Look North World
Look North World is a private game studio and publisher developing and publishing experimental games on user-generated content platforms including Unreal Engine for Fortnite, Roblox, and ARK: Survival Ascended, serving platform gamers, independent creators via its Creator Label program, and entertainment IP holders including Hasbro, Bandai Namco, and Mattel.
- Company typePrivate
- Founded2023
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Look North World does
Look North World Inc. is a privately held game studio and publisher founded on May 8, 2023, by Alex Seropian—creator of Bungie's Halo and Marathon franchise and a former Disney executive—alongside co-founders Jay Pecho (CTO), Patrick Moran (COO), Kyle Marks (Creative Director), Aaron Marroquin (Principal Artist), and Prashant Patil (Art Director). The company develops and publishes experimental games on user-generated content platforms, primarily Unreal Engine for Fortnite (UEFN), Roblox, and ARK: Survival Ascended (via CurseForge). It is headquartered in Los Angeles, CA, with a distributed team operating under a Delaware corporation, and employs 1-10 people. Look North World has raised $4.5 million in seed funding led by London Venture Partners with strategic participation from Bandai Namco Entertainment 021 Fund, Hasbro, Overwolf, Crush Ventures, PixCapital, and returning investor Hibbard Road Partners.
The product portfolio spans more than 15 titles in development, with over 7 published by mid-2024, covering genres including 1v1 battle royale training (Outlaw Corral), asymmetric team deathmatch (Carrera Coast), tactical shooters (CNTRL), maze-press-your-luck hybrids (Don't Press The Button), tycoon progression (Dream Job Tycoon, Class Clash), vertical obstacle courses (Tower of Heck: Super Only Up), survival horror (Monster High: Paranormal Peril), dungeon-crawlers (Dungeonauts), and open-world heist (Sweat City). Beyond original IP, the company develops premium cosmetic mods for ARK: Survival Ascended—including the Power Rangers Cosmetic Pack (Wave 1 surpassed 800,000 downloads) and the TMNT Cosmetic Pack—and operates a Creator Label program that provides signed independent creators (TomJank, SightedSloth, FarBridge) with guaranteed advances, retained IP ownership, marketing budgets, and artistic/technical support.
Revenue mechanics combine freemium in-game cosmetics and engagement on UEFN/Roblox (subject to platform revenue share with Epic and Roblox), one-time premium purchases on CurseForge/ARK, and IP-licensing royalties from major entertainment brand holders including Hasbro (CLUE, GUESS WHO, CONNECT FOUR), Bandai Namco (Gundam: Requiem for Vengeance RED VS BLUE), Mattel (UNO on Fortnite and Roblox), and Paramount (TMNT). Go-to-market relies heavily on a 60,000+-member Discord community for beta testing and word-of-mouth, supported by organic social presence on TikTok, Instagram, YouTube, and X, plus earned media through press coverage. Distribution is exclusively platform-native—island codes within Fortnite, mod downloads via CurseForge, and Roblox experiences—giving the company access to hundreds of millions of platform players without owning a direct-to-consumer audience.
Look North World firmographics
Firmographics- Name
- Look North World
- Legal name
- Look North World Inc.
- Website
- https://looknorth.world
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Look North World is a private game studio and publisher developing and publishing experimental games on user-generated content platforms including Unreal Engine for Fortnite, Roblox, and ARK: Survival Ascended, serving platform gamers, independent creators via its Creator Label program, and entertainment IP holders including Hasbro, Bandai Namco, and Mattel.
- Ownership category
- akta.pro rank
Look North World industry classification
Industry- Product category
- Video Game Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
- akta.pro secondary industries
- Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE), Social/UGC Game Platforms with Integrated Stores (MPAFACAG), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC), UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
Keywords
Where Look North World is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Look North World business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free-to-Play Games on UGC Platforms: Developing free-to-play games on Fortnite, Roblox, and ARK platforms, monetizing through in-game cosmetics, premium mods, and IP licensing partnerships
- Premium Mod Sales: Selling premium mods for ARK: Survival Ascended, including cosmetic packs (e.g., Power Rangers Cosmetic Pack surpassing 800,000 downloads)
- IP Licensing and Partnerships: Partnering with major IP holders (Hasbro, Bandai Namco, Mattel) to create branded gaming experiences, with partnerships providing both revenue and strategic support
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Look North World product offering
Product offeringCore offering
Look North World develops and publishes experimental games on creator platforms including Unreal Engine for Fortnite (UEFN), Roblox, and Curseforge/ARK: Survival Ascended. The company operates as both a game developer and publisher, releasing free-to-play games that monetize through in-game cosmetics and premium mods, while also licensing major IP brands (Hasbro, Bandai Namco, Mattel) and operating a Creator Label program that funds and supports independent UGC creators.
