What Knack does

Knack (legal entity Evenly Odd, Inc.) is a no-code, cloud-based SaaS platform founded in 2010 and headquartered in Erie, Pennsylvania, with a 100% remote team of 51-100 employees spread across 11 countries. The platform enables non-technical business users to build custom web applications — including online databases, forms, workflows, customer portals, CRMs, e-commerce, and reports — through a drag-and-drop interface builder augmented by an AI App Builder that generates production-ready apps from natural language prompts using Anthropic Claude and OpenAI GPT models delivered via Amazon Bedrock. Knack Flows provides built-in workflow automation across more than 500 native integrations (Salesforce, HubSpot, Zendesk, Mailchimp, Stripe, PayPal, QuickBooks, Slack, and others) via Knack Flows, Albato, Zapier, and Make, all included in every plan. Compliance is enterprise-grade by default: SOC 2 Type II, HIPAA (with signed Business Associate Agreements through the dedicated Knack Health product), GDPR with an isolated EU data center in Frankfurt, EU-U.S. Data Privacy Framework certification, and ongoing pursuit of FedRAMP for government workloads. Other platform components include a relational database engine (supporting up to 1.5 million records), user management with SSO/MFA, white-label app capability, and a Template Marketplace for pre-built solutions across healthcare, education, government, and nonprofit verticals.

The company monetizes via a SaaS subscription model with a freemium free trial (no credit card required), a discounted Starter tier (65% off for new customers), premium HIPAA compliance add-ons, and quote-based enterprise plans. There is no per-seat pricing; unlimited users are included across all tiers. Additional revenue streams include expert builder referrals and an Agency Program for resellers. The platform serves over 100,000 users ranging from individuals and SMBs (primary segment) to Fortune 500 enterprises (Honda, Spotify, Caterpillar, Panasonic, Zendesk), universities (Harvard, Cornell, LSU, Juilliard), government agencies (Austin City, Victoria State Government), and healthcare organizations (Social Health Research, Curetech, Verified Athletics). Distribution combines a product-led growth motion (self-serve free trial, dashboard.knack.com/sign-up) with a sales-assisted enterprise motion, supported by an Expert Network, Affiliate Program, KnackCon user conference, and strong content/SEO presence.

In August 2026, Carlyle Group acquired a majority stake in Knack at a $500 million valuation as part of a $600 million combined deal with debt to merge Knack with Equalize into an AI-native global revenue cycle management platform ahead of a planned public listing. Earlier strategic investors include DreamIt Ventures (2010 seed) and Resurgens Technology Partners (2022 strategic partnership for growth). The company reports 500,000+ custom apps built, 5+ billion data records stored, a 92% customer retention rate, and recognized case-study ROI including $250,000+ annual savings per customer and 10x faster program administration.

Name

Knack

Legal name

Evenly Odd, Inc.

Website

https://knack.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Knack is a no-code SaaS platform that lets non-technical users build custom business applications — databases, forms, workflows, portals, and patient-facing tools — with built-in HIPAA, SOC 2, and GDPR compliance, serving 100,000+ users from SMBs to Fortune 500 enterprises and now majority-owned by Carlyle Group since August 2026.

Ownership category

akta.pro rank

Product category

No-Code Application Development Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• No-code application platform
• Online database builder
• Workflow automation software
• HIPAA-compliant app builder
• Custom business apps

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Base Services): Knack operates as a SaaS subscription platform. Customers pay a recurring base fee (monthly or annual) based on their selected plan. Plans include varying limits on database records, storage, API calls, and Flow transactions. The Starter plan is offered at 65% off for new customers. Plans range from self-serve to enterprise/HIPAA custom plans.
2. Add-On Features and Upgrades: Customers can purchase add-on features (Add-Ons) and upgrade their plans (e.g., Records Packs for exceeding storage limits). HIPAA compliance package is a premium add-on. Enterprise plans include custom domains and higher usage limits.
3. Hourly Services and Expert Builder Referrals: Knack offers Hourly Services and maintains an Expert Network where third-party builders can be hired to build or customize Knack apps. Knack earns referral/affiliate revenue from the expert builder program and agency resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Knack operates a no-code SaaS platform that lets non-technical users build custom web applications — databases, forms, workflows, portals, reports, and e-commerce front-ends — through a visual drag-and-drop interface and an AI prompt-to-app builder. The platform bundles a relational database, business logic engine, and 500+ native integrations with HIPAA (via Knack Health), SOC 2 Type II, and GDPR compliance built in.

