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Fond

Full company profile

uuid000251f

Namestring
Fond
Websiteurl
fond.co
Company typeenum
Private
Founded yearint
2012
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
employee rewards, recognition platform, employee engagement, HR SaaS, rewards management
Industry1 code
1Benefits Administration & Total Rewards Outsourcing
CodeBPACAKAEPrimaryYes
NAICS code1 code
  • Human Resources Consulting Services541612
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Employee Rewards and Recognition Software
Social media profiles1 record
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Fond is a SaaS platform that enables companies to launch, manage, and run employee rewards and recognition programs. The software is used by HR and people-operations teams to distribute rewards, drive peer-to-peer recognition, and engage employees. The platform is delivered as a web/mobile application and is positioned as an HR technology tool for businesses.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Fond Employee Rewards and Recognition Platform
CategoryEmployee Rewards and Recognition Software
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
115Five
TypeEmerging player
Description

15Five provides continuous performance management and employee engagement tools; it partially overlaps Fond's engagement category while focusing more on performance reviews than rewards.

2Reward Gateway
TypeDirect peer
Description

Reward Gateway offers an employee engagement platform covering recognition, rewards, wellbeing, discounts, and communications — directly overlapping with Fond's rewards and recognition SaaS offering and serving similar HR buyers.

3Bonusly
TypeDirect peer
Description

Bonusly is a peer-to-peer employee recognition and rewards platform that competes directly with Fond in the same product category, targeting similar mid-market HR teams.

4Kudos
TypeDirect peer
Description

Kudos provides employee recognition and rewards software with peer-to-peer and milestone programs, making it a direct competitor to Fond in the recognition SaaS category.

5WorkTango
TypeDirect peer
Description

WorkTango offers an employee recognition and feedback platform competing with Fond on recognition, rewards, and engagement surveys for enterprise and mid-market customers.

6Achievers
TypeDirect peer
Description

Achievers is a global employee recognition and rewards platform with enterprise-grade capabilities, directly comparable to Fond in target market, feature set, and category.

7O.C. Tanner
TypeBroad incumbent
Description

O.C. Tanner is an established, broad employee recognition and culture company offering recognition, service awards, and engagement solutions; it overlaps with Fond but serves a wider portfolio of services including custom awards.

8Culture Amp
TypeEmerging player
Description

Culture Amp is an employee experience platform with strong adoption in engagement surveys and performance; it intersects Fond's category through engagement analytics and culture programs rather than rewards-first.

9Terryberry
TypeBroad incumbent
Description

Terryberry is a long-standing employee recognition and engagement solutions provider offering recognition software and custom awards, directly comparable to Fond on recognition programs with a broader traditional services footprint.

10Nectar HR
TypeDirect peer
Description

Nectar is an employee recognition and rewards platform targeted at SMB and mid-market, competing directly with Fond on peer recognition, rewards, and culture features.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors13 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fond

Employee Rewards and Recognition Softwarefond.co

Fond firmographics

Firmographics
Name
Fond
Website
https://fond.co
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Fond industry classification

Industry
Product category
Employee Rewards and Recognition Software
NAICS
Human Resources Consulting Services (541612)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

  • Employee rewards
  • Recognition platform
  • Employee engagement
  • HR SaaS
  • Rewards management

Where Fond is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Fond business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Fond product offering

Product offering

Core offering

Fond is a SaaS platform that enables companies to launch, manage, and run employee rewards and recognition programs. The software is used by HR and people-operations teams to distribute rewards, drive peer-to-peer recognition, and engage employees. The platform is delivered as a web/mobile application and is positioned as an HR technology tool for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fond Employee Rewards and Recognition Platform

Companies that use Fond

Customer profile

Ideal customer profiles1 record

Fond technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Fond partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Fond competitors and assessment

Company assessment

Emerging players

  • 15Five: 15Five provides continuous performance management and employee engagement tools; it partially overlaps Fond's engagement category while focusing more on performance reviews than rewards.
  • Culture Amp: Culture Amp is an employee experience platform with strong adoption in engagement surveys and performance; it intersects Fond's category through engagement analytics and culture programs rather than rewards-first.

Direct peers

  • Reward Gateway: Reward Gateway offers an employee engagement platform covering recognition, rewards, wellbeing, discounts, and communications — directly overlapping with Fond's rewards and recognition SaaS offering and serving similar HR buyers.
  • Bonusly: Bonusly is a peer-to-peer employee recognition and rewards platform that competes directly with Fond in the same product category, targeting similar mid-market HR teams.
  • Kudos: Kudos provides employee recognition and rewards software with peer-to-peer and milestone programs, making it a direct competitor to Fond in the recognition SaaS category.
  • WorkTango: WorkTango offers an employee recognition and feedback platform competing with Fond on recognition, rewards, and engagement surveys for enterprise and mid-market customers.
  • Achievers: Achievers is a global employee recognition and rewards platform with enterprise-grade capabilities, directly comparable to Fond in target market, feature set, and category.
  • Nectar HR: Nectar is an employee recognition and rewards platform targeted at SMB and mid-market, competing directly with Fond on peer recognition, rewards, and culture features.