Product overview
Look North World is a pioneering UGC (user-generated content) game studio and publisher that develops and publishes experimental games on creator platforms including Unreal Engine for Fortnite (UEFN), Roblox, and ARK: Survival Ascended (via CurseForge). The portfolio spans multiple platforms and includes original titles such as Outlaw Corral, Carrera Coast, CNTRL, Don't Press The Button, Dream Job Tycoon, Tower of Heck, Enclave: Survival Skyward, Dungeonauts, Patchwork Parkour, Sweat City, and The Glitch. Additionally, Look North World manages major IP collaborations including Hasbro titles (CLUE, Guess Who, Connect Four), Bandai Namco's Gundam, and Mattel's Monster High. The company also publishes premium cosmetic mods for ARK: Survival Ascended including Power Rangers and Teenage Mutant Ninja Turtles IP packs. The Creator Label program provides funding, publishing support, and mentorship to independent UGC creators. The company was founded by Alex Seropian (Bungie founder) and is backed by strategic investors including Bandai Namco Entertainment 021 Fund, Hasbro, Overwolf, and London Venture Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Outlaw Corral A western-themed 1v1 Battle Royale training map with a 16-bracket tournament format, designed to help Fortnite players sharpen their 1v1 showdown skills.
- Carrera Coast A medium-sized team deathmatch map inspired by classic 90s-2000s shooters, featuring asymmetric gameplay with vehicles, vertical combat, and secret passages in 5v5 format.
- CNTRL A 5v5 tactical shooter where teams take turns attacking and defending, featuring bomb plant/defuse mechanics and weapon upgrades purchased with in-game gold.
- Don't Press The Button A hybrid game combining maze running with press-your-luck mechanics, featuring dual gameplay modes with top-down maze and third-person shooter combat arenas.
- Dream Job Tycoon A tycoon-style progression game featuring nine unique job types with unlockable zones, cosmetic hats with gameplay bonuses, and progression tracked via stars.
- Tower of Heck: Super Only Up A vertical obstacle course where sixteen players race to climb a tower by jumping, running, and wall-climbing while collecting coins and purchasing power-ups, featuring global leaderboards.
- Murder Mystery: CLUE A reimagining of the classic CLUE board game within Fortnite featuring round-based gameplay with hidden roles (Killer, Detective, Guest), voting mechanics, and murder-mystery style objectives.
- Guess Who The classic board game adapted to Fortnite where players go head-to-head in matches to deduce their opponent's character through strategic questioning.
- GUNDAM: REQUIEM FOR VENGEANCE RED VS BLUE A competitive team-based experience inspired by the Netflix animated series, pitting up to 20 players against each other as Zeon or Earth Federation Forces factions in tactical combat to collect MS Reactor Power.
- Monster High: Paranormal Peril A survival horror experience set in Monster High school where players investigate hauntings, collect evidence, and restore characters including Draculaura, Frankie, Cleo, Clawdeen, and Lagoona to their bodies.
- Dungeonauts A cooperative and competitive RPG dungeon-crawling adventure featuring roguelike elements, randomly generated dungeons, boss battles, and both PvE and PvP arenas.
- Class Clash A school-themed action experience on Roblox where players train, collect books, research weapons, and battle waves of enemies and teachers in classrooms with Classic mode and endless survival options.
- Patchwork Parkour A UEFN-powered experience using Patchwork tools featuring a music-driven maze with traps and hazards that move to the beat, where players dodge dangers and rescue friendly sprites.
- Sweat City A 24-player free-for-all open world island featuring heist gameplay where players steal art, rob banks, collect bounties, and navigate three warring factions (Nitro Gang, Viper Squadron, Shadow Empire).
- The Glitch A 16-player Zone Wars PvP game with Twitch branding where teams compete through objective sets to unlock weapons and power-ups, featuring randomized weapons, storms, and objectives each match.
- Enclave: Survival Skyward (ESS) An ARK: Survival Ascended premium mod bringing sky-based gameplay with tower-to-tower base building, ziplines, parachuting, and a new progression system with 120 items.
- ARK: Survival Ascended x Power Rangers Cosmetic Pack A premium mod featuring Power Rangers character skins (Red, Blue, Black, Pink, Yellow Rangers) with Power Weapon skins, Dinozord skins, and unique animations for ARK: Survival Ascended.
- ARK x Teenage Mutant Ninja Turtles Cosmetic Pack A premium mod featuring Teenage Mutant Ninja Turtles character skins (Leonardo, Donatello, Raphael, Michelangelo) with signature weapons, voiceovers, Master Splinter, April O'Neil, Casey Jones, and optional villain skins.
- Creator Label Program A curated program supporting independent creators on platforms like Fortnite, Roblox, and Minecraft with guaranteed advances, long-term IP ownership, marketing budgets, and artistic/technical support from Look North World.
Quantifiable outcome
- ARK x Power Rangers Premium Mod surpassed 800,000 downloads
Companies that use Look North World
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Look North World technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Look North World partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, partner, creator, strategic and platform.
- MattelflagshipPartnership to bring UNO card game to Fortnite (UNO Royale with Look North World) and Roblox (UNO: Bridge Clash with Preloaded) as virtual gaming experiences.