Product overview

Knack is a no-code, cloud-based SaaS application development platform that enables non-technical users to build custom business applications without writing code. The core platform consists of a relational no-code database engine, a drag-and-drop interface builder, a built-in workflow automation engine (Knack Flow), and an AI-powered app builder (AI App Builder). These are complemented by a Template Marketplace with pre-built solutions across industries, and a White Label Apps feature for branded deployments. The platform's key vertical sub-brand is Knack Health — a dedicated HIPAA-compliant offering for healthcare organizations providing compliant PHI databases, patient portals, and scheduling tools. Additional offerings include an Expert Network for hiring certified Knack builders, an Agency Program for resellers, and a public Knack API for programmatic access. All plans include 500+ native integrations via Knack Flows (Albato, Zapier, Make), enterprise compliance (SOC 2 Type II, HIPAA, GDPR), and a no per-seat pricing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Knack Platform A no-code, cloud-based SaaS platform for building custom business applications including online databases, web apps, CRMs, portals, and workflow automation tools, with SOC 2 Type II, HIPAA, and GDPR compliance built in.
• AI App Builder AI-powered capability that uses generative AI models (Anthropic Claude and OpenAI GPT) to generate production-ready web applications — including database structures, forms, workflows, and interfaces — from a single natural language prompt.
• Knack Health A dedicated HIPAA-compliant no-code platform for healthcare organizations including clinics, practices, healthcare nonprofits, and small to mid-sized healthcare teams, offering PHI storage, custom forms, patient portals, and scheduling with signed Business Associate Agreements.
• Knack API A public REST API enabling applications to programmatically access Knack platform features, data, and functionality, with webhooks via Svix for real-time event notifications and API calls metered under plan limits.
• White Label Apps A premium capability that lets agencies, consultants, and enterprises remove Knack branding and deliver fully branded client portals, CRMs, and dashboards under their own logos, custom domains, and branded email templates.
• Grant Management Software A no-code grant management solution for schools, nonprofits, and government agencies that streamlines the entire grant lifecycle from application intake through review, award disbursement, impact reporting, and donor tracking.
• Template Marketplace A library of pre-built application templates (including Patient Portal, Telehealth, Patient Intake, Grant Management, and others) that allow users to start building with pre-configured structures and workflows.
• Expert Network A marketplace of Knack-certified expert builders that customers can hire to design, build, or expand Knack applications, with Knack earning referral/affiliate revenue.
• Agency Program A partner program that lets agencies and consultants resell Knack to clients and deliver white-labeled applications under their own branding.
• Scheduling Interactive calendars, scheduling tools, and appointment booking capabilities including real-time appointment booking, calendar views, and event management; available as part of the Knack Health platform.

Quantifiable outcome

• Over $250,000 saved per year per customer (Curetech case study)
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAmazon Web Services is a sub-processor providing infrastructure and hosting for all Knack services and data. AWS infrastructure spans US, Germany (Frankfurt), and Australia data centers. Knack is subject to AWS Acceptable Use Policy per its Terms of Service.
• AlbatocoreTechnology or IntegrationAlbato is a sub-processor providing automation services to connect apps and APIs. Albato operates in US, Germany, and Australia. Part of Knack's 500+ native integrations ecosystem.
• AnthropiccoreTechnology or IntegrationAnthropic is a sub-processor used for processing text prompts and associated content to assist in building Knack applications via the AI App Builder. Anthropic's Claude AI models are used under Anthropic's Commercial Terms of Service via Amazon Bedrock. Listed in Third-Party AI Terms.
• OpenAIcoreTechnology or IntegrationOpenAI is a sub-processor for processing text prompts to assist in building Knack applications. Used as part of Knack's AI Features. OpenAI's Sharing and Publication Policy and Usage Policies apply per the Third-Party AI Terms.
• StripecoreTechnology or IntegrationStripe is a sub-processor for payment processing within Knack applications. Customers can accept payments via Stripe and PayPal directly within Knack apps. Stripe handles cardholder data per PCI DSS.
• ZapiercoreTechnology or IntegrationZapier is a sub-processor enabling cross-platform workflow automation through Knack's 500+ integrations. Allows users to connect Knack apps with thousands of third-party tools via Zapier workflows.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bubble: Bubble is a direct no-code web application builder enabling non-developers to design, build, and launch fully featured web apps. Both Knack and Bubble compete for non-technical users building custom business applications with database, UI, and workflow capabilities.
• Quickbase: Quickbase is a direct no-code application platform competing in the same enterprise internal-tools category as Knack. Both platforms emphasize workflow automation, compliance, and IT-shared-app delivery for operations teams.
• Caspio: Caspio is a direct no-code database platform for building online databases, forms, and business applications without coding. Knack and Caspio compete directly in serving non-technical business users with relational databases, workflows, and compliance features.
• Airtable: Airtable is a direct no-code database and application platform competitor, combining relational databases, automations, and interfaces for non-technical builders. Both Knack and Airtable target SMB and enterprise teams building custom internal tools without code, with overlapping feature sets around forms, workflows, and integrations.
• Glide: Glide is a direct no-code app builder that turns spreadsheets into custom business applications. Both Knack and Glide target SMB and operations teams building custom apps from structured data without code.
• Retool: Retool is a direct low-code platform for building internal tools and admin panels, connecting to databases and APIs. Both Knack and Retool compete for enterprise teams building custom internal applications, though Retool skews more technical.
• Creatio: Creatio is a direct low-code platform combining CRM, workflow automation, and no-code app building with an AI Copilot. Both Knack and Creatio target businesses seeking to compose custom applications and automate processes without code.
• Zoho Creator: Zoho Creator is a direct low-code application development platform within the Zoho ecosystem for building custom business apps, forms, and workflows. It competes with Knack across SMB and enterprise segments seeking custom app building without code.

Broad incumbents

• AppSheet (Google Cloud): AppSheet, owned by Google Cloud, is a broad-incumbent no-code platform for building mobile and web apps from spreadsheets and databases. It competes with Knack across SMB and enterprise segments, with the advantage of Google Cloud distribution.
• Monday.com: Monday.com is a broad-incumbent work management platform that has expanded into low-code app building and workflow automation. While its core is work/project management, its building capabilities overlap with Knack's custom business application use cases.

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/knackhq
• Facebookfacebook.com/knackhq
• LinkedInlinkedin.com/company/knackhq
• Instagraminstagram.com/knackteam/?hl=en
• Xx.com/knackhq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knack