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Food.ee

Full company profile

uuid00024bs

Namestring
Food.ee
Websiteurl
food.ee
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Food.ee (operating primarily as Foodee) is a Canadian corporate catering platform founded in 2011 and headquartered in Vancouver, British Columbia. The company connects businesses and organizations with a curated network of local chefs and restaurants to deliver workplace meals, team lunches, and event catering. Operationally, Foodee provides end-to-end order management from menu curation through delivery logistics, with a stated emphasis on supporting local culinary businesses and operating eco-friendly practices including a one-meal-donated-per-two-purchased program.

The business operates on a transaction-fee revenue model, serving corporate and workplace clients primarily through a direct enterprise sales motion. Pricing is custom-quoted per catering order rather than disclosed publicly. The platform functions as a B2B marketplace intermediary in a single-country (Canadian) market, with implied reliance on a recurring base of mid-market and enterprise accounts for team meals, corporate meetings, and special-occasion events. The technology stack is described as "not publicly disclosed" with no documented integrations, APIs, or proprietary AI/ML components.

The company has raised approximately $19.4M across six disclosed funding rounds between 2012 and 2020, with the most recent $9.55M round led by the Business Development Bank of Canada. In 2020, Foodee expanded its U.S. footprint by acquiring Chewse. Effective January 2025, the company was acquired by U.S.-based HUNGRY Marketplace, joining HUNGRY's chef network and corporate catering platform under the strategic operating parent.

Short descriptiontext

Food.ee is a Vancouver-based corporate catering platform that connects Canadian businesses with local chefs and restaurants for workplace meals, team lunches, and events; now operating as part of HUNGRY Marketplace.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersVancouver, Canada
HQ citystring
Vancouver
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
corporate catering, workplace food delivery, office meal delivery, team lunch catering, corporate food services
Industry2 codes
1Food Services & Catering (On-site/Corporate Dining/Vending)
CodeIMAIAAAEPrimaryYes
2Restaurant Meal Delivery Platforms & Aggregators
CodeAFAIAMAAPrimaryNo
NAICS code2 codes
  • Food Service Contractors72231
  • Caterers722320
SIC code1 code
  • Retail-Eating Places5812
Product category
Corporate Catering Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Workplace Catering Services
TypeTransaction Fee
Description

Foodee (Food.ee) generates revenue through corporate catering and workplace food delivery services, connecting businesses with local chefs and restaurants for team meals and events.

specials.tryhungry.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Food.ee (operating as Foodee) is a corporate catering and workplace food delivery service based in Vancouver, Canada. The platform connects businesses and offices with local chefs and restaurants to provide team lunches, corporate meeting meals, and event catering, handling menu curation, ordering, and delivery. Following its acquisition by HUNGRY, the offering is now augmented by HUNGRY's broader chef and restaurant network.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Food.ee operates as a corporate catering platform that connects businesses with local chefs and restaurants for workplace meals, team lunches, and events. The company (previously branded as Foodee) has joined the HUNGRY family, combining their passion for food, hospitality, and service delivery to offer corporate catering solutions. The platform emphasizes diverse culinary options, community support for local chefs, and sustainable practices.

Product and service1 record
1Foodee Corporate Catering Platform
CategoryCorporate Catering Services
Description

Corporate food catering service that delivers meals, snacks, cakes and alcohol to offices and workplaces. Connects businesses with local chefs and restaurants to provide team lunches, corporate meetings catering, and event catering solutions. Now part of the HUNGRY family.

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-21
Description

Foodee (Food.ee) has been acquired by and is now part of the HUNGRY family. This partnership combines Foodee's expertise in workplace catering with HUNGRY's expansive network of talented chefs and restaurants. The acquisition aims to elevate workplace and event catering experiences by bringing more exceptional local chefs, diverse culinary options, and HUNGRY's commitment to quality, innovation, and community support. The combined entity continues to focus on flawless service, community support for local businesses, and eco-friendly practices including meal donations.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Parent company and direct operating peer, running a workplace catering platform that connects offices with local chefs for team meals and events. Operates the same core business model as Food.ee post-acquisition.

