What seminargo does

seminargo GmbH is a privately held, founder-led B2B digital marketplace founded in 2001 (originally as symposionline, rebranded in 2016) and headquartered in Vienna, Austria, with a wholly-owned German subsidiary (seminargo Deutschland GmbH) in Munich. The company operates a web-based booking platform that connects corporate event planners with more than 24,000–25,000 seminar hotels and event venues across Austria, Germany, and broader Europe, facilitating approximately 18,400 events per year. Its core technology stack is a standard self-service search, comparison, and booking platform (lister.seminargo.com) supplemented by a human-assisted matching service that delivers personalized hotel recommendations within roughly two hours.

The product is structured around three tiers: a free Vermittlung Basic tier for self-service search and booking where the contract is between the customer and the hotel directly; a Premium Light subscription tier (€250/month + €2,900 setup + 6% transaction fee) offering full-service booking through seminargo at negotiated rates and centralized billing; and a Premium Power-User tier with custom multi-year contracts, centralized invoicing, cost reporting, and dedicated personal assistants for high-volume enterprise bookers. Revenue is generated primarily through hotel partner commissions of 10–12% on gross booking value (tiered by Basic vs. Partner status, with additional overflow kick-back commissions of 20–50% on redirected bookings), supplemented by subscription and transaction fees from Premium customers.

seminargo serves a customer base that includes large Austrian and German enterprises (Allianz, Strabag, Rewe Group, Mondi, Doka, dm drogerie markt, DB Schenker, Austrian Airlines, Agrana) alongside a longer tail of SMB and mid-market bookers. Distribution is concentrated in the DACH region and combines digital self-service, direct enterprise sales through Key Account Managers, hotel partner recruitment through a three-tier partnership model, event-driven presence at industry trade shows such as IMEX Frankfurt, and an ecosystem of complementary GTM partners in teambuilding, invitations, and event services. No AI/ML, proprietary models, funding rounds, or acquisitions are disclosed in the available data.

Name

seminargo

Legal name

seminargo GmbH

Website

https://seminargo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

seminargo is a Vienna-based B2B digital marketplace, founded in 2001, that connects corporate event planners in Austria and Germany with 25,000+ seminar hotels and venues via a tiered self-service and full-service booking platform, generating revenue through hotel commissions and Premium subscriptions.

Ownership category

akta.pro rank

Product category

Corporate Event Booking Platform

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Internal Meeting & Workshop Management (THAHAIAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Seminar hotel booking
• MICE booking platform
• Corporate event venues
• Conference venue marketplace
• Meeting room reservations

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Hotel Partner Commissions: seminargo earns commissions from hotel partners based on booking volumes. Commission rates vary by partnership tier: 12% on gross sum plus VAT for Basic partners, 10% on gross sum plus VAT for Partner-tier hotels, and additional overflow kick-back commissions (20-50%) when hotels cannot accommodate requests and Seminargo successfully redirects bookings to alternative venues.
2. Premium Service Subscriptions: Monthly service fees and setup charges for premium platform access. Premium Light tier includes €250 monthly service fee plus €2,900 one-time setup fee. Premium Power-User (Individual) tier offers full booking process management including billing, invoicing, and participant management at negotiated contract rates.
3. Transaction Processing Fees: 6% processing fee on gross invoice amounts for premium booking services. Basic tier is free for hotel search and booking while Premium Light charges transaction-based fees on facilitated bookings.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

seminargo operates a digital booking platform connecting corporate event planners with over 24,000 seminar hotels and event venues across Austria and Germany. The platform enables search, comparison, and booking of seminar venues, augmented by personal meeting planner consultation, premium e-procurement services with negotiated rates, and a three-tier hotel partnership model (Basic, Partner, Friend) on the supply side.

Product overview

seminargo operates as a unified digital booking platform with multiple service tiers. The core offering is the seminargo.com Plattform, an online booking platform connecting event planners with over 24,000 seminar hotels. This platform integrates three service levels: Vermittlung Basic (free self-service), Premium Light (full-service with billing), and Premium Power-User (enterprise with custom tariffs). Premium offerings bundle additional services including personal meeting planners, e-procurement capabilities with cost reporting, and dedicated support, while the platform also offers a print catalog for offline reference.

Differentiator

Problem solved

Functional benefit

Brands

• seminargo Premium: E-Procurement solution with negotiated contract rates, uniform cancellation conditions, individual invoicing, and detailed cost reporting for corporate clients.

