Social Native
Social Native is an AI-powered creator marketing platform that helps 1,500+ global enterprise brands source, curate, manage rights for, and activate user-generated and influencer content across ecommerce, social, paid media, and retail channels.
- Company typePrivate
- Founded2015
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Social Native does
Social Native is an AI-powered creator marketing platform that enables enterprise brands to source, curate, manage rights for, and activate user-generated content (UGC) and influencer content across ecommerce, social, paid media, email, and offline channels. The platform combines a 1 million+ vetted creator community with technology modules spanning Sourcing Engine, Creator Discovery (with 20+ audience and psychographic filters), Strategic Curation (AI + human review), GDPR-compliant Rights Management, Onboarding & Payments, and Content Activation — including Shoppable Galleries, Social Commerce integrations, Paid Media, and UGC Retailer Syndication. Underlying capabilities include computer-vision image recognition, predictive analytics for content performance, recommendation-based creator matching, and workflow automation that the company claims reduces manual processes by 90%.
The company sells exclusively through direct enterprise field sales with custom multi-year contracts and dedicated customer success teams, with a revenue model blending SaaS subscription and professional/managed services. Customers include more than 1,500 global brands such as Coca-Cola, IKEA, Microsoft, Sony, Sephora, Lego, Adidas, Tommy Hilfiger, Nespresso, UNIQLO, Dr. Martens, Four Seasons, Zillow, and Petco, with named vertical strength across fashion, retail/ecommerce, health & beauty, travel & hospitality, CPG/F&B, and technology. Social Native holds official marketing-partner status with TikTok, Meta, Pinterest, Snapchat, and X (Twitter), maintains offices in Los Angeles, New York, Miami, Denver, London, and Córdoba (Argentina), and acquired competitor Olapic in September 2020 to consolidate category position. The firm is privately held (Social Native LLC), founded in 2015, and headquartered in Beverly Hills.
Social Native firmographics
Firmographics- Name
- Social Native
- Legal name
- Social Native LLC
- Website
- https://socialnative.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Native is an AI-powered creator marketing platform that helps 1,500+ global enterprise brands source, curate, manage rights for, and activate user-generated and influencer content across ecommerce, social, paid media, and retail channels.
- Ownership category
- akta.pro rank
Social Native industry classification
Industry- Product category
- Creator Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)
- akta.pro secondary industry
- Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ)
Keywords
Where Social Native is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Social Native business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription and Services: Social Native operates as a SaaS platform providing brands access to their all-in-one creator marketing platform including creator discovery, UGC sourcing, content curation, rights management, shoppable galleries, and analytics. The platform is offered with enterprise-level service and support.
- Professional Services and Managed Services: Enterprise managed services where Social Native handles complex, global setups with dedicated teams including campaign management, content curation, rights acquisition, and ongoing optimization support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Platform - Custom Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Social Native product offering
Product offeringCore offering
Social Native is an AI-driven, all-in-one creator marketing platform that enables enterprise brands to source user-generated content (UGC) and partner with influencers at scale, then curate, manage rights for, and activate that content across ecommerce, social, paid media, email, and in-store channels. The platform combines a 1M+ vetted creator community with AI-powered creator discovery, strategic curation, automated rights management, shoppable galleries, and machine learning analytics, supplemented by enterprise managed services from a 100+ person curation team.
Product overview
Social Native is an AI-driven creator marketing platform offering an all-in-one solution for sourcing, creating, and distributing authentic social content at scale. The platform consists of a core unified system with interconnected modules: Sourcing Engine for AI-powered content and creator discovery; Creator Discovery for influencer search with 20+ filters; Creators & Influencers marketplace for managing nano, micro, and macro creators; User-Generated Content collection and curation; Professional Content Creators (Pro Creators) and Super Creators tiers for professional production; Curation & Management for workflow automation including Strategic Curation, UGC Rights Management, and Onboarding & Payments; Content Activation suite covering Shoppable Galleries for ecommerce, Social Commerce for TikTok/Meta/Pinterest, Paid Media campaigns, and Retailer Syndication; and Insights & Optimization with machine learning analytics. The platform is powered by machine learning and AI for creator matching, content moderation, image recognition, and performance prediction. Supported by resources including an Inspiration Gallery, Case Studies, and Articles blog.