Broad incumbents

  • O.C. Tanner: O.C. Tanner is an established, broad employee recognition and culture company offering recognition, service awards, and engagement solutions; it overlaps with Fond but serves a wider portfolio of services including custom awards.
  • Terryberry: Terryberry is a long-standing employee recognition and engagement solutions provider offering recognition software and custom awards, directly comparable to Fond on recognition programs with a broader traditional services footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Fond social profiles

Digital presence

Fond financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fond leadership team

Management profile

Number of profiles

Profiles6 records

Fond funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fond M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fond

What does Fond do?

Fond is a SaaS platform that enables companies to launch, manage, and run employee rewards and recognition programs. The software is used by HR and people-operations teams to distribute rewards, drive peer-to-peer recognition, and engage employees. The platform is delivered as a web/mobile application and is positioned as an HR technology tool for businesses.

When was Fond founded?

Fond was founded in 2012. It employs 501 to 1,000 people.

Where is Fond based?

Fond is headquartered in San Francisco, United States, in the North America region.

Who are Fond's main competitors?

Emerging players on record are 15Five and Culture Amp. Direct peers are Reward Gateway, Bonusly, Kudos, WorkTango, Achievers and Nectar HR. Broad incumbents are O.C. Tanner and Terryberry.

Does Fond have an API?

No public API is recorded for Fond.

What industry is Fond in?

Fond's product category is Employee Rewards and Recognition Software. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 541612 and its SIC code is 7372.

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Live signals
BeBeezTenax Capital e Green Arrow finanziano con mezzanino il deal di Fondo Italiano Agri & Food (FII sgr) su Alimenta Produzioni - BeBeezTenax Capital and Green Arrow Capital Private Debt provided mezzanine financing for Fondo Italiano Agri & Food's acquisition of a majority stake in Alimenta Produzioni, a Romagna-based producer of regional baked goods. The deal, announced early this year, saw the company valued between €50 and €150 million, with the 66% stake transferred via two vehicles.D MagazineFond Has Bottled Its Own Texas Natural WineFond, a Dallas restaurant owned by Jennie Kelley and Brandon Moore, collaborated with Johnson City-based winemaker Henry Crowson to create a proprietary wine blend, with the Fond team traveling on January 2 to Crowson Wines where they tasted, voted on, and bottled the blend themselves. The resulting wine, composed of 85% 2022 Sangiovese and 15% 2019 Mourvèdre, will debut at Fond's second Crowson Wines dinner on January 31 before appearing by the glass on Fond's menu. The article notes that despite high-quality grape harvests in 2025, Texas winemakers have faced a sales downturn, with 25-30% of Texas grapes and 40-60% of High Plains Mourvèdre remaining unsold due to a national decline in wine demand.Employee BenefitsReward Gateway acquires FondReward Gateway has announced the acquisition of Fond, a U.S.-based provider of employee recognition and rewards platforms. This transaction follows recent acquisitions of Reward Gateway by Abry Partners and Castik Capital, as well as similar moves involving competitors Xexec and MoveSpring.PR.comReward Gateway Acquires FondReward Gateway has acquired Fond, a U.S.-based employee recognition and rewards platform. The transaction follows recent acquisitions of Reward Gateway, Xexec, and MoveSpring by private equity firms Abry Partners and Castik Capital.Reward GatewayReward Gateway Acquires Fond to Strengthen R&R OfferingReward Gateway has acquired Fond, a U.S.-based provider of employee recognition and rewards platforms, to expand its global HR technology offerings. This transaction follows recent acquisitions by private equity firms Abry Partners and Castik Capital, who now hold stakes in Reward Gateway, Xexec, and MoveSpring.PR NewswireTackling Pandemic Learning Loss; Sacramento Startup Partners with Employee Rewards and Recognition Platform, FondSacramento-based Academy Learning has partnered with employee rewards platform Fond to offer pre-negotiated discounts on its tutoring and education consulting services under the trade name Academy@Work. This collaboration aims to assist busy parents in addressing pandemic-related learning loss by providing access to credentialed teachers and mentors through Fond's corporate perk network.GlobeNewswireAnyPerk Is Now FondFond, formerly AnyPerk, launched an expanded suite of tools to build and measure positive workplace cultures, including EngagementIQ, a free employee engagement survey. The company also expanded its rewards platform with in-the-moment recognition via Gmail, Slack, and Salesforce integrations. The rebrand aims to signal a broader mission of employee engagement and culture measurement.