What OpenReel does

OpenReel, operated by ClearDoc, Inc. (a Delaware corporation that is part of the Banzai International family), is an AI-powered video production and remote recording platform that enables distributed teams to capture, edit, host, and share studio-quality video. The platform's core differentiator is HQ local recording, which captures up to 4K on each subject device independent of bandwidth, paired with an AI-driven editor (OpenReel Creator) that enables text-driven video editing, automatic branding, captions, color correction, and aspect-ratio adjustments. Supporting modules — OpenReel Capture (Lite and Pro), Self-Record, Library with Smart Folders, Hosting with analytics and embedding, Brand Kits, Teleprompter, and Screen Recording — are accessed through a single Dashboard, with a newly announced proprietary AI model extending in-house AI capability.

The company serves enterprise marketing, sales enablement, and learning & development teams at Fortune 100/500 organizations (DataRobot, ViacomCBS, Compass, The Dodo, SANDOW), as well as mid-market agencies (Matter, WorkerBee.TV, BC Media Productions), higher education institutions (Ithaca College, West Virginia University), and nonprofit organizations (amfAR, USTA Southern), with usage reported across 125+ countries. OpenReel's GTM is hybrid: a self-serve freemium signup at capture.openreel.com feeds a top-of-funnel acquisition channel, while an enterprise sales motion converts Fortune 500 leads via Master Subscription Agreements, Order Forms, and the OpenReel One managed-service program, which delivers end-to-end video production. Revenue is generated primarily through annual recurring SaaS subscriptions paid in advance under MSAs, supplemented by managed services, implementation and training add-ons, and freemium-to-paid tier upgrades, with enterprise contracts governed by a 99% monthly availability SLA. Infrastructure is delivered through enterprise sub-processors including AWS, Twilio, Vonage, Assembly.ai, Salesforce, Mixpanel, Smartlook, and Userpilot.

Name

OpenReel

Legal name

ClearDoc, Inc.

Website

https://openreel.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

51–100 employees

Short description

OpenReel is an AI-powered video production and remote recording platform that enables distributed enterprise, agency, and education teams to capture up to 4K video, edit via text-driven AI tools, and host branded content across 125+ countries.

Ownership category

akta.pro rank

Product category

Video Production Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Remote video capture
• Video editing software
• Cloud video hosting
• Video production platform
• AI video editing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription / SaaS: Annual subscription fees payable in advance under Master Subscription Agreements, with auto-renewing Order Terms (default 12 months); enterprise tier with usage limits and overage charges; 99% SLA with service credits available.
2. OpenReel One Managed Service Program: Done-for-you managed video production offering where OpenReel handles filming, editing, branding, color correction, and logo placement; positioned to deliver 10X scalability for less than the cost of a single resource.
3. Freemium Tier: Free signup at capture.openreel.com enables self-serve onboarding, intended as a top-of-funnel acquisition channel that converts to paid Capture, Creator, Library, and Enterprise plans.
4. Implementation Services: Implementation, configuration, training, and consulting services specified in Orders and made available to enterprise Customers as add-on professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

OpenReel sells an AI-powered, cloud-based video production SaaS platform that enables distributed teams to remotely capture, edit, and host branded video content. Its flagship OpenReel One program combines HQ local 4K recording, AI text-driven editing, brand kit enforcement, secure cloud hosting with analytics, and a managed done-for-you production service, sold to enterprise marketing, sales, and L&D teams under annual Master Subscription Agreements.

Product overview

OpenReel is an AI-powered video production and remote recording platform organized as a suite of tightly integrated modules under its flagship OpenReel One all-in-one enterprise program. OpenReel Capture (with Capture Lite and Capture Pro tiers) handles remote video recording up to 4K, OpenReel Self-Record enables subject-led UGC capture, OpenReel Creator delivers AI-powered video editing with text-driven cuts and branding, OpenReel Library provides cloud-based asset management with Smart Folders, and OpenReel Hosting adds secure cloud video hosting with analytics and embedding. Supporting modules — including OpenReel Teleprompter, OpenReel Screen Recording, and OpenReel Brand Kits — plug into Capture and Creator to enable branded, distributed video production, all accessible through the OpenReel Dashboard. The platform is part of the Banzai family of products.

Differentiator

Problem solved

Functional benefit

Brands

• OpenReel One: An all-in-one managed video production program offering AI-powered editing and branding, end-to-end production services, and scalable content creation for enterprise customers.