Differentiator
Problem solved
Functional benefit
Products and services
- Sourcing Engine
- Creator Discovery
- Creators & Influencers Network
- User-Generated Content (UGC)
- Professional Content Creators (Pro Creators)
- Super Creators
- Curation & Management
- Strategic Curation
- UGC Rights Management
- Onboarding & Payments
- Enterprise Managed Services
- Content Activation
- Ecommerce Shoppable Galleries
- Social Commerce
- Paid Media
- UGC Retailer Syndication
- Insights & Optimization
Quantifiable outcome
- 1.6X conversion rate increase (Dr. Martens)
- +10 more outcomes
Companies that use Social Native
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles2 records
Social Native technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature8 records
Social Native partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- TikTokcoreOfficial TikTok Marketing Partner providing enhanced platform integrations, co-marketing opportunities, and preferential access to TikTok creator tools and advertising solutions. Social Native helps brands activate TikTok creators for campaigns including TikTok Shopping Ads, Product Tags, Live Shopping Ads, Catalog Listing Ads, and For-you Feed Ads.
- Meta (Facebook/Instagram)coreMeta Business Partner with official recognition in Meta's Partner Directory. Enables brands to create Facebook and Instagram Ads including Branded Content Ads, Stories, Live streams, IGTV and Reels through Social Native's platform with seamless integration and campaign management.
- PinterestcoreOfficial Pinterest Marketing Partner enabling brands to leverage Pinterest's Buyable Pins, Shop from Pins, Product Pins, and Partner Integrations through Social Native's creator platform for visual discovery and social commerce.
- SnapchatsecondaryOfficial Snapchat Marketing Partner providing integration for Snapchat advertising and creator content activation through Social Native's platform.
- Twitter/XsecondaryOfficial Twitter Marketing Partner enabling brands to leverage Twitter's advertising capabilities and branded content tools through Social Native's platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Social Native competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, UGC, and analytics. Closest direct competitor to Social Native in serving global brands with all-in-one creator marketing workflows.
- Aspire (formerly AspireIQ): Creator marketing platform for enterprise brands covering influencer discovery, UGC, content rights, and analytics. Competes head-to-head with Social Native in fashion, beauty, and lifestyle verticals.
- Grin: Creator marketing platform focused on ecommerce brands with creator discovery, UGC, content management, and ROI analytics. Direct peer targeting the same enterprise and DTC customer base.
- Upfluence: Influencer and creator marketing platform with discovery, campaign management, and affiliate/UGC tools. Comparable in offering end-to-end creator workflows for brands.
- Dash Hudson: Visual marketing and UGC platform serving enterprise brands in beauty, fashion, and lifestyle. Overlaps with Social Native on creator content, shoppable galleries, and analytics.
- Bazaarvoice: Enterprise UGC and ratings/reviews platform with content syndication to retail partners. Directly comparable on the UGC curation, rights, and retailer syndication capabilities Social Native offers.
- Yotpo: UGC, reviews, loyalty, and SMS marketing platform for ecommerce brands. Competes with Social Native on UGC collection, shoppable content, and ecommerce integrations.
- Emplifi: Customer engagement and UGC platform offering social media management, content moderation, ratings/reviews, and influencer tools. Overlaps with Social Native on UGC curation and brand safety.
- Later (acquired Mavrck): Social media marketing platform with influencer marketing capabilities via the Mavrck acquisition. Competes in the creator marketing and content activation space.
Broad incumbents
- LTK: Large creator-driven shopping platform connecting influencers and brands with measurable commerce outcomes. Broader incumbent in influencer/creator commerce than Social Native, with deeper consumer-side assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Native social profiles
Digital presenceSocial Native financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Native leadership team
Management profileNumber of profiles
Profiles3 records
Social Native funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Native M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Native
What does Social Native do?
Social Native is an AI-driven, all-in-one creator marketing platform that enables enterprise brands to source user-generated content (UGC) and partner with influencers at scale, then curate, manage rights for, and activate that content across ecommerce, social, paid media, email, and in-store channels. The platform combines a 1M+ vetted creator community with AI-powered creator discovery, strategic curation, automated rights management, shoppable galleries, and machine learning analytics, supplemented by enterprise managed services from a 100+ person curation team.
Is Social Native a public or private company?
Social Native is a private company. It is classified as venture growth investor backed and is currently operating.
When was Social Native founded?
Social Native was founded in 2015. It employs 11 to 50 people.
Where is Social Native based?
Social Native is headquartered in Beverly Hills, United States, in the North America region.
How does Social Native make money?
Two revenue lines are on record. Platform Subscription and Services are the primary driver. The others are professional Services and Managed Services.
Who are Social Native's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, Upfluence, Dash Hudson, Bazaarvoice, Yotpo, Emplifi and Later (acquired Mavrck). LTK is listed as a broad incumbent.
Does Social Native have an API?
Yes. The platform offers API Integration capabilities to create custom experiences. The API enables brands to leverage Social Native's content library, creator data, and platform features programmatically.
What industry is Social Native in?
Social Native's product category is Creator Marketing Software. Its primary akta.pro industry code is MPAFAIAI, Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts), with a secondary code of MPAFAIAJ, Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity). Its NAICS code is 516210 and its SIC code is 7372.