TypeDirect peer
Description

Largest US-focused corporate catering marketplace connecting businesses with restaurants and caterers for office meals and events. Closest comparable in business model and customer base, though at significantly greater scale and geographic reach.

TypeDirect peer
Description

Operates workplace food programs including pop-up restaurants and catering in office buildings. Directly comparable target customer (corporate workplaces) and similar recurring-meal use cases.

TypeDirect peer
Description

Corporate meal program provider focused on managed workplace food solutions including catering, snacks, and beverages. Overlaps with Food.ee's team-lunch and office-event use cases.

TypeDirect peer
Description

Online corporate catering marketplace serving businesses with group orders from local restaurants. Similar model of aggregating restaurant partners for workplace meal delivery.

TypeBroad incumbent
Description

Major on-demand delivery platform that has expanded into corporate meal programs and office delivery. A much larger incumbent with broader logistics capabilities competing for the same workplace catering wallet.

TypeBroad incumbent
Description

Global delivery platform offering corporate meal solutions for office teams and events. Competes in the same end use case but is part of a broader consumer delivery business.

TypeEmerging player
Description

Mobile food ordering platform with a strong corporate/office user base and group-order features. Adjacent competitor for the workplace lunchtime use case, especially in urban markets.

TypeRegional player
Description

Canadian food delivery platform serving a similar customer base within Food.ee's home market. Comparable on geography but a consumer-first platform rather than a catering specialist.

TypeEmerging player
Description

Instant-needs delivery platform expanding into office and corporate channels (snacks, beverages, alcohol). Competes for the same workplace convenience spend but with a different fulfillment model.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors14 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Food.ee

Corporate Catering Servicesfood.ee

Food.ee is a Vancouver-based corporate catering platform that connects Canadian businesses with local chefs and restaurants for workplace meals, team lunches, and events; now operating as part of HUNGRY Marketplace.

What Food.ee does

Food.ee (operating primarily as Foodee) is a Canadian corporate catering platform founded in 2011 and headquartered in Vancouver, British Columbia. The company connects businesses and organizations with a curated network of local chefs and restaurants to deliver workplace meals, team lunches, and event catering. Operationally, Foodee provides end-to-end order management from menu curation through delivery logistics, with a stated emphasis on supporting local culinary businesses and operating eco-friendly practices including a one-meal-donated-per-two-purchased program.

The business operates on a transaction-fee revenue model, serving corporate and workplace clients primarily through a direct enterprise sales motion. Pricing is custom-quoted per catering order rather than disclosed publicly. The platform functions as a B2B marketplace intermediary in a single-country (Canadian) market, with implied reliance on a recurring base of mid-market and enterprise accounts for team meals, corporate meetings, and special-occasion events. The technology stack is described as "not publicly disclosed" with no documented integrations, APIs, or proprietary AI/ML components.

The company has raised approximately $19.4M across six disclosed funding rounds between 2012 and 2020, with the most recent $9.55M round led by the Business Development Bank of Canada. In 2020, Foodee expanded its U.S. footprint by acquiring Chewse. Effective January 2025, the company was acquired by U.S.-based HUNGRY Marketplace, joining HUNGRY's chef network and corporate catering platform under the strategic operating parent.

Food.ee firmographics

Firmographics
Name
Food.ee
Website
https://food.ee
Company type
Private
Founded year
2011
Operating status
Acquired
Headcount range
51–100 employees
Short description
Food.ee is a Vancouver-based corporate catering platform that connects Canadian businesses with local chefs and restaurants for workplace meals, team lunches, and events; now operating as part of HUNGRY Marketplace.
Ownership category
akta.pro rank

Food.ee industry classification

Industry
Product category
Corporate Catering Services
NAICS
Food Service Contractors (72231), Caterers (722320)
SIC
Retail-Eating Places (5812)
akta.pro primary industry
Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)
akta.pro secondary industry
Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

  • Corporate catering
  • Workplace food delivery
  • Office meal delivery
  • Team lunch catering
  • Corporate food services

Where Food.ee is headquartered

Location

Headquarters

HQ city
Vancouver
HQ country
Canada
HQ region
North America

Markets served

Food.ee business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Workplace Catering Services: Foodee (Food.ee) generates revenue through corporate catering and workplace food delivery services, connecting businesses with local chefs and restaurants for team meals and events.

