Learn to Live

What Learn to Live does

Learn to Live is a Minneapolis-based digital mental health company founded in 2012 by Dale Cook (CEO) and Dr. Russell Morfitt (Chief Clinical Officer), delivering evidence-based cognitive behavioral therapy (CBT) programs to more than 35 million members across 180+ organizations. The platform comprises eight clinically validated, condition-specific programs covering Depression, Stress/Anxiety/Worry, Social Anxiety, Panic, Insomnia, Substance Use, Trauma, and Resilience, delivered through web and native mobile applications (iOS and Android). The core product architecture combines self-paced online lessons (text, animations, videos, interactive exercises) with live clinician coaching via phone, email, and text, supplemented by Quick Breaks micro-exercises, weekly Mindfulness Moments SMS, evidence-based webinars, crisis response, and guided care navigation. Dr. Morfitt's 25-year clinical psychology practice and ABCT Fellowship anchor the proprietary CBT content.

The company operates a B2B2C go-to-market, selling primarily to health plans, employers, universities, and health systems that offer the platform as a benefit to their covered populations. Distribution is amplified through channel partnerships including the Express Scripts Digital Health Formulary (since December 2019), multiple Blue Cross Blue Shield plans (Minnesota, North Dakota, Massachusetts, Blue Plus, PreferredOne), Prime Therapeutics, Employee Assistance Program provider Empathia, and mobile app marketplaces. Self-pay individual subscriptions are available direct-to-consumer. Enterprise pricing is quote-based and not publicly disclosed, with multi-year contracts. Reported clinical outcomes include 46% improvement in depression/anxiety measures, 50% of members moving from clinical to subclinical severity, and 6x higher engagement than traditional options.

Learn to Live is privately held and venture-backed, with disclosed cumulative funding exceeding $12.7 million across rounds between 2015 and 2020 — including a $1 million round led by Blue Cross Blue Shield of Minnesota in January 2016 and a $6.56 million round in March 2018 — plus undisclosed financings in 2017, 2018, and 2022. The company holds SOC 2 Type 2 and HITRUST Risk-based 2-year certifications (achieved November 2023) and operates exclusively in the United States. Despite covering 35M+ members through institutional contracts, the stated headcount of 1-10 employees is implausibly low for the operational footprint implied by HITRUST-grade compliance and channel breadth, suggesting under-reporting or heavy reliance on partner-driven distribution. Active strategic expansion continues, including an October 2025 Trauma program launch and an October 2025 partnership with therapy provider Rula to create a connected self-help-to-therapy care pathway.

Name

Learn to Live

Legal name

Learn to Live, Inc.

Website

https://learntolive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Learn to Live is a Minneapolis-based digital mental health company founded in 2012 that delivers eight evidence-based CBT programs through health plans, employers, universities, and health systems, reaching 35M+ members across 180+ organizations on a B2B2C subscription model.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

Behavioral Health & Substance Use Remote Monitoring (HLACAFAD), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Digital mental health
• Cognitive behavioral therapy
• Behavioral health platform
• Online therapy programs
• Clinician coaching services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B2C Enterprise Subscriptions: Learn to Live provides programs to health plans, employers, universities, and health systems who offer the platform as a benefit to their members, employees, students, or patients. Organizations pay for access on behalf of their populations.
2. Self-Pay Individual Subscriptions: Individual consumers can directly purchase access to programs through the website. Users select programs and pay the specified fee for the subscription period.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Learn to Live provides a proprietary digital cognitive behavioral therapy (CBT) platform that delivers eight clinically validated mental health programs (Depression, Stress/Anxiety/Worry, Social Anxiety, Panic, Insomnia, Substance Use, Trauma, and Resilience) via web and mobile applications, augmented by live clinician coaching through phone, email, and text. The platform is offered primarily on a B2B2C basis through health plans, employers, universities, and health systems as a behavioral health benefit, with a direct self-pay subscription option for individual consumers.

Product overview

Learn to Live is a digital mental health platform providing 8 evidence-based CBT programs (Depression, Stress/Anxiety/Worry, Social Anxiety, Panic, Insomnia, Substance Use, Trauma, and Resilience) accessible 24/7 via web and mobile apps. The platform operates on a unified digital CBT architecture with supporting services including live clinician coaching (phone, email, text), evidence-based webinars, Quick Breaks (short exercises), Articles, Mindfulness Moments text program, crisis response, and guided care navigation. The company delivers mental health programs and services to health plans, employers, universities, health systems, and other organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Depression Program
• Stress, Anxiety & Worry Program
• Social Anxiety Program
• Panic Program
• Insomnia Program
• Substance Use Program
• Trauma Program
• Resilience Program
• Live Clinician Coaching
• Crisis Response Services
• Care Navigation

Quantifiable outcome

• 46% improvement in depression and anxiety measures
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and major.