- PreloadedpartnerPartnering studio for Roblox version of UNO (UNO: Bridge Clash) as part of Mattel partnership.
- Bandai NamcoflagshipCo-development partner for GUNDAM: REQUIEM FOR VENGEANCE RED VS BLUE, a competitive team-based experience in Fortnite based on Netflix animated series.
- HasbroflagshipLicensing partnership to bring iconic board games (CLUE, GUESS WHO, CONNECT FOUR) to Unreal Engine for Fortnite. First title MURDER MYSTERY: CLUE launched October 2024.
- FarBridgecreatorStudio developing Tower of Heck: Super Only Up through Creator Label program. FarBridge specializes in immersive experiences on emerging platforms.
- TomJankcreatorFirst signed creator under Creator Label program. Developed Dream Job Tycoon, the first Creator Label game.
- SightedSlothcreatorSigned creator under Creator Label program with innovative projects in development.
- AmazonstrategicStrategic partner listed on company website partnerships section.
- TwitchstrategicStrategic partner listed on company website. Collaboration on The Glitch game (Twitch-themed PvP experience in Fortnite).
- Epic GamesplatformPlatform provider for UEFN (Unreal Engine for Fortnite) where Look North World develops and publishes games.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Look North World competitors and assessment
Company assessmentDirect peers
- Melon: Melon builds and publishes UGC games and creator tools across platforms including Roblox and Fortnite. It is comparable to Look North World as a fellow UGC-focused publisher pursuing platform-native audiences and creator monetization.
- Supersocial: Supersocial is a Roblox-native game studio and developer of branded experiences. It competes with Look North World for IP-holder partnerships and player attention on Roblox, with overlapping go-to-market around brand extensions and UGC publishing.
- Gamefam: Gamefam is one of the largest UGC game studios developing and publishing experiences on Roblox and Fortnite UEFN. It is a direct competitor to Look North World in building branded and original games on the same creator platforms, with similar IP-partnership-led business models.
- Sawhorse: Sawhorse Productions is a UGC game studio specializing in Fortnite Creative/UEFN and Roblox titles for major brands. Comparable to Look North World in both platform mix and IP-holder partnerships.
- Game Square (Boneloaf): Boneloaf is a UGC game studio developing branded and original games on Roblox, Fortnite, and other platforms. It is a direct peer given similar publisher-style relationships with major entertainment IP holders.
- Preloaded: Preloaded is a games studio that builds and publishes experiences on Roblox and other platforms. Already a Look North World partner on Mattel's UNO: Bridge Clash, it is a direct competitor-creator in the same UGC publishing space.
- FarBridge: FarBridge is a UGC game studio that develops and publishes games on Fortnite/UEFN and Roblox. It operates as a Creator Label studio within Look North World's program and is a direct comparable peer in platform-native game development.
- Dubit: Dubit is a digital games studio focused on Roblox and Fortnite experiences for major brands, including licensed IP titles. It directly overlaps with Look North World's branded-IP gaming play on UGC platforms.
Broad incumbents
- Overwolf: Overwolf is an established platform for building, distributing, and monetizing in-game mods and apps, and a strategic investor in Look North World. As a broader incumbent in mod/UGC infrastructure, it overlaps with Look North World's premium-mod publishing on CurseForge.
- Epic Games: Epic Games operates Fortnite and UEFN, the central platform on which Look North World develops and publishes. As the platform incumbent and counterparty, Epic directly shapes the economics and policy environment for all UEFN studios including Look North World.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Look North World social profiles
Digital presenceLook North World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look North World leadership team
Management profileNumber of profiles
Profiles6 records
Look North World funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look North World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look North World
What does Look North World do?
Look North World develops and publishes experimental games on creator platforms including Unreal Engine for Fortnite (UEFN), Roblox, and Curseforge/ARK: Survival Ascended. The company operates as both a game developer and publisher, releasing free-to-play games that monetize through in-game cosmetics and premium mods, while also licensing major IP brands (Hasbro, Bandai Namco, Mattel) and operating a Creator Label program that funds and supports independent UGC creators.
Is Look North World a public or private company?
Look North World is a private company. It is classified as venture growth investor backed and is currently operating.
When was Look North World founded?
Look North World was founded in 2023. It employs 1 to 10 people.
Where is Look North World based?
Look North World is headquartered in Dover, United States, in the North America region.
How does Look North World make money?
Three revenue lines are on record. Free-to-Play Games on UGC Platforms are the primary driver. The others are premium Mod Sales and IP Licensing and Partnerships.
Who are Look North World's main competitors?
Direct peers on record are Melon, Supersocial, Gamefam, Sawhorse, Game Square (Boneloaf), Preloaded, FarBridge and Dubit. Broad incumbents are Overwolf and Epic Games.
Does Look North World have an API?
No public API is recorded for Look North World.
What industry is Look North World in?
Look North World's product category is Video Game Publishing. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of BPAMAKAE, Game Engine & Creation Platforms (UGC/Modding). Its NAICS code is 5132 and its SIC code is 3944.