Choix
Choix is a virtual-first sexual and reproductive telehealth clinic providing abortion care, birth control, and reproductive health consultations to individual patients across multiple U.S. states through a direct-to-consumer online platform.
- Company typePrivate
- Founded2020
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Choix does
Choix is a privately held, virtual-first sexual and reproductive telehealth clinic founded in 2020 and based in San Francisco, California. The company delivers abortion care, birth control, and broader reproductive health consultations to individual patients across multiple U.S. states through an online consultation model, eliminating the need for in-person clinic visits and addressing geographic and privacy barriers that constrain access to traditional brick-and-mortar providers. Its core technology is a telehealth platform purpose-built for reproductive healthcare delivery, and it operates a direct-to-consumer go-to-market motion targeting individuals seeking accessible reproductive healthcare.
The business model centers on subscription-recurring revenue from telehealth service delivery to consumers. The company is privately held and venture-backed, having closed a $1.0 million seed round in May 2022 led by Elevate Capital — with an additional $135,200 raised later in 2022 — to fund expansion of operations and geographic reach. The leadership team is clinician-founded: Cindy Adam serves as Co-Founder & CEO, Aisha Wagner as Co-Founder & Co-Chief Medical Officer, and Lauren Dubey as Co-Founder & Chief Nursing Officer. Headcount sits in the 11–50 range, consistent with an early-stage operator building out clinical and operational capacity across multiple states. No public pricing, patient volumes, revenue figures, patents, AI capabilities, or third-party integrations are disclosed in the available data, which constrains deeper benchmarking of unit economics and product maturity.
Choix firmographics
Firmographics- Name
- Choix
- Legal name
- Choix
- Website
- https://choixhealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choix is a virtual-first sexual and reproductive telehealth clinic providing abortion care, birth control, and reproductive health consultations to individual patients across multiple U.S. states through a direct-to-consumer online platform.
- Ownership category
- akta.pro rank
Choix industry classification
Industry- Product category
- Reproductive Telehealth Services
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
- akta.pro secondary industry
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
Keywords
Where Choix is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Choix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Telehealth healthcare services: Revenue generated from providing virtual reproductive healthcare consultations and services to patients across multiple states.
Go-to-market motion1 record
Distribution channels1 record
Choix product offering
Product offeringCore offering
Choix is a virtual-first sexual and reproductive telehealth clinic that provides abortion care, birth control, and general reproductive health consultations to individual patients across multiple U.S. states through online consultations. The clinic operates without requiring in-person visits, leveraging a telehealth platform to expand geographic access to reproductive healthcare services.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Abortion Care
- Birth Control Services
- General Reproductive Health Consultations
Companies that use Choix
Customer profileSegments1 record
Ideal customer profiles1 record
Choix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Choix partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Choix competitors and assessment
Company assessmentDirect peers
- Wisp: Direct-to-consumer telehealth platform offering birth control, STI treatment, and reproductive health services. Comparable in GTM motion and core service overlap in contraception and sexual health.
- carafem: Hybrid reproductive healthcare provider offering abortion pills by mail, in-clinic abortion, birth control, and STI testing across multiple states. Closest direct comparable given overlapping service mix and multi-state telehealth + in-person model.
- Hey Jane: Virtual-first telehealth clinic providing medication abortion and ongoing reproductive care in states where legally permitted. Highly comparable as a direct-to-consumer telehealth abortion competitor.
- Favor: Telehealth provider focused on medication abortion with text-based care model. Directly comparable as a virtual abortion clinic serving patients in permitted states.
- Nurx: Telehealth provider of birth control, STI testing, HPV testing, and other reproductive health services. Comparable D2C telehealth model with overlapping birth control and reproductive health offerings.
- The Pill Club: Online birth control prescription and delivery service with telehealth consultations. Comparable as a D2C contraception-focused telehealth platform.
- Just the Pill: Telehealth medication abortion provider serving multiple states with mobile clinic and online options. Direct competitor in the virtual abortion care category.
Broad incumbents
- Planned Parenthood: Largest U.S. reproductive health provider with national telehealth and in-clinic footprint offering abortion, contraception, and STI care. Comparable service mix but vastly broader scale and brand recognition.
Emerging players
- Aid Access: Online service providing medication abortion access, including to patients in states with restrictions via international prescribing. Comparable as a telehealth abortion provider with overlapping patient demand.
- Gennev: Telehealth platform focused on menopause and women's midlife health. Comparable as a women's health D2C telehealth provider but addresses a different life-stage segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Choix social profiles
Digital presenceChoix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choix leadership team
Management profileNumber of profiles
Profiles3 records
Choix funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choix
What does Choix do?
Choix is a virtual-first sexual and reproductive telehealth clinic that provides abortion care, birth control, and general reproductive health consultations to individual patients across multiple U.S. states through online consultations. The clinic operates without requiring in-person visits, leveraging a telehealth platform to expand geographic access to reproductive healthcare services.
Is Choix a public or private company?
Choix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Choix founded?
Choix was founded in 2020. It employs 11 to 50 people.
Where is Choix based?
Choix is headquartered in San Rafael, United States, in the North America region.
How does Choix make money?
One revenue line is on record: telehealth healthcare services.
Who are Choix's main competitors?
Direct peers on record are Wisp, carafem, Hey Jane, Favor, Nurx, The Pill Club and Just the Pill. Planned Parenthood is listed as a broad incumbent. Emerging players are Aid Access and Gennev.
Does Choix have an API?
No public API is recorded for Choix.
What industry is Choix in?
Choix's product category is Reproductive Telehealth Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support).