• RulacoreStrategic or Co-development Partner · 9 October 2025Learn to Live and Rula announced a collaboration to expand seamless access to in-network mental health care. The partnership enables Learn to Live members to access Rula's therapy services, creating a connected care pathway from digital self-help programs to professional therapy when needed.
• Express ScriptsmajorChannel Partner/ Reseller/ DistributorExpress Scripts included Learn to Live on their industry-first Digital Health Formulary (December 2019), providing access to their PBM network of health plan members.
• EmpathiamajorChannel Partner/ Reseller/ DistributorEmpathia, an EAP provider, added Learn to Live's digital CBT programs to their EAP service offering (March 2020), expanding distribution through the employee assistance program channel.
• PreferredOnemajorChannel Partner/ Reseller/ DistributorPreferredOne offers Learn to Live as an innovative digital platform for emotional health concerns (January 2020), providing access through their health plan offerings.
• Blue PlusmajorChannel Partner/ Reseller/ DistributorBlue Plus added Learn to Live's online program for mental health support (August 2020), offering it as a benefit to their health plan members.
• Blue Cross Blue Shield of MassachusettsmajorChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield of Massachusetts expanded access to Learn to Live's online mental health programs (June 2020) for their members.
• Girls IncmajorChannel Partner/ Reseller/ DistributorGirls Inc launched a new program in partnership with Learn to Live to help address the mental health epidemic facing teenage girls (September 2023), focusing on young women's mental health support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SilverCloud Health (Amwell): SilverCloud Health is the closest direct peer: a digital CBT platform sold via B2B2C to health plans, employers, and health systems. Acquired by Amwell in 2021, it offers the same evidence-based online CBT programs for depression, anxiety, and related conditions that Learn to Live addresses, with overlapping customer segments and outcomes-based positioning.
• Meru Health: Meru Health is a digital mental health provider combining online CBT programs with licensed therapist coaching, sold B2B2C to health plans and employers. Like Learn to Live, it emphasizes evidence-based outcomes, clinician-supported digital programs, and an asynchronous coaching model for depression, anxiety, and burnout.

Emerging players

• Woebot Health: Woebot Health is an AI-driven digital mental health company delivering CBT-based conversational therapy via chatbot. It overlaps with Learn to Live's digital CBT positioning for depression and anxiety but uses AI rather than live clinician coaching, making it an emerging adjacent competitor in the employer and health plan channel.
• Wysa: Wysa is an AI-chatbot digital mental health platform offering CBT-based self-help for anxiety, depression, and stress, sold to employers and health plans. It competes in the same digital-first behavioral health category as Learn to Live but at a lower price point and with an AI-only model rather than clinician coaching.

Broad incumbents

• Lyra Health: Lyra Health is a large, well-funded employer mental health platform offering therapy, coaching, and digital programs to enterprise customers. It serves the same health plan, employer, and health system buyer as Learn to Live but with a much broader full-stack offering including live therapy and medication management, putting it in incumbent competition for the same B2B2C budgets.
• Modern Health: Modern Health is an employer-focused mental health platform combining digital self-guided programs, coaching, therapy, and psychiatry. It targets the same employer and health plan segments as Learn to Live with a broader care continuum, representing a full-stack incumbent alternative in the same purchasing decisions.
• Spring Health: Spring Health is a global employer mental health provider combining digital programs, therapy, coaching, and psychiatry. It competes for the same employer and health plan RFPs as Learn to Live with deeper clinical capability, more languages, and significantly more capital raised.
• Headspace Health: Headspace Health (formed via the Ginger + Headspace merger and majority-owned by Bending Spoons) offers meditation, digital CBT, therapy, and coaching through a single consumer and B2B platform. It overlaps with Learn to Live on digital behavioral health content for the same enterprise and health plan buyers.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform offering live therapy sessions via messaging, chat, phone, and video. While it is consumer-led rather than B2B2C, it competes in the same digital mental health market as Learn to Live's self-pay channel and is often an alternative considered by the same end users.
• Talkspace: Talkspace is a publicly traded online therapy platform operating both B2B (employers, health plans) and D2C channels, offering live therapy and psychiatry. It competes for the same employer and health plan contracts as Learn to Live with a much broader service offering and significant brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/learntolivecbt
• LinkedInlinkedin.com/company/learn-to-live-llc
• Facebookfacebook.com/LearnToLiveCBT

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn to Live