Products and services

• OpenReel One Flagship all-in-one enterprise video production program that combines AI-powered editing, branded templating, and managed production services, marketed as delivering 10X scalability for less than the cost of a single resource. Targets Fortune 100/500 enterprises that need distributed, on-brand video production without building in-house capacity.
• OpenReel Capture (Capture Lite & Capture Pro) Remote video capture software that records high-quality video (up to 4K) on any device via HQ local recording, with on-the-fly uploading, focus/exposure control, teleprompters, countdown timers, and multi-user controls. Offered in Capture Lite and Capture Pro tiers for individual creators through enterprise teams.
• OpenReel Creator AI-powered video editing module that converts raw clips into polished, branded videos using transitions, dynamic text effects, text-driven editing ("Edit Video, One Word at a Time"), aspect-ratio adjustments, color correction, and customizable templates, logos, and watermarks.
• OpenReel Library Cloud-based video management hub featuring Smart Folders (hierarchical nesting, color coding, sharing, analytics), search inside folders, draft labels, filters, and bulk move capabilities. Functions as the default landing page for accounts, decoupled from Creator account expiry.
• OpenReel Hosting Secure cloud video hosting with customizable branded public video pages, drag-and-drop layout, seamless embedding with auto-sync updates, automatic captions (.srt/.vtt upload, translated captions upcoming), and actionable analytics (views, engagement, CTA clicks). Powers the platform's new proprietary AI model for video creation.

Quantifiable outcome

• 10X scalability vs. cost of a single resource via OpenReel One Program
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SoundstripecoreTechnology or Integration · 27 October 2025Announced October 27, 2025: "OpenReel by Banzai Partners with Soundstripe to Power Better Video Creation." The partnership adds Soundstripe music/soundtrack capabilities to OpenReel's video platform, including a Soundstripe promo banner in Creator with click tracking (per changelog Release 2.38).
• Banzai International (Banzai)flagshipStrategic or Co-development PartnerOpenReel is part of the Banzai family (homepage: "OpenReel is part of the Banzai family. Learn More → banzai.io"). Banzai International Inc. is the parent company operating OpenReel as a subsidiary/brand.
• Amazon Web Services (AWS)coreTechnology or IntegrationListed as OpenReel's infrastructure and hosting provider (sub-processor) in the United States; AWS outages have directly affected OpenReel service availability (status page incident Oct 20, 2025).
• TwiliocoreTechnology or IntegrationVideo communication services sub-processor in the United States; powers Capture Pro video sessions. A Twilio outage on March 2, 2026 directly impacted OpenReel Capture sessions.
• Stripe Inc.coreOthersThird-party payment processor used by OpenReel Enterprise Customers; Customers are bound by the Stripe Connected Account Agreement and Stripe Terms of Service.
• Bill.comOthers

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riverside.fm: Riverside is a direct peer offering remote HD video recording and editing for creators and businesses, with similar studio-quality local recording and AI-powered text-based editing. Closely comparable on core capability, target buyer (marketers, podcasters, content teams), and pricing posture.
• Wistia: Wistia is a direct peer in video hosting, marketing analytics, and now remote recording for businesses. OpenReel ships a native Wistia migration integration, indicating product overlap on hosting and marketing video workflows.
• VEED.io: VEED is a direct peer offering browser-based AI video editing, branded templates, subtitles, and hosting for marketing and content teams. Comparable on Creator-style editing, branding controls, and a freemium-to-paid funnel.
• Vidyard: Vidyard is a direct peer providing video recording, hosting, and analytics for sales and marketing teams. Comparable in targeting B2B sales enablement and embedding videos across web properties, similar to OpenReel's Hosting and sales use-case pages.
• Descript: Descript is a direct peer providing AI-powered video and audio editing with transcript-driven editing, screen recording, and publishing workflows. It targets the same marketing, sales, and content creator use cases as OpenReel's Creator and Hosting modules.
• Loom: Loom is a direct peer offering async video recording, screen capture, and a hosted video library for sales, marketing, and internal comms. Overlaps directly with OpenReel Capture, Self-Record, and the sales/marketing persona targeting.

Emerging players

• HeyGen: HeyGen is an emerging AI video generation platform for enterprise marketing, sales, and training use cases. It competes for OpenReel's enterprise marketing and L&D budgets via AI-generated avatar video rather than remote human capture.
• Synthesia: Synthesia is an emerging AI-native player focused on AI-generated avatar video for enterprise training and marketing. It overlaps with OpenReel's L&D and marketing use cases but takes an AI-generation rather than remote-capture-first approach.

Broad incumbents

• Vimeo: Vimeo is a broad incumbent offering video creation, hosting, and OTT distribution for businesses. Overlaps with OpenReel Hosting and Creator modules as part of a broader video platform portfolio aimed at creators and enterprises.
• Zoom: Zoom is a broad incumbent offering video conferencing with cloud recording, AI Companion editing, and Zoom Clips for async video. Customers explicitly compare OpenReel to Zoom on recording quality and editing, making it a horizontal incumbent OpenReel must differentiate against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/openreelvideo
• Facebookfacebook.com/openreelvideo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenReel