proof-of-delivery, all under one integrated system certified for FMCSA and NSC mandates.

Product overview

Switchboard is a unified fleet management and ELD compliance platform designed for commercial transportation. The core platform consists of Fleet Management paired with ELD & Hours of Service as the foundational module. Additional capabilities are delivered as integrated add-on modules including IFTA Report Automation for fuel tax filing, Asset Tracking with temperature monitoring for trailers/reefers, Weigh Station Bypass for transponder-free scale skipping, Vision Dashcam for video safety monitoring, Document Scan & Send for proof of delivery processing, and a Switchboard Mileage Calculator for route planning. All modules share the same ELD hardware and cloud infrastructure, allowing fleets to add capabilities without additional device installation.

Differentiator

Problem solved

Functional benefit

Products and services

• ELD and Hours of Service FMCSA- and NSC-certified Electronic Logging Device solution that automatically records driving hours, duty status changes, and rest breaks, providing automated logbooks, real-time HOS monitoring with violation alerts, and 24/7 multilingual support. Built for commercial trucking carriers and owner-operators across the US and Canada.
• Fleet Management Unified cloud-based fleet management platform providing real-time GPS tracking, driver safety analytics, HOS violation reports, routing insights, and integration with ELD, dashcam, asset tracking, and document modules. Built for fleet managers and dispatchers at commercial trucking carriers of all sizes.
• IFTA Report Automation Automated IFTA fuel tax reporting module that calculates per-state and per-province mileage, supports one-click quarterly IFTA filing, and imports fuel card transactions. Targeted at interstate and inter-provincial commercial carriers required to file IFTA.
• Asset Tracking Real-time GPS tracking solution for trailers, containers, chassis, flat decks, and equipment, with temperature and humidity probes for refrigerated cargo, geofence-based theft alerts, and historical location records. Designed for asset-heavy and reefer commercial trucking carriers.
• Weigh Station Bypass Transponder-free weigh station bypass solution using geofencing and audio/visual alerts at 2km and 1km from inspection sites, with coverage of 840+ sites across 45 US states and 2 Canadian provinces. No additional hardware installation is required. Designed for commercial trucking carriers to reduce delays, fuel waste, and pull-in costs.
• Vision Dashcam Integrated in-cab dashcam module providing continuous video recording and driver safety monitoring integrated into the Switchboard platform. Targeted at fleet safety managers seeking driver behavior and incident evidence.
• Document Scan and Send Document scanning and dispatch module enabling drivers to capture, sign, and send proof of delivery and other paperwork digitally from the Switchboard device, speeding up billing and dispatch workflows. Built for commercial trucking dispatch and operations teams.
• Switchboard Mileage Calculator Standalone free mileage calculator that uses ELD data for accurate odometer-based road distances and IFTA mileage calculation, positioning itself as a free alternative to PC Miler. Used as a freemium lead-generation and conversion tool for prospective Switchboard subscribers.

Quantifiable outcome

• Mesilla Valley Transportation saved 1,579 hours and over $164,000 in operating costs within one month using Switchboard Bypass
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Project44coreTechnology or IntegrationOut-of-the-box integration with Project44's visibility platform, enabling transportation companies to provide real-time shipment tracking to their customers through Project44's network.
• FourKitescoreTechnology or IntegrationIntegration with FourKites' real-time supply chain visibility platform, allowing carriers using Switchboard to offer enhanced track-and-trace capabilities to shippers and logistics partners.
• MacroPointcoreTechnology or IntegrationIntegration with MacroPoint's load tracking platform, providing carriers with automated shipment visibility and status updates integrated into Switchboard's fleet management system.
• GoHighwaycoreTechnology or IntegrationIntegration with GoHighway's visibility platform, enabling transportation companies to share real-time location and status data with shippers and logistics customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Samsara: Public, multi-billion-dollar fleet management and ELD platform offering hardware-software bundles with HOS, GPS, dashcam, asset tracking, and integrations. Switchboard explicitly compares itself against Samsara in its marketing, and both target North American commercial motor vehicle carriers with similar feature parity.
• Motive (formerly KeepTruckin): Direct ELD and fleet management competitor with an integrated dashcam, GPS tracking, and compliance platform. Cited by Switchboard's customer Think Box Logistics as a prior incumbent they switched from, making it one of Switchboard's primary head-to-head competitors in the SMB/mid-market trucking segment.
• Geotab: Large, established fleet telematics and ELD provider with a robust partner network and deep FMCSA compliance features. Targets commercial fleets across North America with a comparable HOS, GPS, and reporting feature set, competing for the same mid-market and enterprise trucking customers.
• Drivewyze: Weigh station bypass and driver safety platform covering a larger inspection-site network and broader driver app install base. Directly competes with Switchboard Bypass and is one of the primary incumbent solutions that Switchboard's transponder-free architecture attempts to displace.
• PrePass (Help Inc.): Legacy weigh station bypass and electronic screening service requiring physical transponder hardware. Direct competitor to Switchboard Bypass in the transponder-based bypass market; Switchboard's no-hardware approach is explicitly positioned against this model.

Broad incumbents

• Verizon Connect: Telecommunications-backed fleet management and ELD offering positioned as part of a broader enterprise connectivity portfolio. Competes with Switchboard on HOS compliance, GPS, and fleet analytics but typically serves larger enterprise accounts as part of a wider telecom bundle.
• Omnitracs (now Solera/Auditmacs): Long-standing enterprise fleet management and compliance platform with deep HOS, ELD, and dispatch capabilities. Targets larger trucking operations than Switchboard but overlaps materially in regulatory compliance, IFTA reporting, and asset visibility use cases.

Emerging players

• Fleetio: Fleet maintenance and management SaaS platform serving SMB and mid-market fleets with a software-led, lighter-hardware approach. Overlaps with Switchboard on fleet analytics and operations but historically less focused on ELD/HOS regulatory compliance, making it a partial competitor for fleet management budgets.
• Azuga (Bridgestone-owned): GPS fleet tracking and ELD provider with telematics, dashcam, and driver-behavior scoring. Targets commercial fleets of similar size to Switchboard's customer base, with overlapping HOS compliance and asset visibility functionality.
• Platform Science: Enterprise-grade fleet management and in-cab platform enabling third-party telematics and compliance apps on commercial vehicles. Targets larger enterprise fleets than Switchboard but competes for the same connected-vehicle, ELD, and compliance-app mindshare in the North American trucking market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onswitchboard

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switchboard