Go-to-market motion1 record

Distribution channels1 record

Food.ee product offering

Product offering

Core offering

Food.ee (operating as Foodee) is a corporate catering and workplace food delivery service based in Vancouver, Canada. The platform connects businesses and offices with local chefs and restaurants to provide team lunches, corporate meeting meals, and event catering, handling menu curation, ordering, and delivery. Following its acquisition by HUNGRY, the offering is now augmented by HUNGRY's broader chef and restaurant network.

Product overview

Food.ee operates as a corporate catering platform that connects businesses with local chefs and restaurants for workplace meals, team lunches, and events. The company (previously branded as Foodee) has joined the HUNGRY family, combining their passion for food, hospitality, and service delivery to offer corporate catering solutions. The platform emphasizes diverse culinary options, community support for local chefs, and sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

  • Foodee Corporate Catering Platform Corporate food catering service that delivers meals, snacks, cakes and alcohol to offices and workplaces. Connects businesses with local chefs and restaurants to provide team lunches, corporate meetings catering, and event catering solutions. Now part of the HUNGRY family.

Companies that use Food.ee

Customer profile

Segments1 record

Ideal customer profiles1 record

Food.ee technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Food.ee partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • HUNGRYcoreStrategic or Co-development Partner · 21 January 2025Foodee (Food.ee) has been acquired by and is now part of the HUNGRY family. This partnership combines Foodee's expertise in workplace catering with HUNGRY's expansive network of talented chefs and restaurants. The acquisition aims to elevate workplace and event catering experiences by bringing more exceptional local chefs, diverse culinary options, and HUNGRY's commitment to quality, innovation, and community support. The combined entity continues to focus on flawless service, community support for local businesses, and eco-friendly practices including meal donations.

Recent moves5 records

Expansion highlights3 records

Food.ee competitors and assessment

Company assessment

Direct peers

  • HUNGRY Marketplace: Parent company and direct operating peer, running a workplace catering platform that connects offices with local chefs for team meals and events. Operates the same core business model as Food.ee post-acquisition.
  • ezCater: Largest US-focused corporate catering marketplace connecting businesses with restaurants and caterers for office meals and events. Closest comparable in business model and customer base, though at significantly greater scale and geographic reach.
  • Fooda: Operates workplace food programs including pop-up restaurants and catering in office buildings. Directly comparable target customer (corporate workplaces) and similar recurring-meal use cases.
  • ZeroCater: Corporate meal program provider focused on managed workplace food solutions including catering, snacks, and beverages. Overlaps with Food.ee's team-lunch and office-event use cases.
  • CaterCow: Online corporate catering marketplace serving businesses with group orders from local restaurants. Similar model of aggregating restaurant partners for workplace meal delivery.

Broad incumbents

  • DoorDash for Work: Major on-demand delivery platform that has expanded into corporate meal programs and office delivery. A much larger incumbent with broader logistics capabilities competing for the same workplace catering wallet.
  • Uber Eats for Business: Global delivery platform offering corporate meal solutions for office teams and events. Competes in the same end use case but is part of a broader consumer delivery business.

Emerging players

  • Ritual: Mobile food ordering platform with a strong corporate/office user base and group-order features. Adjacent competitor for the workplace lunchtime use case, especially in urban markets.
  • Gopuff: Instant-needs delivery platform expanding into office and corporate channels (snacks, beverages, alcohol). Competes for the same workplace convenience spend but with a different fulfillment model.

Regional players

  • SkipTheDishes: Canadian food delivery platform serving a similar customer base within Food.ee's home market. Comparable on geography but a consumer-first platform rather than a catering specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Food.ee social profiles

Digital presence

Food.ee financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Food.ee leadership team

Management profile

Number of profiles

Profiles8 records

Food.ee funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Food.ee M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food.ee

What does Food.ee do?