Products and services

• seminargo.com Booking Platform Digital booking platform enabling online search, comparison, and booking of over 24,000 seminar hotels in Austria and Germany with standardized offers and transparent total price display. Serves corporate event planners and meeting organizers.
• seminargo Premium E-Procurement solution for corporate clients featuring negotiated contract rates, standardized cancellation policies, individual invoicing, and detailed cost reporting. Includes dedicated personal assistant support. Designed for enterprise and high-volume bookers.
• Personal Meeting Planner Service Expert team of meeting planners available weekdays providing personalized consultation for event planning, helping corporate clients find ideal seminar hotels and receive precise tailored offers within 2 hours.
• Print Catalog (Seminar Hotel Guide) Leading printed seminar hotel guide containing all important information about seminar hotels in a compact, clear format for offline reference. Distributed to corporate event planners.

Quantifiable outcome

• 18,400+ events booked annually through the platform
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Symposion Hotels-Marketingservice GmbHcoreStrategic or Co-development PartnerVienna-based marketing service company for Symposion Hotel group. Located at 1160 Wien, provides marketing services and manages the Symposion hotel network that represents 12 partner hotels serviced by seminargo's customer office.
• TEAMbuilder (Florian Schober)minorGTM or Marketing PartnerTeambuilding and experience program provider based in Gablitz, Austria. Offers team building activities and programs as complementary services to hotel bookings.
• teamazing GmbHminorGTM or Marketing PartnerInnovative teambuilding experiences provider operating in Austria and Bavaria, Germany. Offers team building activities as add-on services for seminar hotel clients.
• Montée Germany GmbHminorGTM or Marketing PartnerEvents and teambuilding company based in Gräfelfing near Munich. Provides event and team building services as complementary offerings for seminargo hotel clients.
• RETTER EVENTS TeambuildingminorGTM or Marketing PartnerTeambuilding and events company based in Fürstenfeld, Austria. Offers team building programs as supplementary services for seminar hotel bookings.
• Teamgeist Süd GmbHminorGTM or Marketing PartnerRegional team building company covering Upper Bavaria (Germany) and Austria, led by Andrea Baumgartner. Provides team activities for corporate events booked through seminargo.
• Event AktivminorGTM or Marketing PartnerEvent management company based in Bludenz, Vorarlberg, Austria. Offers event planning services as complementary to hotel venue booking.
• MENTALC.A.F.E.minorGTM or Marketing PartnerMental training and coaching services provided by Manfred Obernberger in Laakirchen, Austria. Offers mental wellness and coaching programs for corporate clients.
• Minor Group (formerly NH Hotel Group)minorGTM or Marketing PartnerInternational hotel group that invited seminargo team members to IMEX Frankfurt 2026 and provided hosted buyer accommodations at NH Collection Spin Tower.
• Accor GruppeminorGTM or Marketing PartnerGlobal hotel group that invited seminargo representative as Hosted Buyer to IMEX Frankfurt 2026, with accommodation at Novotel Frankfurt Messe.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Cvent: US-headquartered event management software and venue sourcing platform serving enterprise corporate planners globally. Overlaps with seminargo's venue sourcing, e-procurement, and corporate meeting workflows at a much larger scale.
• Eventbrite: Large-scale event ticketing and management platform. Adjacent rather than direct: broader consumer/professional event focus, but competes for mind-share of corporate event organizers who might otherwise book through seminargo.
• HRS Group (Hotel Reservation Service): Cologne-based hotel booking platform historically focused on corporate transient travel, with growing MICE and group booking capabilities. Direct geographic overlap with seminargo in DACH and overlaps on enterprise procurement features.
• BCD Meetings & Events: Global corporate meetings and events management agency serving large enterprises. Competes with seminargo for enterprise MICE budgets, but delivers through full-service agency model rather than marketplace/SaaS.

Direct peers

• MeetingPackage: Nordic-origin SaaS marketplace for booking meeting and event venues, directly comparable to seminargo in product (venue booking platform), target customer (corporate event planners), and business model (commission + SaaS).
• HotelPlanner: Group hotel booking platform connecting meeting/event planners with hotels worldwide. Closely aligned with seminargo on group booking mechanics, hotel commissions, and corporate event customer segment.

Regional players

• VenueScanner: UK-based venue sourcing and booking marketplace for meetings, conferences, and events. Comparable marketplace model and corporate customer focus, but operates primarily in the UK rather than DACH.

Emerging players

• Planning Pod: Event management software for corporate and association event planners, including venue sourcing and booking workflows. Comparable product overlap with seminargo's platform but primarily US SMB customer base.
• Bizly: Corporate meeting booking platform focused on small/short-lead-time meetings and offsites in the US. Comparable SaaS model and target buyer (corporate event/meeting planners) though primarily US-focused.

Others

• Symposion Hotels: Marketing service arm for a network of Austrian seminar hotels and a long-standing strategic partner of seminargo. Comparable customer segment (corporate seminar planners) and overlapping supply base, though operates as a hotel marketing consortium rather than a booking platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@seminargo-nextlevelbooking
• Facebookfacebook.com/seminargo
• LinkedInlinkedin.com/company/seminargo-gmbh
• Instagraminstagram.com/seminargo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seminargo