Food.ee (operating as Foodee) is a corporate catering and workplace food delivery service based in Vancouver, Canada. The platform connects businesses and offices with local chefs and restaurants to provide team lunches, corporate meeting meals, and event catering, handling menu curation, ordering, and delivery. Following its acquisition by HUNGRY, the offering is now augmented by HUNGRY's broader chef and restaurant network.

Is Food.ee a public or private company?

Food.ee is a private company. It is classified as corporate owned and is currently acquired.

When was Food.ee founded?

Food.ee was founded in 2011. It employs 51 to 100 people.

Where is Food.ee based?

Food.ee is headquartered in Vancouver, Canada, in the North America region.

How does Food.ee make money?

One revenue line is on record: workplace Catering Services.

Who are Food.ee's main competitors?

Direct peers on record are HUNGRY Marketplace, ezCater, Fooda, ZeroCater and CaterCow. Broad incumbents are DoorDash for Work and Uber Eats for Business. Emerging players are Ritual and Gopuff. SkipTheDishes is listed as a regional player.

Does Food.ee have an API?

No public API is recorded for Food.ee.

What industry is Food.ee in?

Food.ee's product category is Corporate Catering Services. Its primary akta.pro industry code is IMAIAAAE, Food Services & Catering (On-site/Corporate Dining/Vending), with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 72231 and its SIC code is 5812.

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Live signals
Business in VancouverSodexo acquires Vancouver-based FoodeeSodexo has acquired the corporate meal-planning company Foodee, which will continue to operate with its staff and office in Vancouver as a wholly-owned subsidiary. Following the acquisition, Foodee plans to expand into New York City, Los Angeles, Dallas, and Montreal within the next year. This acquisition is intended to enhance the services offered to corporate clients adjusting to new working environments post-pandemic.BetaKitFoodee secures $13 million to weather COVID-19, fuel acquisition of US competitor ChewseVancouver-based corporate catering tech startup Foodee secured $13 million CAD in strategic financing to support operations and fund its acquisition of US competitor Chewse. The capital, led by BDC Capital with participation from existing investors and new investor Foundry Group, aims to help the company weather the revenue collapse caused by the COVID-19 pandemic and expand into new US markets including Chicago, San Francisco, and Denver. Foodee anticipates returning to pre-pandemic business levels by April 2021 as offices reopen.PR NewswireFoodee Raises $10M to Bring the City's Best Food to Your OfficeFoodee, a corporate meal delivery service based in Vancouver, secured the second tranche of a $10M Series A financing led by BDC Capital, with participation from Kensington Capital Partners, Yaletown Ventures, Structure Capital, and Voyager Capital. The company, which has expanded into 10 cities across North America and partnered with over 500 restaurants, will use the funding to develop its ordering platform and continue geographic expansion. The investment positions Foodee to capture a share of the $210 billion online food ordering market, with particular focus on the corporate catering segment.PR NewswireFoodee Teams up with Columbus Food Truck Association for Local Launch EventFoodee, a Vancouver-based corporate meal delivery startup, is launching in Columbus, Ohio on November 29, 2016, partnering with the Columbus Food Truck Association (COFTA) to distribute 100 complimentary lunches from five local food trucks. The company positions itself in the $20B corporate catering market by exclusively serving corporate clients rather than individual consumers, distinguishing itself from services like Postmates and Skip the Dishes. Foodee currently operates in eight American cities and has established over 4,000 customers and 400+ restaurant partnerships since its 2012 launch in Vancouver.PR NewswireFoodee Joins Forces with Market Street Grocery for Pittsburgh Launch EventFoodee, a corporate meal delivery service, is launching in Pittsburgh on December 2nd by hosting an event with Market Street Grocery to offer free lunches and promote its platform. The company differentiates itself from consumer-focused competitors by catering exclusively to corporate clients through partnerships with high-quality local restaurants.